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12 Most Innovative Ways to Create Content That Gets Shared

12 Most Innovative Ways to Create Content That Gets Shared | Online Marketing | Scoop.it

Rebekah Radice breaks down the 12 Most Innovative Ways to Create Content That Gets Shared.

 

Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive.

 

Whether you are writing for your blog or social media sites, the ideas below will help you write innovative and compelling content that gets shared...


Via Jeff Domansky
dan's insight:

RT   Share!

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laura mata's curator insight, January 16, 9:22 AM

Ideas para generar contenido interesante que compartir...

Luis V. Morales-Escobar's curator insight, January 19, 1:48 PM

 Realmente es muy cooperativo tener una buena lista de e mails y apreciar los contenidos. Creando buenos títulos y compartiéndolos cada vez que sean exitosos

Marie Clement's curator insight, January 20, 11:33 AM

Some of these are basic but it gives you a good set of guidelines to generate shareable content

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How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger

How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger | Online Marketing | Scoop.it

Excerpt from the great article by Chris Garrett and published on Copyblogger:
"How do you decide which content should be freely available and which content you ought to charge for?
Of course the answers will differ between different industries, topics, businesses, and writers.
First, we need to decide what your free content should do for you.

What can you achieve with free content?
The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to get attention that grows your business.
With that in mind, here are some benefits that free content can provide for you, and the kinds of content that you should share:

- Free content can attract your specific target audience;
- Free content can encourage sharing your ideas;
- Free content can connect you with peers;
- Free content can inform the audience of your value;
- Free content can position you against competitors;
- Free content can answer objections;
- Free content can show proof and results;
- Free content can provide more reasons “why”;
- Free content can give a “free taste” that builds desire for the full meal;
- Free content can tell your story to show people who you are as a person;
- Free content can reward prospects for their attention;

Here’s when you should hoard information
There is a circumstance where your information is worth holding back and providing only to paying customers.
That is when:

1. People really want the information because it has significant value
If the information could...
- Provide a massive transformation in their life or business;
- Make them a great deal of money;
- Save them lots of time;
- Make them more popular;

...then they will be much more willing to invest in your solution.

2. The information is difficult to acquire
Yes, Google has exposed many things for free that had previously been knowledge reserved for the elite few.
But that doesn’t necessarily mean that your prospect can find it, or that the information is even out there and indexed.
Many of the thought leaders and gurus we know are in their positions because they hopped on a shiny new platform or tool and mastered it before anyone else.

Why people buy content
Part of the reason people will pay is because of trust.
It’s a weird psychological factor that people will trust education that they paid for more than something you gave away. The reason is because it has a higher perceived value, and also there is an implied “warranty.”

In addition...
- People will pay for in-depth, step-by-step guidance;
- People will pay for access and tailored advice;
- People will pay for exclusivity;
- People will pay for higher quality and better technology;
- People will pay for experiences;

What you should never give away
It’s difficult to give hard and fast rules, because for each of these ideas someone out there will be the exception.
But in general here is what your free content should not be:
- Free content shouldn’t be too complete;
- Free content shouldn’t give too much of the “how”;
- Free content shouldn’t provide free access;
- Free content shouldn’t involve a high barrier to entry;
- Free content shouldn’t cover advanced topics with many prerequisites;
- Free content shouldn’t require hard work by the reader;

Bottom Line
I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business.
As mentioned earlier, you can give away everything you know and still there will be people who want to hear it from you, and who will pay you to help them implement it.
So share your best ideas, build your Minimum Viable Audience, and then make offers at the appropriate time.
It works..."

Each point is analyzed with detailed information and external links.

Read full, original and interesting article:
http://www.copyblogger.com/sell-or-give/


Via Giuseppe Mauriello
dan's insight:

#giveaway

#sell

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Giuseppe Mauriello's comment, April 11, 12:15 PM
@http://www.scoop.it/u/john-van-den-brink <br>Thank you so much for appreciation!!
Giuseppe Mauriello's comment, April 11, 12:15 PM
@http://www.scoop.it/u/john-van-den-brink <br>Thank you so much for appreciation!!
Ali Anani's curator insight, April 13, 12:40 AM

Apprtizing content

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Manchester United Uses Google Hangouts To Get World Fans Into Old Trafford Front Row

For the first time ever, Google+ brought fans around the world to show their support at Old Trafford - live. Featuring Lee and Thendo from South Africa, Nina...

Via Robin Good
dan's insight:

#manutd

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Robin Good's curator insight, April 4, 3:21 PM



A selected group of Manchester United fans living far away from England have had a unique opportunity offered to them: seeing their favorite soccer team while sitting in the front row of the Old Trafford stadium.

Thanks to Google Hangout technology, connected fans from far away countries have been able to cheer their stars by appearing in real time inside the advertising panels that surround the soccer field while being connected from their original countries. 


"For the first time ever, Google+ brought fans around the world to show their support at Old Trafford - live.

Featuring Lee and Thendo from South Africa, Nina from Ethiopia, Jorge from Mexico, Louis from Malaysia, Maria from USA and Hefani from Namibia."



A fantastic way to engage fans and to nurture the Manchester United extended online community.


Original video:  https://www.youtube.com/watch?v=eCXA1_h8Dec 




Nine0Media's curator insight, April 7, 7:01 PM

#DIYSEO #SocialMediaTools

Melanie COVINHES's curator insight, April 9, 1:43 PM

Great idea !

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15 Types of Content That Will Drive You More Traffic by Neil Patel

15 Types of Content That Will Drive You More Traffic by Neil Patel | Online Marketing | Scoop.it

Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog:
"Content marketing is more than writing blogs. Way more.
If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.
Then, when your blog is established and purring along, try throwing in a new type of content.

But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know:
- You don’t need to try all of these examples - different content types suit different brands in different ways.

- Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway.

- Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.

- This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary.

Let's look at these 15 content types (here just is the list):
#1: Infographics
#2:  Meme
#3:  Videos
#4:  Guides
#5:  Book reviews
#6:  Opinion post (a.k.a. “Rant”)
#7:  Product reviews
#8:  How-to
#9:  Lists
#10: Link pages
#11: Ebook
#12: Case Study
#13: Podcast
#14: Interview
#15: Research and original data

Conclusion:
The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.

There’s a wealth of potential here — the kind of potential that your brand needs in order to advance to the next level. Now, you have a plan to get there..."

Each type is analyzed with more information, how to do it, things to keep in mind and useful external links.
Read full, long and interesting article here:
http://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic/

 

 


Via Giuseppe Mauriello
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Idris Busari's curator insight, April 16, 8:15 AM

15 Types of Content That Will Drive You More Traffic by Neil Patel 

Mohammed ALAMI's curator insight, April 16, 9:51 AM

Content marketing is more than writing blogs. Way more.

Ariane Faure rédac web's curator insight, April 17, 4:02 AM

Top 15 des contenus à succès. 

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6 Ways to Use Pinterest to Promote Your Brand

6 Ways to Use Pinterest to Promote Your Brand | Online Marketing | Scoop.it
Use tips from these big brand examples on Pinterest to curate and share content that helps you build and strengthen your own Pinterest presence.

Via Stefano Principato
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#Pinterest

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Stefano Principato's curator insight, April 21, 10:16 AM

How six brands got creative with Pinterest and captured new followers and interest.

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25 Excellent Content Marketing Tools for Your Brand

25 Excellent Content Marketing Tools for Your Brand | Online Marketing | Scoop.it

Creating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.


Via Stefano Principato
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#contentmarketing

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Stefano Principato's curator insight, March 23, 7:13 PM

Content Curation Tools
These tools help you discover and gather content around the Web that is related to a particular topic, then display it in a meaningful and easily digestible format.
Content Creation Tools
Visualize digital content — without the need for designers — with these tools.
Tools for Finding Content Writers
If you want to create great brand content, you need someone to do the heavy lifting. These tools help you find writers and designers to take your ideas and make them come to life.
Content Promotion and Distribution Tools
Make sure that your great content is seen and read by your target audience by leveraging these platforms.
Content Marketing Analytics and Tracking Tools
Use these tools to track engagement and analyze the effectiveness of your distributed marketing content.

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7 Great Tools to see how your website looks on the iPhone

7 Great Tools to see how your website looks on the iPhone | Online Marketing | Scoop.it
7 Great Tools to see how your website looks on the iPhone

Via TechinBiz
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#iphone tools

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5 Reasons Why Relationship Marketing is Important in Business

5 Reasons Why Relationship Marketing is Important in Business | Online Marketing | Scoop.it
Businesses need to focus on People to People and relationship marketing today. Social media is a key component to this.

Via eProAgi Anderson
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#relationshipmarketing

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eProAgi Anderson's curator insight, March 16, 2:34 PM

In today's age of technology, we have the luxury of getting to know and deciding to trust the person or company behind each purchase.

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The Vital Skills Teen Business Owners Learn On The Job

The Vital Skills Teen Business Owners Learn On The Job | Online Marketing | Scoop.it

Whatever these young executives’ futures may hold, all three recognize that their teen entrepreneurial experience will serve as a vital key to accelerating and increasing their coming success.

For more, got to www.GlobalCEOspace.com


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Abdou Sani Boukari's curator insight, April 16, 3:28 PM
Patience is a virtue, as few elements of running a business will go as well or as fast as you’ve planned.
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How Disney uses social media: Vine, YouTube, Pinterest, Instagram and more

How Disney uses social media: Vine, YouTube, Pinterest, Instagram and more | Online Marketing | Scoop.it
Although Disney has been enjoying a cultural and critical reappraisal for some time now, this year has seen a huge surge in its regard.

Via Stefano Principato
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Learn how disney uses Social Media...

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Stefano Principato's curator insight, March 24, 8:28 AM

So how does Disney use its social channels to interact with its legions of loyal mousketeers? Is it merely through brand awareness, or is there more of a strategy than that?

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5 Easy Steps To Drive More Facebook Traffic To Your Website

5 Easy Steps To Drive More Facebook Traffic To Your Website | Online Marketing | Scoop.it

Excerpt from the article published by Social Media Examiner:
"Getting Facebook fans to your website is even more critical with Facebook’s recent announcement of decreased organic reach for pages.
Use these five steps to help you get more traffic Facebook to your website.

#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website
These days, the name of the game is content marketing and you had better figure out how your business can participate.
Posting something new and helpful once a week or even once a month can benefit your website traffic.
Here are some ideas that can help you brainstorm how you can add new content to your website:
- Post a weekly tip about your niche;
- Post a weekly news bite with a photo;
- Curate a list of top 10 helpful articles;
- Interview someone in your office or in your industry.

#2: Make it Easy to Share Your Content to Facebook on Your Website
Once you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons.
I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article.
Also consider asking for a Facebook share if you feel you have a particularly helpful blog post.

#3: Optimize Your Facebook Posts
here are basically three different ways you can post a link to your website:
- The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata.
- Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link.
- One technique that has been popular in the past to get greater reach is to post your link in the status section and then “X-out” the link data that is pulled in to change the post to “text only,” even though it has a link in it.

#4: Optimize Other Places on Facebook to Add Links to Your Website
To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting.
- Use your About page
- Add links to your milestones
- Add links in your photo descriptions
- Use custom tabs with links to your website
- Optimize your personal profile

#5: Advertise
With Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers.
To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. When you boost content, remember to post something that doesn’t have a photo that has more than 20% text in it or it won’t get approved by Facebook..."

Each step and tips are analyzed with more information. Read full original article here:
http://www.socialmediaexaminer.com/drive-more-facebook-traffic/

 


Via Giuseppe Mauriello
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#facebooktraffic

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BSN's curator insight, February 25, 11:23 AM

5 Easy Steps To Drive More Facebook Traffic To Your Website. #business #facebook #websitetraffic

Dennis Staples's curator insight, February 25, 3:03 PM

Insight to driving more traffic to your pages!

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The 5 difficult people in your presentation

The 5 difficult people in your presentation | Online Marketing | Scoop.it
YOUR LAST PRESENTATION WOULD HAVE BEEN A RAGING SUCCESS. The introduction was confident, your structure clear, and your conclusion evoked a hearty applause. “Are there any questions?” you asked, as

Via Bobby Dillard, Richard Lock
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Richard Lock's curator insight, February 25, 3:59 AM

When dealing with difficult audience members, think of yourself as a martial arts expert. It is about deflecting energy rather than blocking or returning it.

Stay calm, stay focused and assertive. It's your presentation and you are always in control unless you decide not to be.

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Samsung’s New Flagship Handset & Wearables Aim to Keep You Fit

Samsung’s New Flagship Handset & Wearables Aim to Keep You Fit | Online Marketing | Scoop.it
Samsung unveiled a suite of new wearables and a new flagship handset at Mobile World Congress this morning. Compared to their predecessors, the Galaxy S5 and Galaxy Gear 2 add a sleeker design aesthetic and a host of new features ...

Via TechinBiz
dan's insight:

#fit

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Facebook to Buy WhatsApp in $16 Billion Deal -- That's $36 Per Monthly Active User

Facebook to Buy WhatsApp in $16 Billion Deal -- That's $36 Per Monthly Active User | Online Marketing | Scoop.it
Facebook just shelled out $16 billion in a cash and stock deal to acquire the messaging service WhatsApp.

Via Marylene Delbourg-Delphis
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Small Business (sites) - Big Problems : Infographic

Small Business (sites) - Big Problems : Infographic | Online Marketing | Scoop.it
Running a Small Business is no small feat. Managing your business website and social media profiles take time --- most small business don't have that. We can help!

Via The Fish Firm
dan's insight:

Small sites with big problems!

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How To Succeed With Visual Social Media Marketing | Jay Baer

How To Succeed With Visual Social Media Marketing | Jay Baer | Online Marketing | Scoop.it
Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.

 

The skill set is shifting, says Jessica. A writing background is key to thinking about the whole lifecycle of the content. It’s not just about creating; today’s social pros need to think about how content travels across platform and how it gets consumed.

 

They see companies hiring more visual artists to create content but also people with publishing backgrounds. “It’s not just about which content you create and which context you put it in,” Jessica says. “It’s about speed too.” What is the right time to produce the right content for the right audience in the right format? Those are a lot of cross-disciplinary skills...


Via Jeff Domansky
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#socialmediamarketing

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Jeff Domansky's curator insight, April 19, 9:16 PM

Good lookat visual storytelling for business.

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How To Hold Your Subscribers Before They Dump You?

How To Hold Your Subscribers Before They Dump You? | Online Marketing | Scoop.it

I'm not suggesting for making your emails less promotional or saying you need to reevaluate how many emails you send, but you should use some simple methods to keep the spark alive. Your brand, products, services has a voice. They add value to your clients' lifestyles. You have more to say than


Via Manish Dhane
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#emailmarketing

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6 Great Analytics Tools to help you Track your Performance on Pinterest

6 Great Analytics Tools to help you Track your Performance on Pinterest | Online Marketing | Scoop.it
Pinterest is a pinboard-style social photo sharing website
that allows users to create and manage theme-based image collections
such as events, interests etc, we have compiled a list of the top too

Via TechinBiz
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Track your Performance on #pinterest

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Training in Business's curator insight, March 25, 11:16 AM

6 Great Analytics Tools to help you Track your Performance on Pinterest

#pinterest

#tracking

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How to Recover From Negative SEO

How to Recover From Negative SEO | Online Marketing | Scoop.it

If you are wondering if negative SEO has happened to your site, there are two simple ways to determine this:

 

If you have a notice in Google Webmaster Tools for either malware notification or unnatural link building, there is a good chance negative SEO has taken place (assuming you didn’t do any unnatural SEO to your own site).
 If your analytics data is reporting a huge drop in search traffic, there is a good chance some negative SEO happened (assuming you didn’t do anything to break Google’s webmaster guidelines).
 

Once you’ve determined something has happened, here’s how you go about fixing it: http://www.quicksprout.com/2014/03/17/how-to-recover-from-negative-seo/


Via Antonino Militello
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#seo

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Simon Steed's curator insight, June 24, 3:39 AM

We are being asked by a number of clients to help them push negative links off the first couple of pages of Google so it's a real threat and one you should take seriously. Ask us for advice if you are not sure your site is affected and we can do some quick checks for you.

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15 Places to Find Free Images for Your Blog

15 Places to Find Free Images for Your Blog | Online Marketing | Scoop.it

The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers. Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words.

 


Via Stefano Principato
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15 Places to find #free #images for your #blog

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Stefano Principato's curator insight, March 24, 4:37 AM

Are you wondering where and how to find free images for your blog? Just use the websites below to begin discovering and downloading cost-free content in seconds!

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20 Powerful Ideas for Creating and Marketing Your EBook - Jeffbullas's Blog

20 Powerful Ideas for Creating and Marketing Your EBook - Jeffbullas's Blog | Online Marketing | Scoop.it
The increase in ebook sales is a disruptive trend and publishers are racing to adapt. So how do you self-publish and go about marketing your ebook?
dan's insight:

The increase in ebook sales is a disruptive trend and publishers are racing to adapt. So how do you self-publish and go about marketing your ebook

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How Men And Women Respond Differently To Stress

How Men And Women Respond Differently To Stress | Online Marketing | Scoop.it

We all carry stress at one point or another. The feeling of being overwhelmed with responsibilities, to the point where our central nervous system begins to turn on us, is simply a part of life. Now new research suggests men and women tend to respond in markedly different ways.

 

Scientists from several international universities found that men under stress generally respond by becoming more withdrawn and acting more as an individual. Women, on the other hand, become prosocial. They share their stress with others, hoping to elicit empathy, and expect to be relied on when other members in their group are stressed, too. Where men become more self-centered, thinking their emotions are universally shared, women often become more compassionate, the team argues.


Via Vicki Kossoff @ The Learning Factor
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#stress

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Vicki Kossoff @ The Learning Factor's curator insight, March 23, 5:47 PM

Men and women respond to stress differently, and the reasons are both socially and physiologically driven.

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Introducing Entrepreneur Barbie

Introducing Entrepreneur Barbie | Online Marketing | Scoop.it

At Toy Fair this week, Mattel announced its iconic doll is becoming her own boss.

Wonder if she'll be at www.GlobalCEOspace.com


Via Dave Phillipson
dan's insight:

#entrepreneur

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How the AppStore model made WhatsApp's valuation possible

How the AppStore model made WhatsApp's valuation possible | Online Marketing | Scoop.it

From zero to $19B of business value in five years; WhatsApp's sale to Facebook is an important moment in the history of the consumer web. The deal proves distribution, reach and large user bases aren't the competitive moats they once were. Apple's App Store and Google Play have leveled the playing field to such an extent that a startup can command 10% of the market cap from a $200B company.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, February 24, 9:52 PM

Interesting point of view of Tomasz Tunguz on what the AppStore model had to do in WhatsApp's massive valuation.


I'm not sure I agree with everything he writes though. Yes, the AppStore is very competitive and the old tricks don't work there. Yes, increased competitions and a short-tail distribution means higher outcomes and rewards for those who make it. But I'm not sure the model is that virtuous:


- first, I'm not sure it favors innovation that much: web sites are optimized on a daily basis (or actually often multiple changes per day) while Apps need to go through approval processes and tests, etc...


- second, as Andrew Chen pointed out, this hit or miss market the AppStore is means that mobile startups are failing without a second chance to iterate and come out with the right product. 

Guillaume Decugis's curator insight, February 24, 9:55 PM

Interesting point of view of Tomasz Tunguz on what the AppStore model had to do in WhatsApp's massive valuation.


I'm not sure I agree with everything he writes though. Yes, the AppStore is very competitive and the old tricks don't work there. Yes, increased competitions and a short-tail distribution means higher outcomes and rewards for those who make it. But I'm not sure the model is that virtuous:


- first, I'm not sure it favors innovation that much: web sites are optimized on a daily basis (or actually often multiple changes per day) while Apps need to go through approval processes and tests, etc...


- second, as Andrew Chen pointed out, this hit or miss market the AppStore is means that mobile startups are failing without a second chance to iterate and come out with the right product. 

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Why Social Media SEO?

Why Social Media SEO? | Online Marketing | Scoop.it

Do you know how social media impacts SEO? Are your own search and social efforts aligned? 

 

For many marketers, it’s not always clear how social media impacts search engine optimization. 

 

In this article you’ll find numerous resources to help you understand how social media SEO works.

 

Read More: http://www.socialmediaexaminer.com/social-media-seo/


Via Kamal Bennani, Guillaume Decugis, Antonino Militello
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#seo

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Guillaume Decugis's curator insight, February 24, 1:13 PM

Great recap of what you should have in mind to align your social and SEO efforts. Some of them are easy to implement tips, some of them are harder to embrace. In particular, the #1 - "publish high quality content". 


The reality is that no matter how many tips you receive or how many times you're being told to publish high quality content, creating content remains hard.


For busy professionals and businesses however, curating relevant content on your areas of expertise is more accessible: you're probably reading a lot of the content worth sharing anyway so you're just a few clicks away from publishing it and making an impact with it.


For more on how content curation helps SEO, read:

- Use Content Curation to Drive More Traffic

- Your Guide to Content Curation for SEO

9Dotstrategies's curator insight, February 27, 10:14 PM

Success with Social Media and SEO combined #success #socialmedia #seo

Ben Adams's curator insight, March 1, 6:10 PM

Nice collection of methods and insights surrounding the use of social and SEO

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29 Social Media Tools Recommended by the Pros

29 Social Media Tools Recommended by the Pros | Online Marketing | Scoop.it
Discover 29 hot social media tools from the pros that will help you enhance your social media marketing and simplify your job.

Via Stefano Principato
dan's insight:

#socialmedia

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Stefano Principato's curator insight, February 25, 12:10 PM

Check them out to see if these social media tools are a good fit for you!