So why do we say “unique content is important?” “Different from everything else out there” is a necessary, but not sufficient aspect of ensuring your content provides value to both users and search engines. Simply having created content to differentiate yourself from the competition and your pages from one another in the eyes of the Google algorithm will not dramatically help your search marketing efforts going forward.
Already have social media covered, but curious how you can generate more interest for your small business online? Think about starting a blog...Here's the top 3 reasons we believe more small businesses should get blogging right away.
- Build Authority: Writing a blog that grows and creates interest has the ability to create an aura of authority around your business...others will begin respecting your knowledge and trusting what you have to say, even if you already have authority in your industry.
- SEO: Search engine optimization is all about improving your rankings on sites like Google, Yahoo!, and Bing. There are a number of ways to go about this, some more complex than others, but a simple way is through the publishing of articles on a blog.
- Social Media Integration: Content on your blog makes for great social media ideas. You can encourage your audience on different social sites to read your articles by posting them. This has the ability of expanding your readership and encouraging social sharing.