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Glassholes Use Google to Destroy a Restaurant's Rating

Glassholes Use Google to Destroy a Restaurant's Rating | Online Marketing | Scoop.it

Recently, popular East Village restaurant Feast faced a lot of social aggression only because a walk-in customer wearing Google Glass, known for publicised recordings, was asked to remove them. Katy Kasmai, the customer took to her GooglePlus profile to announce the incident which soon resulted in a huge drop in the number of ratings the restaurant received. What was once a four-star restaurant turned out to get only one-star rating only due to the incident.

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Are travel brands facing an online identity crisis?

Are travel brands facing an online identity crisis? | Online Marketing | Scoop.it

While there are some companies that are willing to get into legal battles for their trademarked names, all brands fear an online identity crisis – brand name being misspelled or user forgetting the brand name altogether. In fact, companies are spending a large amount of their marketing budget on brand building to avoid such scenarios. And it’s all worth it.

 

 

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Facebook clamps down on like-baiting and other spam tactics

Facebook clamps down on like-baiting and other spam tactics | Online Marketing | Scoop.it
Facebook is set to change its brand policy yet again! In its latest bid to improve user experience, Facebook will crack down on spammers! What this means for brand pages? Organic reach curtailed even further! What you as a brand should do? Target your audience & create tailor-made content.
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Travel without traveling: Virtual reality is officially the hottest trend of 2014

Travel without traveling: Virtual reality is officially the hottest trend of 2014 | Online Marketing | Scoop.it

While the hospitality industry is all about providing guests with a human touch and displaying authenticity, the onset of virtual reality is set to eliminate human interaction by providing the online user with an absolute personal 360 degree 3D video-audio experience !

 

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Travel brands and bloggers beware - understanding the legitimate guest post

Travel brands and bloggers beware - understanding the legitimate guest post | Online Marketing | Scoop.it

Whether or not guest blogging is “as good as dead” as Matt Cutts, Google’s head of webspam team declared, the statement just reiterates the need for well-produced content that strikes a chord with similar sites. While the changing trends in guest blogging do not affect the prerequisites of a good website, the question here is not about paid or unpaid guest blogging. It is about how authentic the shared piece of information is.

 

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How do you beat Google in vertical search?

How do you beat Google in vertical search? | Online Marketing | Scoop.it

When it comes to increasing online visibility and directing traffic to your website, Google acts as the middleman who can’t be avoided. But, get the online user to sign up to your newsletter, become your social fan, subscribe to your blog and download your brand’s app and you have significant reduce in the rate of dependency on Google.

 

 

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On digital marketing and becoming a cross-channel marketing mastermind

On digital marketing and becoming a cross-channel marketing mastermind | Online Marketing | Scoop.it

The game of marketing in the travel industry has changed with a hoard of devices and channels always on the go. They’re reshaping virtually every aspect of customer experience. The 2014 Digital Marketer: Benchmark and Trend Report lists out 2 critical aspects of an impeccable marketing strategy: The Multi-channel Imperative and Customer Centricity through the data collected across all available resources such as CRM systems, POS, social media, call centre systems et al.

 

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Journalists at Sochi are live-tweeting their hilarious and gross hotel experiences

Journalists at Sochi are live-tweeting their hilarious and gross hotel experiences | Online Marketing | Scoop.it

With the Russia Olympics doing the rounds what has been brought to light is the terrible condition of the hospitality industry in Sochi. In this day and age, when social media is like the torchbearer for the world, it matters to have a crisis management team in place to handle your online reputation management as well as do some damage control. Learn from the most recent example of the media hotels in Sochi.

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Holiday and hotel mobile apps not up to the job says study

Holiday and hotel mobile apps not up to the job says study | Online Marketing | Scoop.it
While mobiles are making big, the mobile Apps are still giving hotel bookers a hard time. Your effective mobile App strategy talks a lot about your ROI.
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Expedia aims for agility atop shifting market

Expedia aims for agility atop shifting market | Online Marketing | Scoop.it

The CEO and VP at Expedia are moving fast with their innovation and technological inventions. A hotel, as well as, a travel company should be flexible enough to be able to get their product or property available at any time through any technology.

 

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Most common myths in online hotel distribution

It’s time Hotel marketers stepped out of the traditional marketing practices and broke some myths about what will be more fulfilling for their incessant marketing strategies.

 

 

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Mobile travel is growing up fast - hotels MUST now take m-commerce seriously - Tnooz

Mobile travel is growing up fast - hotels MUST now take m-commerce seriously - Tnooz | Online Marketing | Scoop.it

The fact that most mobile devices are now touch based, images now trigger a sense of connection as we zoom in and out while browsing through interesting graphics.

 

 

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Experts: Keep hotel marketing simple

Experts: Keep hotel marketing simple | Online Marketing | Scoop.it

Go for a small digital marketing team or add the KRAs to your existing marketing team to coordinate and control the digital campaigns set up by a professional hotel marketing company. While you will not be totally reliant on the agency, you will still get the best out of your marketing dollars by keeping a tab on what your agency is doing for you.

 

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4 Vital Tips to Breathe Life Into Your Hotel Facebook Page

4 Vital Tips to Breathe Life Into Your Hotel Facebook Page | Online Marketing | Scoop.it

More and more social media channels, especially Facebook, are shifting towards visual appeal. For hotels, the major question is how to stand out on Facebook? The best way to do this is to capture your property’s best features in images that reflect your brand ideology. It is not just about creating content that is visually appealing. It is also about creating a relationship with the online audience by engaging and interacting with them. This article elaborates on how you can revive your hotel’s online image by following a few simple steps.

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OTA vs metasearch power struggle - Big Data could be a deciding (not boring) factor

OTA vs metasearch power struggle - Big Data could be a deciding (not boring) factor | Online Marketing | Scoop.it

In the ensuing battle between the OTAs that promote their own services and the metasearch companies that provide users with a host of similar products to their liking, OTAs are in a constant effort to redefine the strategy, while metasearch companies continue to be the supplier cheerleaders.

 

 

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How to Optimize Your Mobile Travel Site for Bookings (Ruthie Ackerman) | Monetate

How to Optimize Your Mobile Travel Site for Bookings (Ruthie Ackerman) | Monetate | Online Marketing | Scoop.it

Customers who come to you through paid search, social media, email or any other channel should instantly be directed to your website. But, often, your customer is left hanging on the landing page. Your website needs to be better optimised for mobile devices. Don’t generalise the online experience. Customise it and make it special.

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Chinese agencies halt sales of Malaysia Airlines after MH 370 incident

Chinese agencies halt sales of Malaysia Airlines after MH 370 incident | Online Marketing | Scoop.it

Chinese OTAs withdraw flight bookings to Malaysian Airlines following the MH370 incident and the inability of authorities to locate the missing flight !

 

 

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How to win, manage and optimise Hotel Prices Ads on Google

How to win, manage and optimise Hotel Prices Ads on Google | Online Marketing | Scoop.it

With the introduction of Hotel Price Ads, Google plans to shift the traffic to HPA at the risk of AdWords & SERPs. What this means for hotel marketers: Google ensures that HPAs would increase traffic to hotels’ websites and generate higher ROIs. But, the challenge lies in effectively managing & optimising HPAs for hotels. HPAs further complicate the process since hotels will now have to go through CRS and HPA feeds. Plus, hotels continue to remain ignorant to the concept of real-time bidding for metaseach marketing.

 

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Travel Is Facebook’s Most Popular Subject, So Why Isn't The Industry Taking Advantage? - AllFacebook

Travel Is Facebook’s Most Popular Subject, So Why Isn't The Industry Taking Advantage? - AllFacebook | Online Marketing | Scoop.it

Facebook may be a form of escapism, giving us a chance to peep into other people’s daily lives, their travels and special moments, but the fact of the matter is that the social media platform is full of travel images. Then why are the travel companies not making the most of it? Especially when Facebook users are advertising for them for free !

 

 

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Plus-One This: Proof That Google Plus Will Prevail

Plus-One This: Proof That Google Plus Will Prevail | Online Marketing | Scoop.it

Google Plus is not your average social networking site. If anything, it is different from any other platform and it stands unopposed! If Google received every bit of information about you the way Facebook does, the company would be better equipped to provide you with all that you’re searching for without you having to type it into a search engine. That’s where Google+ stays ahead of the social media curve.

 

 

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How to maximize rates in compressed markets

How to maximize rates in compressed markets | Online Marketing | Scoop.it

Every Hotel is different and so are their strategies. Hotel Managers need to keep even the region and guests’ habits into consideration

 

 

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Deals trump brand loyalty for online hotel bookings

The Crux: Your customers might like you, however they are still looking for better deals in the market. How to keep your customer’s coming back to you? Introduce attractive deals and promotions.

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How Instagram and Pinterest are changing the hotel industry

How Instagram and Pinterest are changing the hotel industry | Online Marketing | Scoop.it

Because travellers and your potential guests would want to see what experiences they can have at your hotel property, how clean and hygienic your hotel is and what does the entire ambience look like, it is imperative that your hotel makes an entry on these social platforms. This will, of course, in return increase your hotel bookings and website visits.

 

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Key Trends for 2014: Always On Means Always Social

Key Trends for 2014: Always On Means Always Social | Online Marketing | Scoop.it

In essence, Facebook wants businesses to pay up to reach out to its billion users and quite rightly so. After all, Facebook is also a business and it requires making profits.

 

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TripBarometer December 2013: Truth in Travel | TripAdvisor Insights

TripBarometer December 2013: Truth in Travel | TripAdvisor Insights | Online Marketing | Scoop.it

What do travellers want from your hotel and what should you do to attract them. Tripadvisor’s Tripbarometer is quick guide to earn happy guests for your hotel.

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