Online Marketing
Follow
Find
28 views | +0 today
 
Rescooped by Annemarie Nier from Digital-News on Scoop.it today
onto Online Marketing
Scoop.it!

8 Tweet Structures to Generate Engagement [INFOGRAPHIC] | Social Media Today

8 Tweet Structures to Generate Engagement [INFOGRAPHIC] | Social Media Today | Online Marketing | Scoop.it

Social media is a huge part of digital marketing and when you consider that 66.7% of public brand mentions on social media come from Twitter (according to Econsultancy), it’s worth taking the platform seriously. Everything from the design of the headers and logos, to the time and structure of the tweet needs to be on form for your brand to succeed and stand out on the channel; social reputation and the way you interact with your target audience in a target moment is key on such a public platform.

 

[...]


Via Thomas Faltin
Annemarie Nier's insight:

Call to action, inspire, intrigue, show some love, question - these are some of the keys to post an engaging tweet. Here's a graphic guide!

more...
No comment yet.

From around the web

Your new post is loading...
Your new post is loading...
Scooped by Annemarie Nier
Scoop.it!

Posting a photo is the worst way to get people to see your Facebook posts

Posting a photo is the worst way to get people to see your Facebook posts | Online Marketing | Scoop.it
Video is now the most effective way to reach users in the Facebook news feed.
Annemarie Nier's insight:

Video dethroned picture on facebook - how did this happen?

 

It seems that facebook's shift from pictures to video now makes the latter the medium of choice to get your content seen. But: Even plain text outperforms pictures in facebook reach.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

Top Three Inbound Marketing Strategies for Mobile Apps

Top Three Inbound Marketing Strategies for Mobile Apps | Online Marketing | Scoop.it
Mobile is a term we hear a lot about these days, but, as marketers, how can we tell what strategies work when consumers are looking for (and ultimately finding) information via mobile? In today's post, Robi Ganguly expands on his recent Mozinar and shares his tips on inbound marketing in the wonderful world of mobile apps.
Annemarie Nier's insight:

ASO is the new, or so I heard. App Marketing is perfect for inbound marketing. Here are three strategies that work quite well.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

6 Tips For Converting Customers In A Freemium Product Model

6 Tips For Converting Customers In A Freemium Product Model | Online Marketing | Scoop.it
We launched our BuzzSumo Pro product in September and here are my initial reflections on converting paid customers in a freemium model. We now have over 40,000 registered users that use our free
Annemarie Nier's insight:

If you're using a freemium model to sell your product, converting free users into paying customers can be quite hard. Mybe people don't know how to properly use your product, or what sets the free evrsion apart from the paid one.

 

This article offers insights on how to convert free users into paid ones with practical advice. Due to the easily comprehensible language, it is fit for online marketers with and without experience in selling freemium products.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

Why Even 100,000 Twitter Followers Can Be Worthless

Why Even 100,000 Twitter Followers Can Be Worthless | Online Marketing | Scoop.it
by Susanna Gebauer (@dreckbaerfrau)
There are numerous articles about how to target your ads, but seemingly no one is talking about targeting followers in social media. Yes, I admit sometimes (as with...
Annemarie Nier's insight:

Amassing Twitter Followers is worth nothing if they are off target - keep that in mind, online marketers!

more...
No comment yet.
Rescooped by Annemarie Nier from visualizing social media
Scoop.it!

10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Online Marketing | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss
Annemarie Nier's insight:

Blogging is about content, yes: but it's also about how you present your valuable information to your audience.

more...
Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

Scooped by Annemarie Nier
Scoop.it!

How To Use Snapchat For Marketing?

How To Use Snapchat For Marketing? | Online Marketing | Scoop.it
If you know teenagers who appear to use their phones as an extension of their arms, then you will almost certainly be aware of Snapchat. For those who aren’t aware, Snapchat is a platform that allo…
Annemarie Nier's insight:

With the addition of "Stories" to "Snapchat", the app really gained a lot of value for the marketing mix. Brands marketing to teenagers should consider using Snapchat, and at least read about what it has to offer for the marketing mix.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

The Ultimate Cheat Sheet for Creating Social Media Buttons

The Ultimate Cheat Sheet for Creating Social Media Buttons | Online Marketing | Scoop.it
Learn how to create social media sharing and follow buttons for the top 5 social networks.
Annemarie Nier's insight:

Learn how to properly implement and use the various kinds of share / like / follow buttons for the "big five" social networks: Facebook, Google Plus, Twitter, Linkedin, Pinterest.

 

Providing the right button at the right place and time (and context) is a key element of success to get your content out there!.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

Can You Learn Social Media and Online Marketing at University?

Can You Learn Social Media and Online Marketing at University? | Online Marketing | Scoop.it
by Susanna Gebauer (@dreckbaerfrau)
Truth be told: I do not even know, what they teach in „Marketing“ at university…
Honestly, I am a mathematician turned strategic consultant turned...
Annemarie Nier's insight:

"Online Marketing" and "Social Media Marketing" is not something you learn at the university. You learn it by doing it, reading about it - listening to people who do it. What you can learn at college is the skill and drive to always improve your skills.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

The Invisible Generation: 6 Reasons You’re Failing To Capture The Millennial Market - SocialBro

The Invisible Generation: 6 Reasons You’re Failing To Capture The Millennial Market - SocialBro | Online Marketing | Scoop.it
Millennials are a frustratingly invisible audience and they’re difficult to reach. Here’s a look at 6 reasons you're failing to capture that elusive market.
Annemarie Nier's insight:

Marketing for Millenials is somewhat of a challenge for businesses, especially big brands. Take a look at this to find out why you're struggling and where your marketing efforts go wrong.

Just consider: "...Millennials tend to delete emails and they don’t answer calls. 41% don’t even have a landline and they screen calls to their mobiles ruthlessly... 70% of Millennials will immediately delete an email if it isn’t optimized for mobile. If your marketing methods aren’t ready for mobile, you’ve lost the interest of the Millennial market..."

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

Google+ Authorship Images Live On

Google+ Authorship Images Live On | Online Marketing | Scoop.it
If you thought Authorship images were a thing of the past in SERPs you're dead wrong. Wait. What? Aaron Friedman explains.
Annemarie Nier's insight:

With all the fuzz about Google removing Google Authorship altogether, it's quite important to keep in mind that it basically lives on - and WITH pictures, too - within Google Plus.

 

This is one more reason to use Google Plus as a marketer, and also to use it differently from Facebook.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

The 9 Unforgiv@ble Twitter Mentions - SocialBro

The 9 Unforgiv@ble Twitter Mentions - SocialBro | Online Marketing | Scoop.it
It's great when your notifications bell rings, but dud Twitter mentions can that kill excitement. Here's 9 Twitter mentions that turn "YAY" into "meh".
Annemarie Nier's insight:

Twitter mentions still seem to be a riddle many companies just can't solve. Here's how (not to) use mentions!

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

Google Analytics: Event Tracking vs Virtual Pageviews | Web SEO Analytics

Google Analytics: Event Tracking vs Virtual Pageviews | Web SEO Analytics | Online Marketing | Scoop.it
Assume that visitors are arriving at a landing page of your website, what’s their next step? How do they interact before leaving that page? In this article we f
Annemarie Nier's insight:

"Event Tracking cannot be assigned to Goals. Another significant difference is that virtual pageviews can inflate the pageviews of a website." Both Google Analytics options are quite useful. Check out  their specific strengths and when and how to implement them for your site.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

Bursting Negative Bubbles: 7 Ways To Turn Bad Feedback Into Good Social Media - SocialBro

Bursting Negative Bubbles: 7 Ways To Turn Bad Feedback Into Good Social Media - SocialBro | Online Marketing | Scoop.it
Turn your negative feedback into positive social media with our seven helpful and practical tips. You'll be the rainbow after the rain in no time!
Annemarie Nier's insight:

Managing negative feedback is one of the most important tasks of social media management. Here are a few things to keep in mind.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

SHHHH! 12 Twitter Marketing Secrets For Ambitious Social Media Marketers - SocialBro

SHHHH! 12 Twitter Marketing Secrets For Ambitious Social Media Marketers - SocialBro | Online Marketing | Scoop.it
You may know the basics, but here's our favorite top-of-the-class Twitter marketing secrets. Rise above the rest with these advanced Twitter marketing tips.
Annemarie Nier's insight:

Now that Twitter Ads is available in Germany, it's also time to review what we know about the marketing instruments twitter is offering. Twitter Cards, as an example, are not very common in Germany - even though they are highly effective in increasing CTRs and generating leads.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

How to Use the New Pinterest Analytics | XEN Systems

How to Use the New Pinterest Analytics | XEN Systems | Online Marketing | Scoop.it
A detailed overview of the new analytics tools in Pinterest
Annemarie Nier's insight:

Pinterest now offers detailed analytics for business accounts!

 

Dear, did I wait for this to happen! But now let's take a look at how to use the new analytics tool Pinterest offers, and what it tells us. 

 

This artivle contains all necessary information and helpful tipps:

more...
No comment yet.
Rescooped by Annemarie Nier from Public Relations & Social Media Insight
Scoop.it!

5 Ways to Use Metrics to Improve Your Social Media Marketing

5 Ways to Use Metrics to Improve Your Social Media Marketing | Online Marketing | Scoop.it

Do you review your website’s metrics on a regular basis?

 

Are you struggling to figure out how you can better use the data?

 

To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy need to be adjusted to increase your reach.

 

Here are five ways metrics can improve your social media marketing....


Via Jeff Domansky
Annemarie Nier's insight:

As there is no effective marketing without metrics to evaluate the success, there is, of course, no serious social media marketing without metrics and monitoring. Get the most out of your data and improve your marketing efforts with your metrics!

more...
Jeff Domansky's curator insight, October 28, 2014 2:39 AM

Does your social marketing measure up? Here are five ways to find out.

Niyaz Anjum's curator insight, October 29, 2014 5:06 AM

Points overlooked but is a reminder to us social media marketers.

Scooped by Annemarie Nier
Scoop.it!

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial] | Online Marketing | Scoop.it
Learn how to create a Facebook business page to maximize your social media marketing reach with this step-by-step tutorial and video.
Annemarie Nier's insight:

Facebook is by far the most widely known social network in the western hemisphere, and still: It seems to be quite hard for businesses to utilize the platform as an online marketing tool.

 

If you are thinking about pimping your inbound marketing strategy with a facebook business page and are uncertain how to do it properly, follow this simple tutorial.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

Social SEO: Mythos oder Traffic-Garant?

Social SEO: Mythos oder Traffic-Garant? | Online Marketing | Scoop.it
Es gibt Social Media und es gibt SEO. Doch gibt es auch „Social SEO“? Oder ist dieses Buzzword nur ein Mythos? SEO-Experte Björn Tantau geht diesen Frage auf den Grund.
Annemarie Nier's insight:

"Social SEO" und "SMO" sind mehr als hohle Buzzwords.

 

Von Linkbuilding über Content Distribution bis hin zu Leadgenerierung  und Bekanntheitssteigerung - Social SEO ist Bestandteil jeder guten Optimierungsstrategie, wie auch immer das Ziel genau aussehen mag. 

 

Sicher, ersetzen wird es das klassische SEO auf absehbare zeit nicht. Aber die Bedeutung im Marketing-Mix wächst beständig. Dabei ist das Optimieren der Social Media Auftritte selbst genauso wichtig wie die "Instrumentalisierung" der Social Media Kanäle als SEO-Werkzeug für die Website - zumindest, solange Content und Tonalität nicht leiden.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

How to Put Together an Editorial Calendar for Content Marketing

How to Put Together an Editorial Calendar for Content Marketing | Online Marketing | Scoop.it
As a content marketer, you have no doubt heard that marketers need to “think like publishers,” but how exactly does that translate into action?  (If you are asking yourself this question, read Jere...
Annemarie Nier's insight:

I encounter many people who create awesome content, but lose a lot of time on the way. A good and well structured editorial calendar helps to prevent this.

 

Also, it helps you keep track of the content you already have, produced and curated, thus enabling you to strategically repurpose your content. This saves time - and boosts your SEO.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

Research Highlights Growth In QR Code Usage | TMP Magnet

Annemarie Nier's insight:

"Across Europe, usage of QR (or Quick Response) codes has grown by 96% in the last year, reaching 17.4m users. In the UK, this translates to over 3.3m users (+43%) or 11.4% of the smartphone audience, however increased penetration, greater processing power and faster mobile internet (with the advent of 4G) suggests that this appetite is only going to grow."

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

Still Missing Out?! The Simple Twitter Growth Approach All Influencers Use

Still Missing Out?! The Simple Twitter Growth Approach All Influencers Use | Online Marketing | Scoop.it
Have you ever wondered how all the influencers on Twitter grew their Twitter account to such impressive follower numbers? No? Do you think it is all hard work?
Well, it is. But it might not be the...
Annemarie Nier's insight:

There are some basic rules for success on twitter, like filling in the bio and adding a profile picture, tweeting interesting tweets, retweeting and replying - but there's also a quite useful strategy to gaining more followers.

 

The "Follow - unfollow - repeat"-tactic is NOT about unfollowing the people once they follow back, it's about building a network within your niche. So, don't make the mistake to unfollow your followers (unless there's a good reason, of course).

 

Follow the right people, engage your audience. And once you hit a "critical mass", use a tool to organize your account. There are quite a lot tools out there. Try some and choose the once that suits you best.

 

Now, have fun tweeting and networking!

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

SEO Guide: Anleitung zur Keyword Research

SEO Guide: Anleitung zur Keyword Research | Online Marketing | Scoop.it
Dieser Post ist eine ausführliche Anleitung zur Keyword Research für SEO in deutscher Sprache.
Annemarie Nier's insight:

Keyword Research ist eine der Grundlagen jeder Sei Strategie und sollte nicht vernachlässigt werden. Dieser Artikel gibt der Leserin eine ausführliche Anleitung an die Hand, vom ersten "Brainstorming" bis hin zur finassierten, optimierten Keyword Liste. Insbesondere die Body-Keywords stehen dabei natürlich im Fokus.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

6 Ways to Infuse You Content Marketing with Personality

6 Ways to Infuse You Content Marketing with Personality | Online Marketing | Scoop.it
According to GetResponse blogger Marya Jan, creating quality content requires that you infuse the unique, mutual personality characteristics of businesses and their customers into whatever gets written.
Annemarie Nier's insight:

If you want your high quality content to be perceived as such, add some personality to it. Your readers want to be informed, but by another "humane" being, not a faceless corporation.

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

Farewell 'Pure' Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

Farewell 'Pure' Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants | Online Marketing | Scoop.it
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now
Annemarie Nier's insight:

In late September, the "exact match" option in Google AdWords is being removed, forcing all campaigns into the "close variants" mode. While this is troublesome for the few advertisers working with exact match or phrase match, it  also opens up new opportunities for paid search and is especially mobile friendly. 

Check out the details in this article from Search Engine Land!

more...
No comment yet.
Scooped by Annemarie Nier
Scoop.it!

10 Mistakes Brands REALLY Need to Stop Making on Facebook

10 Mistakes Brands REALLY Need to Stop Making on Facebook | Online Marketing | Scoop.it
We get it, everyone makes mistakes. But here are ten we see brands committing time and time again on Facebook. Make sure you're not doing the same!
Annemarie Nier's insight:

Facebook posts with 80 characters or less in length have 27% higher engagement rates! Learn more about Facebook marketing and brand communication on the social network.

more...
No comment yet.