"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?
SUMMARY: '[T]ransmedia storytelling' holds much promise in helping B2B marketers think more deeply about how they connect their marketing and communications efforts," writes Sam Ford. The distinctions between B2C and B2B transmedia were pondered at a conference by the Transmedia Branding Research Group, which came out of the Annenberg Innovation Lab at the University of Southern California. Ford writes that B2B marketing can be more reliant upon real people, and can be set in a real-world context. The B2B world can create interest in the people behind the scenes, and emphasize expertise, not just the product benefits.
Why not put your marketing content in a real-world context?
Marketers will be able to develop smarter and more relevant programs in 2014 by putting data to good use, according to a new report from Forrester Research.
This is a great article that addresses the need to take your insights from your data analytics and leverage that. Your marketing efforts will be much more effective and efficient if we can track your data, and make changes to do something about it.
Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.
Long before we had writing as we know it there has been an oral tradition of storytelling. This post looks at the science around storytelling.
Learn about how a story "can put your whole brain to work" and why "our brains become more active when we tell stories." Find out why the brain "learns to ignore certain overused words and phrases" and much more. If you enjoy telling stories, writing stories, or listening to stories check out this post to learn more!
Corporate storytelling and brand journalism are in demand. Here are 5 examples of B2B brands that do it well.
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find.
That seems to be changing, though. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal.
Seeing is learning. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling.
These include examples of how companies are telling stories...
1. either others's stories (i.e. what is happening in the world or what others are doing),
2. what your own company's current projects and future goals are
3. or, putting your product into application by demonstrating, through real life examples, how their product can be used.
Most companies focus on one of these three. However, it might be conducive to cover all of these angles to capture more perspectives.
This year, forget about the year as a whole. Forget about months and forget about weeks. Focus on days.
With the start of 2014, this is a very appropriate, and inspiring reminder about what it makes to really create change.
What are your goals this year? Generate new leads? Close more accounts, bring in new revenune, or get more clicks?
Goals are great, but they have to be specific. Rather than "get more clicks" or "earn more revenue" make your goals specific, and measureable. "I am going to post my links on the weekend, instead of at 1pm on Mondays. And, I am going to follow up with people that have already clicked on my links to close on their account."
Make your goals as specific, and small as possible. Little changes every day add up. Small things have a big impact, and dynamite comes in small packages.
Andrew Willis built a skatepark in East London using reclaimed materials left over from the Olympic Games, creating a lasting legacy for the local community ...
Storytelling is a great way to create genuine, authentic content. Trace back to your roots, and you'll find that your honesty goes a long way in engaging you audience, and turning clicks into customers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.