Online Marketing ...
Follow
Find
735 views | +0 today
 
Rescooped by Viqi French from Stories - an experience for your audience -
onto Online Marketing Boutique
Scoop.it!

16 Ways to Drastically Improve Your Copywriting for Better Storytelling and Higher Conversion Rates

16 Ways to Drastically Improve Your Copywriting for Better Storytelling and Higher Conversion Rates | Online Marketing Boutique | Scoop.it

Every since the Madman era, copywriting has been a significant part of any marketer’s job. And in today’s digital, text-driven world it is as important as it has ever been.

 

The art of turning words into a beautiful composition that gets attention, inspires action, and consequently sells is something we encounter daily, whether when watching TV or signing up for yet another Facebook-killer.

 

Your copy can make all the difference between getting users excited about your product and making them want to shoot themselves in the head.

 

Good copy can mean an extra 20% to the open rate of your emails.
Bad copy can mean that the only click-through rate you’ll be measuring is of your “unsubscribe” link.


Via Gregg Morris, Hans Heesterbeek
more...
No comment yet.
Online Marketing Boutique
Services, strategies & how-to's for successfully marketing a business online. From e-commerce and copywriting to social media, SEO & beyond.
Curated by Viqi French
Your new post is loading...
Your new post is loading...
Scooped by Viqi French
Scoop.it!

Free Web Copy Analysis Service | CopyClique

Free Web Copy Analysis Service | CopyClique | Online Marketing Boutique | Scoop.it

Wondering how to make your web copy convert more visitors to customers? Ask the copywriters at CopyClique to perform a FREE Web Copy Analysis for your site...

more...
No comment yet.
Scooped by Viqi French
Scoop.it!

Mobile Landing Page Optimization - 10 Best Practices for Success

Mobile Landing Page Optimization - 10 Best Practices for Success | Online Marketing Boutique | Scoop.it
Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience.
more...
No comment yet.
Rescooped by Viqi French from Critical and creative thinking
Scoop.it!

Exobrain

Exobrain is a mind mapping tool and interactive web application. It is designed to help you organize, visualize, and generate ideas.

 

Great tool for online marketing planning and other business applications.


Via Baiba Svenca, Studyvibe
more...
No comment yet.
Rescooped by Viqi French from Content on content
Scoop.it!

3 Little-Known Reasons Why Nobody Shares Your Content | Social Media Today

3 Little-Known Reasons Why Nobody Shares Your Content | Social Media Today | Online Marketing Boutique | Scoop.it

Very thoughtful tips for generating content that sticks and goes viral. Attraction marketing intel inside...


Via Content
more...
No comment yet.
Scooped by Viqi French
Scoop.it!

7 Tips for Transforming your Twitter Feed to an Engaging Conversation | Meridian Interactive

7 Tips for Transforming your Twitter Feed to an Engaging Conversation | Meridian Interactive | Online Marketing Boutique | Scoop.it

Here are 7 tips for transforming your twitter feed into an engaging conversation that your followers can appreciate...

more...
No comment yet.
Rescooped by Viqi French from History 2[+or less 3].0
Scoop.it!

TileMill | Fast and beautiful maps

TileMill | Fast and beautiful maps | Online Marketing Boutique | Scoop.it

 

Design beautiful maps...

 

Make beautiful interactive maps


Whether you're a journalist, web designer, researcher, or seasoned cartographer, TileMill is the design studio you need to create stunning interactive maps.

 

TileMill is an open source project by MapBox...

 

Read more:

http://mapbox.com/tilemill/

 


Via Gust MEES, Rui Guimarães Lima
more...
No comment yet.
Rescooped by Viqi French from Curation Revolution
Scoop.it!

The 2 Big Trends of 2012: Curation + Visuals

The 2 Big Trends of 2012: Curation + Visuals | Online Marketing Boutique | Scoop.it

Looking at amazing photographs from my friend Jesus Hernadez today (http://www.scoop.it/t/digital-revolution-leaderboard/p/2770105530/visual-marketing-amazing-photographs-from-jesus-hernandez ) I was thinking about how to combine great visuals and marketing. I went searching for examples and found this excellent article from another friend, Liz Wilson, that is so prescient, so right.

Curation + the visualization of everything is indeed the dominate marketing trend in 2012. Liz outlines the challenge clearly:

So now the question is how to bring curation and visual content together in ways that attract your target audience and achieve your measurable goals.

Great resource materials and a well thought out argument from Liz in this piece.

Be sure to follow Liz LizWilson2 on Twitter and on Scoop.it


Via Martin (Marty) Smith
more...
Liz Wilson's comment, September 29, 2012 12:27 PM
Thanks Marty - that is a real accolade coming from you.
Rescooped by Viqi French from Tecnología Web & Móvil
Scoop.it!

25 Best #eCommerce Focused #WordPress Themes

25 Best #eCommerce Focused #WordPress Themes | Online Marketing Boutique | Scoop.it

Here's a unique collection of some of the best WordPress eCommerce themes that you can download, many of them mobile responsive.

Marty adds:
I like some of these, but remember not to obsess about the pretty picture aspect of your store. Ecommerce is about the 4 Cs: Content, Community, Campaigns and Conversion. Great look and feel can only help with one of these - conversion.


Via Martin (Marty) Smith, Gladys Pintado
more...
No comment yet.
Scooped by Viqi French
Scoop.it!

5 Companies With Inbound Marketing Strategies That Work

5 Companies With Inbound Marketing Strategies That Work | Online Marketing Boutique | Scoop.it
The following five companies have each hit upon an inbound strategy that works. Here's how.

 

David Klein picks some interesting companies who appear to be doing inbound marketing well - creating good content, nurturing followers, winning subscribers. 

more...
No comment yet.
Scooped by Viqi French
Scoop.it!

17 Ways To Improve Your Blog - Case Study

17 Ways To Improve Your Blog - Case Study | Online Marketing Boutique | Scoop.it
Blogging is tough these days. It's a crowded realm with a staggering amount of people in the game. With so many competitors, how will you get your blog to stand out from the crowd? Check out these tips for a solid foundation.

 

Viqi French: This is quite a refreshing look at how to build a successful blog. Several insights here that would benefit / remind even bloggers who've been at it a while and still seek audience / traffic growth.

more...
No comment yet.
Scooped by Viqi French
Scoop.it!

Why Strategy Matters Most

Why Strategy Matters Most | Online Marketing Boutique | Scoop.it
It's the strategic plan, stupid. Have you reconsidered yours lately?
more...
No comment yet.
Rescooped by Viqi French from Litteris
Scoop.it!

Web 2.0 e-Publishing Tools: A Quick Guide

A collection of 10 e-Publishing tools...

Via Luciana Viter
more...
No comment yet.
Scooped by Viqi French
Scoop.it!

Learn These Four Classic Approaches to Marketing Campaigns

Learn These Four Classic Approaches to Marketing Campaigns | Online Marketing Boutique | Scoop.it
MarketingProfs guest bloggers Geoff Livingston and Gini Dietrich share their insight into the four classic approaches to marketing campaigns.
more...
No comment yet.
Scooped by Viqi French
Scoop.it!

7 Ways to Make Customers Love You

7 Ways to Make Customers Love You | Online Marketing Boutique | Scoop.it
Follow these simple rules and you'll have customers buying from you again and again and again.
more...
No comment yet.
Scooped by Viqi French
Scoop.it!

Create a Scalable Brand

Create a Scalable Brand | Online Marketing Boutique | Scoop.it
Your brand is the core of your marketing strategy. Jackie Yeaney of Red Hat shares her thoughts on how the brand fuels marketing investments that drive revenues.
more...
No comment yet.
Rescooped by Viqi French from Google Information
Scoop.it!

Google Launches Free Tool To Let You Run Your Own Online Courses | Edudemic

Google Launches Free Tool To Let You Run Your Own Online Courses | Edudemic | Online Marketing Boutique | Scoop.it

Posted by Jeff Dunn

 

"Sensing the excitement from online education tools like edX, Google has just unveiled a (very beta) version of its own course building software. If you’ve ever wanted to run your own online courses, this might be worth your time.

 

"Google’s new Course Builder software comes on the heels of a massively popular online Google class ‘Power Searching With Google‘ hosted by Google’s Director of Research, Peter Norvig.


Via Jim Lerman, Ana Cristina De Lion, kallen214
more...
FF's comment, September 13, 2012 12:33 AM
Excellent..
Rescooped by Viqi French from better blogging tips
Scoop.it!

My first Infographic: Writing, Publishing & Promoting your Blog Post

My first Infographic: Writing, Publishing & Promoting your Blog Post | Online Marketing Boutique | Scoop.it

Infographic provides concise, at-a-glance steps for better blogging.


Via Fabrizio Van Marciano, timethief
more...
timethief's comment, October 3, 2012 2:26 PM
You're welcome. :)
Rescooped by Viqi French from Stories - an experience for your audience -
Scoop.it!

16 Ways to Drastically Improve Your Copywriting for Better Storytelling and Higher Conversion Rates

16 Ways to Drastically Improve Your Copywriting for Better Storytelling and Higher Conversion Rates | Online Marketing Boutique | Scoop.it

Every since the Madman era, copywriting has been a significant part of any marketer’s job. And in today’s digital, text-driven world it is as important as it has ever been.

 

The art of turning words into a beautiful composition that gets attention, inspires action, and consequently sells is something we encounter daily, whether when watching TV or signing up for yet another Facebook-killer.

 

Your copy can make all the difference between getting users excited about your product and making them want to shoot themselves in the head.

 

Good copy can mean an extra 20% to the open rate of your emails.
Bad copy can mean that the only click-through rate you’ll be measuring is of your “unsubscribe” link.


Via Gregg Morris, Hans Heesterbeek
more...
No comment yet.
Rescooped by Viqi French from Internet Martinique
Scoop.it!

4 Tips to Evangelize Your Brand on Facebook

4 Tips to Evangelize Your Brand on Facebook | Online Marketing Boutique | Scoop.it
Facebook Strategy Case Study: Learn how Crestview Doors capitalized on an opportunity and increased their Facebook reach more than four fold.

Via Daniel Depaz
more...
No comment yet.
Rescooped by Viqi French from Tecnología Web & Móvil
Scoop.it!

Design Weblog For Designers 15 Free #WordPress #Themes For #Bloggers

Design Weblog For Designers 15 Free #WordPress #Themes For #Bloggers | Online Marketing Boutique | Scoop.it

Picking a theme is always a big decision for any Wordpress blogger. This article features 15 free wordpress themes for bloggers.


Via Asela Ortiz de Murua @AselaVit, Gladys Pintado
more...
No comment yet.
Rescooped by Viqi French from Curation-Corner
Scoop.it!

Create Great B2B Content

Create Great B2B Content | Online Marketing Boutique | Scoop.it

This how to guide by Sylvia Jensen, highlights nine tips to ensure a great content strategy:

Start with the objective

All too often objectives are far-reaching and/or fuzzy 

Understand your audience

Don’t lose focus on who will be reading your content and where possible identify personas

Avoid product- and sales-driven content

Create content about what you know, not what you sell

Invest and market your content

Create a unique point-of-view because you are competing with every publisher, bloggers, trade journals, Twitter influencers, and even daily newspapers

Create a content calendar

The content you create should be planned, yet flexible enough to adapt to inspiration

Build a content team

Your colleagues are vital to the creation, distribution and socializing of your content, inspire them to contribute

Recycle your content

Wherever possible repurpose and recycle your content and share across all platforms.

Check this great presentation by Scot McKee on content recycling.[PDF] http://bit.ly/SabzgX

Find a chief content officer

While everyone in a company may be responsible for content, one person needs to be accountable for it

Be interesting 

Content marketing is a new strand of marketing DNA. If you lack the skills internally then hire a journalist or a specialty agency to work with you.

 

By Sylvia Jensen.  http://bit.ly/Snc32P

Source. http://bit.ly/Q27jSj

Graphic and B2B Marketing Summit video presentation. http://bit.ly/SadqlR

By Scot McKee. http://bit.ly/SSatGQ


Via maxOz
more...
maxOz's comment, September 28, 2012 12:46 AM
Thanks Jeff, appreciate your input, have a great weekend! Michele
Rescooped by Viqi French from Pinterest
Scoop.it!

4 Tips for Increasing Pinterest Traffic to Your Blog

4 Tips for Increasing Pinterest Traffic to Your Blog | Online Marketing Boutique | Scoop.it
How to use Pinterest to get more blog traffic: Find out how to increase engagement and drive traffic to your website with Pinterest.

Via Kelly Lieberman
more...
No comment yet.
Rescooped by Viqi French from Story and Narrative
Scoop.it!

Emotional Storytelling Drives Behavior Change

Emotional Storytelling Drives Behavior Change | Online Marketing Boutique | Scoop.it

Public relations people need to harness the power of storytelling to drive behavioral change, Marion McDonald, managing director of strategy and planning at Ogilvy Public Relations Worldwide, told a ThinkTank Live seminar in Hong Kong on “The Age of Engagement.”

 

“Science shows that humans organize experiences into stories,” says McDonald. “And we categorize them based on our emotional reactions to those stories. And science has shown that it’s the emotional part of the brain that helps us make decision. So when we appeal to people through facts and reason we’re missing the point. We need to reach them through emotion, and to do that we need to tell stories.”


Via Gregg Morris
more...
No comment yet.
Rescooped by Viqi French from R'Tish Creations
Scoop.it!

4 Steps to Start with Email Marketing

4 Steps to Start with Email Marketing | Online Marketing Boutique | Scoop.it

It all starts with incorporating an irresistible free offer on your website that invites your site visitors to give their name and email address in exchange for it. Their details are then added to your subscriber list and allow you to stay in touch with those subscribers via email on a regular basis.


Via Letitia Owens
more...
No comment yet.
Scooped by Viqi French
Scoop.it!

Infographic Consumers favor email over other mobile messaging

Infographic Consumers favor email over other mobile messaging | Online Marketing Boutique | Scoop.it
Consumers name email as their top choice for mobile messaging. Thats the buzz according to new research from StrongMail and Forrester Consulting.
more...
No comment yet.
Scooped by Viqi French
Scoop.it!

5 Psychological Keys That Will Open The Doors To More Sales

5 Psychological Keys That Will Open The Doors To More Sales | Online Marketing Boutique | Scoop.it

How great would it feel to make a simple tweak to your business, see an immediate sales increase? "5 Psychological Master Keys That Open the Door to More Sales"...

more...
No comment yet.