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Via Gust MEES, Rui Guimarães Lima
Looking at amazing photographs from my friend Jesus Hernadez today (http://www.scoop.it/t/digital-revolution-leaderboard/p/2770105530/visual-marketing-amazing-photographs-from-jesus-hernandez ) I was thinking about how to combine great visuals and marketing. I went searching for examples and found this excellent article from another friend, Liz Wilson, that is so prescient, so right.
Via Martin (Marty) Smith
Here's a unique collection of some of the best WordPress eCommerce themes that you can download, many of them mobile responsive.
Via Martin (Marty) Smith, Gladys Pintado
Blogging is tough these days. It's a crowded realm with a staggering amount of people in the game. With so many competitors, how will you get your blog to stand out from the crowd? Check out these tips for a solid foundation.
Viqi French: This is quite a refreshing look at how to build a successful blog. Several insights here that would benefit / remind even bloggers who've been at it a while and still seek audience / traffic growth.
Posted by Jeff Dunn
"Sensing the excitement from online education tools like edX, Google has just unveiled a (very beta) version of its own course building software. If you’ve ever wanted to run your own online courses, this might be worth your time.
"Google’s new Course Builder software comes on the heels of a massively popular online Google class ‘Power Searching With Google‘ hosted by Google’s Director of Research, Peter Norvig.
Via Jim Lerman, Ana Cristina De Lion, kallen214
Every since the Madman era, copywriting has been a significant part of any marketer’s job. And in today’s digital, text-driven world it is as important as it has ever been.
The art of turning words into a beautiful composition that gets attention, inspires action, and consequently sells is something we encounter daily, whether when watching TV or signing up for yet another Facebook-killer.
Your copy can make all the difference between getting users excited about your product and making them want to shoot themselves in the head.
Good copy can mean an extra 20% to the open rate of your emails.
Via Gregg Morris, Hans Heesterbeek
This how to guide by Sylvia Jensen, highlights nine tips to ensure a great content strategy:
Start with the objective
All too often objectives are far-reaching and/or fuzzy
Understand your audience
Don’t lose focus on who will be reading your content and where possible identify personas
Avoid product- and sales-driven content
Create content about what you know, not what you sell
Invest and market your content
Create a unique point-of-view because you are competing with every publisher, bloggers, trade journals, Twitter influencers, and even daily newspapers
Create a content calendar
The content you create should be planned, yet flexible enough to adapt to inspiration
Build a content team
Your colleagues are vital to the creation, distribution and socializing of your content, inspire them to contribute
Recycle your content
Wherever possible repurpose and recycle your content and share across all platforms.
Check this great presentation by Scot McKee on content recycling.[PDF] http://bit.ly/SabzgX
Find a chief content officer
While everyone in a company may be responsible for content, one person needs to be accountable for it
Content marketing is a new strand of marketing DNA. If you lack the skills internally then hire a journalist or a specialty agency to work with you.
By Sylvia Jensen. http://bit.ly/Snc32P
Graphic and B2B Marketing Summit video presentation. http://bit.ly/SadqlR
By Scot McKee. http://bit.ly/SSatGQ
Public relations people need to harness the power of storytelling to drive behavioral change, Marion McDonald, managing director of strategy and planning at Ogilvy Public Relations Worldwide, told a ThinkTank Live seminar in Hong Kong on “The Age of Engagement.”
“Science shows that humans organize experiences into stories,” says McDonald. “And we categorize them based on our emotional reactions to those stories. And science has shown that it’s the emotional part of the brain that helps us make decision. So when we appeal to people through facts and reason we’re missing the point. We need to reach them through emotion, and to do that we need to tell stories.”
Via Gregg Morris
It all starts with incorporating an irresistible free offer on your website that invites your site visitors to give their name and email address in exchange for it. Their details are then added to your subscriber list and allow you to stay in touch with those subscribers via email on a regular basis.
Via Letitia Owens