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Services, strategies & how-to's for successfully marketing a business online. From e-commerce and copywriting to social media, SEO & beyond.
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Viqi French
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Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience. Delete the scoop?
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Exobrain is a mind mapping tool and interactive web application. It is designed to help you organize, visualize, and generate ideas.
Great tool for online marketing planning and other business applications. Via Baiba Svenca, Studyvibe Delete the scoop?
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Very thoughtful tips for generating content that sticks and goes viral. Attraction marketing intel inside... Via Content Delete the scoop?
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Here are 7 tips for transforming your twitter feed into an engaging conversation that your followers can appreciate... Delete the scoop?
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Design beautiful maps...
Make beautiful interactive maps
TileMill is an open source project by MapBox...
Read more:
Via Gust MEES, Rui Guimarães Lima Delete the scoop?
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Looking at amazing photographs from my friend Jesus Hernadez today (http://www.scoop.it/t/digital-revolution-leaderboard/p/2770105530/visual-marketing-amazing-photographs-from-jesus-hernandez ) I was thinking about how to combine great visuals and marketing. I went searching for examples and found this excellent article from another friend, Liz Wilson, that is so prescient, so right. Via Martin (Marty) Smith 
Liz Wilson's comment,
September 29, 2012 12:27 PM
Thanks Marty - that is a real accolade coming from you.
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Here's a unique collection of some of the best WordPress eCommerce themes that you can download, many of them mobile responsive. Via Martin (Marty) Smith, Gladys Pintado Delete the scoop?
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The following five companies have each hit upon an inbound strategy that works. Here's how.
David Klein picks some interesting companies who appear to be doing inbound marketing well - creating good content, nurturing followers, winning subscribers. Via Adrian Kingwell, Mezzo Labs Delete the scoop?
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Blogging is tough these days. It's a crowded realm with a staggering amount of people in the game. With so many competitors, how will you get your blog to stand out from the crowd? Check out these tips for a solid foundation.
Viqi French: This is quite a refreshing look at how to build a successful blog. Several insights here that would benefit / remind even bloggers who've been at it a while and still seek audience / traffic growth. Delete the scoop?
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It's the strategic plan, stupid. Have you reconsidered yours lately? Delete the scoop?
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MarketingProfs guest bloggers Geoff Livingston and Gini Dietrich share their insight into the four classic approaches to marketing campaigns. Delete the scoop?
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Follow these simple rules and you'll have customers buying from you again and again and again. Delete the scoop?
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Your brand is the core of your marketing strategy. Jackie Yeaney of Red Hat shares her thoughts on how the brand fuels marketing investments that drive revenues. Delete the scoop?
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Posted by Jeff Dunn
"Sensing the excitement from online education tools like edX, Google has just unveiled a (very beta) version of its own course building software. If you’ve ever wanted to run your own online courses, this might be worth your time.
"Google’s new Course Builder software comes on the heels of a massively popular online Google class ‘Power Searching With Google‘ hosted by Google’s Director of Research, Peter Norvig. Via Jim Lerman, Ana Cristina De Lion, kallen214 
's comment, September 13, 2012 12:33 AM
Excellent..
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Infographic provides concise, at-a-glance steps for better blogging. Via Fabrizio Van Marciano, timethief Delete the scoop?
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Every since the Madman era, copywriting has been a significant part of any marketer’s job. And in today’s digital, text-driven world it is as important as it has ever been.
The art of turning words into a beautiful composition that gets attention, inspires action, and consequently sells is something we encounter daily, whether when watching TV or signing up for yet another Facebook-killer.
Your copy can make all the difference between getting users excited about your product and making them want to shoot themselves in the head.
Good copy can mean an extra 20% to the open rate of your emails. Via Gregg Morris, Hans Heesterbeek Delete the scoop?
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Facebook Strategy Case Study: Learn how Crestview Doors capitalized on an opportunity and increased their Facebook reach more than four fold. Via Daniel Depaz Delete the scoop?
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Picking a theme is always a big decision for any Wordpress blogger. This article features 15 free wordpress themes for bloggers. Via Asela Ortiz de Murua @AselaVit, Gladys Pintado Delete the scoop?
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This how to guide by Sylvia Jensen, highlights nine tips to ensure a great content strategy: Start with the objective All too often objectives are far-reaching and/or fuzzy Understand your audience Don’t lose focus on who will be reading your content and where possible identify personas Avoid product- and sales-driven content Create content about what you know, not what you sell Invest and market your content Create a unique point-of-view because you are competing with every publisher, bloggers, trade journals, Twitter influencers, and even daily newspapers Create a content calendar The content you create should be planned, yet flexible enough to adapt to inspiration Build a content team Your colleagues are vital to the creation, distribution and socializing of your content, inspire them to contribute Recycle your content Wherever possible repurpose and recycle your content and share across all platforms. Check this great presentation by Scot McKee on content recycling.[PDF] http://bit.ly/SabzgX Find a chief content officer While everyone in a company may be responsible for content, one person needs to be accountable for it Be interesting Content marketing is a new strand of marketing DNA. If you lack the skills internally then hire a journalist or a specialty agency to work with you.
By Sylvia Jensen. http://bit.ly/Snc32P Source. http://bit.ly/Q27jSj Graphic and B2B Marketing Summit video presentation. http://bit.ly/SadqlR By Scot McKee. http://bit.ly/SSatGQ Via maxOz 
maxOz's comment,
September 28, 2012 12:46 AM
Thanks Jeff, appreciate your input, have a great weekend! Michele
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How to use Pinterest to get more blog traffic: Find out how to increase engagement and drive traffic to your website with Pinterest. Via Kelly Lieberman Delete the scoop?
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Public relations people need to harness the power of storytelling to drive behavioral change, Marion McDonald, managing director of strategy and planning at Ogilvy Public Relations Worldwide, told a ThinkTank Live seminar in Hong Kong on “The Age of Engagement.”
“Science shows that humans organize experiences into stories,” says McDonald. “And we categorize them based on our emotional reactions to those stories. And science has shown that it’s the emotional part of the brain that helps us make decision. So when we appeal to people through facts and reason we’re missing the point. We need to reach them through emotion, and to do that we need to tell stories.” Via Gregg Morris Delete the scoop?
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It all starts with incorporating an irresistible free offer on your website that invites your site visitors to give their name and email address in exchange for it. Their details are then added to your subscriber list and allow you to stay in touch with those subscribers via email on a regular basis. Via Letitia Owens Delete the scoop?
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Consumers name email as their top choice for mobile messaging. Thats the buzz according to new research from StrongMail and Forrester Consulting. Delete the scoop?
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How great would it feel to make a simple tweak to your business, see an immediate sales increase? "5 Psychological Master Keys That Open the Door to More Sales"... Delete the scoop?
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