Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience.
Here's a unique collection of some of the best WordPress eCommerce themes that you can download, many of them mobile responsive.
Marty adds: I like some of these, but remember not to obsess about the pretty picture aspect of your store. Ecommerce is about the 4 Cs: Content, Community, Campaigns and Conversion. Great look and feel can only help with one of these - conversion.
Blogging is tough these days. It's a crowded realm with a staggering amount of people in the game. With so many competitors, how will you get your blog to stand out from the crowd? Check out these tips for a solid foundation.
Viqi French: This is quite a refreshing look at how to build a successful blog. Several insights here that would benefit / remind even bloggers who've been at it a while and still seek audience / traffic growth.
"Sensing the excitement from online education tools like edX, Google has just unveiled a (very beta) version of its own course building software. If you’ve ever wanted to run your own online courses, this might be worth your time.
"Google’s new Course Builder software comes on the heels of a massively popular online Google class ‘Power Searching With Google‘ hosted by Google’s Director of Research, Peter Norvig.
Every since the Madman era, copywriting has been a significant part of any marketer’s job. And in today’s digital, text-driven world it is as important as it has ever been.
The art of turning words into a beautiful composition that gets attention, inspires action, and consequently sells is something we encounter daily, whether when watching TV or signing up for yet another Facebook-killer.
Your copy can make all the difference between getting users excited about your product and making them want to shoot themselves in the head.
Good copy can mean an extra 20% to the open rate of your emails. Bad copy can mean that the only click-through rate you’ll be measuring is of your “unsubscribe” link.
Public relations people need to harness the power of storytelling to drive behavioral change, Marion McDonald, managing director of strategy and planning at Ogilvy Public Relations Worldwide, told a ThinkTank Live seminar in Hong Kong on “The Age of Engagement.”
“Science shows that humans organize experiences into stories,” says McDonald. “And we categorize them based on our emotional reactions to those stories. And science has shown that it’s the emotional part of the brain that helps us make decision. So when we appeal to people through facts and reason we’re missing the point. We need to reach them through emotion, and to do that we need to tell stories.”
It all starts with incorporating an irresistible free offer on your website that invites your site visitors to give their name and email address in exchange for it. Their details are then added to your subscriber list and allow you to stay in touch with those subscribers via email on a regular basis.