Online Learning: More Than Just a MOOC #SPANISH
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Online Learning: More Than Just a MOOC #SPANISH
Aprendizaje Online Learning más que un MOOC (massive open online course)
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3 extensiones para mejorar el diseño de Wikipedia.-

3 extensiones para mejorar el diseño de Wikipedia.- | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

Wikipedia lleva 4 años sin cambiar su diseño, y aunque el actual es muy funcional, podría ser más amigable con el usuario, pero gracias las extensiones de los navegadores podemos cambiar el diseño de Wikipedia e incluso añadirle funciones extra. Existen decenas de extensiones, pero aquí encontrarás las 3 extensiones para mejorar Wikipedia que me parecieron más interesantes.


Via Mauricio M. Escudero
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Demibooks® Composer - for iPads

Demibooks® Composer - for iPads | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it
Get Demibooks® Composer on the App Store. See screenshots and ratings, and read customer reviews.

Via Ana Cristina Pratas
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Ana Cristina Pratas's curator insight, September 13, 2014 11:41 AM

FEATURES


• Portrait or Landscape layout options
• Add images and audio from iTunes, Dropbox or the Photos app
• Rich media library with thumbnails
• Add or create text
• 5 Particle Effects
• Set up complex behaviors in Effects Editor through series of If-Then statements
• Quickly build and organize pages, navigation, and table of contents
• Add web links
• Apply motion, functions and waits (delay) to media
• Make objects draggable or have them react to the accelerometer via Physics
• Preview directly on the iPad
• Import/Export books via iTunes
• Share or publicly publish your finished app
• Backup to iPad

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Video note & messaging for collaboration

Video note & messaging for collaboration | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it
Vidopop is a free service that lets you send and receive video messages instantly, watch and interact live or later.

Via Ana Cristina Pratas
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Ana Cristina Pratas's curator insight, September 13, 2014 11:37 AM

Interesting for teachers to use in blogs or add to a LMS

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Creating Simple Websites With Keynote (video)

http://macmost.com/e-1029 You can use Keynote to build a simple multi-page website. When you export as HTML, the resulting files can be uploaded to a web hos...

Via Ana Cristina Pratas
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marc augier's curator insight, September 20, 2014 1:15 PM

The great thing I learned is that you can set KeyNotes so that only the links are active. Then, you get an hypertext presentation instead of a pile of slides.

RPattinson-Daily's curator insight, September 20, 2014 2:38 PM

Only for any Apple computers

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Guide to Google Apps for the iPad - Infographic

Guide to Google Apps for the iPad - Infographic | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

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Ness Crouch's curator insight, September 13, 2014 4:02 PM

This infographic is useful because of the ideas for how it should be used and how it can be used.

Sarah Ogden's curator insight, September 15, 2014 10:24 PM

Terrific for getting our new users organized! 

Bev Jones's curator insight, December 9, 2014 2:27 AM

@CareerCollegeT @HughBaird  Useful Apps for IPads

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The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]

The Secrets to Writing an Attention-Grabbing Blog Post [Infographic] | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

Do you know what elements go into a great blog post? Get the inside scoop here.


Via Lauren Moss
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2DiFore Marketing Solutions's curator insight, April 16, 2014 7:50 AM

Tips for being a great #blogger revealed!

Nine0Media's curator insight, April 16, 2014 11:55 AM

#Wordpress #Nine0Media

ManufacturingStories's curator insight, August 15, 2014 2:28 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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La Psicología de Vygotsky - Ángel Rivière [PDF] #librogratuito ~ #PedaLógica por @alaznegonzalez

La Psicología de Vygotsky - Ángel Rivière [PDF] #librogratuito ~ #PedaLógica por @alaznegonzalez | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

No  os perdáis el ejemplar digitalizado de La Psicología de Vygotski de Ángel Rivière, que está descatalogado y que podéis descargar de forma gratuita  víaDialnet (no hace falta estar registrados)


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Alazne González's curator insight, August 7, 2014 10:09 AM
Resumen 

Se presenta el contexto histórico y los antecedentes familiares, culturales y sociales en los que surge la figura de Vygotski y se hace una descripción minuciosa de su obra, de sus implicaciones y contribuciones a la Psicología Científica: su teoría sobre las funciones superiores en el hombre, la actividad instrumental como unidad de análisis de estos procesos superiores, los estudios sobre génesis y desarrollo de los procesos cognitivos y las variaciones culturales, la "zona de desarrollo potencial", sus aportaciones a la pedagogía y al estudio de las deficiencias, su teoría de la organización neurofisiológica, sus aportaciones a una teoría general del desarrollo y su teoría de la génesis del pensamiento verbal y la función reguladora del lenguaje. Se citan algunas críticas a Vygotski y se formulan algunas implicaciones teóricas no formuladas explícitamente en su teoría

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Pedagogía de la exigencia: el método que lanza a la fama a un joven profesor

Pedagogía de la exigencia: el método que lanza a la fama a un joven profesor | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it
Enseña en un liceo de París a chicos carenciados que la sociedad condena
a un fracaso al cual él no se resigna. Su decisión de volver a los métodos tradicionales da resultados y atrae la atención
mediática

Via Gaston Bustos Q., juandoming, Cristian Pérez
Juan Manuel Sánchez Vargas's insight:

¿Es necesaria la excelencia?

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El #Mundodisco de Sir Terry Pratchett 's #Discworld por/by @kemar74 #recomiendo #ilustración #illustration

El #Mundodisco de Sir Terry Pratchett 's #Discworld por/by  @kemar74  #recomiendo #ilustración #illustration | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

Marc Simonetti dibnuja las noevlas del Mundodisco de Sir Terry Pratchett

Illustrations for the French edition of the Discworlds novels


Via Alazne González
Juan Manuel Sánchez Vargas's insight:

Terry Pratchett, lectura recomendada por alguien muy especial. Tendré que hacerme con el Mundodisco, entonces.

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How Newsjacking Can Boost Traffic to Your Website

How Newsjacking Can Boost Traffic to Your Website | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

There are many ways to boost traffic to your site, including use of social media platforms and email campaigns. One method a lot of companies are using now is newsjacking, which is taking breaking news stories or widely publicized current events and reporting on them in such a way that relates to the given company’s own ideas and personal agenda. A lot of people will be searching for these kinds of hot topics, and in the process they will likely find the given company’s articles or social media platform updates related to those topics and will be guided to learn more about the company through its website.

Businesses Using Newsjacking for Marketing Purposes


Via Brian Yanish - MarketingHits.com, juandoming
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30 Search Engines Perfect For Student Researchers - Infographic

30 Search Engines Perfect For Student Researchers - Infographic | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it
The handy infographic below takes a look at different methods of online research, and gives a flowchart flush with a number of different web search options for you to try out.

Via Ana Cristina Pratas
Juan Manuel Sánchez Vargas's insight:

Como investigar y hacer una búsqueda de investigación.

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Lee Hall's curator insight, June 3, 2014 10:56 AM

Help your students and yourself improve your research methods online.

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Strut - An HTML5 Presentation Editor

Strut - An HTML5 Presentation Editor | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

An editor for creating web based presentations.

All you need is a web browser.

Strut presentations work on desktops, laptops, mobile devices and tablets.


Via Baiba Svenca
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PIRatE Lab's curator insight, February 22, 2014 12:58 PM

This looks super cool.  A much simplified version of PowerPoint and might be more intuitive for many of you.  Give it a try and let me know if you like this.

alexislucas's curator insight, February 22, 2014 12:59 PM

encore en beta mais top pour les diaporama web 2

Willemijn Schmitz's curator insight, February 23, 2014 3:04 PM

ziet er goed uit! en html5!

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Bibliotecas Escolares en Red - Albacete: ¿Cómo están las bibliotecas escolares? ¿cómo pueden estar?

Bibliotecas Escolares en Red - Albacete: ¿Cómo están las bibliotecas escolares? ¿cómo pueden estar? | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

Durante estos meses estoy en contacto virtual con una centena de maestros de colegios y profesores de institutos de Castilla-La Mancha; algunos, "bibliotecarios escolares" y todos, interesados por el fomento de la lectura y las BBEE. Y lo cierto es que, en uno de los diversos debates que hemos tenido, han salido a la luz muchas ilusiones pero también inquietudes.  
Quiero dejar claro una diferencia para aquellos que no quieren darse cuenta. No hablamos solo de fomentar la lectura, no. Estamos hablando de la biblioteca escolar, como entidad, espacio y centro de recursos para los centros educativos. Digo esto porque estoy un poco cansado de oír a responsables políticos que cuando se debate sobre la BE terminan derivando el debate hacia la lectura porque es más fácil, etéreo, inmaterial,... y uno ya se cansa.
Antes de nada quiero recoger la reflexión inicial de uno de los documentos que en esta entrada recojo -a ver si nuestros políticos, técnicos, asesores,... toman nota ¡YA!- porque no lo decimos los maestros de a pie de aula, lo dicen gente "importante" y lo avalan la Universidad Autónoma de Madrid, la FGSR, la Fundación SM y el Ministerio de Educación, Cultura y Deporte entre otros.


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12 principios que convierten una idea en realidad

12 principios que convierten una idea en realidad | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

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105 Free Moodle Video Tutorials

105 Free Moodle Video Tutorials | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it
105 Free Moodle Video Tutorials! We know that you love Moodle. This is why we created the following list. Show your appreciation and share it with people interested in Moodle.

Via Ana Cristina Pratas
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Tools for Teachers to Create and Manage Interactive Maps

Tools for Teachers to Create and Manage Interactive Maps | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it
Using these map creation tools you can easily create and manage interactive maps.

Via Ana Cristina Pratas
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Susan Wegmann's curator insight, September 15, 2014 9:10 AM

Several different tools for creating maps. Great use for Social Studies, Literature, etc.

Елена Гончарова's curator insight, September 18, 2014 1:58 PM

добавить свой понимание ...

Luís Cálix's curator insight, October 2, 2014 6:52 AM

A esta lista parece só faltar o Zeemaps.

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Enhance Your Creativity Through Analytics

Enhance Your Creativity Through Analytics | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it
Think data analysis and creativity are mutually exclusive? Contributor Brian Massey explains how the two can and should work together.

Via Charles Tiayon, Yves Mulkers, Suvi Salo, juandoming
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Charles Tiayon's curator insight, September 18, 2014 9:06 PM

“Addiction Torments Addicts and their Love Ones.” This is a headline that conversion optimization specialist Mike Perla tested for the website of an addiction treatment center. The control headline was, “A Place of New Beginnings.”

Both headlines required creativity. The first is a complete story in seven words. There’s an antagonist (the Addiction), a protagonist (the addicts and loved ones), and a central conflict of torment.

The control draws on primal memories of a time when mistakes can be put behind us. (Example courtesy of Which Test Won.)

Two headlines, each based on sound creative communication principles. Shouldn’t it be sufficient to pick one and move on?

As we will find out, one of these was a “better” creative than the other when considered along with the business purpose of the website.

An Abundance Of Good Creative Ideas

Much of the literature that I read on data analysis paints a false picture of the process. The picture is that of an eggheaded data scientist scanning spreadsheets and graphs for clues to questions not yet asked.

It seems that there is some kind of mutant marketer devoid of the right hemisphere of its brain – the hemisphere associated with symbolic thought and creativity – laboring away in front of a wall of screens searching for a needle in a digital haystack.

Left brain, Right brain

This is not the way things happen, even in an eggheaded company like ours.

When we do our analysis, we begin by coming up with creative ideas about why a particular part of a website is or is not working for the business. We have the same conversations heard in companies and agencies the world over.

  • What if we changed the headline or image?
  • What if we changed the call to action on the button?
  • What if we reduced the number of fields in the form?
  • What if we made the free shipping message more evident?
  • What if we redesigned this page completely?

Like any well-trained designer or writer, we stretch ourselves creatively. We look for “corner cases,” or extreme changes. We try to incorporate non-intuitive thinking, pulling ideas out of left field and putting them on the pitcher’s mound.

In the end, we end up with a long list of good creative ideas for making a website more interesting, more engaging, better at communicating and better at making money.

Without some way of sizing these ideas up, we must simply pick the ones we like best and run with them.

A Dearth Of Data

Like the image of our eggheaded data scientist sitting in a room covered with monitors, there is a similarly false image of marketing creatives. It is the Mad Men image of bright people sitting around coming up with great ideas until BOOM the right one emerges.

To be fair, these ideas are often based on research, traditionally self-reported research such as focus groups. Unfortunately, when we are asked to explain why we buy something, we tell lies. This is human nature and a discussion for another day.

Today, the creative process is backstopped by a search for evidence. For any creative idea there is now a fossil record that can be accessed in the form of web analytics.

There are two primary kinds of analytics you can use to validate your creative ideas:

1. Behavioral analytics like those delivered by Google Analytics and Adobe SiteCatalyst. These tools track the page-to-page behavior of visitors en masse.

Behavioral data tells us how visitors navigate across our website from entry to exit.

2. User interaction analytics like those delivered by Crazy Egg and ClickTale. These tools use heatmaps and session replays to uncover the way visitors interact with specific pages.

 

User interaction analytics tell us where visitors click on a page and how far they scroll.

With these tools, we can look for evidence that our creative ideas will make a difference.

From Creative To Proof

An online business owner recently lamented, “We have the best prices and free shipping. Why aren’t people buying from us? Do I need to put up a neon sign telling them to just buy?!” In exasperation, this is exactly what he decided to do. In scientist terms, his hypothesis is, “If I make my call-to-action button more noticeable, more visitors will buy.”

How would we find evidence that the call-to-action button is the issue?

For most e-commerce sites, the “Add to Cart” or “Add to Bag” button is found on the product detail page, or just Product Page.

We can look at our behavioral database to speculate on two questions: Are visitors serious about buying? If so, are they confounded by our call-to-action?

It just so happens that our analytics packages are equipped to tell us these two things.

Google Analytics lets us look at just product pages for clues to support our creative.

In the above table, we see from the first column that the product pages represent 20.35% of all page views on the site. The other 80% will be on the home page, on category pages and on landing pages.

The third column of numbers gives us an average of the time visitors spend on product pages. It’s higher the average time spent on all pages of the site, so visitors aren’t whizzing past these pages, but they aren’t lingering, either.

The seventh column, % Exit, tells us that 17.88% of visits end on these pages. This number is below the site average, but why is this the terminus for 18% of visitors? Are our prices too high? Is our description poor or our pictures wanting? Is our call-to-action button not being seen?

The sixth column shows a bounce rate considerably higher than the site average. This means that 61.77% of visitors are leaving after seeing this page. We can deduce from this that visitors coming to this page directly aren’t being grabbed.

There is some evidence that these pages are not performing at their peak. The high bounce rate and average exit % tell us we can be doing better.

Do we see something in the way visitors are interacting with the site that we should pay attention to?

A scrollmap tells us how our visitors are scrolling.

A scroll map is one report presented by click-tracking software. The “hotter” the shaded color, the more eyes are seeing it. Where it is cool green and blue, we can be sure few are getting the chance to see that information.

Our example scroll map is typical of many of them. It’s hot near the top, but quickly gets cool “below the fold.”

The Add to Cart button is seen by a large percentage of visitors.

So, where is our call-to-action button? It’s right in the middle of a band of high attention. Hmmm. Our hypothesis that making the Add to Cart button bigger and brighter isn’t holding up too well. One thing is for sure: if we change the Add to Cart button, many people will see it.

There is something else that we see from this scroll map, though. There, in a sea of blue near the bottom of the page is a very important piece of information: “Free Shipping.”

Free shipping won’t work for you if nobody knows about it.

This tells us that there may be a better creative hypothesis available: “If we mention free shipping somewhere in the hot part of the page, more people will see it and are more likely to buy from us.”

Which should we test first? There is more “evidence” in the scroll map report that the free shipping offer is being missed by visitors than the “Add to Cart” button. I would test the free shipping hypothesis first.

Other Sources Of Proof

There are many other places we could look to bolster our hypothesis.

  • Search live chat transcripts for the word “shipping” or “free shipping.”
  • Survey our competition to see if they are offering free shipping.
  • Ask our customer service folks if they get questions about free shipping often.

Every “creative” idea can be verified or disproved by a dedicated search for proof.

When The Data Don’t Exist

I don’t know if Mike Perla had analytics evidence to support his headline hypothesis. But we know he decided to collect the data to support it.

He did a split test.

You can look at testing as a way to collect data about your hypothesis. The data from a split test is very convincing.

What did Perla find in his test?

The story headline (“Addiction torments addicts and their loved ones”) increased conversions by a whopping 184% over “A Place Of New Beginnings”.

To summarize, we can use analytics, click-tracking and other analytics data to help us choose what to test. Then we use split testing to provide the kind of data that is hard to argue with.

This is how the creative design process is supported and guided by data. Both are necessary. Designers and writers can be supported in their creative decisions by data created by the people they are designing and writing for.

What creative ideas do you need data for? Let me know in the comments and I’ll tell you where to look for support.

Hear this column

Enhance Your Creativity Through Analytics

Marc Prunier's curator insight, September 21, 2014 3:55 AM

Improvisation, musique , art, bricolage, intuition, inspiration... sont nécessaire dans les approches big datas.

 

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Curación de contenidos. Efectividad y desinfoxicación

Curación de contenidos. Efectividad y desinfoxicación | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it
La curación de contenidos o “content curation” es una técnica que ha revolucionado completamente el panorama online.

Via Ramon Aragon
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Can I Use This Picture- A New Wonderful Flowchart for Your Class ~ Educational Technology and Mobile Learning

Can I Use This Picture- A New Wonderful Flowchart for Your Class ~ Educational Technology and Mobile Learning | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

Via Marta Torán, Inma Contreras, Alazne González
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Marta Torán's curator insight, August 7, 2014 3:55 AM

Sobre imágenes y derechos de copyright

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CristinaSkyBox: Sites For Educators

CristinaSkyBox: Sites For Educators | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

Via Ana Cristina Pratas
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El talento no es nada sin concentración y resistencia.

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Tiempos líquidos: 6 competencias transversales para resolver nuevos problemas

Tiempos líquidos: 6 competencias transversales para resolver nuevos problemas | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

“Los líquidos no conservan una determinada forma durante mucho tiempo y están constantemente dispuestos a cambiarla; para ellos lo que cuenta es el flujo del tiempo más que el espacio que puedan ocupar. Los líquidos se desplazan con facilidad, fluyen, se derraman, salpican, se vierten... a diferencia de los sólidos...”  Zigmunt Bauman utiliza la metáfora de la líquidez para referirse a la nueva fase de la modernidad. La denomina “modernidad líquida”.


Via Cátedra UNESCO EaD, Jon Altuna, Alazne González
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Nacho Vega's curator insight, May 23, 2014 5:10 PM

"En la “modernidad líquida” la solidez de las cosas y de los vínculos se considera una amenaza en cuanto no permite gran libertad de movimientos y por tanto impide la experimentación de nuevos retos y oportunidades que, sin duda, se presentan. La globalización elimina fronteras, las nuevas tecnologías permiten inmediatez en la conexión entre lugares opuestos del mundo."

Maria Claudia Londoño D.'s curator insight, May 25, 2014 8:53 AM

Por todos lados se plantean nuevos esquemas,teorías,propuestas para evolucionar la educación y la formación...

María Dolores Díaz Noguera's curator insight, July 11, 2014 4:28 AM

Tiempos líquidos: 8 competencias transversales para resolver nuevos problemas

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Curación de Contenidos y #Gamificación: Pareja Perfecta | ojulearning.es

Curación de Contenidos y #Gamificación: Pareja Perfecta | ojulearning.es | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it
Gasificación no es más q Pedagogía del Juego aplicado a las Educación con TIC
Juan Manuel Sánchez Vargas's insight:
@kadisbrader
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SE APRENDE MÁS JUGANDO QUE ESTUDIANDO: entrevista a Francesco Tonucci, niñólogo (1/2)

SE APRENDE MÁS JUGANDO QUE ESTUDIANDO: entrevista a Francesco Tonucci, niñólogo (1/2) | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it
“Los niños aprenden mucho más jugando que estudiando, haciendo que mirando. El juego que hacen solos sin el control de los adultos es la forma cultural más alta que toca un niño. Los niños que...

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Flipped Classroom Resources | RIT Teaching & Learning Services

Flipped Classroom Resources | RIT Teaching & Learning Services | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

Via juandoming
Juan Manuel Sánchez Vargas's insight:

Cuando Flipped Classroom y cuando Blended Learning. 

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Andrea Comarata's curator insight, September 26, 2014 9:29 PM

An interesting perspective

Marijke Trienekens's curator insight, March 17, 2015 5:27 AM

Blended learning vs Flipping the classroom Infographic

Jane Boothman's curator insight, February 21, 2016 4:35 AM

Blended or flipped. Nice clarifying infographic for those who still couldn't make out one from the other.

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Incluye marcadores o anclas en tus post de #Wordpress #Blogger y #GoogleSites @enlanubetic @alaznegonzalez

Incluye marcadores o anclas en tus post de #Wordpress #Blogger y #GoogleSites @enlanubetic @alaznegonzalez | Online Learning: More Than Just a MOOC #SPANISH | Scoop.it

Via Alazne González
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