Online Learning
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Nancy Barnett from Lean Content Marketing
Scoop.it!

7 Tools for Lean Content Marketing

7 Tools for Lean Content Marketing | Online Learning | Scoop.it

hat tools do you Last week, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull; content strategy for the rest of us, if you will. There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content.


Via Ally Greer
more...
Ally Greer's curator insight, March 6, 2014 9:31 PM

What tools do you use to keep your content strategy lean?

YvonneFinn's curator insight, July 7, 2014 12:50 PM

Content marketing is for all marketers; making it lean will help your readers get to the point easily and quickly ...

Rescooped by Nancy Barnett from MarketingHits
Scoop.it!

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic) | Online Learning | Scoop.it
It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Nancy Barnett
Scoop.it!

The New Content Marketing Trend: Content Curation -

The New Content Marketing Trend: Content Curation - | Online Learning | Scoop.it

Content marketing has been rising in popularity and businesses are relying on things like blog posts, articles, videos and other pieces of content to reach their markets.

more...
No comment yet.
Rescooped by Nancy Barnett from Lean Content Marketing
Scoop.it!

What is Lean Content? And why we need it - 22 experts weigh in.

What is Lean Content? And why we need it - 22 experts weigh in. | Online Learning | Scoop.it
What's your lean content definition? Not sure? Here are 23 definitions of lean content by content marketing experts to help guide you.

Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, March 20, 2014 8:50 PM

Interesting round-up by Heidi Cohen on what lean content means to various social media and content experts (including yours truly).


Interestingly, some define lean content as content that is short while others define it as we do by enlarging the idea of lean to the whole content process: practices, techniques and workflows to do more with less when it comes to publishing content. 


Maximum impact within a given set of resources.


But behind the differences, it's awesome for us to see so many experts join the discussion (this movement as [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] put it) and embrace lean content as a key concept for the future of content strategies.


Join us too! 


And if you're in SF (or NYC), this can be meant literally as we have meetup groups: meetup.com/leancontent (and http://www.meetup.com/lean-content-NYC).

Rescooped by Nancy Barnett from Marketing Revolution
Scoop.it!

The Story Of Being Great Business Storyteller | Infographic List

The Story Of Being Great Business Storyteller | Infographic List | Online Learning | Scoop.it

Step by step storytelling instructions.


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Jack Varnell, Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, March 22, 2014 12:15 AM

I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:

* What we do is boring, no one will care.
* We don't have writers or storytellers on staff.
* We are too busy doing our jobs making widgets.
* No one does this in our space.

Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?

These "objections" are FALSE because:

* Everything is exciting when you explain it in story form.
* You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary.
* Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not.
* No one is doing this in your space YET.

Great Scoop by Jack. Marty

Scooped by Nancy Barnett
Scoop.it!

Put your business idea to the test by asking three simple questions

Put your business idea to the test by asking three simple questions | Online Learning | Scoop.it
Matt Watkinson, author of The ten principles behind great customer experiences, offers his top tips for startups and SMEs (Put your business idea to the test by asking yourself three simple questions!
more...
No comment yet.
Rescooped by Nancy Barnett from what is entrepreneur
Scoop.it!

PART-TIME ENTREPRENEURSHIP – CHAPTER 1 – WHAT IS AN ENTREPRENEUR?

PART-TIME ENTREPRENEURSHIP – CHAPTER 1 – WHAT IS AN ENTREPRENEUR? | Online Learning | Scoop.it
There are many people who want to become entrepreneurs. However, several reasons keep them away from their dreams and thus they continue being wantrepreneurs.

Via John mak
more...
No comment yet.
Rescooped by Nancy Barnett from Social Media Marketing Does Not Replace SEO
Scoop.it!

Crash Course for Entrepreneurs ... Yahoo News

Crash Course for Entrepreneurs ... Yahoo News | Online Learning | Scoop.it

business.yahoo.com/advisor/blogs/profit-minded/4-takeaways-crash-course-entrepreneurs-111154916.html ... 4 Takeaways:  Crash Course for Entrepreneurs ... Awesome Article 


Via Angela Watkins
more...
Angela Watkins's curator insight, February 4, 2014 10:37 PM

business.yahoo.com/advisor/blogs/profit-minded/4-takeaways-crash-course-entrepreneurs-111154916.html ... I would like to suggest that this could be an idea for those wanting to learn about an avenue to earn revenues as well as Kingdom Building.  http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

Rescooped by Nancy Barnett from what is entrepreneur
Scoop.it!

SOLUTION TO ALL WANTREPRENEUR PROBLEMS

SOLUTION TO ALL WANTREPRENEUR PROBLEMS | Online Learning | Scoop.it
Popular media often portrays ‘entrepreneurs’ as people too elusive to be understood entirely. They are depicted as geniuses, as those who had brains and brilliances, or those with world-changing ideas, or those who became successful overnight.

Via John mak
more...
No comment yet.
Rescooped by Nancy Barnett from Business Improvement
Scoop.it!

Unique Entrepreneurial Leadership Skills

Unique Entrepreneurial Leadership Skills | Online Learning | Scoop.it

To be truly successful, entrepreneurs must transition themselves into effective leaders who ask what is in it for us, rather than what is in it for me.


The transition requires some unique entrepreneurial leadership skills that need to be developed and practiced.


This excellent article, identifies five such unique entrepreneurial leadership skills, that are core to ensuring that an entrepreneur also becomes a leader.



Via Daniel Watson
more...
No comment yet.
Scooped by Nancy Barnett
Scoop.it!

Marketing Plan Sample - 5 Simple Steps to Market Any Business

Marketing Plan Sample http://www.successwithtyson.com/tracker/PLSyt/?s1=Marketing_Plan_Sample&ad=yt Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ ...
more...
No comment yet.
Scooped by Nancy Barnett
Scoop.it!

Top 10 Marketing Failures: Coke, Ford, Netflix

They seemed like good ideas at the time... http://www.WatchMojo.com counts down our picks for the top 10 worst marketing mishaps in history.
more...
No comment yet.
Scooped by Nancy Barnett
Scoop.it!

The Best Marketing Advice EVER by Steve Jobs | Apple Motivation Inspiration

one of the best marketing advices that I have ever heard, by steve jobs who explains us how they developed their amazing commercial "the crazy once"...
more...
No comment yet.
Rescooped by Nancy Barnett from Power of Content Curation
Scoop.it!

How to Speed Up Your Content Curation Process

How to Speed Up Your Content Curation Process | Online Learning | Scoop.it

Do you want to share helpful content, but don’t know where to find it?

Are you looking for tools to speed up your content curation process?

In this article I’ll show you how to find and share relevant contentin a snap.

Why Content Curation?

If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers.

Modern marketing has changed significantly. It’s less about promotion and more about helping your ideal clients make informed decisions. Buyers expect to be fed relevant and helpful information.

Good content curation pinpoints potential clients’ needs, wants, desires and problems, then offers answers and solutionsSharing other people’s content is a great way to quicklybecome the recognized expert in your field.

It can take a lot of time to find and evaluate content that’s good enough to share. What if you could save that time and use it to be more productive? Keep reading because I’m going to show you my favorite content curation tools—Feedly and If This Then That (IFTTT)—and explain how to use them together to make content curation much easier.


Via Brian Yanish - MarketingHits.com
more...
Heather Koroll's curator insight, February 26, 2014 8:12 PM

add your insight...

 

 
Rescooped by Nancy Barnett from Power of Content Curation
Scoop.it!

10 Popular Content Curation Tools

10 Popular Content Curation Tools | Online Learning | Scoop.it
Content curation tools play an important part in how you find and publish content, these are the 10 most popular tools available that make curation easier.

Via Bill Hurley, Brian Yanish - MarketingHits.com
more...
Bill Hurley's curator insight, March 11, 2014 10:13 AM

Good list, and I would add Flipboard. What's your favorite content creation tool?

Nicoletta Gay's curator insight, March 12, 2014 9:40 AM

1) Scoop.it (http://www.scoop.it/)

2) Storify (https://storify.com/)

3) Curata (http://www.curata.com/)

4)  Trap.it (http://trap.it/)

5)  Postplanner (http://www.postplanner.com/)

6) Paper.li (http://paper.li/) 

7) Kurasie (http://kurasie.com/)

8) Bundlepost (http://www.bundlepost.com/)

9) ContentGems (https://contentgems.com)

10) Zite App (http://zite.com/)

 

Neha Xavier's curator insight, March 13, 2014 7:26 AM

Very Informative article... I need more information on trapit.

Rescooped by Nancy Barnett from Lean Content Marketing
Scoop.it!

Lean Content - Content as Business (Video) #leancontent

@Brian Yanish - MarketingHits.com comments: 

This video covers many tips to help not only Startups, but any business that wants to develop a lean content strategy.

 

Key points: 

1. Identify The Customer

2. Run Experiment

3. Build a Minimum Viable Product

4. Be Versatile 


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Nancy Barnett from Power of Content Curation
Scoop.it!

Curation Inspiration Information: 5 Tips for Becoming a Better Curator

Curation Inspiration Information: 5 Tips for Becoming a Better Curator | Online Learning | Scoop.it
Curation is more than simply sharing links. It’s important to add value to what you are curating and to put that material in context for your audience.

Via Brian Yanish - MarketingHits.com
more...
Heather Koroll's curator insight, March 15, 2014 8:28 PM

add your insight...

 

 
Louise Quo Vadis's curator insight, March 16, 2014 2:06 PM

I like this article because it helped me focus on what I really should be doing. Anyone else has an opinion on this?

Scooped by Nancy Barnett
Scoop.it!

Strategies for Blended learning

A brief introduction to Blended Learning in Higher Education, Flip Classroom, and strategies for getting started.
more...
No comment yet.
Rescooped by Nancy Barnett from SchoolandUniversity.com
Scoop.it!

Online Business Marketing Degree Programs

Online Business Marketing Degree Programs | Online Learning | Scoop.it

In this online marketing degree program, you'll learn all the essential skills and experts and business leaders who serve on our Business Program Council.


Via SchoolandUniversity
more...
Rescooped by Nancy Barnett from what is entrepreneur
Scoop.it!

CAN’T DO IT FULL-TIME? BECOME A PART-TIME ENTREPRENEUR

CAN’T DO IT FULL-TIME? BECOME A PART-TIME ENTREPRENEUR | Online Learning | Scoop.it
Business news only follow the stories of the triumphant ones – of those entrepreneurs who start with scratch, risk everything they have and with their perseverance reach at the top.

Via John mak
more...
No comment yet.
Rescooped by Nancy Barnett from Entrepreneurs
Scoop.it!

10 Words Entrepreneurs Should Use With Caution

10 Words Entrepreneurs Should Use With Caution | Online Learning | Scoop.it
10 Words Entrepreneurs Should Use With Caution New York Times (blog) Recently, I did a workshop with some young entrepreneurs — mostly, I would say, between 24 and 38 — and I soon realized that in this new and enlightened age, every conversation...

Via Inngot
more...
No comment yet.
Rescooped by Nancy Barnett from Entrepreneurs
Scoop.it!

Entrepreneurs: Your Irrational Optimism Is Necessary - Entrepreneur

Entrepreneurs: Your Irrational Optimism Is Necessary - Entrepreneur | Online Learning | Scoop.it
Entrepreneurs: Your Irrational Optimism Is Necessary Entrepreneur Research confirms what feels intuitive; entrepreneurs are an optimistic group, afflicted with the 'optimism bias,' a tendency to view the glass as half full backed by the belief that...

Via Inngot
more...
No comment yet.
Rescooped by Nancy Barnett from Business Improvement
Scoop.it!

Street Smart Disciplines Every Entrepreneur Needs

Street Smart Disciplines Every Entrepreneur Needs | Online Learning | Scoop.it

An entrepreneur needs to be street smart, however many who commence businesses, have not had the time or experiences to be as street smart as they need to be in order to survive.


Fortunately, street smarts can be described as a series of disciplines that need to enacted, and it is possible to learn and apply these disciplines quickly, to avoid the problems that a lack of street smarts can cause for an entrepreneur.


This excellent article, identifies seven disciplines that can be learned and practiced, and it suggests that these may all be actually required of any business owner looking to succeed in business.


Via Daniel Watson
more...
No comment yet.
Scooped by Nancy Barnett
Scoop.it!

Seth Godin: How to get your ideas to spread

http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spe...
more...
No comment yet.
Scooped by Nancy Barnett
Scoop.it!

Viral Marketing

C'mon over to http://www.marieforleo.com/2013/07/viral-marketing/ where the main discussion happens after the episode! Viral marketing can be huge for your b...
more...
No comment yet.