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Are You Obsessed with the Social Small Stuff?

Are You Obsessed with the Social Small Stuff? | Content Marketing Today | Scoop.it
The author sees a trend of bloggers obsessing with minor aspects of social media while missing out on the real issues.
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Content Marketing Today
Amylion curates about inbound marketing, content curation, thought leadership, lead generation - comments are in Dutch
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Waarom geeft internet nog geen antwoord op de echt belangrijke vragen? - Frankwatching

Waarom geeft internet nog geen antwoord op de echt belangrijke vragen? - Frankwatching | Content Marketing Today | Scoop.it
Kan een computer een tekst begrijpend lezen? Hoe kunnen we computers inzetten samen met Big Data tbv decision support en belangrijke vragen.
Barbara Kremers's insight:

Met screenshots van BuzzTalk. Meer weten? Surf naar www.buzztalkmonitor.com of mail mij.

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Content Curation Is Not Content Marketing

Content Curation Is Not Content Marketing | Content Marketing Today | Scoop.it
Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. But, just
Barbara Kremers's insight:

There are no shortcuts.

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Seth's Blog: Selling to people who haven't bought yet

The portion of the population that haven't bought from you or your competition yet is not waiting for a better mousetrap. They're not busy considering a, b and c and then waiting for d. No, they're not in the market....
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Tom George's comment, May 4, 2012 10:42 AM
Hi Barbara,
So feel free to take me up on my offer and join us on Internet Billboards. We would love to have you as a curator. Very easy to connect your Scoop.it and you can share there as well.
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Email Marketing: The importance of lead nurturing in the complex B2B sale | Marketingsherpa Blog

Email Marketing: The importance of lead nurturing in the complex B2B sale | Marketingsherpa Blog | Content Marketing Today | Scoop.it
According to MarketingSherpa research, almost three quarters of all B2B leads are not sales-ready. This is where lead nurturing campaigns come into play. Read on for more information how lead nurturing can help in the complex B2B sale.
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Strategy - What to Do When E-Books and Round-Up Posts Just Won't Cut It : MarketingProfs Article

Strategy - What to Do When E-Books and Round-Up Posts Just Won't Cut It : MarketingProfs Article | Content Marketing Today | Scoop.it
Strategy - How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these ...
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Wendelien Vos's comment, February 19, 2012 2:55 PM
wel irritant dat je het artikel pas uit kunt lezen als je je inschrijft... groeten Wendelien
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Google+ Is Slowly Invading Google's Main Search Results

Google+ Is Slowly Invading Google's Main Search Results | Content Marketing Today | Scoop.it
Google+ content is slowly — but very surely — expanding its footprint inside of Google.com’s main search results. The latest integration comes via the rel=author tag that Google’s been supporting since the summer.
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[Infographics]: Is Google+ a Waste of Time?

[Infographics]: Is Google+ a Waste of Time? | Content Marketing Today | Scoop.it
Content is pretty much everything online. If you have a single-page site, you have content. If you have a blog, you are publishing content. If you have social media accounts, you're publishing content.
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Four ways the SEO industry could kill itself

Four ways the SEO industry could kill itself | Content Marketing Today | Scoop.it
Generally speaking, it is a good time for search and for those who work in the sector.
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7 ideas to turn PowerPoint slides into social media marketing gold

7 ideas to turn PowerPoint slides into social media marketing gold | Content Marketing Today | Scoop.it
Humble PowerPoint slides can go a long way if you use them creatively on the social web. Here are seven ideas to get the most out of your slides.
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How Creating an Imaginary Friend Can Make You a Better Writer | Copyblogger

How Creating an Imaginary Friend Can Make You a Better Writer | Copyblogger | Content Marketing Today | Scoop.it
Most kids ditch their imaginary friends along with their sippy cups. Now smart marketers are trying to get those imaginary friends back ...
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Content Marketing Essentials: Tactical Advice From A To Z

Content Marketing Essentials: Tactical Advice From A To Z | Content Marketing Today | Scoop.it
From boardrooms to blogs, mainstream marketers are fixated on “Content marketing” and why it’s so important these days.
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"Big Data" cartoon | Tom Fishburne: Marketoonist

"Big Data" cartoon | Tom Fishburne: Marketoonist | Content Marketing Today | Scoop.it
There’s a funny saying circulating with marketers right now on the current state of Big Data: “Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”
Barbara Kremers's insight:

The promise of Big Data is significant and many predict that 2014 will be a breakthrough year for Big Data marketing. Yet many companies struggle with Small Data, let alone Big Data.

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Web Ink Now: Content marketing in highly regulated industries

Web Ink Now: Content marketing in highly regulated industries | Content Marketing Today | Scoop.it
On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries.
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Are You Obsessed with the Social Small Stuff?

Are You Obsessed with the Social Small Stuff? | Content Marketing Today | Scoop.it
The author sees a trend of bloggers obsessing with minor aspects of social media while missing out on the real issues.
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The Three C’s of Information Commerce: Consumption, Curation, Creation - Brian Solis

The Three C’s of Information Commerce: Consumption, Curation, Creation - Brian Solis | Content Marketing Today | Scoop.it
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Content - Content Marketing Trends for 2012: What's in and What's Out : MarketingProfs Article

Content - No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and ...
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Strategy - Five Proven Ways to Improve ROI Using Marketing Automation : MarketingProfs Article

Strategy - Five Proven Ways to Improve ROI Using Marketing Automation : MarketingProfs Article | Content Marketing Today | Scoop.it
Strategy - Marketing automation offers five main opportunities to improve ROI and drive revenue. Are you taking advantage of them? Learn how marketing automation can help you segment leads, improve conversions, and ...
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Content Curation Primer

Content Curation Primer | Content Marketing Today | Scoop.it
What is Content Curation?Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful...
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7 Reasons You Need Google+ | Social Media Strategy

7 Reasons You Need Google+ | Social Media Strategy | Content Marketing Today | Scoop.it
By Susan Tucker, Get-It-Done Guru, Get Susan Marketing Services

Why Google+?
7 Reasons You Need Google+ Business

Think Facebook, Twitter and LinkedIn are enough?  Not really. Here are my se...
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Content - Online Lead Generation Drives Higher Growth, Profitability : MarketingProfs Article

Content - Online Lead Generation Drives Higher Growth, Profitability : MarketingProfs Article | Content Marketing Today | Scoop.it
Content - Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study ...
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7 Business Goals of Content Marketing: Inbound Marketing Isn't Enough

7 Business Goals of Content Marketing: Inbound Marketing Isn't Enough | Content Marketing Today | Scoop.it
Although inbound marketing tactics are important to your overall content marketing plan, if you only focus on that, you will fail.
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Infographic: Content Marketing to Replace Traditional Advertising?

Infographic: Content Marketing to Replace Traditional Advertising? | Content Marketing Today | Scoop.it
Note: This post is part of my consulting services launch.  To win a free content strategy consulting session worth up to $1,500, click here to enter the contest. Contest ends November 15th!
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