Online Lead Generation Marketing
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Online Lead Generation Marketing
Using online strategies to generate leads. Topics include social media marketing, SEO, content marketing and all online stuffs that will help in maximizing online lead generation effort.

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The Golden Age of B2B Marketing Is Here, What You Need To Know - Business 2 Community

The Golden Age of B2B Marketing Is Here, What You Need To Know - Business 2 Community | Online Lead Generation Marketing | Scoop.it
Like many people, I like to reflect on my career, especially my industry and company. Recently, I came to the conclusion that it’s never been a better time to be a B2B marketer. As a B2B marketer,…
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Rescooped by Belinda Summers from Content Creation, Curation, Management
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How to Use a Content Pillar to Create Brilliant Microcontent | Kapost

How to Use a Content Pillar to Create Brilliant Microcontent | Kapost | Online Lead Generation Marketing | Scoop.it

This blog will detail how you can use a content pillar as your launchpad for microcontent.First, let’s do a quick refresher about what microcontent is and what it can do.Think of microcontent as bite-sized information that counterbalances your high-value evergreen assets like whitepapers, eBooks, and case studies. Microcontent ensures a steady stream of original, real-time, and snackable content sandwiched between your content heavy-hitters. It’s meant to be super shareable and trackable. Exceptional microcontent allows you to not only contribute to an ongoing and engaging conversation, it helps you own it, moving you closer to achieving your marketing and sales goals....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, July 3, 2015 1:44 AM

Great look at microcontent and tips to develop content that gets results.

Rescooped by Belinda Summers from Social Media, SEO, Mobile, Digital Marketing
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4 Ways to Build an Epic Content Promotion Network

4 Ways to Build an Epic Content Promotion Network | Online Lead Generation Marketing | Scoop.it

Ideally, you’re already planning for promotion right from the start by creating top quality, relevant and shareable content. You’re using your analytics, research and audience insights to drive the creation of content you know people are going to want to read or watch -- but you need to get it to them.

You need a content promotion network. Here are 4 ways to start building yours:

  


Via Kamal Bennani
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Marco Favero's curator insight, June 17, 2015 4:15 PM

aggiungi la tua intuizione ...

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5 Rich Media for Enhancing your Brand’s Influence in Google+

5 Rich Media for Enhancing your Brand’s Influence in Google+ | Online Lead Generation Marketing | Scoop.it
Using Google+ to promote a product is undeniably a difficult thing to pull off. It can either make or break your brand depending on how well you promote your offers to your target audience.
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Rescooped by Belinda Summers from The MarTech Digest
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Which Social Network Should You Advertise On? - HubSpot

Which Social Network Should You Advertise On? - HubSpot | Online Lead Generation Marketing | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.


Via marketingIO
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marketingIO's curator insight, June 10, 2015 8:04 PM

I did not include G+ (dead in the water) and FB (still not a B2B play).

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A Match Made in Heaven: How StumbleUpon can Drive Web Traffic

A Match Made in Heaven: How StumbleUpon can Drive Web Traffic | Online Lead Generation Marketing | Scoop.it
To put it simply, StumbleUpon is a high-end force multiplier for your B2B lead generation efforts. Promoting your business through the site might just multiply your client network and ultimately, your revenue.
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Marketing Crash Course: What is Negative SEO (and How to Fight It)

Marketing Crash Course: What is Negative SEO (and How to Fight It) | Online Lead Generation Marketing | Scoop.it
As marketers scrimmage against the pressures of search marketing, they resort to strategy modifications and re-assessment of goals. Others, however, have found “other” ways to keep themselves in the game.
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This Survey says Email is 40x More Effective than Facebook, Twitter

This Survey says Email is 40x More Effective than Facebook, Twitter | Online Lead Generation Marketing | Scoop.it
It’s not as if we need more proof that email is still a commanding force when it comes to B2B lead generation, especially when compared to social media marketing.
Belinda Summers's insight:

It’s not as if we need more proof that email is still a commanding force when it comes to B2B lead generation, especially when compared to social media marketing.

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Rescooped by Belinda Summers from Lead Generation, Appointment Setting, Telemarketing
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The Winning Sales Pitch: 5 Pillars of Telemarketing Calls

The Winning Sales Pitch: 5 Pillars of Telemarketing Calls | Online Lead Generation Marketing | Scoop.it
All the content preparations, lead generation activities and hopeful interactions boil down to the sales pitch.
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Rescooped by Belinda Summers from MarketingHits
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Writing the Perfect Customer Service Email #INFOGRAPHIC

Writing the Perfect Customer Service Email #INFOGRAPHIC | Online Lead Generation Marketing | Scoop.it
A single mishap can destroy a business relationship. Maybe you’ve used many marketing channels to establish, maintain, and nurture long-term relationships with customers and leads – almost on a one-to-one basis.

Via Brian Yanish - MarketingHits.com
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Online Leads not converting -These are your Usual Suspects

You're busy generating leads online but they don't convert as you expected. Let's investigate and know the kingpin of this marketing crime.
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Un-complicate your SEO: A B2B Online Marketing Proposition for 2014

Un-complicate your SEO: A B2B Online Marketing Proposition for 2014 | Online Lead Generation Marketing | Scoop.it

In the world of B2B online marketing and SEO, there’s only one thing that’s constant: change.

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The Building Machine for Author Rank (Infographic)

The Building Machine for Author Rank (Infographic) | Online Lead Generation Marketing | Scoop.it
Today, one basic requirement to befriend the new Google's algorithm update, is to have the Author rank factor.
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Ranked Among 10 Best in Lead Generation for August 2015 - Callboxinc.com - B2B Lead Generation Company

Ranked Among 10 Best in Lead Generation for August 2015 - Callboxinc.com - B2B Lead Generation Company | Online Lead Generation Marketing | Scoop.it
Belinda Summers's insight:

We don't just strive to be consistently good. We aim to consistently improve. And for August, the results show it - we're up 4 places from 10th best to no. 6 in Lead Generation Services!

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Facts you Need to Know about Social Media Marketing, Like, Right Now - Sales and Marketing Solutions

Facts you Need to Know about Social Media Marketing, Like, Right Now - Sales and Marketing Solutions | Online Lead Generation Marketing | Scoop.it

If you are not into social media marketing yet, where have you been recently? B2B companies at present are transforming their campaigns to include social engagement strategies. Online tools continue to evolve and buyers have been spending much of their time browsing the web. Trends come and go, and it becomes highly essential to move [...]

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Rescooped by Belinda Summers from Content Creation, Curation, Management
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The New Search, Content & Social Marketing Sweet Spot

The New Search, Content & Social Marketing Sweet Spot | Online Lead Generation Marketing | Scoop.it
Developing a successful digital marketing campaign requires more than fantastic content, solid search engine optimization (SEO), or a presence on the major social platforms. It is when these different components work together, finding that sweet spot between the three of them, that brands begin to shine online.

According to a study completed at BrightEdge (my employer), as much as 51% of a site’s traffic originates as organic traffic. That means the majority of the people who find your company are coming from major search engines. While SEO can help a website attract more visitors via higher rankings in search engines, it is only when the content provides value and quality that the visitor stays. If organic search is the driver of website traffic, then content is the fuel that keeps the traffic rolling.

Similarly, social media provides brands with vast potential for expanding brand reach and influence — but it is only when the brand’s content is viewed as worth sharing that social media marketing techniques are successful. Social can impact search factors, including traffic, while indexing of social content may soon provide companies with even more opportunities for reaching their intended audience.

Content, social, and search must work together to successfully help the brand achieve its goals.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Belinda Summers from digital marketing strategy
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How To Build Backlinks : Ultimate Guide — Tricks2Blogging - Smart Ways To Blogging

How To Build Backlinks : Ultimate Guide — Tricks2Blogging - Smart Ways To Blogging | Online Lead Generation Marketing | Scoop.it
Are you building backlinks for seo, want to build backlinks fast or build backlinks after penguin. Well, that's exactly what I'm going to share with you in today's blog post no-matter for what reason you are building backlinks.

Via steve batchelder, massimo facchinetti, Os Ishmael, malek
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Your Guide to the Best Social Marketing Platforms for 2015

Your Guide to the Best Social Marketing Platforms for 2015 | Online Lead Generation Marketing | Scoop.it

Social media is still very influential and it is high time for marketers to leverage a diverse array of platforms to discover better business opportunities. See its full transcript. 

Belinda Summers's insight:

THE BEST SOCIAL MEDIA TOOLS BY THE NUMBERS

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Why B2B Social Media Marketing Still Deserves Attention

Why B2B Social Media Marketing Still Deserves Attention | Online Lead Generation Marketing | Scoop.it
While they have always been thought of as B2C tools, social media platforms can also bring B2B companies an advantage in terms of acquiring high quality B2B leads.
Belinda Summers's insight:

While they have always been thought of as B2C tools, social media platforms can also bring B2B companies an advantage in terms of acquiring high quality B2B leads.

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Leads Appointment Solutions: How To Provide A Better Appointment Setting Experience

Leads Appointment Solutions: How To Provide A Better Appointment Setting Experience | Online Lead Generation Marketing | Scoop.it
B2B Appointment Setting, Lead Generation and Telemarketing
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Rescooped by Belinda Summers from The MarTech Digest
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Top 4 Things to Measure With Marketing Automation | Lead Views - a B2B Lead Generation Blog | #TheMarketingTechAlert

Top 4 Things to Measure With Marketing Automation | Lead Views - a B2B Lead Generation Blog | #TheMarketingTechAlert | Online Lead Generation Marketing | Scoop.it

Basic/ Digest...

 

Here are four that we highly recommend:

1. Total Leads Generated From Each Campaign

Gone are the days when marketers could run fun creative campaigns and depend on sales to bring in revenue. Today marketers are increasingly being asked to take on revenue responsibility. The first step towards that is measuring the total number of leads generated from each campaign.

 

2. Lead Attribution & Potential Revenue Per Lead

For starters identify the exact source from which each lead originated and each one’s revenue potential.

 

3. Campaign ROI

Calculating ROI for each of your marketing campaigns can be a challenging process. It takes time to build the systems and processes needed to track leads all along your funnel over an extended period of time, as they move from the marketing team to the lead qualification team to the sales team.

 

4. Website Visits by Keywords

Apart from all your marketing metrics, website visits by keywords is an important thing to track. It shows what keywords visitors used to arrive at your website. This helps you understand what keywords best resonate with your audience. Also get detailed information such as company name and contact details for each of those visitors. This information is particularly valuable as the free version of Google Analytics no longer provides it.

 

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Via marketingIO
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marketingIO's curator insight, April 13, 2014 3:39 PM

I'm not certain this is the right approach. Your measurements are a direct function of your quantifiable objectives going into each campaign.

Rescooped by Belinda Summers from Strategy and Competitive Intelligence by Bonnie Hohhof
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Why competitive analysis is the key to understanding your core competitors

Why competitive analysis is the key to understanding your core competitors | Online Lead Generation Marketing | Scoop.it

Competitor analysis has been around for a while now. It was cemented as part of business procedure back in the eighties, but the actual exercise of analysing your competitors has been practised by most of us since as early on as primary school.


Via Bonnie Hohhof
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Singapore B2B Appointment Setting: How To Make Your Online Marketing Mobile-Friendly

Singapore B2B Appointment Setting: How To Make Your Online Marketing Mobile-Friendly | Online Lead Generation Marketing | Scoop.it
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Online Marketing 101: Tips for Choosing a Domain Name

Online Marketing 101: Tips for Choosing a Domain Name | Online Lead Generation Marketing | Scoop.it
The first thing you should do is to consider what urls are available to you--then choose your brand name accordingly if you can. Be creative--do your research and see who else is using that name or anything similar.
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Attention Small Businesses: Here’s Your Online Marketing Checklist this Year

Attention Small Businesses: Here’s Your Online Marketing Checklist this Year | Online Lead Generation Marketing | Scoop.it
Through sharing content, blog commenting, SEO, social media posts and other online strategies, brand awareness becomes easier and lead generation becomes more feasible.
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