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Rescooped by Javier Arias from Social Media and Journalists onto Journalism in the digital era |
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An EXCELLENT PowerPoint that introduces Tumblr and how journalism organizations are using it.
SLIDE 25: Why Tumblr for Journos - Mine Tumblr for story ideas - Engage your readers (Tumblr followers) - Connect with other journalists on Tumblr - Selectively send posts to Facebook/Twitter - Link Instagram photos to Tumblr
(Published March 6, 2012.)
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Scoop.it!
An EXCELLENT PowerPoint that introduces Tumblr and how journalism organizations are using it. SLIDE 25: Why Tumblr for Journos - Mine Tumblr for story ideas - Engage your readers (Tumblr followers) - Connect with other journalists on Tumblr - Selectively send posts to Facebook/Twitter - Link Instagram photos to Tumblr
(Published March 6, 2012.) Via Francesca Robin, Mindy McAdams
Javier Arias's insight:
completísima presentación que analiza cómo usar la plataforma de microblogging Tumblr para hacer periodismo en la web via Mindy McAdams |
Scoop.it!
“... community manager Meghan Peters discussed how social networks are evolving their content strategies, with Jessica Bennett, editorial director at Tumblr, and Daniel Roth, executive editor at LinkedIn.
(Published Dec. 4, 2012.) Via Sakulsri Srisaracam, Mindy McAdams
Javier Arias's insight:
A tener en cuenta estos datos que son abrumadores Tumblr tiene 3 veces más tráfico que el New York TImes y la CNN con más de 80 millones de blogs y 170 millones de usuarios de los que más del 50 % tienen menos de 30 años. Audiencia, Plataforma, Periodismo, Rentabilidad. Función Social. Cómo conjugar estos pilares para dar con el modelo de negocio que haga posible un nuevo periodismo en una sociedad que está cambiando tan drásticamente su forma de comunicarse y de informarse. Delete the scoop?
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completísima presentación que analiza cómo usar la plataforma de microblogging Tumblr para hacer periodismo en la web via Mindy McAdams