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Rescooped by Javier Arias from Social Media and Journalists
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Unwrapping Tumblr for Journalists: Tutorial

An EXCELLENT PowerPoint that introduces Tumblr and how journalism organizations are using it.

SLIDE 25: Why Tumblr for Journos - Mine Tumblr for story ideas - Engage your readers (Tumblr followers) - Connect with other journalists on Tumblr - Selectively send posts to Facebook/Twitter - Link Instagram photos to Tumblr

 

(Published March 6, 2012.)


Via Francesca Robin, Mindy McAdams
Javier Arias's insight:

completísima presentación que analiza cómo usar la plataforma de microblogging Tumblr para hacer periodismo en la web via Mindy McAdams

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Rescooped by Javier Arias from Social Media and Journalists
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How Social Networks Are Redefining Journalism

How Social Networks Are Redefining Journalism | Journalism in the digital era | Scoop.it

“... community manager Meghan Peters discussed how social networks are evolving their content strategies, with Jessica Bennett, editorial director at Tumblr, and Daniel Roth, executive editor at LinkedIn.


“Both editors come from traditional journalism backgrounds. Bennett was formerly an editor at Newsweek, and Roth worked at Fortune. Bennett said that Tumblr's traffic is three times that of The New York Times and CNN. There are more than 80 million blogs and 170 million users, more than 50% of whom are under 30.”

 

(Published Dec. 4, 2012.)


Via Sakulsri Srisaracam, Mindy McAdams
Javier Arias's insight:

A tener en cuenta estos datos que son abrumadores Tumblr tiene 3 veces más tráfico que el New York TImes y la CNN con más de 80 millones de blogs y 170 millones de usuarios de los que más del 50 % tienen menos de 30 años. 


Audiencia, Plataforma, Periodismo, Rentabilidad. Función Social. Cómo conjugar estos pilares para dar con el modelo de negocio que haga posible un nuevo periodismo en una sociedad que está cambiando tan drásticamente su forma de comunicarse y de informarse.


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sendapp's curator insight, June 6, 2013 2:32 PM

#journalism #social

Charlie Lares Rocha's curator insight, July 3, 2013 12:01 AM

Very insightful article...