Influence Marketing Strategy
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Influence Marketing Strategy
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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Jeff Bullas on Influencer Marketing

Jeff Bullas on Influencer Marketing | Influence Marketing Strategy | Scoop.it
In the first part of our interview with Jeff Bullas, we discussed seven key Marketing trends you shouldn’t ignore.
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Jeff Bullas on Influencer Marketing

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The World Leaders With The Most Twitter Influence [Infographic]

The World Leaders With The Most Twitter Influence [Infographic] | Influence Marketing Strategy | Scoop.it
See how the leaders of the world use Twitter in this fascinating study. It shows which world leaders have the most Twitter influence. Do you know who?
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The World Leaders With The Most Twitter Influence [Infographic]

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CIO as Social Influencer: How to Lead Enterprise Social Media Initiatives Effectively

CIO as Social Influencer: How to Lead Enterprise Social Media Initiatives Effectively | Influence Marketing Strategy | Scoop.it
CIO as Social Influencer: How to Lead Enterprise Social Media Initiatives Effectively ~ Future of CIO http://t.co/5eyG2vGzFO
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CIO as Social Influencer: How to Lead Enterprise Social Media Initiatives Effectively

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STUDY: Venture Capital Influencer Insights

An analysis of social networking and media consumption habits of VCs offers a window into the influencers that impact funding. (RT @PaulSlakey: For the 100 top VCs, LinkedIn trumps Twitter in online influence.
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STUDY: Venture Capital Influencer Insights

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Summer Feature Release at Little Bird

Summer Feature Release at Little Bird | Influence Marketing Strategy | Scoop.it
Hot opportunities in influencer engagement delivered to you fresh every day.
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Summer Feature Release at Little Bird

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Blogger Outreach: Building Online Influence With Triberr

Blogger Outreach: Building Online Influence With Triberr | Influence Marketing Strategy | Scoop.it
Blogger Outreach: Building Online Influence With Triberr | BloggerBeat ||http://t.co/wgU0zPVFeW
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Blogger Outreach: Building Online Influence With Triberr

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Engaging in Conversations Around LinkedIn Influencer Posts Just Got Easier [INFOGRAPHIC]

Engaging in Conversations Around LinkedIn Influencer Posts Just Got Easier [INFOGRAPHIC] | Influence Marketing Strategy | Scoop.it
Over the past several months, we have added dozens of new Influencers on LinkedIn who are regularly sharing unique business insights and starting thought-provoking conversations around issues impacting professionals around the world.

Via Anita Windisman
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Engaging in Conversations Around LinkedIn Influencer Posts Just Got Easier [INFOGRAPHIC]

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Get Your SaaS On! Choosing An Influencer Outreach Tool

Get Your SaaS On! Choosing An Influencer Outreach Tool | Influence Marketing Strategy | Scoop.it
There are endless amounts of tools available to you today. If you were to pile all of the social tools on top of each other – the cloud would cover the vast tundras of the Russian artic.
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Get Your SaaS On! Choosing An Influencer Outreach Tool

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Empowered Consumers Resist Social Influence [YouTube]

Today: 1) A study in the Journal of Consumer Research shows marketers can empower consumers in new product development, but those consumers will resist influ... (Companies like M&M, Pepsi empowered consumers in NP development.
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Empowered Consumers Resist Social Influence [YouTube]

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Why New School Social Media Marketers Are Worse than Old School Ones

Why New School Social Media Marketers Are Worse than Old School Ones | Influence Marketing Strategy | Scoop.it
We used to be far more relevant. We did not have the right tools to perfectly segment digital influencers, so we were relying a lot on intuition and curiosity.
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Why New School Social Media Marketers Are Worse than Old School Ones

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Influencer Marketing: Who Is Influencing Your Customers?

Influencer Marketing: Who Is Influencing Your Customers? | Influence Marketing Strategy | Scoop.it
#Influencer #Marketing: Who Is Influencing Your Customers? http://t.co/OqLWLYNv1m
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Influencer Marketing: Who Is Influencing Your Customers?

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50 Inspiring Quotes from 50 Top Social Media Power Influencers

50 Inspiring Quotes from 50 Top Social Media Power Influencers | Influence Marketing Strategy | Scoop.it
In case you missed it, Haydn Shaughnessy (Forbes Contributor) put together an epic list in April, labeled, “The Top 50 Social Media Power Influencers, 2013.” The list has received over 10,000 shares across social channels and 92,000 page views (and...
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50 Inspiring Quotes from 50 Top Social Media Power Influencers

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Sharing Influence

Sharing Influence | Influence Marketing Strategy | Scoop.it
I think @samfiorella @DannyBrown will like this @HInstitute paper "Understanding influence in online social networks" http://t.co/nV8510mk52
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Sharing Influence

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The Age of Advocacy and Influence: 26 Stats Marketers Should Know

In the social era, advocacy is the new brand influence.
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The Age of Advocacy and Influence: 26 Stats Marketers Should Know

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Anatomy of an Influencer Marketing Campaign: Part 1

Anatomy of an Influencer Marketing Campaign: Part 1 | Influence Marketing Strategy | Scoop.it
Whenever I blog, my topic is driven by the work I'm doing at the moment. This month I'm blogging about influencer marketing, the art and science of getting important people talking about your brand i...
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Anatomy of an Influencer Marketing Campaign: Part 1

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New Klout Controls Let You Influence Your Own Influence

New Klout Controls Let You Influence Your Own Influence | Influence Marketing Strategy | Scoop.it
New Klout Controls Let You Influence Your Own Influence Social Times (blog) Klout has released an update that allows members of the social media influence-scoring site to choose which areas of expertise are ranked first on their profiles, where...
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New Klout Controls Let You Influence Your Own Influence

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What are the best tools to measure social media influence?

What are the best tools to measure social media influence? | Influence Marketing Strategy | Scoop.it
Do you know how influential you are on social media?
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What are the best tools to measure social media influence?

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Top 5 Questions Marketers Have About Influencer Outreach

Top 5 Questions Marketers Have About Influencer Outreach | Influence Marketing Strategy | Scoop.it
Top 5 Questions Marketers Have About Influencer Outreach http://t.co/rgT7oDkJgR via @SteamFeedcom
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Top 5 Questions Marketers Have About Influencer Outreach

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Influencers vs. Advocates: Knowing Your Brand Goal

Influencers vs. Advocates: Knowing Your Brand Goal | Influence Marketing Strategy | Scoop.it
There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let’s have a look at both groups to see why you would work with them and the benefits and drawbacks of each.
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Influencers vs. Advocates: Knowing Your Brand Goal

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How Influencer Marketing on Social Can Accelerate Customer Adoption

How Influencer Marketing on Social Can Accelerate Customer Adoption | Influence Marketing Strategy | Scoop.it
Social media is a key way to reach your customers; through influencer marketing, you can increase customer adoption and create brand ambassadors.
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How Influencer Marketing on Social Can Accelerate Customer Adoption

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8 Great Influencer Marketing Resources You Need to Read Now

8 Great Influencer Marketing Resources You Need to Read Now | Influence Marketing Strategy | Scoop.it
By Heather-Anne MacLean

Whether you are already well down the road in your Influencer Relations and Marketing program or just starting out, here are eight online...
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8 Great Influencer Marketing Resources You Need to Read Now

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Why Should You Use YouTube for Influencer Marketing?

Why Should You Use YouTube for Influencer Marketing? | Influence Marketing Strategy | Scoop.it
Have you ever Googled a "How-To YouTube Video"? You are not alone. My wife loves using YouTube to find and watch videos so that she could learn more about hair. She watches videos that explain diff...
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Why Should You Use YouTube for Influencer Marketing?

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Catering to Shoppers? Know That Online Reviews Influence Them the Most

Catering to Shoppers? Know That Online Reviews Influence Them the Most | Influence Marketing Strategy | Scoop.it
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Catering to Shoppers? Know That Online Reviews Influence Them the Most

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Influencer Relationship Imperatives

Influencer Relationship Imperatives | Influence Marketing Strategy | Scoop.it
Influencer programs continue to be of high interest across all practices, especially within Edelman’s consumer digital team.
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Influencer Relationship Imperatives

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8 Great Influencer Marketing Resources You Must Read

8 Great Influencer Marketing Resources You Must Read | Influence Marketing Strategy | Scoop.it
Whether you are already well down the road in your Influencer Marketing program or just starting out, here are eight online resources to check out.
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8 Great Influencer Marketing Resources You Must Read

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