Influence Marketing Strategy
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Influence Marketing Strategy
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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6 Things the Best Social Media Influencers MIGHT Do Better than You

6 Things the Best Social Media Influencers MIGHT Do Better than You | Influence Marketing Strategy | Scoop.it
Want to become one of the best social media influencers on the planet? No problem. Just do these 6 things that SM influencers do better than the rest.
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Lori Wilk's curator insight, February 19, 2015 1:53 PM

Keeping 'up with #socialmedia #trends.

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The Future of Social Media and Online Influence

The Future of Social Media and Online Influence | Influence Marketing Strategy | Scoop.it
The future of social media is an active topic of discussion in schools and businesses around the world. Will the future of social media will be segmented?
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Influencer Outreach: Start at the Bottom

Influencer Outreach: Start at the Bottom | Influence Marketing Strategy | Scoop.it
When you think about Influencer Marketing, you typically think of the big-time influencers spreading your word and creating an instant buzz and virality for whatever it is you are trying to promote.
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Why Your Social Media Campaign Needs Influencers

Why Your Social Media Campaign Needs Influencers | Influence Marketing Strategy | Scoop.it
According to the Word of Mouth Marketing Association a social media influencer is defined as “a person or group of people who possess greater than average...
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Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus

Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus | Influence Marketing Strategy | Scoop.it
Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways fo…
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The Secret To Influencer Marketing with Douglas Karr

The Secret To Influencer Marketing with Douglas Karr | Influence Marketing Strategy | Scoop.it
Learn effective influencer marketing campaigns and strategies in this episode of the Social Media Social Hour.
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Influencer Marketing in a Nutshell

Influencer Marketing in a Nutshell | Influence Marketing Strategy | Scoop.it
Are you one of these marketing or business leaders who really doesn’t understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals?
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Digital Influence: Communications Nirvana?

Digital influence is sold as a marketing and communications nirvana, allowing organisations to reach audiences quickly and cheaply. How effective is it in real…
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Kirsten Jassies's curator insight, February 6, 2015 7:21 AM

Easy to go trough slideshare with good points!

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Boost Your Brand’s Reputation with Social Media Brand Advocates

Boost Your Brand’s Reputation with Social Media Brand Advocates | Influence Marketing Strategy | Scoop.it

Boost Your Brand’s Reputation with Social Media Brand Advocates http://ow.ly/I3FPB #SocialMedia #Branding pic.twitter.com/8aJXuB2LgG

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The 7-Step System For Data-Driven Influencer Marketing

The 7-Step System For Data-Driven Influencer Marketing | Influence Marketing Strategy | Scoop.it
Influencer marketing is a strategy that leverages the existing power of popular bloggers and social media power users to help promote your content for you.
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The Psychology Behind the Perfect Blogger Outreach Pitch

The Psychology Behind the Perfect Blogger Outreach Pitch | Influence Marketing Strategy | Scoop.it
Having your business or your article featured on a popular blog by using blogger outreach is a great way to increase the number of views on your website.
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Content Marketing in 2015 to Become Influencer Marketing

Content Marketing in 2015 to Become Influencer Marketing | Influence Marketing Strategy | Scoop.it
If you want to be future-proof with your marketing strategies, you may not ignore the power of content marketing.
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Influencer Marketing - What it is, and Why YOU Need to be Doing it

Influencer Marketing - What it is, and Why YOU Need to be Doing it | Influence Marketing Strategy | Scoop.it
Content marketing is an increasingly hot topic these days. More and more people are starting to realize the potent role that high quality content plays in creating visibility for your brand on the Internet.
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30 Action Items to Get Serious About Influencer Marketing

30 Action Items to Get Serious About Influencer Marketing | Influence Marketing Strategy | Scoop.it
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp.

Via Kamal Bennani
Ron Sela's insight:

30 Action Items to Get Serious About Influencer Marketing

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Assignment Help's curator insight, February 19, 2015 4:29 AM

www.assignmenthelpsite.com

Carol Griffiths's curator insight, February 19, 2015 9:51 AM

Selling will be come an out of date term, influencing still has too many negative connotations, partnering maybe better....but the mindset can must change before the label does

Tdutec Innovación Educativa's curator insight, February 22, 2015 11:18 AM

añada su visión ...

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Why Guest Blogging Doesn’t Work Without Influencer Outreach

Why Guest Blogging Doesn’t Work Without Influencer Outreach | Influence Marketing Strategy | Scoop.it
The simple secret to guest blogging success is influencer outreach. Reaching out directly to industry leaders with your post will extend your reach.
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Influence the Influencers: Co-Created Content Marketing in a Nutshell

Influence the Influencers: Co-Created Content Marketing in a Nutshell | Influence Marketing Strategy | Scoop.it
It’s not news that your customers, online audience and social network communities are bombarded by information.
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Throw an influencer lovefest - a guide to influencer outreach and content creation

Throw an influencer lovefest - a guide to influencer outreach and content creation | Influence Marketing Strategy | Scoop.it
In a world of constant content, it’s no secret influencers can help you augment your content marketing efforts, rise above the noise and generate results.
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Boost Influencer Marketing Beyond a Basic Blog Post

Boost Influencer Marketing Beyond a Basic Blog Post | Influence Marketing Strategy | Scoop.it
By: Heather Whaling (@prTini) Gone are the days when trading a product for a post was considered an effective influencer outreach strategy. Yet, very few brands are getting creative with their tactics and many still rely on simply paying bloggers ...
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The Problems With Blogger Outreach + The Shift to Influencer Marketing

The Problems With Blogger Outreach + The Shift to Influencer Marketing | Influence Marketing Strategy | Scoop.it
There are numerous problems with blogger outreach programs and reaching out to bloggers blindly to cover your brand or new campaign. Finding them on a blogger database often yields inaccurate data.
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The ROI of Influencer Marketing

The ROI of Influencer Marketing | Influence Marketing Strategy | Scoop.it
Discover how to track and measure influencer marketing, so you can prove the ROI of building brand trust with your influencer's audience.
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Amplify Your Amplifiers: Distributing Influencer Content Through Brand Resources

Amplify Your Amplifiers: Distributing Influencer Content Through Brand Resources | Influence Marketing Strategy | Scoop.it
It is not uncommon for brands to engage with social media influencers, for creating and distributing content. By doing so, brands get access to the process of creation and distribution of relevant ...
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Amplify Your Brand With a Blogger Outreach Campaign

Amplify Your Brand With a Blogger Outreach Campaign | Influence Marketing Strategy | Scoop.it
Connect with bloggers in your industry with a blogger outreach campaign. It will improve brand awareness and have the potential to increase sales.
Ron Sela's insight:

Online businesses can benefit greatly from a digital word of mouth approach to their marketing campaign. Social media influencers in your vertical are great allies to have because, unlike traditional marketing strategies, influential bloggers are often more personable, relatable and trustworthy to your target demographic.

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Supercharge Your Brand Message With Your Industry's Social Media Influencers

Supercharge Your Brand Message With Your Industry's Social Media Influencers | Influence Marketing Strategy | Scoop.it

In the heart of many major metropolitan areas, you often come across street preachers – people who stand on the corner preaching religious message to passers-by. Sometimes they use a boom box to amplify their message. While many people may hear what they’re saying, who is actually listening?

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Maximize Your Content Reach With A Data Driven Approach

Maximize Your Content Reach With A Data Driven Approach | Influence Marketing Strategy | Scoop.it
Learn how to maximize your content's reach by adding proven data driven approach to your content marketing and social media and watch your traffic grow
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Twitter Marketing Strategy For Influencers: Cutting Through The Social Noise - @modmedialtd

Twitter Marketing Strategy For Influencers: Cutting Through The Social Noise - @modmedialtd | Influence Marketing Strategy | Scoop.it
When you’re putting together your Twitter marketing strategy, there’s no single formula for what defines an influencer on Twitter, it depends on what your goals are.
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