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Strategic Influence Marketing
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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Influencers vs. Advocates: Knowing Your Brand Goal

Influencers vs. Advocates: Knowing Your Brand Goal | Strategic Influence Marketing | Scoop.it
There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let’s have a look at both groups to see why you would work with them and the benefits and drawbacks of each.
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Influencers vs. Advocates: Knowing Your Brand Goal

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How Influencer Marketing on Social Can Accelerate Customer Adoption

How Influencer Marketing on Social Can Accelerate Customer Adoption | Strategic Influence Marketing | Scoop.it
Social media is a key way to reach your customers; through influencer marketing, you can increase customer adoption and create brand ambassadors.
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How Influencer Marketing on Social Can Accelerate Customer Adoption

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8 Great Influencer Marketing Resources You Need to Read Now

8 Great Influencer Marketing Resources You Need to Read Now | Strategic Influence Marketing | Scoop.it
By Heather-Anne MacLean

Whether you are already well down the road in your Influencer Relations and Marketing program or just starting out, here are eight online...
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8 Great Influencer Marketing Resources You Need to Read Now

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Why Should You Use YouTube for Influencer Marketing?

Why Should You Use YouTube for Influencer Marketing? | Strategic Influence Marketing | Scoop.it
Have you ever Googled a "How-To YouTube Video"? You are not alone. My wife loves using YouTube to find and watch videos so that she could learn more about hair. She watches videos that explain diff...
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Why Should You Use YouTube for Influencer Marketing?

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Catering to Shoppers? Know That Online Reviews Influence Them the Most

Catering to Shoppers? Know That Online Reviews Influence Them the Most | Strategic Influence Marketing | Scoop.it
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Catering to Shoppers? Know That Online Reviews Influence Them the Most

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Influencer Relationship Imperatives

Influencer Relationship Imperatives | Strategic Influence Marketing | Scoop.it
Influencer programs continue to be of high interest across all practices, especially within Edelman’s consumer digital team.
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Influencer Relationship Imperatives

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8 Great Influencer Marketing Resources You Must Read

8 Great Influencer Marketing Resources You Must Read | Strategic Influence Marketing | Scoop.it
Whether you are already well down the road in your Influencer Marketing program or just starting out, here are eight online resources to check out.
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8 Great Influencer Marketing Resources You Must Read

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The Right Metrics for Influence Marketing

The Right Metrics for Influence Marketing | Strategic Influence Marketing | Scoop.it
We're often asked, “How do I measure my influence marketing efforts?” Here are a few of the metrics we use to help our clients measure the impact of their programs. (RT @majita17: @bursonitaly come misuriamo gli influencer?
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The Right Metrics for Influence Marketing

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Interactive Influencer Marketing

Interactive Influencer Marketing | Strategic Influence Marketing | Scoop.it
social media branding strategies - Sean Beckingham is a man of the future; his social media branding strategies have put his own company, and a ton of others, on top of their r...
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Interactive Influencer Marketing

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Blogger Outreach: Building Online Influence With Triberr

Blogger Outreach: Building Online Influence With Triberr | Strategic Influence Marketing | Scoop.it
The digital age has shifted the communication paradigm. Traditional media no longer controls the conversation. We the people have become global publishers able to influence public opinion for ourse...
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Blogger Outreach: Building Online Influence With Triberr

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Who Does Influencer Marketing Best?

Who Does Influencer Marketing Best? | Strategic Influence Marketing | Scoop.it
Influencer marketing is making ripples among brand managers and social media marketers: influencer campaigns drive 16x more engagement than paid or owned media, according to a recent Social Chorus report.
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Who Does Influencer Marketing Best?

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3 Steps to Getting Started with Influencer Marketing

3 Steps to Getting Started with Influencer Marketing | Strategic Influence Marketing | Scoop.it
If a friend tells you to buy product A rather than product B, odds are you’ll buy product A. When this conversation happens on a social media feed, you’re still likely to heed your friend’s advice.
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3 Steps to Getting Started with Influencer Marketing

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How to Build Brand Influence for Your Agency

How to Build Brand Influence for Your Agency | Strategic Influence Marketing | Scoop.it
Are you an account executive executive trying to earn your chops at an agency? A great way to accelerate your career path is to help your agency craft its brand reputation and influence online – something most agencies still aren’t making a priority.
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How to Build Brand Influence for Your Agency

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Engaging in Conversations Around LinkedIn Influencer Posts Just Got Easier [INFOGRAPHIC]

Engaging in Conversations Around LinkedIn Influencer Posts Just Got Easier [INFOGRAPHIC] | Strategic Influence Marketing | Scoop.it
Over the past several months, we have added dozens of new Influencers on LinkedIn who are regularly sharing unique business insights and starting thought-provoking conversations around issues impacting professionals around the world.

Via Anita Windisman
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Engaging in Conversations Around LinkedIn Influencer Posts Just Got Easier [INFOGRAPHIC]

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Get Your SaaS On! Choosing An Influencer Outreach Tool

Get Your SaaS On! Choosing An Influencer Outreach Tool | Strategic Influence Marketing | Scoop.it
There are endless amounts of tools available to you today. If you were to pile all of the social tools on top of each other – the cloud would cover the vast tundras of the Russian artic.
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Get Your SaaS On! Choosing An Influencer Outreach Tool

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Empowered Consumers Resist Social Influence [YouTube]

Today: 1) A study in the Journal of Consumer Research shows marketers can empower consumers in new product development, but those consumers will resist influ... (Companies like M&M, Pepsi empowered consumers in NP development.
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Empowered Consumers Resist Social Influence [YouTube]

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Why New School Social Media Marketers Are Worse than Old School Ones

Why New School Social Media Marketers Are Worse than Old School Ones | Strategic Influence Marketing | Scoop.it
We used to be far more relevant. We did not have the right tools to perfectly segment digital influencers, so we were relying a lot on intuition and curiosity.
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Why New School Social Media Marketers Are Worse than Old School Ones

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Influencer Marketing: Who Is Influencing Your Customers?

Influencer Marketing: Who Is Influencing Your Customers? | Strategic Influence Marketing | Scoop.it
#Influencer #Marketing: Who Is Influencing Your Customers? http://t.co/OqLWLYNv1m
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Influencer Marketing: Who Is Influencing Your Customers?

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50 Inspiring Quotes from 50 Top Social Media Power Influencers

50 Inspiring Quotes from 50 Top Social Media Power Influencers | Strategic Influence Marketing | Scoop.it
In case you missed it, Haydn Shaughnessy (Forbes Contributor) put together an epic list in April, labeled, “The Top 50 Social Media Power Influencers, 2013.” The list has received over 10,000 shares across social channels and 92,000 page views (and...
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50 Inspiring Quotes from 50 Top Social Media Power Influencers

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Sharing Influence

Sharing Influence | Strategic Influence Marketing | Scoop.it
I think @samfiorella @DannyBrown will like this @HInstitute paper "Understanding influence in online social networks" http://t.co/nV8510mk52
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Sharing Influence

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Influencer Outreach and Google PageRank for BrandsInfluencer Outreach and Google PageRank: What Brands Need To Know

Influencer Outreach and Google PageRank for BrandsInfluencer Outreach and Google PageRank: What Brands Need To Know | Strategic Influence Marketing | Scoop.it
RT @ignitesma: Influencer Outreach and Google PageRank: Google's warning to brands and influencers http://t.co/vgjfc2uvWI
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Influencer Outreach and Google PageRank for BrandsInfluencer Outreach and Google PageRank: What Brands Need To Know

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Influencer Marketing Awards Season is On

Influencer Marketing Awards Season is On | Strategic Influence Marketing | Scoop.it
It's influencer marketing awards season! Check out these 3 awards recognizing excellence in #influencemktg & APPLY! http://t.co/DhFnq3bkii
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Influencer Marketing Awards Season is On

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Marketing 2013: Reach the Right Influencers, Avoid the Echo Chamber

Marketing 2013: Reach the Right Influencers, Avoid the Echo Chamber | Strategic Influence Marketing | Scoop.it
Marketing 2013: Reach the right influencers, avoid the echo chamber ZDNet Although influencer marketing has become critical, the quest to amplify marketing messages on social media can generate tremendous activity that masquerades as useful...
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Marketing 2013: Reach the Right Influencers, Avoid the Echo Chamber

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Randy Hilarski's curator insight, July 25, 2013 10:12 PM

Ignore influencers at your own peril!

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Personal Branding: Self-Marketing for Marketers

Personal Branding: Self-Marketing for Marketers | Strategic Influence Marketing | Scoop.it
Have you started work on your personal brand yet?
I highly encourage you to start now.
Just like a product brand delivers sales, the ‘X-factor’ of your personal brand delivers opportunities, new contacts, bigger projects and more influence.
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Personal Branding: Self-Marketing for Marketers

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Amanda Shonhai's curator insight, November 9, 2014 8:46 PM

Great insight, and very important to consider, especially in today's competitive market. 

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Forbes "Jumps The Shark" on Social Media Influence

Forbes "Jumps The Shark" on Social Media Influence | Strategic Influence Marketing | Scoop.it
Forbes "Jumps The Shark" on Social Media Influence Huffington Post Instead of being just a test of popularity, influence is being viewed as the ability to affect behavior -- to motivate someone to try something, do something or believe something...
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Forbes "Jumps The Shark" on Social Media Influence

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