Influence Marketing Strategy
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Influence Marketing Strategy
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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How I Became The #2 Social Media Power Influencer in Houston, TX

How I Became The #2 Social Media Power Influencer in Houston, TX | Influence Marketing Strategy | Scoop.it
Back in June I had the pleasure of learning I was named the #2 Social Media Power Influencer in Houston. And if you didn't know, Houston is the 4th largest city in the US. So this my friend, is a p...
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How I Became The #2 Social Media Power Influencer in Houston, TX

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How I Find Market Influencers in Minutes with Inkybee

How I Find Market Influencers in Minutes with Inkybee | Influence Marketing Strategy | Scoop.it
In the following post you’re going to find out the exact process that I use to generate an incredible list of influencers within my market/niche along with a de(...)
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How I Find Market Influencers in Minutes with Inkybee

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Is Klout the Online Standard of Vanity?

Is Klout the Online Standard of Vanity? | Influence Marketing Strategy | Scoop.it
Image I’ve been doing a lot of thinking about the weight of Klout scores. With the gospel of influencer marketing pollinating the media, it’s hard not to.
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Is Klout the Online Standard of Vanity?

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luiy's curator insight, August 31, 2013 3:40 PM

I’ve been doing a lot of thinking about the weight of Klout scores. With the gospel of influencer marketing pollinating the media, it’s hard not to. Like stocks and credit scores, it’s easy to get caught up in the rise and fall of where you stand in relation to others. But is there more to it that makes our Klout monitoring so addicting?

 

Many a marketing folk will tell you there’s no point in engaging with someone with a Klout score lower than 50. I’m writing today to tell you that’s b-u-l-l. For two reasons:

 

1) Many a great influencer was born offline.

2) Many a Klout master are just vain social media junkies with nothing of real value to add to the conversation.

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What is Online Influence all about and is it important?

What is Online Influence all about and is it important? | Influence Marketing Strategy | Scoop.it
Finding an “influencer” to market your products is nothing new.
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What is Online Influence all about and is it important?

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8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies

8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies | Influence Marketing Strategy | Scoop.it
I went straight to a number of agencies I respect to get their take on influencer marketing, and hear a sampling of recent success stories.
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8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies

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The Big Brand Theory: How Maersk Grew Social Media Influence in the Shipping Industry

The Big Brand Theory: How Maersk Grew Social Media Influence in the Shipping Industry | Influence Marketing Strategy | Scoop.it
Jonathan Wichmann, Maersk Line head of social media, asks, “How do you measure being the most influential in this industry?
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The Big Brand Theory: How Maersk Grew Social Media Influence in the Shipping Industry

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Even World Leaders Care About Their Klout Score

Even World Leaders Care About Their Klout Score | Influence Marketing Strategy | Scoop.it
South Korean president Park Geun-hye has issued a press release to announce that her Klout score went up. Seriously. Klout, a startup that measures influence on social media, is one of those tools that people mock in public while privately ...
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Even World Leaders Care About Their Klout Score

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Five Reasons to Look Into SEO Reporting Tools to Keep Track of the Online Influence of Your Company

Five Reasons to Look Into SEO Reporting Tools to Keep Track of the Online Influence of Your Company | Influence Marketing Strategy | Scoop.it
Seo reporting tools are a huge part of running a successful website. If you are not using SEO at all, then your website is more than likely hurting even more.
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Five Reasons to Look Into SEO Reporting Tools to Keep Track of the Online Influence of Your Company

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Are You Losing Influence Online? Here’s How to Turn Things Around

Are You Losing Influence Online? Here’s How to Turn Things Around | Influence Marketing Strategy | Scoop.it
One of the things that I truly love about blogging and social media in general is your ability to create great content, build an audience and become an auth (Are You Losing Influence Online?
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Are You Losing Influence Online? Here’s How to Turn Things Around

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LinkedIn Update: Why Aren't You Following Influencers Yet ...

LinkedIn Update: Why Aren't You Following Influencers Yet ... | Influence Marketing Strategy | Scoop.it
LinkedIn is so much more than a job site. When used correctly it's a valuable curation tool that can make your morning coffee feel like you're attending a conference.
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LinkedIn Update: Why Aren't You Following Influencers Yet ...

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ppmartin's curator insight, August 3, 2013 6:14 AM

Time to finetune your LinkedIn setup ;)

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The Ultimate Guide to Targeting Twitter Users and Connecting With Influencers

The Ultimate Guide to Targeting Twitter Users and Connecting With Influencers | Influence Marketing Strategy | Scoop.it
In the following post, you’re going to discover a great way to target Twitter users that will save you a lot of time and effort. You also will learn about tools that can help you do this and how you can encourage users to share your content.
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The Ultimate Guide to Targeting Twitter Users and Connecting With Influencers

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The Rise of Digitally Influenced Consumers

The Rise of Digitally Influenced Consumers | Influence Marketing Strategy | Scoop.it
The rise of digitally influenced consumers
Daily News & Analysis
These consumers don't just shop online. But they use the internet to sharpen their decision-making.
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The Rise of Digitally Influenced Consumers

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How Brands Can Create Long-Term Influencer Relationships

How Brands Can Create Long-Term Influencer Relationships | Influence Marketing Strategy | Scoop.it
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How Brands Can Create Long-Term Influencer Relationships

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Are You a Real Influencer?

Are You a Real Influencer? | Influence Marketing Strategy | Scoop.it
In order to really stand out, be considered an innovator, create change and have clients lining up to work with you, you have to be an authority.
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Are You a Real Influencer?

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Influencer Q&A with Heather Balsley: Twitter builds deeper affinity for Holiday Inn Express

Influencer Q&A with Heather Balsley: Twitter builds deeper affinity for Holiday Inn Express | Influence Marketing Strategy | Scoop.it
With over 4,600 hotels and resorts around the globe, InterContinental Hotels Group markets many of the world’s most popular hotel brands including Holiday Inn, Holiday Inn Express, Crowne Pla......
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Influencer Q&A with Heather Balsley: Twitter builds deeper affinity for Holiday Inn Express

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karenpinney's curator insight, August 12, 2013 5:21 AM

Can Twitter promote tourism?

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5 Tips To Find & Work With Your Social Influencers Infographic

5 Tips To Find & Work With Your Social Influencers Infographic | Influence Marketing Strategy | Scoop.it
Read this infographic to give you actionable advice to find and work with social influencers who can help you expand the awareness of your company or personal brand. (RT @AmyLJorgensen: Nice!
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5 Tips To Find & Work With Your Social Influencers Infographic

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Influencer Marketing Application Tips

Influencer Marketing Application Tips | Influence Marketing Strategy | Scoop.it
Influencer Marketing Application Tips http://t.co/8gnEtAiDFA via @dancristo
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Influencer Marketing Application Tips

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15 Tools That Make Finding Outreach Leads Easier

15 Tools That Make Finding Outreach Leads Easier | Influence Marketing Strategy | Scoop.it
As a copywriter first and foremost, there’s nothing I love more than crafting a well thought-out post, getting in touch with a blogger and pitching it (How to find influencers and outreach leads http://t.co/972ZNRSBI6...
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15 Tools That Make Finding Outreach Leads Easier

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3 Companies Doing Influencer Engagement Right

3 Companies Doing Influencer Engagement Right | Influence Marketing Strategy | Scoop.it
In previous blog posts this week, we’ve talked about the impact that influencers can have on your list and discussed concrete steps you can take to connect with them. Today, we’re going to look at...
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3 Companies Doing Influencer Engagement Right

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Interviews with the Top 50 Social Media Power Influencers

Interviews with the Top 50 Social Media Power Influencers | Influence Marketing Strategy | Scoop.it
We connected with some of the Top 50 Social Media Power Influencers of 2013, to highlight how they’re using social media.
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Interviews with the Top 50 Social Media Power Influencers

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Influence Marketing : The Strategic Impact of TOP Charts

Influence Marketing : The Strategic Impact of TOP Charts | Influence Marketing Strategy | Scoop.it
Influence Marketing: In 2013, the new science of marketing will continue to evolve and social influence measurement tools will improve.
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Influence Marketing : The Strategic Impact of TOP Charts

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How Can You Identify Influencers with Social Media?

How Can You Identify Influencers with Social Media? | Influence Marketing Strategy | Scoop.it
RT @PerfectJulia: How Can You Identify Influencers with #SocialMedia? - http://t.co/gbyp5N8CEi

Via Dr. Susan Bainbridge
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How Can You Identify Influencers with Social Media?

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Rim Riahi's curator insight, August 5, 2013 1:54 AM

Influencers have always been a coveted entity in marketing and advertising. For the obvious reason that they influence people. But all of us cannot afford the Kardashians to tweet for us. Thankfully, social media has spawned new influencers, who will engage you and happily promote your tweets every now and then, once they know you well enough and trust you

Randy Hilarski's comment, August 21, 2013 11:55 AM
The Mediapreneurs of today will be a big chunk of the celebrities and influencers of tomorrow.
Randy Hilarski's curator insight, August 21, 2013 11:56 AM

The Mediapreneurs of today will be a big chunk of the celebrities and influencers of tomorrow.

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Social Media Influences Fashion Purchases

Social Media Influences Fashion Purchases | Influence Marketing Strategy | Scoop.it
Social media influences fashion purchases
FashionUnited.co.uk
Fashion blogs and message boards, however, are important influencer and Pinterest and Instagram are the surprise influencers, demonstrating the strength of visual marketing.
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Social Media Influences Fashion Purchases

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What’s the Best Way to Define “Influence”?

What’s the Best Way to Define “Influence”? | Influence Marketing Strategy | Scoop.it
Can a precise, clear-cut score be extracted from your social influence? With the rapid movement to social media - being able to measure social influence is receiving more attention than ever. Sites...
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What’s the Best Way to Define “Influence”?

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Hello My Name is Influencer! Part 2 - Randy Hilarski Dot Com

Hello My Name is Influencer! Part 2 - Randy Hilarski Dot Com | Influence Marketing Strategy | Scoop.it
Who are you influencers? This series of articles will showcase the influencers in my daily social media activities. (Hello My Name is Influencer!
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Hello My Name is Influencer! Part 2 - Randy Hilarski Dot Com

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