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The Future of Social Media and Online Influence...

The Future of Social Media and Online Influence... | Strategic Influence Marketing | Scoop.it
The future of social media is an active topic of discussion in schools and businesses around the world. Will the future of social media will be segmented?
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The Future of Social Media and Online Influence...

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Strategic Influence Marketing
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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Social Analytics and Influencer Marketing Platform

Sociolus helps businesses, marketers and individuals to unlock the power of social. We provide easy to interpret dashboards that allow you to understand the ...
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The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One

The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One | Strategic Influence Marketing | Scoop.it
If you thought you needed more charismatic friends to have a social-maven driving your sales, think again.
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Influencer Marketing 101

Influencer Marketing 101 | Strategic Influence Marketing | Scoop.it
 Dear reader,
 
Although I normally prefer to skip the intro and get to the point, a little explanation is in order.
 
This body of information and advice is not for SEO/SEM ...
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What the Music Industry Could Learn From Digital Marketing

What the Music Industry Could Learn From Digital Marketing | Strategic Influence Marketing | Scoop.it
What the Music Industry Could Learn From Digital Marketing Mashable Digital's influence on the music industry has driven consumption and provided immense opportunity for new business, from newer entrants, like Spotify and Pandora, to moves from...
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3 Outstanding Blogger Outreach Campaigns That Will Inspire You!

3 Outstanding Blogger Outreach Campaigns That Will Inspire You! | Strategic Influence Marketing | Scoop.it
Bloggers today are as influential as journalists. Considered genuine and trustworthy, some are significant opinion leaders within their field with a lot of influence. With hundreds of millions of a...
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Three Major Challenges of Influence Marketing for Businesses

Three Major Challenges of Influence Marketing for Businesses | Strategic Influence Marketing | Scoop.it
Here are the 3 major challenges of influence marketing for business.
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The Why, What, and How of Blogger Outreach for Your Clients

The Why, What, and How of Blogger Outreach for Your Clients | Strategic Influence Marketing | Scoop.it
Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion.
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How To Increase Your Online Influence

How To Increase Your Online Influence | Strategic Influence Marketing | Scoop.it

Are you getting the results you want online? Learn how you can increase your online influence and persuade consumers to take action.

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The 3 Key Ingredients in a Successful Influencer Pitch

The 3 Key Ingredients in a Successful Influencer Pitch | Strategic Influence Marketing | Scoop.it
Don’t ask how influencers can help your brand, ask how your brand can help influencers.
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How to Optimize Your Content Marketing Reach with Online Influencers

How to Optimize Your Content Marketing Reach with Online Influencers | Strategic Influence Marketing | Scoop.it
Creating remarkable content is the first step to increasing content marketing reach. Finding the key influencers that will amplify content is the next step.
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Be Memorable: 10 Practical Ways to Get Influencers' Attention

Be Memorable: 10 Practical Ways to Get Influencers' Attention | Strategic Influence Marketing | Scoop.it
Be memorable? HOW? Click to see dozens of practical examples of how others have successfully engaged with influencers in their niche.
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Ok, I’ve found my influencers… now what?

Ok, I’ve found my influencers… now what? | Strategic Influence Marketing | Scoop.it
We’ve been perfecting the art of identifying influencers for several years here at PeerIndex. One question we’re often asked by people who have identified influencers using PiQ is “what do I do now?” It’s a good question.
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Why A Data Scientist Should Be Your Next Marketing Hire

Why A Data Scientist Should Be Your Next Marketing Hire | Strategic Influence Marketing | Scoop.it
Why A Data Scientist Should Be Your Next Marketing Hire Huffington Post Focus on these 6 factors to improve your social influence - Many books and articles have been written about how to increase your social media skills and influence and how to...
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Romain DEFOY's curator insight, August 5, 12:54 AM

5 steps to using data to create meaningful marketing:


1. Create a data science team

2. Social Influence with no carrot, no sticks, no annoyance and no tricks

3. Strong relationships equals sustained engagement

4. Leverage data to improve content quality

5. Focus on these 6 factors to improve your social influence

CredibilityBandwidthRelevanceTimingChannel alignmentTrust


One important takeaway for chief marketing officers (CMOs) is to work very collaboratively with CIOs in order to develop a data driven culture of marketing. Without IT support, digital marketers will fail to realize marketing's full potential.

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Why Influence Marketing on your Socialselling Journey?

Why Influence Marketing on your Socialselling Journey? | Strategic Influence Marketing | Scoop.it
How to Engage Earlier in Sales Cycle and Side Swipe the Competition How the World has Changed 10 Years ago when I bought a car, I would spend weekends visiting car showrooms, sitting in front of sa...
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How to Build an Influencer Marketing Strategy

How to Build an Influencer Marketing Strategy | Strategic Influence Marketing | Scoop.it
Customer Relationships - By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.
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50 Influential CMOs On Social Media - Forbes

50 Influential CMOs On Social Media - Forbes | Strategic Influence Marketing | Scoop.it
50 Influential CMOs On Social Media Forbes Rion Martin, Marketing Director at Infegy, explained the process of determining who is the most socially influential CMO: “When evaluating the top 50 CMOs by social influence, you must take into account...
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The Truth About Successful Influencer Outreach Strategies

The Truth About Successful Influencer Outreach Strategies | Strategic Influence Marketing | Scoop.it
How to Build a Community Around Your Brand

An influencer outreach strategy is typically a large part of any marketing plan, and for good reason....
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How to Use Social Psychology to Improve Your Marketing

How to Use Social Psychology to Improve Your Marketing | Strategic Influence Marketing | Scoop.it
Are you planning a social media campaign? Do you wonder why some marketing campaigns are more successful than others? The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.
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Canadian Tourism Gets Real with Instagram Influencers

Canadian Tourism Gets Real with Instagram Influencers | Strategic Influence Marketing | Scoop.it
The Canadian Tourism Commission recently partnered with some high profile Instagram influencers from around the world to highlight the beauty of our Country.
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What Makes a Small Business Influencer? 7 Experts Weigh In

What Makes a Small Business Influencer? 7 Experts Weigh In | Strategic Influence Marketing | Scoop.it

What makes an influencer?  Specifically, who influences the small business community?
It turns out, on one level that’s an easy answer.  But on another level, it is much more nuanced and hard to define.

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4 Steps to Build Influence for Your Personal Brand

4 Steps to Build Influence for Your Personal Brand | Strategic Influence Marketing | Scoop.it

These days it’s not about who you know online, but rather who gets to know your personal brand.

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5 Tools For Finding Influencers to Follow on Twitter and Attract Candidates

5 of the best tools to find influencers on Twitter - ideal for recruiters.

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Influencer Unicorns: What Three Years of Data Tells Us About Picking Influencers

Influencer Unicorns: What Three Years of Data Tells Us About Picking Influencers | Strategic Influence Marketing | Scoop.it
As online attention becomes scarce, marketers are now looking to influencers to create thought-provoking, resonant content for their content marketing and native advertising efforts.
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Building Influencer Lists

Building Influencer Lists | Strategic Influence Marketing | Scoop.it
The TapInfluence marketplace contains thousands of high-quality influencers.  In addition, brands and agencies can import their own private influencers into our platform.
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20 Influential Marketers Share Their Best Productivity Hack

20 Influential Marketers Share Their Best Productivity Hack | Strategic Influence Marketing | Scoop.it
Marketers often work long hours to execute strategies that deliver results for their companies and to keep their skills current with the constantly changing ind (20 influence marketers share their most useful productivity hacks.
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