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Klout Redesigns its Profiles

Klout Redesigns its Profiles | Strategic Influence Marketing | Scoop.it
Social influence measurement service Klout introduced the next iteration of user profiles on Friday.
The new layout, which looks like a mixture of Twitter and P

Via Cendrine Marrouat - www.socialmediaslant.com
Ron Sela's insight:

Klout Redesigns its Profiles

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 20, 2013 10:20 PM

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Strategic Influence Marketing
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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Influential CEOs: 7 Strategies for Building CXO Level Influence

Influential CEOs: 7 Strategies for Building CXO Level Influence | Strategic Influence Marketing | Scoop.it
Influential CEOs and Executive Influence become more important, C-suite executives need to “be their brand” and be seen as an influential thought leader.
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Social Media Marketing: The Next Generation

Social Media Marketing: The Next Generation | Strategic Influence Marketing | Scoop.it
Marketers are still overvaluing old social metrics and have not yet mastered the technological capabilities available to them, (Social Media Marketing: The Next Generation - #socialmedia #influencermarketing http://t.co/YMvHAMa1rp)...
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Author Authority and Influence In Content Marketing

Author Authority and Influence In Content Marketing | Strategic Influence Marketing | Scoop.it
Business 2 Community Author Authority and Influence In Content Marketing – Interview with J.D.Metz Business 2 Community When you think about content marketing, and more specifically who will author content, authority and influence should be major...
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Millennials Are Hugely Influential Among Peers on Social Media

Millennials Are Hugely Influential Among Peers on Social Media | Strategic Influence Marketing | Scoop.it
The millennial generation might be a complex demographic, they are growing up and have increasingly more buying power. Data from ShareThis we shows us just how much influence millennials have with each other when it comes to social shopping.
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How Brand Influencers And Brand Ambassadors Are Different

How Brand Influencers And Brand Ambassadors Are Different | Strategic Influence Marketing | Scoop.it

While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they’re not.

There’s actually a crucial difference between the two, and it involves MONEY.

And if your company or brand is looking at using in any sort of influencer marketing programs, you’ll need to know the difference.


Via Brian Yanish - MarketingHits.com
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Next-Gen Social Analytics Are Transforming Digital Marketing

Next-Gen Social Analytics Are Transforming Digital Marketing | Strategic Influence Marketing | Scoop.it
Adweek
Next-Gen Social Analytics Are Transforming Digital Marketing
Adweek
Progressive marketers already use tools that let them use this type of customer data to influence point-of-purchase strategy, brand positioning, product development and more.
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The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One

The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One | Strategic Influence Marketing | Scoop.it
If you thought you needed more charismatic friends to have a social-maven driving your sales, think again.
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Influencer Marketing 101

Influencer Marketing 101 | Strategic Influence Marketing | Scoop.it
 Dear reader,
 
Although I normally prefer to skip the intro and get to the point, a little explanation is in order.
 
This body of information and advice is not for SEO/SEM ...
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What the Music Industry Could Learn From Digital Marketing

What the Music Industry Could Learn From Digital Marketing | Strategic Influence Marketing | Scoop.it
What the Music Industry Could Learn From Digital Marketing Mashable Digital's influence on the music industry has driven consumption and provided immense opportunity for new business, from newer entrants, like Spotify and Pandora, to moves from...
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3 Outstanding Blogger Outreach Campaigns That Will Inspire You!

3 Outstanding Blogger Outreach Campaigns That Will Inspire You! | Strategic Influence Marketing | Scoop.it
Bloggers today are as influential as journalists. Considered genuine and trustworthy, some are significant opinion leaders within their field with a lot of influence. With hundreds of millions of a...
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Three Major Challenges of Influence Marketing for Businesses

Three Major Challenges of Influence Marketing for Businesses | Strategic Influence Marketing | Scoop.it
Here are the 3 major challenges of influence marketing for business.
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The Why, What, and How of Blogger Outreach for Your Clients

The Why, What, and How of Blogger Outreach for Your Clients | Strategic Influence Marketing | Scoop.it
Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion.
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How To Increase Your Online Influence

How To Increase Your Online Influence | Strategic Influence Marketing | Scoop.it

Are you getting the results you want online? Learn how you can increase your online influence and persuade consumers to take action.

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Converting Influence to Sales Through Better Blogger Outreach

Converting Influence to Sales Through Better Blogger Outreach | Strategic Influence Marketing | Scoop.it
Brand marketers need to take an intelligent, strategic approach if they want to have successful links with influential bloggers, says Cision’s Priyanka Dayal.
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The Principle of Reciprocity and Influence Marketing

The Principle of Reciprocity and Influence Marketing | Strategic Influence Marketing | Scoop.it
The Principle of Reciprocity and Influence Marketing. 5 tips for businesses seeking to sway consumers and advocates.
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What's Inside Your Influence Score?

What's Inside Your Influence Score? | Strategic Influence Marketing | Scoop.it
Business 2 Community
What's Inside Your Influence Score?
Business 2 Community
In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is.
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Influencer Marketing: Avoid Pitfalls & Tap into Deeper Value

Influencer Marketing: Avoid Pitfalls & Tap into Deeper Value | Strategic Influence Marketing | Scoop.it
Influencer marketing can help spread the word about your brand and expose your content to a much broader audience. But brand advocacy is only the tip of the iceberg. There’s much deeper value just below the surface.
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How To Expand Your Company's Influence Using The Internet

How To Expand Your Company's Influence Using The Internet | Strategic Influence Marketing | Scoop.it
An online presence for a business is very important nowadays. People that refuse to expand their company to the internet usually fall down hard. The internet opens up a huge market and possibilities for your company.
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Why Influence Marketing on your Socialselling Journey?

Why Influence Marketing on your Socialselling Journey? | Strategic Influence Marketing | Scoop.it
How to Engage Earlier in Sales Cycle and Side Swipe the Competition How the World has Changed 10 Years ago when I bought a car, I would spend weekends visiting car showrooms, sitting in front of sa...
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How to Build an Influencer Marketing Strategy

How to Build an Influencer Marketing Strategy | Strategic Influence Marketing | Scoop.it
Customer Relationships - By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.
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50 Influential CMOs On Social Media - Forbes

50 Influential CMOs On Social Media - Forbes | Strategic Influence Marketing | Scoop.it
50 Influential CMOs On Social Media Forbes Rion Martin, Marketing Director at Infegy, explained the process of determining who is the most socially influential CMO: “When evaluating the top 50 CMOs by social influence, you must take into account...
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The Truth About Successful Influencer Outreach Strategies

The Truth About Successful Influencer Outreach Strategies | Strategic Influence Marketing | Scoop.it
How to Build a Community Around Your Brand

An influencer outreach strategy is typically a large part of any marketing plan, and for good reason....
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How to Use Social Psychology to Improve Your Marketing

How to Use Social Psychology to Improve Your Marketing | Strategic Influence Marketing | Scoop.it
Are you planning a social media campaign? Do you wonder why some marketing campaigns are more successful than others? The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.
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Canadian Tourism Gets Real with Instagram Influencers

Canadian Tourism Gets Real with Instagram Influencers | Strategic Influence Marketing | Scoop.it
The Canadian Tourism Commission recently partnered with some high profile Instagram influencers from around the world to highlight the beauty of our Country.
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What Makes a Small Business Influencer? 7 Experts Weigh In

What Makes a Small Business Influencer? 7 Experts Weigh In | Strategic Influence Marketing | Scoop.it

What makes an influencer?  Specifically, who influences the small business community?
It turns out, on one level that’s an easy answer.  But on another level, it is much more nuanced and hard to define.

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