Businesses are making $6.50 for every $1 spent on influencer marketing, according to a poll of marketing professionals conducted by Tomoson. The poll also found
5 ways brands can embrace the power of the new visual influencers, The new visual economy represents a huge opportunity, both for brands and the creative community, writes Nicola Kemp | Marketing Magazine...
The rules of marketing are changing every day, but there’s one thing that remains constant: content marketing is king. It’s one of the most effective ways to attract, inspire, and nurture customers of all kinds.
Winning With Authority Rainmaker – 15 Marketing Influencers Define Authority for Marketing Success
“I fight authority and authority always wins”
Everyone in PR and digital marketing understands the importance of influencer-driven campaigns, but a couple of recent research pieces reinforce its power.
Find the right influencers, develop strategy and measure ROI around your efforts with tips from Douglas Karr's session at Social Media Marketing World 2015.
By: Jacqui Mackway-Wilson I’m not going to be popular f …
Want to become one of the best social media influencers on the planet? No problem. Just do these 6 things that SM influencers do better than the rest.
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp.
30 Action Items to Get Serious About Influencer Marketing
The simple secret to guest blogging success is influencer outreach. Reaching out directly to industry leaders with your post will extend your reach.
It’s not news that your customers, online audience and social network communities are bombarded by information.
Throw an influencer lovefest - a guide to influencer outreach and content creation
In a world of constant content, it’s no secret influencers can help you augment your content marketing efforts, rise above the noise and generate results.
Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus
Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways fo…
By: Heather Whaling (@prTini) Gone are the days when trading a product for a post was considered an effective influencer outreach strategy. Yet, very few brands are getting creative with their tactics and many still rely on simply paying bloggers ...
Learn effective influencer marketing campaigns and strategies in this episode of the Social Media Social Hour.
There are numerous problems with blogger outreach programs and reaching out to bloggers blindly to cover your brand or new campaign. Finding them on a blogger database often yields inaccurate data.
Amplify Your Amplifiers: Distributing Influencer Content Through Brand Resources
It is not uncommon for brands to engage with social media influencers, for creating and distributing content. By doing so, brands get access to the process of creation and distribution of relevant ...
Boost Your Brand’s Reputation with Social Media Brand Advocates http://ow.ly/I3FPB #SocialMedia #Branding pic.twitter.com/8aJXuB2LgG
Connect with bloggers in your industry with a blogger outreach campaign. It will improve brand awareness and have the potential to increase sales.
Online businesses can benefit greatly from a digital word of mouth approach to their marketing campaign. Social media influencers in your vertical are great allies to have because, unlike traditional marketing strategies, influential bloggers are often more personable, relatable and trustworthy to your target demographic.