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Socialbots are being designed to sway elections, to influence the stock market, even to flirt with people and one another.
Ron Sela:

I Flirt and Tweet. Follow Me at Socialbot.

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luiy's curator insight, August 31, 2013 3:44 PM

FROM the earliest days of the Internet, robotic programs, or bots, have been trying to pass themselves off as human. Chatbots greet users when they enter an online chat room, for example, or kick them out when they get obnoxious. More insidiously, spambots indiscriminately churn out e-mails advertising miracle stocks and unattended bank accounts in Nigeria. Bimbots deploy photos of gorgeous women to hawk work-from-home job ploys and illegal pharmaceuticals.

 

Now come socialbots. These automated charlatans are programmed to tweet and retweet. They have quirks, life histories and the gift of gab.

 

Many of them have built-in databases of current events, so they can piece together phrases that seem relevant to their target audience. They have sleep-wake cycles so their fakery is more convincing, making them less prone to repetitive patterns that flag them as mere programs. Some have even been souped up by so-called persona management software, which makes them seem more real by adding matching Facebook, Reddit or Foursquare accounts, giving them an online footprint over time as they amass friends and like-minded followers.

Influencer marketing is a strategy that leverages the existing power of popular bloggers and social media power users to help promote your content for you.
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In the heart of many major metropolitan areas, you often come across street preachers – people who stand on the corner preaching religious message to passers-by. Sometimes they use a boom box to amplify their message. While many people may hear what they’re saying, who is actually listening?

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Having your business or your article featured on a popular blog by using blogger outreach is a great way to increase the number of views on your website.
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Learn how to maximize your content's reach by adding proven data driven approach to your content marketing and social media and watch your traffic grow
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If you want to be future-proof with your marketing strategies, you may not ignore the power of content marketing.
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When you’re putting together your Twitter marketing strategy, there’s no single formula for what defines an influencer on Twitter, it depends on what your goals are.
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Content marketing is an increasingly hot topic these days. More and more people are starting to realize the potent role that high quality content plays in creating visibility for your brand on the Internet.
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Influencer marketing is the process of leveraging experts or high-profile individuals to support a brand mission by sharing content such as articles or videos created by influencers.
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  As a newer member of the TopRank Agency blog team, I spent a good part of my first couple weeks here digging through the past year's blog posts and
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A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years. Research
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With the increasing ubiquity of social media as a source connecting brands and individuals, using sources like Instagram to discover and engage with influencer…
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Here's a guide on how to engage influencers, bloggers and publications.
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We’re excited to share a ranking of the top 50 global brands with the most social influence and engagement -- what we're calling the Klout 50.
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Everyone talks about sharability, amplification and promotion as it regards content. However, if you want your content to consistently move the needle, partnering with influencers is the surest path to success.
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Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and
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Reaching out to the right influencers in the right way can be a challenge -- but that doesn't make it less important. Here are some lessons I've learned.
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Influencer outreach is important, but not because we rely on those with an audience. Such efforts are destined to fail. Here is how to do it right.
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By Kerry Gorgone, {grow} Contributing Columnist
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations.
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"Influencers are no better than anyone else endorsing you on the Internet..." Really? Put those thoughts to bed, here's why they can make a difference.
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Amazing monsters of influence have a distinct set of qualities. This presentation showcases the skills you can expect to find in influential monsters. Don't be…
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90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the rig…
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Marco Favero's curator insight, October 23, 2014 9:00 AM

aggiungi la tua intuizione ...

  When is the best time to build a relationship with an influencer? Before you need it. Think about it.
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In these times of digital marketing expansion, influencer marketing is the buzz word that you come across every now and then.
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Instagram has truly changed the way we view the world and how we communicate. It’s time for smart brands to engage instagram influencer and respond accordingly.
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Twitter was born in 2006. Since then, and especially in recent years, the social media platform has rocket launched into one of the most heavily used sites on (RT @Marketmetv: Becoming an Influencer on #Twitter.
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