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Image I’ve been doing a lot of thinking about the weight of Klout scores. With the gospel of influencer marketing pollinating the media, it’s hard not to.
Ron Sela:

Is Klout the Online Standard of Vanity?

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luiy's curator insight, August 31, 2013 3:40 PM

I’ve been doing a lot of thinking about the weight of Klout scores. With the gospel of influencer marketing pollinating the media, it’s hard not to. Like stocks and credit scores, it’s easy to get caught up in the rise and fall of where you stand in relation to others. But is there more to it that makes our Klout monitoring so addicting?

 

Many a marketing folk will tell you there’s no point in engaging with someone with a Klout score lower than 50. I’m writing today to tell you that’s b-u-l-l. For two reasons:

 

1) Many a great influencer was born offline.

2) Many a Klout master are just vain social media junkies with nothing of real value to add to the conversation.

Businesses are making $6.50 for every $1 spent on influencer marketing, according to a poll of marketing professionals conducted by Tomoson. The poll also found
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5 ways brands can embrace the power of the new visual influencers, The new visual economy represents a huge opportunity, both for brands and the creative community, writes Nicola Kemp | Marketing Magazine...
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The rules of marketing are changing every day, but there’s one thing that remains constant: content marketing is king. It’s one of the most effective ways to attract, inspire, and nurture customers of all kinds.
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“I fight authority and authority always wins”
So says the song by John Mellencamp.
In the digital marketing world, why fight authority when you can become authoritative yourself?
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Everyone in PR and digital marketing understands the importance of influencer-driven campaigns, but a couple of recent research pieces reinforce its power.

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Find the right influencers, develop strategy and measure ROI around your efforts with tips from Douglas Karr's session at Social Media Marketing World 2015.
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By: Jacqui Mackway-Wilson I’m not going to be popular f …
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Want to become one of the best social media influencers on the planet? No problem. Just do these 6 things that SM influencers do better than the rest.
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Lori Wilk's curator insight, February 19, 1:53 PM

Keeping 'up with #socialmedia #trends.

Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp.
Ron Sela:

30 Action Items to Get Serious About Influencer Marketing

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Assignment Help's curator insight, February 19, 4:29 AM

www.assignmenthelpsite.com

Carol Griffiths's curator insight, February 19, 9:51 AM

Selling will be come an out of date term, influencing still has too many negative connotations, partnering maybe better....but the mindset can must change before the label does

Tdutec Innovación Educativa's curator insight, February 22, 11:18 AM

añada su visión ...

The future of social media is an active topic of discussion in schools and businesses around the world. Will the future of social media will be segmented?
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The simple secret to guest blogging success is influencer outreach. Reaching out directly to industry leaders with your post will extend your reach.
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When you think about Influencer Marketing, you typically think of the big-time influencers spreading your word and creating an instant buzz and virality for whatever it is you are trying to promote.
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It’s not news that your customers, online audience and social network communities are bombarded by information.
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According to the Word of Mouth Marketing Association a social media influencer is defined as “a person or group of people who possess greater than average...
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In a world of constant content, it’s no secret influencers can help you augment your content marketing efforts, rise above the noise and generate results.
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Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways fo…
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By: Heather Whaling (@prTini) Gone are the days when trading a product for a post was considered an effective influencer outreach strategy. Yet, very few brands are getting creative with their tactics and many still rely on simply paying bloggers ...
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Learn effective influencer marketing campaigns and strategies in this episode of the Social Media Social Hour.
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There are numerous problems with blogger outreach programs and reaching out to bloggers blindly to cover your brand or new campaign. Finding them on a blogger database often yields inaccurate data.
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Are you one of these marketing or business leaders who really doesn’t understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals?
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Discover how to track and measure influencer marketing, so you can prove the ROI of building brand trust with your influencer's audience.
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Digital influence is sold as a marketing and communications nirvana, allowing organisations to reach audiences quickly and cheaply. How effective is it in real…
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Kirsten Jassies's curator insight, February 6, 7:21 AM

Easy to go trough slideshare with good points!

It is not uncommon for brands to engage with social media influencers, for creating and distributing content. By doing so, brands get access to the process of creation and distribution of relevant ...
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Boost Your Brand’s Reputation with Social Media Brand Advocates http://ow.ly/I3FPB #SocialMedia #Branding pic.twitter.com/8aJXuB2LgG

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Connect with bloggers in your industry with a blogger outreach campaign. It will improve brand awareness and have the potential to increase sales.
Ron Sela:

Online businesses can benefit greatly from a digital word of mouth approach to their marketing campaign. Social media influencers in your vertical are great allies to have because, unlike traditional marketing strategies, influential bloggers are often more personable, relatable and trustworthy to your target demographic.

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