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Brand Marketers: Influencer Outreach Makes Perfect Cents

Brand Marketers: Influencer Outreach Makes Perfect Cents | Strategic Influence Marketing | Scoop.it
Brand Marketers: Influencer Outreach Makes Perfect Cents http://t.co/5rJLlQVH4S #socialmedia
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Brand Marketers: Influencer Outreach Makes Perfect Cents

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Ally Greer's curator insight, July 22, 2013 2:12 PM

Favorite thing about influencers point out in this post: Influencers have a network of trust.

Naomi Assaraf's comment, July 23, 2013 12:13 AM
Totally agree that influencers are the ones that should get a message out, but I can understand the hesitation of the marketer as well, since influencers take a long time to build trust before they become brand advocates... IF they become brand advocates. A healthy dose of any marketing mix is still paid search, retargeting campaign, AND a social media campaign identifying and engaging with influencers. Just MY two cents. ;)
Strategic Influence Marketing
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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10 Important Measurements in Influencer Marketing: Instagram

With the increasing ubiquity of social media as a source connecting brands and individuals, using sources like Instagram to discover and engage with influencer…
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The Klout 50: The Most Influential Brands on Social Media

The Klout 50: The Most Influential Brands on Social Media | Strategic Influence Marketing | Scoop.it
We’re excited to share a ranking of the top 50 global brands with the most social influence and engagement -- what we're calling the Klout 50.
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From Nobody to Influencer: 11 Tips to Make the Transformation Happen

From Nobody to Influencer: 11 Tips to Make the Transformation Happen | Strategic Influence Marketing | Scoop.it
Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and
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Behind The Mask: 3 Secrets Of Influencer Outreach

Behind The Mask: 3 Secrets Of Influencer Outreach | Strategic Influence Marketing | Scoop.it
Influencer outreach is important, but not because we rely on those with an audience. Such efforts are destined to fail. Here is how to do it right.
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“Why ‘Influencers’ On Social Media Offer You Precisely Zilch”

“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | Strategic Influence Marketing | Scoop.it
"Influencers are no better than anyone else endorsing you on the Internet..." Really? Put those thoughts to bed, here's why they can make a difference.
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Augment Content Marketing with Influencer Strategy

90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the rig…

Via Stefano Principato
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Marco Favero's curator insight, October 23, 9:00 AM

aggiungi la tua intuizione ...

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Influencer Marketing: How It Can Make Your Brand Tick

Influencer Marketing: How It Can Make Your Brand Tick | Strategic Influence Marketing | Scoop.it
In these times of digital marketing expansion, influencer marketing is the buzz word that you come across every now and then.
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Becoming an Influencer on Twitter

Becoming an Influencer on Twitter | Strategic Influence Marketing | Scoop.it
Twitter was born in 2006. Since then, and especially in recent years, the social media platform has rocket launched into one of the most heavily used sites on (RT @Marketmetv: Becoming an Influencer on #Twitter.
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Here's How You Don't Get Burned with Influencer Marketing

Here's How You Don't Get Burned with Influencer Marketing | Strategic Influence Marketing | Scoop.it
Here's How You Don't Get Burned with Influencer Marketing by Douglas Karr on Marketing Technology Blog
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Influencing the Influencer (Influencer Marketing Done Right)

For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).

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How do you influence an influencer?

How do you influence an influencer? | Strategic Influence Marketing | Scoop.it
Nice platform for #influencermarketing “@Sortlist: How do you influence an influencer? - http://t.co/vMoiONjJE3 #socialmedia via @brewbom”
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How To Increase Your Influence on Twitter

How To Increase Your Influence on Twitter | Strategic Influence Marketing | Scoop.it
What you say and do on Twitter influences someone. Want to know how to do it better? 25 signs you are on your way to increase your influence on Twitter.
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Everyone's Wrong About Influence Except Your Customers

Everyone's Wrong About Influence Except Your Customers | Strategic Influence Marketing | Scoop.it
Are influencers as scarce as marketers once thought? Not in the age of social media and user-generated content.
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Marketers' misconceptions about engaging influencers

Marketers' misconceptions about engaging influencers | Strategic Influence Marketing | Scoop.it
Here's a guide on how to engage influencers, bloggers and publications.
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How to Include Influencers in Your Content Strategy

How to Include Influencers in Your Content Strategy | Strategic Influence Marketing | Scoop.it
Everyone talks about sharability, amplification and promotion as it regards content. However, if you want your content to consistently move the needle, partnering with influencers is the surest path to success.
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The Power of Influencer Outreach

The Power of Influencer Outreach | Strategic Influence Marketing | Scoop.it
Reaching out to the right influencers in the right way can be a challenge -- but that doesn't make it less important. Here are some lessons I've learned.
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Can Marketers Predict and Measure Influence, Down to the Dollar?

Can Marketers Predict and Measure Influence, Down to the Dollar? | Strategic Influence Marketing | Scoop.it
By Kerry Gorgone, {grow} Contributing Columnist
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations.
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Monsters of Influence

Amazing monsters of influence have a distinct set of qualities. This presentation showcases the skills you can expect to find in influential monsters. Don't be…
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4 Ways to Warm Up Your Influencer Relationships

4 Ways to Warm Up Your Influencer Relationships | Strategic Influence Marketing | Scoop.it
  When is the best time to build a relationship with an influencer? Before you need it. Think about it.
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The New Era of Word of Mouth Marketing via Instagram Influencers

The New Era of Word of Mouth Marketing via Instagram Influencers | Strategic Influence Marketing | Scoop.it
Instagram has truly changed the way we view the world and how we communicate. It’s time for smart brands to engage instagram influencer and respond accordingly.
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Top 50 Social Media Influencers on Twitter

Top 50 Social Media Influencers on Twitter | Strategic Influence Marketing | Scoop.it
Regular Twitter users know self-proclaimed social media experts gurus and ninjas are a dime a dozen. How can you sort through all the fluff?
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Why Influencer Marketing Works & 5 Tips on Doing It Right

Why Influencer Marketing Works & 5 Tips on Doing It Right | Strategic Influence Marketing | Scoop.it

Digest...


The notion of “influencer marketing” has developed into its own sub-category of digital marketing at large, with an estimated $240 million spent on the tactic each year. Influencers can make a huge impact with small effort, and marketers recognize that truth.

 

As our record-breaking traffic numbers show, one shout-out from an influencer has the unique power to launch a company (or their content) into the spotlight. For smaller companies, these endorsements can make or break businesses, and it feels like a seismic earthquake with rippling effects for the company mentioned.


Via iNeoMarketing
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iNeoMarketing's curator insight, September 14, 8:18 PM

Hold that thought until you read the adjacent post!

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30 Actionable Tips About Influencer Marketing

30 Actionable Tips About Influencer Marketing | Strategic Influence Marketing | Scoop.it
I’ve put a lot of time and effort into influencer marketing. Here are some action items I’ve put in play that are paying off.
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How To Find The Right Twitter Influencers To Grow Your Business

How To Find The Right Twitter Influencers To Grow Your Business | Strategic Influence Marketing | Scoop.it
When marketers talk about the power of Twitter, what they're really talking about is the power of people - Twitter Influencers.
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How to Get Executive Buy-In for Your B2B Influencer Marketing Program

How to Get Executive Buy-In for Your B2B Influencer Marketing Program | Strategic Influence Marketing | Scoop.it
Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world.
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