Influence Marketing Strategy
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Influence Marketing Strategy
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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Influencer Marketing for Beginners and Introverts

Influencer Marketing for Beginners and Introverts | Influence Marketing Strategy | Scoop.it
PR is the ultimate form of influencer marketing. Journalists are influential and they publish stuff regularly, so if you can figure out how to work with.
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Why Startups Must Build Online Influence by @Ronsela

Why Startups Must Build Online Influence by @Ronsela | Influence Marketing Strategy | Scoop.it
Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup found(...)
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5 Social Media Tools That Can Make You Really Efficient

5 Social Media Tools That Can Make You Really Efficient | Influence Marketing Strategy | Scoop.it
Social media tools can help you become incredibly effective when managing your social networking platforms. Which social media tools you should use?
Ron Sela's insight:

Social media tools can help you become incredibly effective when managing your social media platforms activities. Being efficient, allows you to create more engagement and free more time for personal discussions. In turn engagement and discussions are two of the cornerstones of growing your online influence.

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Triberr Influence Marketing - Bloggers Pitching Brands

Triberr Influence Marketing - Bloggers Pitching Brands | Influence Marketing Strategy | Scoop.it
Triberr has recently extended its services to bloggers by introducing an influence marketing solution. Influencer marketing campaigns are helping marketing
Ron Sela's insight:

Bloggers and social media enthusiasts are the perfect candidates for bringing more attention to their websites and companies. Influencer marketing has been developed into an important strategy, helping companies attract customers to their business through bloggers that are well-informed with their products and services, as well as having the ability to captivate others with their writing and give them thorough information.

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7 Steps to Building Influence on LinkedIn

7 Steps to Building Influence on LinkedIn | Influence Marketing Strategy | Scoop.it
Bill Gates. Ariana Huffington. Boston's own Dharmesh Shah from HubSpot. What do these three names have in common?...
Ron Sela's insight:

7 Steps to Building Influence on LinkedIn

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The Future of Marketing and The 14 Types Of Influencers [Infographic]

The Future of Marketing and The 14 Types Of Influencers [Infographic] | Influence Marketing Strategy | Scoop.it
It’s no secret that today’s constantly connected consumers have grown distrustful of – or flat out ignore – traditional advertising, and that marketers need to adapt. A paltry 24 percent of online ...
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The Future of Marketing and The 14 Types Of Influencers [Infographic]

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How to Build Influencer Relations To Persuade Prospects

How to Build Influencer Relations To Persuade Prospects | Influence Marketing Strategy | Scoop.it
How do you build influencer relations in today’s content marketing, social media, mobile world? Here are 10 attributes to influencer relations on track.
Ron Sela's insight:

How to Build Influencer Relations To Persuade Prospects

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12 Intentional Ways to Engage Social Media Followers

12 Intentional Ways to Engage Social Media Followers | Influence Marketing Strategy | Scoop.it
In her recent webinar, Katie Lance discussed how to engage social media followers and influencers more productively by taking an intentional approach.
Ron Sela's insight:

12 Intentional Ways to Engage Social Media Followers

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Carla Chapman's curator insight, October 1, 2014 4:54 PM

An intentional approach in engaging social media followers. :)

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Twtrland: Find the Top Influencers in Your Sector

Twtrland: Find the Top Influencers in Your Sector | Influence Marketing Strategy | Scoop.it
Some of the social analytics firepower that Twtrland provides.
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Twtrland: Find the Top Influencers in Your Sector

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Wheels24 survey shows the power of online to influence purchase decisions

Wheels24 survey shows the power of online to influence purchase decisions | Influence Marketing Strategy | Scoop.it
A recent survey of 1,000 Wheels24 readers has shown that that the Internet, and in particular specialised websites like Wheels24, play a very important role in influencing vehicle purchasing decisions.
Ron Sela's insight:

Wheels24 survey shows the power of online to influence purchase decisions

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Influencing The Words Of Marketers

Influencing The Words Of Marketers | Influence Marketing Strategy | Scoop.it
I don’t know if it’s because I work in the industry or not, but it seems like everyone is talking about influencer marketing or influencer outreach these days.
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Influencing The Words Of Marketers

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The Engagers: How to Engage Successfully Online

The Engagers: How to Engage Successfully Online | Influence Marketing Strategy | Scoop.it
An ongoing interview series with people who get online engagement. The Engagers share advice on how to build influencer outreach strategies.
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The Engagers: How to Engage Successfully Online

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Social Influencer Sites: How Relevant Are They?

Social Influencer Sites: How Relevant Are They? | Influence Marketing Strategy | Scoop.it
For me, influencer sites can be used as part of a brands social strategy, but only to drive initial awareness amongst an audience.
Ron Sela's insight:
Social Influencer Sites: How Relevant Are They?
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Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela

Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela | Influence Marketing Strategy | Scoop.it

nfluencer Marketing is becoming a force to be reckoned with in the online marketing world. Marketing is changing at a rapid pace, and often without the public even realizing. How many of us make our decisions based on online information rather than from traditional advertising? A significant amount I would suggest. And this trend is …

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5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing | Influence Marketing Strategy | Scoop.it
How to build trust using content marketing is a topic of great interest for many marketers. Content is being created and shared online in many forms.
Ron Sela's insight:

Whether you are creating content for new prospects, current customers, industry analysts or someone else entirely, the real purpose behind those efforts should be to build a higher level of trust between the consumer of the content and the brand creating it.

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Build Content for Context to Influence a Community

Build Content for Context to Influence a Community | Influence Marketing Strategy | Scoop.it
A content strategy has to be backed with a commitment to creating the content that your current and ideal customers will want to read.
Ron Sela's insight:

Consistently delivering quality content is really the only way to win in the long run. Obviously coupling the content with best practices (up-to-date) for the search engines will help create the synergistic effect that we are looking for.

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Social Media Marketing Insights for Influencers

Social Media Marketing Insights for Influencers | Influence Marketing Strategy | Scoop.it
Social media marketing can be a hard thing to grasp, mostly because people think about it in entirely the wrong way.
Ron Sela's insight:

Social Media Marketing Insights for Influencers

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How to Win Friends and Influence People Online

How to Win Friends and Influence People Online | Influence Marketing Strategy | Scoop.it
Sydney Morning Herald
How to win friends and influence people online
Sydney Morning Herald
It's common knowledge that it's your responsibility to comment on every single thing you read online.
Ron Sela's insight:

How to Win Friends and Influence People Online

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The Difference between Advocate Marketing & Influencer Marketing

The Difference between Advocate Marketing & Influencer Marketing | Influence Marketing Strategy | Scoop.it
AdvocateMarketing There has been a lot of talk lately about both Advocate Marketing and Influencer Marketing – so I thought I would write a plain and simple explanation and comparison of the two. First I will explain each:.
Ron Sela's insight:

The Difference between Advocate Marketing & Influencer Marketing

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Creating a Social Media Influence; More than Attracting Fans

Creating a Social Media Influence; More than Attracting Fans | Influence Marketing Strategy | Scoop.it
Some nicely put points about building social media influence http://t.co/Nc8k3q30hN via@socialbarrel
Ron Sela's insight:

Creating a Social Media Influence; More than Attracting Fans

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kayne bell's curator insight, September 24, 2014 7:00 PM

This article is great read about the difference between popularity and influence. Yes you can have lots of followers on social media which make you popular, but this does not mean you influence others. To influence you must be engaging and involve your viewers so they feel connected and learn about what you are promoting/talking about. This was they are more influenced by what you say because they feel connected to it. 

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How to Build Mountains of Online Influence

How to Build Mountains of Online Influence | Influence Marketing Strategy | Scoop.it
Far too many bloggers are struggling to find a way to develop themselves and their blogs into influential online cornerstones to which others flock and pay (How to Build Mountains of Online Influence http://t.co/4Oil6vLZnZ)...
Ron Sela's insight:

How to Build Mountains of Online Influence

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Blogger Outreach to Promote a New Product

Blogger Outreach to Promote a New Product | Influence Marketing Strategy | Scoop.it
As marketing has morphed from from B2C to B2I2C (business to influencer to consumer), blogger outreach is fantastic way for your brand to keep up and partake in effective digital marketing and PR strategies.
Ron Sela's insight:

Blogger Outreach to Promote a New Product

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12 Super Simple Guest Blogging Tactics to Supercharge SEO and Grow Your Influence

12 Super Simple Guest Blogging Tactics to Supercharge SEO and Grow Your Influence | Influence Marketing Strategy | Scoop.it
If your content marketing efforts include guest blog posting or submitting e-zine articles, taking a few minutes to synchronize your effort with basic SEO tactics can boost visibility and do powerful things for growing your influence.
Ron Sela's insight:

12 Super Simple Guest Blogging Tactics to Supercharge SEO and Grow Your Influence

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Developing Your Authority To Become An Influencer

Developing Your Authority To Become An Influencer | Influence Marketing Strategy | Scoop.it
Learn how to develop your authority and online presesnce to build your business brand. It includes issues that you may want to consider as grow.
Ron Sela's insight:

Developing Your Authority To Become An Influencer

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ParadigmGallery's comment, September 10, 2013 2:24 PM
TY good read
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Designing an Influential Brand for Musicians on Social Media

Designing an Influential Brand for Musicians on Social Media | Influence Marketing Strategy | Scoop.it
Influential brand on social media networks is significant for musicians and artists. The highly influential Pied Piper of Hamelin is a great example.
Ron Sela's insight:

The Pied Piper of Hamelin is a fabled wanderer bewitching the denizens of Earth by playing his magic pipe. This musical nomad is a nostalgic character that weaves the tale of being a magical musician on a journey. This musician just so happened to also be an influential master of marketing. The Pied Piper was able to segment and target his audience, and create captivating engagements with them.

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