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Online Influence Strategy
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela

Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela | Online Influence Strategy | Scoop.it

nfluencer Marketing is becoming a force to be reckoned with in the online marketing world. Marketing is changing at a rapid pace, and often without the public even realizing. How many of us make our decisions based on online information rather than from traditional advertising? A significant amount I would suggest. And this trend is …

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Why Startups Must Build Online Influence by @Ronsela

Why Startups Must Build Online Influence by @Ronsela | Online Influence Strategy | Scoop.it
Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup found(...)
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5 Social Media Tools That Can Make You Really Efficient

5 Social Media Tools That Can Make You Really Efficient | Online Influence Strategy | Scoop.it
Social media tools can help you become incredibly effective when managing your social networking platforms. Which social media tools you should use?
Ron Sela's insight:

Social media tools can help you become incredibly effective when managing your social media platforms activities. Being efficient, allows you to create more engagement and free more time for personal discussions. In turn engagement and discussions are two of the cornerstones of growing your online influence.

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Triberr Influence Marketing - Bloggers Pitching Brands

Triberr Influence Marketing - Bloggers Pitching Brands | Online Influence Strategy | Scoop.it
Triberr has recently extended its services to bloggers by introducing an influence marketing solution. Influencer marketing campaigns are helping marketing
Ron Sela's insight:

Bloggers and social media enthusiasts are the perfect candidates for bringing more attention to their websites and companies. Influencer marketing has been developed into an important strategy, helping companies attract customers to their business through bloggers that are well-informed with their products and services, as well as having the ability to captivate others with their writing and give them thorough information.

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Social Media Marketing Insights for Influencers

Social Media Marketing Insights for Influencers | Online Influence Strategy | Scoop.it
Social media marketing can be a hard thing to grasp, mostly because people think about it in entirely the wrong way.
Ron Sela's insight:

Social Media Marketing Insights for Influencers

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7 Steps to Building Influence on LinkedIn

7 Steps to Building Influence on LinkedIn | Online Influence Strategy | Scoop.it
Bill Gates. Ariana Huffington. Boston's own Dharmesh Shah from HubSpot. What do these three names have in common?...
Ron Sela's insight:

7 Steps to Building Influence on LinkedIn

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Twitter Influences Same-Day Revenue More Than Facebook And Email [REPORT]

Twitter Influences Same-Day Revenue More Than Facebook And Email [REPORT] | Online Influence Strategy | Scoop.it
New research from Boston-based restaurant social media company Privy demonstrates that people on Twitter are more interested in being influenced to spend money.

Via Thomas Faltin
Ron Sela's insight:

Twitter Influences Same-Day Revenue More Than Facebook And Email [REPORT]

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How to Find Influencers Who Want to Share and Link to Your Content

How to Find Influencers Who Want to Share and Link to Your Content | Online Influence Strategy | Scoop.it
Three useful steps for getting the movers and shakers in your industry sharing your online posts.
Ron Sela's insight:

How to Find Influencers Who Want to Share and Link to Your Content

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Klout: How to Increase Your Score and Raise Your Online Influence

By analyzing social networks and variables that are part of the algorithm for calculating the Klout score, it is possible to increase our online influence.
Ron Sela's insight:

Klout: How to Increase Your Score and Raise Your Online Influence

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7 Vows Before Plunging into Influencer Marketing

7 Vows Before Plunging into Influencer Marketing | Online Influence Strategy | Scoop.it
The PeerIndex blog brings you the latest news and insights on social ROI, people-centric insights and how to effectively find and engage your brand's key influencers (Do you use Peerindex!? It's for you !
Ron Sela's insight:

7 Vows Before Plunging into Influencer Marketing

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Quieter Specialized Social Media Influence and Trust

Quieter Specialized Social Media Influence and Trust | Online Influence Strategy | Scoop.it
Quieter Specialized Social Media Influence and Trust
Huffington Post
Thought leaders should pay less attention to rapidly rising apps, such as Vine, and more to the maturing world of online influence and trust.
Ron Sela's insight:

Quieter Specialized Social Media Influence and Trust

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The Difference between Advocate Marketing & Influencer Marketing

The Difference between Advocate Marketing & Influencer Marketing | Online Influence Strategy | Scoop.it
AdvocateMarketing There has been a lot of talk lately about both Advocate Marketing and Influencer Marketing – so I thought I would write a plain and simple explanation and comparison of the two. First I will explain each:.
Ron Sela's insight:

The Difference between Advocate Marketing & Influencer Marketing

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Creating a Social Media Influence; More than Attracting Fans

Creating a Social Media Influence; More than Attracting Fans | Online Influence Strategy | Scoop.it
Some nicely put points about building social media influence http://t.co/Nc8k3q30hN via@socialbarrel
Ron Sela's insight:

Creating a Social Media Influence; More than Attracting Fans

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Influencer Outreach: How to Get More Results Out of Your Campaign

Influencer Outreach: How to Get More Results Out of Your Campaign | Online Influence Strategy | Scoop.it
Influencer outreach in its simplest form is the combined effort of businesses and Influencers and bloggers to produce the necessary high quality content.
Ron Sela's insight:

http://www.ronsela.com/influencer-outreach/

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5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing | Online Influence Strategy | Scoop.it
How to build trust using content marketing is a topic of great interest for many marketers. Content is being created and shared online in many forms.
Ron Sela's insight:

Whether you are creating content for new prospects, current customers, industry analysts or someone else entirely, the real purpose behind those efforts should be to build a higher level of trust between the consumer of the content and the brand creating it.

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Build Content for Context to Influence a Community

Build Content for Context to Influence a Community | Online Influence Strategy | Scoop.it
A content strategy has to be backed with a commitment to creating the content that your current and ideal customers will want to read.
Ron Sela's insight:

Consistently delivering quality content is really the only way to win in the long run. Obviously coupling the content with best practices (up-to-date) for the search engines will help create the synergistic effect that we are looking for.

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40 Amazing Social Media Startups

40 Amazing Social Media Startups | Online Influence Strategy | Scoop.it
There are a number of hot social media startups to look out for. Social media has a very bright future in terms of promoting products and connecting people.
Ron Sela's insight:

40 Amazing Social Media Startups

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Social Bookmarking: Have Fun and Increase Your Network Influence

Social Bookmarking: Have Fun and Increase Your Network Influence | Online Influence Strategy | Scoop.it
Social Bookmarking: Have Fun and Increase Your Network Influence http://t.co/QJjZiNpgQq
Ron Sela's insight:

Social Bookmarking: Have Fun and Increase Your Network Influence

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How to Win Friends and Influence People Online

How to Win Friends and Influence People Online | Online Influence Strategy | Scoop.it
Sydney Morning Herald
How to win friends and influence people online
Sydney Morning Herald
It's common knowledge that it's your responsibility to comment on every single thing you read online.
Ron Sela's insight:

How to Win Friends and Influence People Online

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Reach Millennials Through Brand Advocates

Reach Millennials Through Brand Advocates | Online Influence Strategy | Scoop.it
Leverage the influence of Gen Y to market through trust and personal connections.
Ron Sela's insight:

Reach Millennials Through Brand Advocates

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The Influence of Guest Blogging and Guest Posting

The Influence of Guest Blogging and Guest Posting | Online Influence Strategy | Scoop.it
I agree! :) RT @jmellak: Interesting! The Influence of Guest #Blogging and Guest Posting http://t.co/Nm6SLw2Trm via @AhnaHendrix
Ron Sela's insight:

The Influence of Guest Blogging and Guest Posting

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The 5 Habits of Successful Social Influencers

The 5 Habits of Successful Social Influencers | Online Influence Strategy | Scoop.it
The 5 Habits of Successful Social Influencers
Huffington Post
Andrew Grill, the CEO of Kred, takes a broad view of social media and gives everyone a score based on their level of influence.
Ron Sela's insight:

The 5 Habits of Successful Social Influencers

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Loïc Renaud's curator insight, October 7, 2013 1:06 PM

On commencera par la qualité plutôt que la recherche de la quantité. On parle bien ici d'influence et non de popularité

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Social Business Leaders Share Advice on Digital Influence

Social Business Leaders Share Advice on Digital Influence | Online Influence Strategy | Scoop.it
The PeerIndex blog brings you the latest news and insights on social ROI, people-centric insights and how to effectively find and engage your brand's key influencers (Do you use Peerindex!? It's for you !
Ron Sela's insight:

Social Business Leaders Share Advice on Digital Influence

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The Future of Marketing and The 14 Types Of Influencers [Infographic]

The Future of Marketing and The 14 Types Of Influencers [Infographic] | Online Influence Strategy | Scoop.it
It’s no secret that today’s constantly connected consumers have grown distrustful of – or flat out ignore – traditional advertising, and that marketers need to adapt. A paltry 24 percent of online ...
Ron Sela's insight:

The Future of Marketing and The 14 Types Of Influencers [Infographic]

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How to Build Influencer Relations To Persuade Prospects

How to Build Influencer Relations To Persuade Prospects | Online Influence Strategy | Scoop.it
How do you build influencer relations in today’s content marketing, social media, mobile world? Here are 10 attributes to influencer relations on track.
Ron Sela's insight:

How to Build Influencer Relations To Persuade Prospects

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