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Strategic Influence Marketing
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela

Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela | Strategic Influence Marketing | Scoop.it

nfluencer Marketing is becoming a force to be reckoned with in the online marketing world. Marketing is changing at a rapid pace, and often without the public even realizing. How many of us make our decisions based on online information rather than from traditional advertising? A significant amount I would suggest. And this trend is …

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Why Startups Must Build Online Influence by @Ronsela

Why Startups Must Build Online Influence by @Ronsela | Strategic Influence Marketing | Scoop.it
Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup found(...)
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5 Social Media Tools That Can Make You Really Efficient

5 Social Media Tools That Can Make You Really Efficient | Strategic Influence Marketing | Scoop.it
Social media tools can help you become incredibly effective when managing your social networking platforms. Which social media tools you should use?
Ron Sela's insight:

Social media tools can help you become incredibly effective when managing your social media platforms activities. Being efficient, allows you to create more engagement and free more time for personal discussions. In turn engagement and discussions are two of the cornerstones of growing your online influence.

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Triberr Influence Marketing - Bloggers Pitching Brands

Triberr Influence Marketing - Bloggers Pitching Brands | Strategic Influence Marketing | Scoop.it
Triberr has recently extended its services to bloggers by introducing an influence marketing solution. Influencer marketing campaigns are helping marketing
Ron Sela's insight:

Bloggers and social media enthusiasts are the perfect candidates for bringing more attention to their websites and companies. Influencer marketing has been developed into an important strategy, helping companies attract customers to their business through bloggers that are well-informed with their products and services, as well as having the ability to captivate others with their writing and give them thorough information.

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Social Media Marketing Insights for Influencers

Social Media Marketing Insights for Influencers | Strategic Influence Marketing | Scoop.it
Social media marketing can be a hard thing to grasp, mostly because people think about it in entirely the wrong way.
Ron Sela's insight:

Social Media Marketing Insights for Influencers

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Connect Your Social Profiles to Bing with Klout-verified Snapshots

Connect Your Social Profiles to Bing with Klout-verified Snapshots | Strategic Influence Marketing | Scoop.it
Tweet
From the beginning of Klout, we’ve been focused on helping people better understand and be recognized for how they influence others.
Ron Sela's insight:

Connect Your Social Profiles to Bing with Klout-verified Snapshots

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Reach Millennials Through Brand Advocates

Reach Millennials Through Brand Advocates | Strategic Influence Marketing | Scoop.it
Leverage the influence of Gen Y to market through trust and personal connections.
Ron Sela's insight:

Reach Millennials Through Brand Advocates

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The Influence of Guest Blogging and Guest Posting

The Influence of Guest Blogging and Guest Posting | Strategic Influence Marketing | Scoop.it
I agree! :) RT @jmellak: Interesting! The Influence of Guest #Blogging and Guest Posting http://t.co/Nm6SLw2Trm via @AhnaHendrix
Ron Sela's insight:

The Influence of Guest Blogging and Guest Posting

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The 5 Habits of Successful Social Influencers

The 5 Habits of Successful Social Influencers | Strategic Influence Marketing | Scoop.it
The 5 Habits of Successful Social Influencers
Huffington Post
Andrew Grill, the CEO of Kred, takes a broad view of social media and gives everyone a score based on their level of influence.
Ron Sela's insight:

The 5 Habits of Successful Social Influencers

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Loïc Renaud's curator insight, October 7, 2013 1:06 PM

On commencera par la qualité plutôt que la recherche de la quantité. On parle bien ici d'influence et non de popularité

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Google Hummingbird and Influencer Marketing - Quality Content Always Wins

Google Hummingbird and Influencer Marketing - Quality Content Always Wins | Strategic Influence Marketing | Scoop.it
RT @FancyFaceSCH: #Google Hummingbird and Influencer #Marketing – Quality Content Always Wins by @BradLawless http://t.co/prYHr5ia0g via @B…
Ron Sela's insight:

Google Hummingbird and Influencer Marketing - Quality Content Always Wins

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How Social Media Influences Businesses

How Social Media Influences Businesses | Strategic Influence Marketing | Scoop.it
We are living in the Internet age and by now the advantages of how social media influence businesses should be only too obvious to the business community.

Via Thomas Faltin
Ron Sela's insight:

How Social Media Influences Businesses

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Growth in Influencer Marketing: TapInfluence Introduces MarketPlace Solution

Growth in Influencer Marketing: TapInfluence Introduces MarketPlace Solution | Strategic Influence Marketing | Scoop.it
Bob is a well respected executive at a Fortune 1000 company. He lives on Tumblr and has the 100,000+ followers to prove it. Enter Software Vendor X.
Ron Sela's insight:

Growth in Influencer Marketing: TapInfluence Introduces MarketPlace Solution

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Social Influencer Sites: How Relevant Are They?

Social Influencer Sites: How Relevant Are They? | Strategic Influence Marketing | Scoop.it
#Analytics | Social Influencer Sites: How Relevant Are They http://t.co/n9idAV5adj #Klout #Kred #PeerIndex
Ron Sela's insight:

Social Influencer Sites: How Relevant Are They?

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Randy Hilarski's curator insight, September 8, 2013 7:33 AM

I love using Kred, Klout and Empire Ave. These three influence scoring platforms tell me when my engagement has dropped off. Check out my article titled, "7 Actions Every Influencer can do on Klout Right Now".

http://www.randyhilarski.com/7-actions-every-influencer-can-do-on-klout-right-now/

Lynn O'Connell for O'Connell Meier's curator insight, February 3, 1:08 AM

My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow.

Beckie Epke's curator insight, May 13, 10:27 PM

Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry.  People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome. 

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Influencer Outreach: How to Get More Results Out of Your Campaign

Influencer Outreach: How to Get More Results Out of Your Campaign | Strategic Influence Marketing | Scoop.it
Influencer outreach in its simplest form is the combined effort of businesses and Influencers and bloggers to produce the necessary high quality content.
Ron Sela's insight:

http://www.ronsela.com/influencer-outreach/

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5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing | Strategic Influence Marketing | Scoop.it
How to build trust using content marketing is a topic of great interest for many marketers. Content is being created and shared online in many forms.
Ron Sela's insight:

Whether you are creating content for new prospects, current customers, industry analysts or someone else entirely, the real purpose behind those efforts should be to build a higher level of trust between the consumer of the content and the brand creating it.

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Build Content for Context to Influence a Community

Build Content for Context to Influence a Community | Strategic Influence Marketing | Scoop.it
A content strategy has to be backed with a commitment to creating the content that your current and ideal customers will want to read.
Ron Sela's insight:

Consistently delivering quality content is really the only way to win in the long run. Obviously coupling the content with best practices (up-to-date) for the search engines will help create the synergistic effect that we are looking for.

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40 Amazing Social Media Startups

40 Amazing Social Media Startups | Strategic Influence Marketing | Scoop.it
There are a number of hot social media startups to look out for. Social media has a very bright future in terms of promoting products and connecting people.
Ron Sela's insight:

40 Amazing Social Media Startups

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Online Influence: Why the customer is now in control

Online Influence: Why the customer is now in control | Strategic Influence Marketing | Scoop.it
Online Influence is changing, with customers - rather than organisations - controlling who tops the SEO rankings due to social shares.
Ron Sela's insight:

Online Influence: Why the customer is now in control

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7 Steps to Building Influence on LinkedIn

7 Steps to Building Influence on LinkedIn | Strategic Influence Marketing | Scoop.it
Bill Gates. Ariana Huffington. Boston's own Dharmesh Shah from HubSpot. What do these three names have in common?...
Ron Sela's insight:

7 Steps to Building Influence on LinkedIn

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How to Find Influencers Who Want to Share and Link to Your Content

How to Find Influencers Who Want to Share and Link to Your Content | Strategic Influence Marketing | Scoop.it
Three useful steps for getting the movers and shakers in your industry sharing your online posts.
Ron Sela's insight:

How to Find Influencers Who Want to Share and Link to Your Content

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Klout: How to Increase Your Score and Raise Your Online Influence

By analyzing social networks and variables that are part of the algorithm for calculating the Klout score, it is possible to increase our online influence.
Ron Sela's insight:

Klout: How to Increase Your Score and Raise Your Online Influence

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5 Lessons On Influencer Marketing And Brand Transparency

5 Lessons On Influencer Marketing And Brand Transparency | Strategic Influence Marketing | Scoop.it
Influencer marketing is reshaping the way businesses market and sell their products. Find out what some of today's top experts have to say about it.
Ron Sela's insight:

5 Lessons On Influencer Marketing And Brand Transparency

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Marketing Influence Versus Marketing Strategy

Marketing Influence Versus Marketing Strategy | Strategic Influence Marketing | Scoop.it
Marketing Influence Versus Marketing Strategy
Huffington Post
I recently had the great pleasure of speaking with two of the best and brightest enterprise thought leaders, and members of the Gillmor Gang, about marketing influence.
Ron Sela's insight:

Marketing Influence Versus Marketing Strategy

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Influencing The Words Of Marketers

Influencing The Words Of Marketers | Strategic Influence Marketing | Scoop.it
I don’t know if it’s because I work in the industry or not, but it seems like everyone is talking about influencer marketing or influencer outreach these days.
Ron Sela's insight:

Influencing The Words Of Marketers

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The Engagers: How to Engage Successfully Online

The Engagers: How to Engage Successfully Online | Strategic Influence Marketing | Scoop.it
An ongoing interview series with people who get online engagement. The Engagers share advice on how to build influencer outreach strategies.
Ron Sela's insight:

The Engagers: How to Engage Successfully Online

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