Influence Marketing Strategy
5.6K views | +0 today
Follow
Influence Marketing Strategy
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
Your new post is loading...
Your new post is loading...
Scooped by Ron Sela
Scoop.it!

Influencer Marketing for Beginners and Introverts

Influencer Marketing for Beginners and Introverts | Influence Marketing Strategy | Scoop.it
PR is the ultimate form of influencer marketing. Journalists are influential and they publish stuff regularly, so if you can figure out how to work with.
more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela

Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela | Influence Marketing Strategy | Scoop.it

nfluencer Marketing is becoming a force to be reckoned with in the online marketing world. Marketing is changing at a rapid pace, and often without the public even realizing. How many of us make our decisions based on online information rather than from traditional advertising? A significant amount I would suggest. And this trend is …

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing | Influence Marketing Strategy | Scoop.it
How to build trust using content marketing is a topic of great interest for many marketers. Content is being created and shared online in many forms.
Ron Sela's insight:

Whether you are creating content for new prospects, current customers, industry analysts or someone else entirely, the real purpose behind those efforts should be to build a higher level of trust between the consumer of the content and the brand creating it.

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

40 Amazing Social Media Startups

40 Amazing Social Media Startups | Influence Marketing Strategy | Scoop.it
There are a number of hot social media startups to look out for. Social media has a very bright future in terms of promoting products and connecting people.
Ron Sela's insight:

40 Amazing Social Media Startups

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

Does Online Influencer Marketing Really Impact Sales?

Does Online Influencer Marketing Really Impact Sales? | Influence Marketing Strategy | Scoop.it
The PeerIndex blog brings you the latest news and insights on social ROI, people-centric insights and how to effectively find and engage your brand's key influencers (Do you use Peerindex!? It's for you !
Ron Sela's insight:

Does Online Influencer Marketing Really Impact Sales?

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

The Value Exchange for Influencers

The Value Exchange for Influencers | Influence Marketing Strategy | Scoop.it
2013 is shaping up to be the year of the influencer. But once you find them, what’s in it for the influencer?
Ron Sela's insight:

The Value Exchange for Influencers

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

Customer Decision Making Processes and Influence Marketing

Customer Decision Making Processes and Influence Marketing | Influence Marketing Strategy | Scoop.it
Take5 Interview of Sam Fiorella on Customer Decision Making Processes and Influence Marketing (Customer Decision Making Processes and Influence Marketing http://t.co/7Zv75tPIxJ #InfluenceMktg)...
Ron Sela's insight:

Customer Decision Making Processes and Influence Marketing

more...
Gavin Meikle's curator insight, February 23, 2014 6:22 AM

Sound advice on influence and marketing.   Sam's throws out a challenge in the last minute and a half which is well worth listening too and relevant to all influencers .

Scooped by Ron Sela
Scoop.it!

Social Media Influencers or Ambassadors? How to Identify Them

Social Media Influencers or Ambassadors? How to Identify Them | Influence Marketing Strategy | Scoop.it
To identify social media influencers and ambassadors, we must first analyze users among the 5 main types of influencers that exist in social media. (RT @blubitsrl: Influencer or ambassador? Identify them...
Ron Sela's insight:

Social Media Influencers or Ambassadors? How to Identify Them

more...
kayne bell's curator insight, September 24, 2014 6:53 PM

Social influence is the ability to influence others through the channels of social media. So this brings up the question of how do people creat influence over others? this article looks at the difference between influencers and ambassadors. One havign the ability to influence people over certain things like trends for example. the other been an ambassador which is more like an opinion leader that people respect and follow to see what they say about a particular product. Both of these create strong social influences with consumers on social media. 

Scooped by Ron Sela
Scoop.it!

Small Business: Link to Your Industry's Online Influencers

Small Business: Link to Your Industry's Online Influencers | Influence Marketing Strategy | Scoop.it
Newsday
Small Business: Link to your industry's online influencers
Newsday
You can also use tools such as Kred, Klout and PeerIndex -- all social platforms for influence tracking, says Puglisi.
Ron Sela's insight:

Small Business: Link to Your Industry's Online Influencers

more...
Randy Hilarski's curator insight, September 16, 2013 8:55 AM

Business no longer needs to have high priced celebrities to represent their products today we have online influencers. The marketing landscape is changing rapidly. Find out who the influencers are in your niche. 

Naomi Assaraf's curator insight, September 16, 2013 2:45 PM

Kred is losing the firehose in November and is focussing on selling top level domains: .best, .kred and .ceo, so that will no longer be of help to anyone.  As for the rest, noone's mentioning Radian 6, marketwired, or spider. Personally, I think Spider's going to make a huge splash. Lastly, Brito's totally right. Find customers (someone who has a vested interest in affirming that their purchase was a good one), but I still think they should be influencers as well. Finding that mix is so precarious. For new brands, I suggest giving influencers the opportunity to try it out themselves, and then when they love it, they need to purchase the next product/service. 

Scooped by Ron Sela
Scoop.it!

How Sony Used Influencer Marketing to Drive Up Conversion Rates

How Sony Used Influencer Marketing to Drive Up Conversion Rates | Influence Marketing Strategy | Scoop.it
CMO How Sony used influencer marketing to drive up conversion rates CMO Influencer marketing, also known as word-of-mouth marketing, is popping up increasingly in the headlines thanks to social media's dominant role in marketing and customer...
Ron Sela's insight:

How Sony Used Influencer Marketing to Drive Up Conversion Rates

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

How to Get Influencers to Talk about Your Brand Offline

How to Get Influencers to Talk about Your Brand Offline | Influence Marketing Strategy | Scoop.it
First let’s clarify, an influencer for your brand is simply someone who talks about your brand and through their word of mouth speak, they generate action as opposed to simple awareness.
Ron Sela's insight:

How to Get Influencers to Talk about Your Brand Offline

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

How Twitter Just Made Connecting With Influencers a Little More Difficult

How Twitter Just Made Connecting With Influencers a Little More Difficult | Influence Marketing Strategy | Scoop.it
For verified users, a new feature filters spam mentions and can show only mentions from others who are also verified.
Ron Sela's insight:

How Twitter Just Made Connecting With Influencers a Little More Difficult

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

How Leading Edge Firms Measure Influencer Marketing (And How You Can, Too)

How Leading Edge Firms Measure Influencer Marketing (And How You Can, Too) | Influence Marketing Strategy | Scoop.it
Social media marketing metrics are notoriously hard to pin down, especially for influencer marketing – working with influential people within a niche or sub-topic that is relevant to your brand.
Ron Sela's insight:

How Leading Edge Firms Measure Influencer Marketing (And How You Can, Too)

more...
No comment yet.
Rescooped by Ron Sela from The MarTech Digest
Scoop.it!

Why Influencer Marketing Works & 5 Tips on Doing It Right

Why Influencer Marketing Works & 5 Tips on Doing It Right | Influence Marketing Strategy | Scoop.it

Digest...


The notion of “influencer marketing” has developed into its own sub-category of digital marketing at large, with an estimated $240 million spent on the tactic each year. Influencers can make a huge impact with small effort, and marketers recognize that truth.

 

As our record-breaking traffic numbers show, one shout-out from an influencer has the unique power to launch a company (or their content) into the spotlight. For smaller companies, these endorsements can make or break businesses, and it feels like a seismic earthquake with rippling effects for the company mentioned.


Via marketingIO
more...
marketingIO's curator insight, September 14, 2014 8:18 PM

Hold that thought until you read the adjacent post!

Scooped by Ron Sela
Scoop.it!

Why Startups Must Build Online Influence by @Ronsela

Why Startups Must Build Online Influence by @Ronsela | Influence Marketing Strategy | Scoop.it
Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup found(...)
more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

Triberr Influence Marketing - Bloggers Pitching Brands

Triberr Influence Marketing - Bloggers Pitching Brands | Influence Marketing Strategy | Scoop.it
Triberr has recently extended its services to bloggers by introducing an influence marketing solution. Influencer marketing campaigns are helping marketing
Ron Sela's insight:

Bloggers and social media enthusiasts are the perfect candidates for bringing more attention to their websites and companies. Influencer marketing has been developed into an important strategy, helping companies attract customers to their business through bloggers that are well-informed with their products and services, as well as having the ability to captivate others with their writing and give them thorough information.

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

Social Media Marketing Insights for Influencers

Social Media Marketing Insights for Influencers | Influence Marketing Strategy | Scoop.it
Social media marketing can be a hard thing to grasp, mostly because people think about it in entirely the wrong way.
Ron Sela's insight:

Social Media Marketing Insights for Influencers

more...
No comment yet.
Rescooped by Ron Sela from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Social Media Resources: Competitive Intelligence, and Social Influence

Social Media Resources: Competitive Intelligence, and Social Influence | Influence Marketing Strategy | Scoop.it
The PeerIndex blog brings you the latest news and insights on social ROI, people-centric insights and how to effectively find and engage your brand's key influencers (Do you use Peerindex!? It's for you !

Via Bonnie Hohhof
Ron Sela's insight:

Social Media Resources: Competitive Intelligence, and Social Influence

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

Klout Twitter Mentions Where Have You Gone?

Klout Twitter Mentions Where Have You Gone? | Influence Marketing Strategy | Scoop.it
It is no secret that I have been a huge fan of Klout. I have one question for my favorite social influence measuring stick. Klout what have you done to Twitter and Facebook mentions?
Ron Sela's insight:

Klout Twitter Mentions Where Have You Gone?

more...
No comment yet.
Rescooped by Ron Sela from Business in a Social Media World
Scoop.it!

Klout Redesigns its Profiles

Klout Redesigns its Profiles | Influence Marketing Strategy | Scoop.it
Social influence measurement service Klout introduced the next iteration of user profiles on Friday.
The new layout, which looks like a mixture of Twitter and P

Via Cendrine Marrouat - cendrinemarrouat.com
Ron Sela's insight:

Klout Redesigns its Profiles

more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, September 20, 2013 10:20 PM

Advertising is also coming to Pinterest...

Scooped by Ron Sela
Scoop.it!

Creating a Social Media Influence; More than Attracting Fans

Creating a Social Media Influence; More than Attracting Fans | Influence Marketing Strategy | Scoop.it
Some nicely put points about building social media influence http://t.co/Nc8k3q30hN via@socialbarrel
Ron Sela's insight:

Creating a Social Media Influence; More than Attracting Fans

more...
kayne bell's curator insight, September 24, 2014 7:00 PM

This article is great read about the difference between popularity and influence. Yes you can have lots of followers on social media which make you popular, but this does not mean you influence others. To influence you must be engaging and involve your viewers so they feel connected and learn about what you are promoting/talking about. This was they are more influenced by what you say because they feel connected to it. 

Scooped by Ron Sela
Scoop.it!

Klout Is Unable To Establish It`s Own Authority

Klout Is Unable To Establish It`s Own Authority | Influence Marketing Strategy | Scoop.it
For a company that prides itself on being the industry standard for online `influence`, Klout hasn`t done a great job of perfecting its own influence.
Ron Sela's insight:

Klout Is Unable To Establish It`s Own Authority

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

The Power of Influencer Marketing – Deliver the Crowd

The Power of Influencer Marketing – Deliver the Crowd | Influence Marketing Strategy | Scoop.it

"Successful crowdfunding campaigns are good at targeting their audience of “most likely contributors.”  This is particularly true in social media, a space where focused, meaningful engagements with the right audience in the right channels at the right time can amplify awareness ..."

Ron Sela's insight:

The Power of Influencer Marketing – Deliver the Crowd

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

The New Style Influencers Are Digital

The New Style Influencers Are Digital | Influence Marketing Strategy | Scoop.it
New York Fashion Week's front row is getting swapped out for up-and-coming style bloggers that used to live on the sidelines of the fashion world.
Ron Sela's insight:

The New Style Influencers Are Digital

more...
No comment yet.
Scooped by Ron Sela
Scoop.it!

The Engagers: Chris Herbert on B2B Influencer Marketing

The Engagers: Chris Herbert on B2B Influencer Marketing | Influence Marketing Strategy | Scoop.it
In this edition of The Engagers, we talk to Chris Herbert, a master in B2B marketing and who has proven that influencer marketing, network and community building can have tremendous impact on the bottom line.
Ron Sela's insight:

The Engagers: Chris Herbert on B2B Influencer Marketing via @Traackr

more...
No comment yet.