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Strategic Influence Marketing
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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Rescooped by Ron Sela from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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Students Are The New Digital Influencers

Students Are The New Digital Influencers | Strategic Influence Marketing | Scoop.it
It was June. My eighth grade classroom was sweltering with the early summer heat and 32 anxious students ready to bolt through the doors towards graduation. But we weren’t discussing the graduation...

Via Tom D'Amico (@TDOttawa)
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Elizabeth Hutchinson's curator insight, August 4, 2014 1:26 AM

It is really important to teach students the skill of using social media correctly. 

shawn pomatto's curator insight, August 4, 2014 11:57 PM

the wave of technology is upon us! 

Jan MacWatters's curator insight, August 5, 2014 6:31 AM

Good information on how students  are using the available technologies.

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Social Media Influence and Your Startup Company

Social Media Influence and Your Startup Company | Strategic Influence Marketing | Scoop.it
Understanding Social Media Influence is essential for entrepreneurs when shaping the social media strategy and online influence for companies and startups
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Strategic Influence Marketing | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.


This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!