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Online Influence Strategy
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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Influencer Marketing is a Great Way to Help Your Content Marketing Efforts

Influencer Marketing is a Great Way to Help Your Content Marketing Efforts | Online Influence Strategy | Scoop.it
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions.
Ron Sela's insight:

Influencer Marketing is a Great Way to Help Your Content Marketing Efforts

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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Online Influence Strategy | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.


This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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Social Networking – The Ultimate Resource

Social Networking – The Ultimate Resource | Online Influence Strategy | Scoop.it

Social networking allow groups of people to connect with each other. This allows people to connect through family, friendships, and business relationships.

Ron Sela's insight:

Social networking allow groups of people to connect with each other. This allows people to connect through family, friendships, and business relationships.

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