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Strategic Influence Marketing
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela

Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela | Strategic Influence Marketing | Scoop.it

nfluencer Marketing is becoming a force to be reckoned with in the online marketing world. Marketing is changing at a rapid pace, and often without the public even realizing. How many of us make our decisions based on online information rather than from traditional advertising? A significant amount I would suggest. And this trend is …

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Why Startups Must Build Online Influence by @Ronsela

Why Startups Must Build Online Influence by @Ronsela | Strategic Influence Marketing | Scoop.it
Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup found(...)
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5 Social Media Tools That Can Make You Really Efficient

5 Social Media Tools That Can Make You Really Efficient | Strategic Influence Marketing | Scoop.it
Social media tools can help you become incredibly effective when managing your social networking platforms. Which social media tools you should use?
Ron Sela's insight:

Social media tools can help you become incredibly effective when managing your social media platforms activities. Being efficient, allows you to create more engagement and free more time for personal discussions. In turn engagement and discussions are two of the cornerstones of growing your online influence.

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The Future of Marketing and The 14 Types Of Influencers [Infographic]

The Future of Marketing and The 14 Types Of Influencers [Infographic] | Strategic Influence Marketing | Scoop.it
It’s no secret that today’s constantly connected consumers have grown distrustful of – or flat out ignore – traditional advertising, and that marketers need to adapt. A paltry 24 percent of online ...
Ron Sela's insight:

The Future of Marketing and The 14 Types Of Influencers [Infographic]

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Blogger Outreach to Promote a New Product

Blogger Outreach to Promote a New Product | Strategic Influence Marketing | Scoop.it
As marketing has morphed from from B2C to B2I2C (business to influencer to consumer), blogger outreach is fantastic way for your brand to keep up and partake in effective digital marketing and PR strategies.
Ron Sela's insight:

Blogger Outreach to Promote a New Product

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The Engagers: How to Engage Successfully Online

The Engagers: How to Engage Successfully Online | Strategic Influence Marketing | Scoop.it
An ongoing interview series with people who get online engagement. The Engagers share advice on how to build influencer outreach strategies.
Ron Sela's insight:

The Engagers: How to Engage Successfully Online

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4 Online Influencers Articles You Don’t Want to Miss

4 Online Influencers Articles You Don’t Want to Miss | Strategic Influence Marketing | Scoop.it
Choosing the right online influencers can impact your business in many beneficial ways, especially when it comes to branding and getting the word out.
Ron Sela's insight:

4 Online Influencers Articles You Don’t Want to Miss

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Solo Entrepreneurs—Be A Leader In Your Industry

Solo Entrepreneurs—Be A Leader In Your Industry | Strategic Influence Marketing | Scoop.it
Running your own business is daunting and isolating. You don’t have the same work experience and environment as everyone else. You’ve willingly given up the 9 to 5, and checking in with the boss. T...
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Influencer Outreach: How to Get More Results Out of Your Campaign

Influencer Outreach: How to Get More Results Out of Your Campaign | Strategic Influence Marketing | Scoop.it
Influencer outreach in its simplest form is the combined effort of businesses and Influencers and bloggers to produce the necessary high quality content.
Ron Sela's insight:

http://www.ronsela.com/influencer-outreach/

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5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing | Strategic Influence Marketing | Scoop.it
How to build trust using content marketing is a topic of great interest for many marketers. Content is being created and shared online in many forms.
Ron Sela's insight:

Whether you are creating content for new prospects, current customers, industry analysts or someone else entirely, the real purpose behind those efforts should be to build a higher level of trust between the consumer of the content and the brand creating it.

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Social Media Marketing Insights for Influencers

Social Media Marketing Insights for Influencers | Strategic Influence Marketing | Scoop.it
Social media marketing can be a hard thing to grasp, mostly because people think about it in entirely the wrong way.
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Social Media Marketing Insights for Influencers

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How to Build Influencer Relations To Persuade Prospects

How to Build Influencer Relations To Persuade Prospects | Strategic Influence Marketing | Scoop.it
How do you build influencer relations in today’s content marketing, social media, mobile world? Here are 10 attributes to influencer relations on track.
Ron Sela's insight:

How to Build Influencer Relations To Persuade Prospects

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Wheels24 survey shows the power of online to influence purchase decisions

Wheels24 survey shows the power of online to influence purchase decisions | Strategic Influence Marketing | Scoop.it
A recent survey of 1,000 Wheels24 readers has shown that that the Internet, and in particular specialised websites like Wheels24, play a very important role in influencing vehicle purchasing decisions.
Ron Sela's insight:

Wheels24 survey shows the power of online to influence purchase decisions

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The Future of Social Media and Online Influence

The Future of Social Media and Online Influence | Strategic Influence Marketing | Scoop.it
The future of social media is an active topic of discussion in schools and businesses around the world. Will the future of social media will be segmented?
Ron Sela's insight:

Social media has been such a powerful force and has shaped elections, impacted business decisions, and changed the landscape of what news is and how it is reported. The future of social media is an active topic of discussion in schools and businesses around the world. It cannot be ignored, but there does not seem to be a definite direction all its advocates are moving toward, perhaps waiting for a media leader to create a singular path for the rest to follow. Until then, the future of social media will be segmented, its value being determined by how practical and profitable its applications are while discovering who will be taking responsibility for the direction it is moving.

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Charlotte Au's curator insight, March 26, 2014 8:33 AM

This article explains how social media is affecting many things around us including recruitment, marketing, influence of small businesses, freelancers, journalism, psychology and online influence. Consequently, this article makes it evident that we cannot avoid social media in the future and we will need to learn how to embrace it and accept it into our daily lives.

 

This article was useful as it provides an insight on how social media would affect society and many aspects of our lives in the future.

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Social Media Networking and the Future of Online Influence

Social Media Networking and the Future of Online Influence | Strategic Influence Marketing | Scoop.it
Social media networking has become the second largest medium of communications within our world with over one billion people having at least one profile (Social Media Networking and the Future of Online Influence http://t.co/ldOj9CaN5j)...
Ron Sela's insight:

Social Media Networking and the Future of Online Influence

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Naomi Assaraf's comment, July 23, 2013 10:58 PM
Thanks for this post! I'll set it up on @socialmediaclub for tomorrow's stream! Also, on mine @nassaraf! ;)
Ron Sela's comment, July 24, 2013 2:56 AM
Thank you very much Naomi! i appreciate it.
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Who Should You Hire to Build Your Web Startup? (Tips for Non-Technical Tech Entrepreneurs)

Who Should You Hire to Build Your Web Startup? (Tips for Non-Technical Tech Entrepreneurs) | Strategic Influence Marketing | Scoop.it
Illustration by John Baldridge www.twelve14studios.com I actually get asked this question constantly, usually by friends who are looking to build a website or tech startup for the first time, who have an idea but don’t know how to actually create it.
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