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Google now includes medications directly in search results, including brand names and side effects

Google now includes medications directly in search results, including brand names and side effects | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it

Google on Friday announced a useful update to its search product: the addition of medications. If you search for a drug, the company will now display information about it on the right-hand side, including key facts such as drug class, related medications, brand names, side effects, pregnancy risk, what the drug may treat, and so on.

 

Google will also include a list of other drugs that users who searched for this drug ended up searching for. While the feature isn’t yet available for me, the company included the following screenshot as an example of a search result for Naproxen.


Via Alex Butler
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By end of 2012 more email will be read on mobile than desktop - Email Marketing - BizReport

By end of 2012 more email will be read on mobile than desktop - Email Marketing - BizReport | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
The need to optimize email for mobile users is even more important than ever given that, according to new research by Return Path, more people will be viewing email on their mobile devices than on webmail or desktop by the end of 2012.
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Entire UK town in QR code, NFC advertising trial - Advertising - BizReport

Entire UK town in QR code, NFC advertising trial - Advertising - BizReport | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
QR code and near-field communication technology is being put to the test in the UK's first large-scale out-of-home advertising trial involving 13 top brands and an entire city.
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11 'inspiring' mhealth innovators emerge from competition | Healthcare IT News

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AstraZeneca agrees drug discovery tie-up with MRC | Reuters

AstraZeneca agrees drug discovery tie-up with MRC | Reuters | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
LONDON (Reuters) - Anglo-Swedish drugmaker AstraZeneca said Monday it would share chemical compounds with the Medical Research Council (MRC) to help identify potential new treatments for serious diseases.The...
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YouTube unveils biggest redesign in its history - Telegraph

YouTube unveils biggest redesign in its history  - Telegraph | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
YouTube has launched a major redesign of the site, making it look and feel
more like a social network.
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Site taps Facebook for friends’ anonymous doctor and dentist recommendations | Springwise

Site taps Facebook for friends’ anonymous doctor and dentist recommendations | Springwise | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
WhichDoc is a New York-based company that taps the user's social network for doctor and dentist referrals.
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New GP registration system tested

New GP registration system tested | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
Some patients in England will be able to switch GPs so they can register close to work under a new pilot agreed between doctors and the government.
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Patients and physicians in the digital age

Patients and physicians in the digital age | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
The digital age has had a deep and likely permanent effect on the patient-physician relationship.
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Cancer cases 'up by 45% by 2030'

Cancer cases 'up by 45% by 2030' | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
The number of new cancer cases in the UK could rise by 45% by 2030 to more than 430,000 a year, research suggests.
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US Department of Veteran Affairs pushes mobile strategy, Articles | MobileHealthLive

US Department of Veteran Affairs pushes mobile strategy, Articles | MobileHealthLive | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
Default Description (RT @mhealthlive: US Department of Veteran Affairs pushes mobile strategy http://t.co/krwZIrWi #mobilehealth #mhealth...)...
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A Smartphone that Can Sniff out Sickness? - Technology Review

A Smartphone that Can Sniff out Sickness? - Technology Review | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
From MIT.Information on Emerging Technologies & impact on business & society...
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Changing the Face of Disability Using QR Codes | Publicis D Healthcare

Changing the Face of Disability Using QR Codes | Publicis D Healthcare | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
Check out this clever use of QR code technology for a health awareness campaign in Australia. The campaign transformed the international symbol for disability services into a way to deliver inspirational case studies to the general public.
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Oncologists Using Twitter to Advance Cancer Knowledge : Oncology Times

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33% of smartphone users have made a purchase on mobile: survey

33% of smartphone users have made a purchase on mobile: survey | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it

The need for "ubiquitous coherance" A third of smartphone owners have used their device to buy a product online, according to a new survey.

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The Death of Television May Be Just 5 Years Away

The Death of Television May Be Just 5 Years Away | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
Say hello to the "cord-nevers": Only 17% of new households sign up for TV.
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Doctors Use Google For Health Information, Too, Survey Finds

Doctors Use Google For Health Information, Too, Survey Finds | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
Maybe we shouldn't really be surprised to know that our doctors are Googling our medical problems.
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Nearly half of Britons own smartphones, with Android ahead - Telegraph

Nearly half of Britons own smartphones, with Android ahead - Telegraph | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
Almost half of Britons own a smartphone, according to new data released today.
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New NHS Board 'will compare' GPs

New NHS Board 'will compare' GPs | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
A powerful body which is at the heart of the government's controversial NHS reforms in England begins work on Monday.
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London 2012 Olympics: chaos for mobile phones - Telegraph

London 2012 Olympics: chaos for mobile phones - Telegraph | Online Healthcare and Pharmaceutical Marketing and Communications | Scoop.it
Forget the BlackBerry outage – a combination of an O2 sponsorship deal and
signal-blocking technology could spell chaos for mobile phone users at the
London Olympics.
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