Online Fundraising
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Online Fundraising
Marketing information and insights for nonprofit organizations pertaining to raising money online.
Curated by Shad Connelly
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8 Insights Into Donor Behaviors & Values from the Donor Loyalty Study

Key findings on the actions and perceptions of nonprofit supporters based on a survey of 1,136 donors in the U.S., across all age groups.
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Why Your Nonprofit Needs Advanced Segmentation

Why Your Nonprofit Needs Advanced Segmentation | Online Fundraising | Scoop.it
The two biggest areas of influence and impact for nonprofit donor retention are in segmentation and really focusing on the expectations of your donors.
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Are You Losing More Donors Than You’re Gaining?

How is your nonprofit faring when it comes to donor retention? Are you bucking the trends found in this report—or is your organization seeing similar results?
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5 Nonprofit Tips for Tapping Into the Social Media "Goldmine"

From finding your audience to customizing your content, here are five ways your nonprofit can streamline your social media efforts to tell a better story.
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Keith Orlean's curator insight, November 7, 2015 3:29 PM

Interesting info for our nonprofit partners.

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14 Figures for Nonprofits on Millennial Giving and Volunteering

14 Figures for Nonprofits on Millennial Giving and Volunteering | Online Fundraising | Scoop.it
Survey findings from the 2015 Millennial Impact Report provide insight into how and why Millennial employees prefer to support nonprofit organizations.
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77% of Millennial employees say they are more likely to volunteer if they can use their specific skills or expertise to benefit a cause.

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2015 DMA Nonprofit Marketing Facts, Stats & Trends

See key stats from the 2015 DMA Fact Book Webinar on overall giving and nonprofit usage of direct mail, email, online fundraising, and social media.
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DMA 2015 Statistical Fact Book Preview Webinar

Don’t Miss The DMA 2015 Statistical Fact Book Preview Webinar
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Angie Moore will lead the Nonprofit Fundraising section of the webinar, which will cover key marketing and fundraising stats and offer valuable insights nonprofit professionals.

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2 Underrated Elements of Effective Fundraising Appeals

"When we get too caught up in expressing the dire, we overshadow our power to create change."

Shad Connelly's insight:

Interesting new research has shed light on a couple key elements of effective fundraising that are often overlooked.

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15 Stats Showing How Online Giving Increased in 2014

15 Stats Showing How Online Giving Increased in 2014 | Online Fundraising | Scoop.it
The numbers are in: A new report reveals online giving to nonprofits continues the steady and rapid incline we’ve seen over the past decade.
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5 Terms Nonprofit Leaders Need to Know This Year

5 Terms Nonprofit Leaders Need to Know This Year | Online Fundraising | Scoop.it
After some very public conversation about how nonprofits spend their money, today’s donors want to see impact.
Shad Connelly's insight:

Here are five key terms representing areas where you may want to hone your nonprofit online marketing and fundraising efforts in the next 12 months.

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Eleventy Top 11: Our Most Popular Posts of 2014

Some of the top topics that grabbed readers’ attention this year included online fundraising, multichannel marketing, monthly giving, website complaints, and the emerging nonprofit interest in Bitcoin.

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14 Findings Showing Positive Economic Signs for Nonprofits

14 Findings Showing Positive Economic Signs for Nonprofits | Online Fundraising | Scoop.it
Findings from the NPT Top 100 show economic trends seem to be moving in the right direction for nonprofits after a bumpy ride over the past decade.
Shad Connelly's insight:

$74.726 billion was the combined revenue of the top 100 nonprofits in 2013—an increase of 7.75% over the previous year.

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11 Important End-of-Year Online Fundraising Best Practices

Here are some proven ways to optimize your nonprofit website, emails and landing pages to earn more online donations during the busy holiday months.
Shad Connelly's insight:

Some good best practices for providing a better experience to online donors (and potential donors)...

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10 Statistics Revealing Shifts in Online Giving to Nonprofits

10 Statistics Revealing Shifts in Online Giving to Nonprofits | Online Fundraising | Scoop.it
New data shows more people are making nonprofit donations from their smartphones, and older generations are increasingly embracing online giving.
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New Tools Will Make Facebook More Fundraising Friendly

New Tools Will Make Facebook More Fundraising Friendly | Online Fundraising | Scoop.it
Facebook recently announced they are testing out a couple new tools to assist nonprofits with their fundraising efforts on the social network.
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3 Suggestions for Improving Your Online Donation Form

Donation forms can make or break online giving. Here are a trio of ways you can make your forms more effective to increase online donations.
Shad Connelly's insight:

Top suggestions for helping your nonprofit avoid donation form frustration.

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Ben Carson Fever & The Power of Fundraising Products

Ben Carson Fever & The Power of Fundraising Products | Online Fundraising | Scoop.it
See examples of successful product designs we created for Ben Carson's presidential campaign, and get tips for creating your own fundraising merchandise.
Shad Connelly's insight:

Creatively branded products can be an effective fundraising tool.

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Report Reveals Charitable Giving Reaches Record Heights

Report Reveals Charitable Giving Reaches Record Heights | Online Fundraising | Scoop.it
Giving to nonprofit organizations didn’t just soar in 2014, it reached new heights.
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Keith Orlean's curator insight, November 13, 2015 12:56 PM

It's always a good day to give 

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9 Notable New Nonprofit Digital Marketing Benchmarks

Nonprofits raised an average of $612 in online donations for every 1,000 website visitors in 2014
Shad Connelly's insight:

How are today's nonprofits overcoming the challenges of the digital landscape to take advantage of the opportunities?

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14 Noteworthy Findings on the State of Nonprofit Fundraising

14 Noteworthy Findings on the State of Nonprofit Fundraising | Online Fundraising | Scoop.it
New nonprofit survey findings reveal 73% of nonprofits met their fundraising goals in 2014. Those strong results have fundraisers very optimistic for 2015.
Shad Connelly's insight:

A rise of 10% in two years in undoubtedly significant, as is the consistent post-recession rise in giving over the past five years.

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4 Awesome Marketing and Fundraising Infographics

Here are the top infographics showcasing marketing and fundraising stats and tips for nonprofits that we've come across over the past month.
Shad Connelly's insight:

Infographics are liked and shared three times more than any other content.

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How Nonprofits Will Communicate With Donors in 2015

We review findings from the 2015 Nonprofit Communications and Trends Report to see how nonprofits will use mail, email and social this year.
Shad Connelly's insight:
Most Important Nonprofit Communication Goals in 2015:

57% Engaging Our Community

53% Retaining Current Donors

51% Raising Brand Awareness

50% Acquiring New Donors

33% Thought Leadership

 
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Looking Into The Future of Online Fundraising

A new survey asked nonprofit professionals to look ahead 10 years. Their answers provide a good indication of where online fundraising is headed.
Shad Connelly's insight:
88% of nonprofit professionals expect digital fundraising to grow from 7% of total fundraising to 20% or more within the next 10 years.
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How Your Friends Influence Your Giving

How Your Friends Influence Your Giving | Online Fundraising | Scoop.it
70% of individuals would take action in response to a friend posting on social media about making a charitable donation
Shad Connelly's insight:

71% of those active on social networks have donated to a charity in the past 12 months

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10 Resources to Help You Make the Most of Giving Tuesday

10 Resources to Help You Make the Most of Giving Tuesday | Online Fundraising | Scoop.it
A lot has been written about Giving Tuesday. Here are some of the best articles and posts we’ve seen with tips to help nonprofits get the most out of this new fundraising holiday.
Shad Connelly's insight:

Giving Tuesday is quickly becoming part of the national (and even international) consciousness. It also offers a great fundraising opportunity for nonprofit organizations.

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