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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss
Marissa Sharbell's insight:

This is another infographic displaying the top brands on Twitter. These are businesses that are doing social media the right way. The categories include customer service, sales, and authenticity and the top dogs in each topic. Among the top brands are names such as Ford, Nike, JetBlue, and ASOS. It just proves that putting an effort forth in cultivating an attractive online presence pays off in the long run. 

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Jeff Gonzalez's curator insight, February 27, 12:28 PM

I actually really enjoyed this atricle because I use twitter and it was pretty cool to see the bussiness part about it. 

John Thomas's curator insight, March 1, 1:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 5:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

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The Surefire Way To Attract New Readers With Every Blog Post You Write | Write to Done

The Surefire Way To Attract New Readers With Every Blog Post You Write | Write to Done | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it

The post shares the simple secret of how to attract new readers with every blog post you write.

Marissa Sharbell's insight:

Blogs are popular platforms for brands to post content and interact with followers. This article gives tips on attracting new readers to their blog and tips for generating traffic to posts. Blogs are extremely audience-focused, and it is something to keep in mind when making posts and exploring different topics. 

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How to Get More Followers and Likes: Advice from 7 Social Media Pros

How to Get More Followers and Likes: Advice from 7 Social Media Pros | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Want to get more Followers and Likes? Listen to the wise tactics of these 6 women social media influencers and you'll be on your way to bigger numbers.
Marissa Sharbell's insight:

Social Media Pros put in their two cents about gaining followers and likes online for your business or personal use. This interview-style article is filled with great tips from professionals that are useful to anyone who is on social media. 

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3 Ways to Boost Interaction With Your Facebook Fans |

3 Ways to Boost Interaction With Your Facebook Fans | | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Techniques used by successful Facebook pages to engage with Facebook fans and build a strong Facebook community.
Marissa Sharbell's insight:

Having a lot of Facebook fans is important, but have good, genuine interaction online with Facebook users is even more important. Introducing fresh content that inspires users to contribute interaction  is an essential part of building a great online fan base. An active and engaging Facebook page reflects very well on a professional brand.

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Three Reasons You Shouldn’t Buy Fans and Followers | Social Media Today

Three Reasons You Shouldn’t Buy Fans and Followers | Social Media Today | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
() While it is important to have social media fans and followers, the number of fans shouldn’t be your main focus. Your initial focus should be on growing your community organically with fans and followers who are truly interested in the content you post, including current and potential customers or fans.
Marissa Sharbell's insight:

In recent years, there have been many a scandal with politicians and celebrities buying Twitter followers for the number. It kind of seems like the easy way out is just to purchase followers rather than build a follower base from scratch. This article from Social Media Today explains 3 reasons why buying followers and fans is not a good idea. 

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INFOGRAPHIC: Facebook Contest Ideas For Each Month Of 2014 - AllFacebook

INFOGRAPHIC: Facebook Contest Ideas For Each Month Of 2014 - AllFacebook | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Facebook page administrators who made New Year’s resolutions to run one contest for each month of 2014: Facebook application developer Antavo has an infographic for you.
Marissa Sharbell's insight:

This infographic gives ideas for Facebook contests every different month, along with the suggested medium to share the contest (polls, giveaways, photo contest) The ideas relate to each month, such as May being an opportunity to run a Mother's Day contest. Facebook contest are a great way to gain an influx of Facebook fans looking to participate in a brand's monthly contest.

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15 Ways to Boost Your Facebook Interactions : Single Grain

15 Ways to Boost Your Facebook Interactions : Single Grain | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Marissa Sharbell's insight:

This article from SIngle Grains gives even more helpful tips and ideas for boosting your Facebook interaction between the brand and the user. One of my favorite tips from this article is to "Be a person and a business." I think the best Facebook pages follow this snippet of advice very well. Everybody likes the impression that they are following and talking to a real person rather than just promotion-generated statuses and updates. 

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9 Businesses Using Pinterest Contests to Drive Traffic and Exposure |

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure | | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Pinterest Contests for Business: Learn how running contests on Pinterest is a great way to expose your brand to a large audience and attract new followers.
Marissa Sharbell's insight:

This article focuses on one of the best and most effective ways a business can use Pinterest; contests. Since Pinterest is a relatively new social platform, using contests to generate activity and gain followers is a forward-thinking business strategy. It talks about 9 businesses that are using this strategy to its full advantage.  

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Should You Buy Followers and Likes? | Social Media Today

Should You Buy Followers and Likes? | Social Media Today | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
A growing number of businesses are offering fake followers and likes to help boost your business profile on social media, but what's the catch?
Marissa Sharbell's insight:

This article asks the question every business and celebrity must ask themselves: should I buy followers and likes? Well even though the fake followers "may" boost your business profile, it can have certain drawbacks and disadvantages that are not foreseen. All in all, good and honest brands/people don't buy their way to success, and doing so can tarnish an image in an instant. 

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14 Tools to Create Engaging Infographics and Images for Social Media Posts

14 Tools to Create Engaging Infographics and Images for Social Media Posts | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
It's no secret that images are increasingly important for social media success. It wasn't long ago that Twitter added inline image previews to its official apps, and it's including even more image focus in the latest redesign....
Marissa Sharbell's insight:

This article lists 14 tools and programs that can aid in generating stand-out content that will improve your brand image. Among this list is programs like Timeline Slicer, Pinstamatic, and Picmonkey. These unqiue tools will help boost creativity when making and sharing content, which in turn, will attract an abundance of followers.

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9 Strategies for Building Brands and Attracting Fans on Social Media - PR News

9 Strategies for Building Brands and Attracting Fans on Social Media - PR News | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Marissa Sharbell's insight:

This article from PR News Online gives advice not only on attracting fans, but also on how to effectively build a brand image on social media. These two goals go hand in hand with each other, and one cannot exist without the other. It suggests utilizing Instagram for businesses, which is a platform sometimes ignored by brands looking to reach out to users. 

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Stop Collecting And Start Engaging With Your Twitter Followers

Stop Collecting And Start Engaging With Your Twitter Followers | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Instead of wasting time collecting followers, focus your energies on improving engagement with your Twitter followers. Here's how.
Marissa Sharbell's insight:

Focusing on number of followers instead of quality of content will result in a follower base that is shallow and fleeting. This article from Small Business Trends focuses on that point exactly. Fun and engaging content is worth so much more than thousands of followers. 

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4 Ways to Make Your Followers Love You - ROI Factor Blog

4 Ways to Make Your Followers Love You - ROI Factor Blog | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Your followers should be your brand's "one-in-a-million". For your brand to achieve this sentiment, create a two-way conversation that allows you to get a more in-depth understanding of where they are as a consumer and where they want to ...
Marissa Sharbell's insight:

This helpful article gives advice to users looking to increase their interaction with followers in a positive way. Having faithful followers increases a brand's image and also attracts others to follow it as well.  "Keeping the spark alive" is one of  the 4 helpful tips, which keeps followers alert, inspired and coming back for more. 

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INFOGRAPHIC: The risk of posting in social networks

INFOGRAPHIC: The risk of posting in social networks | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
INFOGRAPHIC: The risk of posting in social networks. You have the right to remain private. Anything you post can and will be used against you.

Via Lauren Moss
Marissa Sharbell's insight:

This helpful infographic displays what can go wrong if you post the wrong content online. It warns about backlash that can happen without monitoring carefully what information is shared online. This advice can apply both professionally and personally, since every one who is online has potential risks when they put themselves out there.

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Gloria Ross Musgrove's curator insight, March 2, 1:28 PM

Investigating and bringing into laws different Cyber crimes.

Kaitlyn Kaminski's curator insight, March 13, 2:13 PM

Something that students should know.

Dawn Matheson's curator insight, April 30, 7:16 AM

Fascinating and frightening all at the same time ... especially when you think about it in the context of kids, who are less likely to be descreet about their real name, location, and plans.

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Fake Twitter Followers: An Easy and Dangerous Game

Buying followers is an easy way to boost your count on Twitter. But just how widespread is the practice, and what are the risks?
Marissa Sharbell's insight:

This article talks about fake Twitter followers that may boost your follower count, but lower the quality of your image. Although it may seem like a good idea to get your follower numbers up, it is a risk that does not play out well in the long run. Getting caught buying fake followers will do more damage to your image than what good it accomplished by "puffing" up your follower count. 

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10 Twitter stats that will help you reach your followers - Holy Kaw!

10 Twitter stats that will help you reach your followers - Holy Kaw! | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Belle Beth Cooper published an article last year that only just caught my eye. In it, she discusses some stats about Twitter that may help you to reach more followers. Cooper lists 10 stats. Here are four of them: First: 1.
Marissa Sharbell's insight:

This article gives advice to Twitter accounts looking to reach out to their followers on a more personal level. This article gives great advice, such as composing tweets with image links, and tweeting more on the weekends when brand involvement is higher. Twitter is a faster moving social platform than Facebook so it is important to keep followers entertained and informed on a regular basis.

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10 Strategies to Get More Followers on Pinterest

10 Strategies to Get More Followers on Pinterest | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
My clients are itching to grow faster on Pinterest. Maybe you are, too. But how do you get more followers? There are more pinners than ever, making it harder than ever to get noticed. So you need to be strategic.

Via Peg Corwin
Marissa Sharbell's insight:

One unique strategy from this Pinterest-focused article is using more collaborative boards. Collaborative boards engage followers on Pinterest, and also generate more activity on a board. I loved that idea since Pinterest has that unique opportunity to let followers and friends to contribute to the content you are putting out on the web.

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Peg Corwin's curator insight, January 26, 2:07 PM

Get more followers on PINTEREST by...


 - Using target keywords

 - Cross promotions on Facebook and Google+

 - Crowdsourcing boards

and 7 more ways...Click for details


If you like this scoop, please consider a thumbs up or share.


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Social Media Sins Can Affect Your Business [INFOGRAPHIC]

Social Media Sins Can Affect Your Business  [INFOGRAPHIC] | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Are you leveraging social media effectively to market your business? Do you think that it is all about having a good Klout score and lots of followers. Well, in real social media is the game of consistent networking with content engagement. And if you really want to get the most from social media marketing, you can't commit any of the following deadly sins.
Marissa Sharbell's insight:

This dark infographic showcases the 7 things NOT to do when trying to build a strong social media follower base. "The Seven Deadly Sins of Social Media" include no-no's such as chasing desperately after followers, and overindulging followers with content. This advice is extremely helpful because there is a strategy to correctly utilizing social media, and this infographic shows you exactly how to avoid mistakes.

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Why the number of your social media fans and followers matter - The Marketing Stylist™

Why the number of your social media fans and followers matter - The Marketing Stylist™ | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
What I told myself in regard to the number of fans and followers in my various social networks was that quality mattered, not quantity. It’s the lie I told myself and I was OK with it.
Even Brian Moran of Get 10,000 Fans said this, “Fan counts are the least of my concerns.… Continue
Marissa Sharbell's insight:

This curation regards advice and information on "how" to build a better follower base, and this article explains "why" the number matters. One of the main points is that having an abundance of followers adds to your online credibility, which is everything when it comes to a brand's social media presence. It also makes the point that a business's fan page is a traffic source, it serves as a first impression for potential followers/fans. Having a sizable fan page is something to strive for as a business for all beneficial reasons. 

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How to Create a Sustainable Social Media Strategy For Your Startup

How to Create a Sustainable Social Media Strategy For Your Startup | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
If you’re running a startup, working for one, or just considering turning an idea into a company, you need to properly build social momentum and buzz.
Marissa Sharbell's insight:

This article talks about the initial strategy a business should have when starting up their social media ventures. Having a self-sustaining strategy will set anybody up for success online. TIps include prioritizing social media platforms, researching your target audience, and listening carefully to feedback. 

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The New Reality Of Social Media: Engaging Your Audience Where They Are

The New Reality Of Social Media: Engaging Your Audience Where They Are | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Instead of smash blasting, leverage social media to engage with the specific audience you choose to engage with in a way that is right for your brand, your business, and yourself.
Marissa Sharbell's insight:

This article in Forbes discusses the so-called "new reality of social media" which is the notion that you need to engage your audience wherever they are. It gives great advice in building a strong brand image and truly reaching followers. 

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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss
Marissa Sharbell's insight:

This is another infographic displaying the top brands on Twitter. These are businesses that are doing social media the right way. The categories include customer service, sales, and authenticity and the top dogs in each topic. Among the top brands are names such as Ford, Nike, JetBlue, and ASOS. It just proves that putting an effort forth in cultivating an attractive online presence pays off in the long run. 

more...
Jeff Gonzalez's curator insight, February 27, 12:28 PM

I actually really enjoyed this atricle because I use twitter and it was pretty cool to see the bussiness part about it. 

John Thomas's curator insight, March 1, 1:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 5:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Rescooped by Marissa Sharbell from Social Media insights
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The Danger of Gaining More Twitter Followers - Mashable

The Danger of Gaining More Twitter Followers - Mashable | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
The Danger of Gaining More Twitter Followers
Mashable
We're all a little obsessed with gaining new Twitter followers, but the number really isn't as important as the quality of your tweets. If you tweet it, they will come.

Via Virginia Gordon
Marissa Sharbell's insight:

Popularity is often sought after online, but what can happen when an brand becomes too popular? This cute and quirky comic strip I found on Mashable goes over just that. But this comic strip serves more than just a quirky bit of information, it actually demonstrates how overwhelming it can be when attempting to build a large follower base. 

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Social Media Tools and Platforms to Interact with Your Customers | Social Media Today

Social Media Tools and Platforms to Interact with Your Customers | Social Media Today | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Using social media platforms such as Facebook, Twitter, Linkedin, and others, to share content (whether your own or from other people in your niche), can help you drive engagement from your audience about a specific topic, and get a sense of what interests them.
Marissa Sharbell's insight:

One of the tips I found interesting was the idea of posing statuses and tweets in question form. This is simple but effective way to easily engage your followers and keep them interacting with your brand. This article also mentions platforms like Quora and Google+ Hangout as useful tools to interact with customers. 

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Over 27% of the Top 10 Twitter Accounts’ Followers Are Fake

Over 27% of the Top 10 Twitter Accounts’ Followers Are Fake | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Fake Twitter followers are on everyone's mind. Last month, GOP Presidential candidate Mitt Romney's Twitter followers jumped substantially overnight, leading some to accuse the …
Marissa Sharbell's insight:

This article talks about the famous Twitter users that have followers that are fake. On average, out of the 10 ten popular Twitter accounts (Lady Gaga, Kim Kardashian, etc)  27.1% of their followers are fake. This surprising statistic shocked me, considering these famous figures are popular enough without needing to buy followers on Twitter. 

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How to Steal Your Competitor's Social Media Followers

How to Steal Your Competitor's Social Media Followers | Building a Better Social Media Follower Base (And Should You Fake It?) | Scoop.it
Marissa Sharbell's insight:

Business is business after all, and competitors are a real part of the external environment of a brand. This article gives tips on analyzing your competitors' social media presence and how to engage your own followers more effectively. Using analytics are an essential part of building a strong social media follower base and can help your business get ahead.

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