Online Donation Psychology and Mechanics
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Online Donation Psychology and Mechanics
What attributes of the online environment encourages and discourages charitable donations? How do I build a better experience?
Curated by Michael Shaw
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A Chance to Give; how a win/win deregulation of lotteries could lead to more money for good causes

A Chance to Give; how a win/win deregulation of lotteries could lead to more money for good causes | Online Donation Psychology and Mechanics | Scoop.it
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Gamasutra: Andrzej Marczewski's Blog - The Trouble and Frustration of Game Mechanics

Gamasutra: Andrzej Marczewski's Blog - The Trouble and Frustration of Game Mechanics | Online Donation Psychology and Mechanics | Scoop.it

"Simple, but fun.  However, the new version added a brand new gameplay element – the Genie.  Now there are two dice in the roller, the second one dictating when you get or lose the genie"

Michael Shaw's insight:

How adding a simple game mechanic can change the player-approach to a classic.

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Aggregate Knowledge Report Identifies Best Channels for Digital Marketing

Aggregate Knowledge Report Identifies Best Channels for Digital Marketing | Online Donation Psychology and Mechanics | Scoop.it
It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales...
Michael Shaw's insight:

Portals a cost effective way to reach targeted customer segments

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Altimeter Group Report: How Can Companies Feed Their Content Marketing Needs?

Altimeter Group Report: How Can Companies Feed Their Content Marketing Needs? | Online Donation Psychology and Mechanics | Scoop.it
How can a company supply the proliferating channels looking for constant content marketing? A new report from the Altimeter Group has some suggestions. 
Read full story...
Michael Shaw's insight:

To read!

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Altimeter Group

Altimeter Group | Online Donation Psychology and Mechanics | Scoop.it
The Altimeter Group blog
Michael Shaw's insight:

Interesting site - lots of articles and reseach on maximising effectiveness of social media

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Increase Matching Gifts and Volunteer Grants using Double the Donation's Matching Gift Service

Increase Matching Gifts and Volunteer Grants using Double the Donation's Matching Gift Service | Online Donation Psychology and Mechanics | Scoop.it
Double the Donation helps nonprofits increase fundraising through corporate matching gifts and volunteer grants
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How one charity is using games to bring bicycles to those in need

How one charity is using games to bring bicycles to those in need | Online Donation Psychology and Mechanics | Scoop.it
After some tough lessons in being a new publisher, Global Gaming Initiative has regrouped with a unique proposition to fund games whose proceeds will tangibly benefit real-world charities.
Michael Shaw's insight:

for approximately every 387 downloads of the .99 cent app, one bike will go directly to someone in Africa, and half the proceeds from further content and in-app purchases for Sidekick Cycle will continue funding World Bicycle Relief

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Google offers £2 million to fund UK charity technology projects | Information Age

Google offers £2 million to fund UK charity technology projects | Information Age | Online Donation Psychology and Mechanics | Scoop.it
Four prizes of £500,000 on offer for charities with ideas to use technology to "tackle the world's toughest problems"
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Nielsen Study: Newspapers Hold Edge in Engagement, Ad Effectiveness

Nielsen Study: Newspapers Hold Edge in Engagement, Ad Effectiveness | Online Donation Psychology and Mechanics | Scoop.it
Which type of media channel — TV, newspapers, radio, Web — is most effective in getting ad messages noticed and responded to?
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Online bingo: A very full house

Online bingo: A very full house | Online Donation Psychology and Mechanics | Scoop.it
Switch on the television or flick through a newspaper and you'll see an advert for online bingo. But who is logging on to play - and why?
Michael Shaw's insight:

 "You go into a bingo site and it's like a little family, it's so chatty," she says of the other players she messages in the sites' chatrooms"

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What does the future hold for giving? An approach using the social representations of Generation Y - Urbain - 2012 - International Journal of Nonprofit and Voluntary Sector Marketing - Wiley Online...

What does the future hold for giving? An approach using the social representations of Generation Y - Urbain - 2012 - International Journal of Nonprofit and Voluntary Sector Marketing - Wiley Online... | Online Donation Psychology and Mechanics | Scoop.it
Michael Shaw's insight:

Generation Y individuals appear to be sociable, yet they evoke more sharing and solidarity than charity

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What is Content Marketing?

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent

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Focus On Engagement, Not Followers to Build Your Twitter Community

Focus On Engagement, Not Followers to Build Your Twitter Community | Online Donation Psychology and Mechanics | Scoop.it
I can’t count the number of times I’ve overheard brand representatives bragging about reaching the milestone of “ten thousands followers on Twitter!” Or a hundred thousand. Or even a million.
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Charity brand personality: can smaller charitable organizations leverage their brand's personality to influence giving - Stebbins - 2013 - International Journal of Nonprofit and Voluntary Sector Ma...

Charity brand personality: can smaller charitable organizations leverage their brand's personality to influence giving - Stebbins - 2013 - International Journal of Nonprofit and Voluntary Sector Ma... | Online Donation Psychology and Mechanics | Scoop.it
Michael Shaw's insight:

Interesting article with some good follow-up reading suggestions in the Discussion secetion.

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James at Overstand.org.uk's comment, February 25, 2014 8:49 AM
Hi Michael - there's a great paper that ties into this called Small is beautiful - experimental evidence of donors preferences for charities. It's by Sarah Borgloh. I can send you a copy if you'd like
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Beef up Your Content Marketing with a Content Pyramid Approach

Beef up Your Content Marketing with a Content Pyramid Approach | Online Donation Psychology and Mechanics | Scoop.it
As summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes.
Michael Shaw's insight:

"Annotating content, meaning adding your own commentary, allows brands to pull in third-party content and provide perspective on why it’s relevant to their audience."

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Temkin Group Report: The Social Media Audience is Changing

Temkin Group Report: The Social Media Audience is Changing | Online Donation Psychology and Mechanics | Scoop.it
The way social media sites are being accessed and by whom is changing, according to a report from the Temkin Group.. Topic: Customer Experience
Michael Shaw's insight:

Statistics on how Facebook in decline, but still in lead

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Create Interactive HTML5-Based Content with Easy WebContent Presenter

Create Interactive HTML5-Based Content with Easy WebContent Presenter | Online Donation Psychology and Mechanics | Scoop.it
Cloud-based software company, Easy WebContent has released Easy WebContent Presenter to help both small and large organizations create more interactive web content.. Topic: Customer Experience
Michael Shaw's insight:

Free Site tool HTML5

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Are 'digital social ventures' the future of CSR? | Information Age

Are 'digital social ventures' the future of CSR? | Information Age | Online Donation Psychology and Mechanics | Scoop.it
Supporting a technology start-up with a social purpose could be more rewarding than traditional corporate social responsibility strategies
Michael Shaw's insight:

Funding streams and philosopy of Digital Social Ventures

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DonorsChoose.org: Teachers ask. You choose.

DonorsChoose.org: Teachers ask. You choose. | Online Donation Psychology and Mechanics | Scoop.it
DonorsChoose.org is an online charity that makes it easy to help students in need through school donations
Michael Shaw's insight:

Site links the donator to the specific projects extremely well.  Feedback from the beneficiaries is the norm (community generated content).  Good videos with celebrity endorsements.

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CMSWire's April Tweet Jam: Growing + Engaging Customer Communities: Meet the Experts #CXMChat

We all know how critical Customer Communities are in today’s customer focused world. This month’s Tweet Jam will look at the best practices and challenges businesses face today to engaging these important groups.
Michael Shaw's insight:

Need to Read!  The title was enough to get me interested

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Google+ Offers Connection Between Business Pages and YouTube Videos

Step by step, Google is integrating its many properties into a rolling ecosystem of possibilities.
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Forrester Report: How to Create Thought Leadership to Help Your Brand

Forrester Report: How to Create Thought Leadership to Help Your Brand | Online Donation Psychology and Mechanics | Scoop.it
A new report from Forrester Research gives advice on how to develop thought leadership to help your brand. . Topic: Customer Experience
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What is “Growth Hacking” really? — Growth Hacking

What is “Growth Hacking” really? — Growth Hacking | Online Donation Psychology and Mechanics | Scoop.it
There is a lot of buzz around the new term "Growth Hacking", and many companies I know or have met recently are looking for a "Growth Hacker…
Michael Shaw's insight:

LinkedIn started with Reid Hoffman inviting his entire professional network to join him, Facebook started expanding college-by-college waiting until they had a 20%+ of the student body to open at each place, and AirBnb got early supply and demand by cross-posting on Craigslist.

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