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Online Creative Social Mobile Writing, Storytelling
Creative Writing Ideas, Prompts, Exercises, Resources, Platforms, Tools & Learning Nuggets
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Rescooped by Heiko Idensen from Just Story It! Biz Storytelling
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Pixar's 22 Rules of Storytelling

Pixar's 22 Rules of Storytelling | Online Creative Social Mobile Writing, Storytelling | Scoop.it

This post has been making the rounds but it is so right on, I couldn't resist bringing it into this collection.


I particularly love this poster because it contains great story wisdom!


I particularly like its focus on characters. If you can focus on creating and conveying your characters well, it makes all the difference in crafting compelling biz stories.


I also like: #7 -- come up with an ending first. Yes! Figure this out first and crafting the rest of your story will be much easier. Just be willing to have a new more powerful ending emerge as you work on your story. That happens sometimes!


The only rule I don't find helpful when crafting business stories is #4 -- the simple story spine. It's OK to get you started, but in reality, our business stories are much more varied in type and structure. So don't think this rule is the entire universe of story structure.


I would also add one additional rule: craft your biz stories to inspire action. Remember that all of our business stories must include a call to action, and be structured in such a way that they inspire action in your audience. 


OK OK -- one other thing to remember -- storytelling is an art form. Knowing the rules is important for mastering the art form. But like all art, not being confined by the rules is just as important. So don't be a slave to this list.


Other than that, print these 'rules' out, tack the sheet by your computer, break a rule occasionally, and rock on!


Here's the original link: 

http://www.rsquaredcomicz.com/2012/07/07/pixars-22-rules-of-storytelling/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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Rescooped by Heiko Idensen from Just Story It! Biz Storytelling
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Below the Fold: Why Most Brands Will Suck at Storytelling

Below the Fold: Why Most Brands Will Suck at Storytelling | Online Creative Social Mobile Writing, Storytelling | Scoop.it
"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits.


I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything.


There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending.  Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too.


Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all."


There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology.


Via Karen Dietz
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