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Online Creative Social Mobile Writing, Storytelling
Creative Writing Ideas, Prompts, Exercises, Resources, Platforms, Tools & Learning Nuggets
Curated by Heiko Idensen
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Rescooped by Heiko Idensen from Just Story It! Biz Storytelling
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Below the Fold: Why Most Brands Will Suck at Storytelling

Below the Fold: Why Most Brands Will Suck at Storytelling | Online Creative Social Mobile Writing, Storytelling | Scoop.it
"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits.


I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything.


There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending.  Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too.


Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all."


There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology.


Via Karen Dietz
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Rescooped by Heiko Idensen from Just Story It! Biz Storytelling
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What Leaders Should Learn from Fiction Writers

What Leaders Should Learn from Fiction Writers | Online Creative Social Mobile Writing, Storytelling | Scoop.it
Managing employees has a lot more in common with the way writers develop fiction characters than you might have thought.

 

Now here's an interesting article! Basically it encourages leaders to ask the same questions regarding their employees as writers do when developing characters.

 

Why? Because employee engagement is at an all-time low according to the articles I regularly scan. Perhaps following the advice here will help leaders connect.

 

What's the best way to connect with staff? Through conversational story sharing.

 

Don't you just love cross-fertilization?!

 

Anyway, the article makes great points about reflecting on employee wants, obstacles, and what the leaders's role is in helping them.

 

And of course, the critical skills of listening, and then coaching.

 

Reflection, and both the asking of questions and listening, requires leaders take time out for all three -- and that is tough to do, no question. But if you can, you may be amazed with the results!


Via Karen Dietz
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Karen Dietz's comment, April 12, 2012 10:05 AM
Thank you Heiko for re-scooping this! I like the content you put together :)