In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.
I usually don't curate articles whose main message is that business storytelling is important because it's old news.
But I really like this article because the author wonders if storytelling is just another biz fad, or if it is a key insight into communications strategy.
How he answers his own question is great! Plus he gives us more good information on the why's and wherefore's of stories being so powerful as a business strategy.
So go grab those insights so you can incorporate them into your work. And enjoy this well-written piece.
Via Karen Dietz