Sara Bozanic: "Marketers and designers are finally moving into a new era – the era of transmedia. The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean?"
Trigonis: "Tyler has recently unveiled to the world Whiz!Bam!Pow!, a transmedia product that unfolds parts of its story through a serialized novelette and a radio show, with even more looming on the horizon to further develop a story that brilliantly blends together the Golden Age of Comics with the pangs and pitfalls of our own Modern Age" ...
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