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Branding Strategy Insider | Brand Strategy And The Power Of Secrets

Branding Strategy Insider | Brand Strategy And The Power Of Secrets | Online Copywriting Tips | Scoop.it
Perhaps we need to bring back a little secrecy … but only to make brands more inviting and exciting. Perhaps more brands should be looking for ways to be intriguing and to offer something that rewards curiosity. That’s not easy in a world where Tapscott and Ticoll’s forecast has proven remarkably accurate. Yet some brands have used secrets to successfully preserve an air of mystery. Three types of “secrets” spring to mind:
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How to Identify, Build and Retain Social Media Influencers

How to Identify, Build and Retain Social Media Influencers | Online Copywriting Tips | Scoop.it
Influencers are power users and authorities; they lend credence to products or services and they elevate conversations.
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Five Ways to Strengthen Your Presentation Writing

Five Ways to Strengthen Your Presentation Writing | Online Copywriting Tips | Scoop.it

The writing process for a presentation begins when you greet that first blank slide on the screen or on the page. This is your time to bring your message to life to impress your audience with its flow, concision, and clarity.


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Content Creation: 3 Steps to Great Marketing Writing

Content Creation: 3 Steps to Great Marketing Writing | Online Copywriting Tips | Scoop.it
Once you have ideas lined up, how do you transform them into content. Use this simple 3-step writing formula to help you quickly wade in and boost your success with all types of content creation.

Via Carlos Peralta
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Carlos Peralta's curator insight, March 13, 2013 10:16 AM

A nice way to start writting.

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75 Resources for Writing Incredible Copy that Converts | KISSmetrics

75 Resources for Writing Incredible Copy that Converts | KISSmetrics | Online Copywriting Tips | Scoop.it

Excerpt from the article by KISSmetrics:
"Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.

Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.

This resource guide provides links that will give you a strong foundation for writing great web copy.
Here are the main sections of the article:

E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting;Must-Read Books on Direct Response Marketing and Copywriting;Copywriting Courses;The Best Websites and Blogs about Copywriting;How to Write Amazing Headlines;How to Write Phenomenal CTAs (Call to Actions);SEO Copywriting – How-To’s, Tips, and Best Practices;How to Write E-commerce Copy that Sells;Conversion Copywriting and Landing Pages;


These 75 resources should be enough to get you started on your way to becoming a web copy samurai..."

Each section is analyzed with detailed resources and and external links. Read full original article:
http://blog.kissmetrics.com/75-copywriting-resources/

 


Via Giuseppe Mauriello
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Marc Kneepkens's curator insight, February 23, 2014 11:45 AM

Great resource, take advantage of it.

Here are a few more: this information is from SBI/Sitesell, an organization teaching people how to set up their own websites and do it right! They work with the principle of CTPM, which means Content, Traffic, Pre-Sell, Monetize. Tens of thousands of regular people, meaning no IT experts, have set up their sites and chosen their niche. There are many success stories. I for one started a little over a year ago and I have a site now with more than 400 visitors daily! I had no clue how any of this worked before.

Now here is the link to some free e-books that SBI gives away as an introduction. At the same link you see also some ways to try out some of the SBI tools. The links are in part 2, so scroll down a bit and you’ll see a grid with free ebooks. Those have everything you need to learn about copywriting and also marketing online. Incredible resource.
http://freetrial.sitesell.com/welcome23.html

Let me know if this works for you!


PS: I added this as a comment to the article.

Jose Gonzalez's curator insight, February 24, 2014 11:00 PM

Amazing !!!!!!!!!!!!!!!

Thanks

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Bad Grammar Are Bad for Branding

Bad Grammar Are Bad for Branding | Online Copywriting Tips | Scoop.it
Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online or on the packaging, brands seem to be forgetting the spelling and grammar we all supposedly learned in grade school.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, May 9, 2014 9:37 PM

To gaffe or not to gaffe...that is the question.

Philip Connor's curator insight, May 14, 2014 6:39 AM

This article raises an interesting point especially relating to a company's social media presence. Colloquialisms and abbreviations are often used when digital media is involved while this article suggest that improper grammar may negatively effect branding. I find this article relevant as points out to IMC campaigners to avoid using simplistic language just because you are on a digital forum.

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SEO Copywriting: 25 Best Practices For 2014

SEO Copywriting: 25 Best Practices For 2014 | Online Copywriting Tips | Scoop.it
To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While th…

Via Alexandre Guapyassu
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3 Unusual Ways to Write A Killer About Page that Converts More

3 Unusual Ways to Write A Killer About Page that Converts More | Online Copywriting Tips | Scoop.it
Do you know what one horrible mistake 99% of the bloggers are making? It is.. ..forgetting the importance of about page. Once checkout your stats, I'm sure one of the popular pages in your site wil...
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Email Copywriting: How a change in tone increased lead inquiry by 349% | MarketingExperiments Blog

Email Copywriting: How a change in tone increased lead inquiry by 349% | MarketingExperiments Blog | Online Copywriting Tips | Scoop.it
Understanding how tone affects the performance of your emails can aid your email copywriting efforts.


Summary...


Today’s MarketingExperiments blog post will share an experiment featured in our recent Email Copywriting Clinic, sponsored by Ongage, in which presenter Flint McGlaughlin, Managing Director, MECLABS revealed the results of an experiment on how tone affects conversion.


Our goal is to show marketers the effectiveness of your messaging is impacted by how customers perceive it.


The results of this experiment reveal two key principles Flint emphasized every marketer should understand when it comes to the medium of email:

The goal of effective email copy is not to convince a customer to buy, but rather to serve a customer in a way that enables them to quickly make the best decision.To make the best decision, a customer must be able to understand and accept a series of logical premises that lead to an ultimate conclusion – to click.
Via marketingIO
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marketingIO's curator insight, February 19, 2013 8:49 AM

Fascinating results.  When taking the "customer service" tone vs. the direct response tone, the results shot up dramatically.


  • See the article at www.marketingexperiments.com
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10 Tips on Writing from David Ogilvy

10 Tips on Writing from David Ogilvy | Online Copywriting Tips | Scoop.it
"Never write more than two pages on any subject."

How is your new year's resolution to read more and write better holding up?

Via Lynn O'Connell for O'Connell Meier
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Lynn O'Connell for O'Connell Meier's curator insight, June 9, 2013 4:24 AM

"Short words. Short sentences. Short paragraphs." A man ahead of his time. Would have been interesting to see what he'd do with Twitter.

Michelle Gilstrap's curator insight, June 9, 2013 4:00 PM

The father of advertising, someone we should all remember and learn from regarding writing.

WebMarketingStore's comment, September 6, 2013 2:37 PM
I'm sure Ogilvy on Twitter would have been profoundly engaging.
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10 Principles for Turning into a Killer (Copywriter)

10 Principles for Turning into a Killer (Copywriter) | Online Copywriting Tips | Scoop.it
In spite of being a literary snob, when I was first introduced to the world of direct-response copywriting ... I fell in love. I fell in love with the t

Via Amplify Interactive
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Amplify Interactive's curator insight, June 25, 2013 3:57 PM

Being a great copywriter is totally different than being a literary writer. It's about ignoring everything except that which makes the sale. Pretty good tips here.

WebMarketingStore's comment, September 6, 2013 2:41 PM
Actually, I draw on my literary writing skills a great deal when copywriting. There's lots of talk nowadays about business "storytelling." In my mind, doing this well requires a bit of a creative writing bent.
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How To Write Seductive Sales Copy Like Apple

How To Write Seductive Sales Copy Like Apple | Online Copywriting Tips | Scoop.it
By studying the iPhone 5 copy, you can learn how to write persuasive sales copy. And master the techniques for turning doubters into buyers. And gain more sales. Sounds good?
WebMarketingStore's insight:

Quite a compelling read. Uses Apple products sales copy as a case study for best practices in copywriting.

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Writing Business Cases

Writing Business Cases | Online Copywriting Tips | Scoop.it

So, the best way to make certain that your strategies are workable is by designing a business case. Here your team needs to ...


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The Scientific Guide to Creating Sticky Headlines

The Scientific Guide to Creating Sticky Headlines | Online Copywriting Tips | Scoop.it
You’re in a fight. You know that, right? No, you won’t be throwing punches and trying to knock someone out.   But you are in a fight to capture the hearts and minds of readers. Every day, thousands of new posts are published to the blogosphere all competing for the attention of their readers. Being the …
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5 Meta Description Tips to Rock Your CTR - eZanga Articles

5 Meta Description Tips to Rock Your CTR - eZanga Articles | Online Copywriting Tips | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, June 8, 2014 12:35 PM

Quick best practices for meta tags...

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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Online Copywriting Tips | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories. Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories. OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


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Best Online Writing Tips For Beginners | It's Not Just About Copywriting

Best Online Writing Tips For Beginners | It's Not Just About Copywriting | Online Copywriting Tips | Scoop.it
And, to top that off, eventually we ran into such subjects as copywriting and soon enough, SEO copywriting. Things just seemed, well, more difficult. That was until we figured out the whole not-so-secret…secret that has ...

Via Alan Graner
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Tawdry Typists Are Standing By

Tawdry Typists Are Standing By | Online Copywriting Tips | Scoop.it
Cheezburger.com - Crafted from the finest Internets.
WebMarketingStore's insight:

She's quite the copywriter, ain't she?! LOL

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Online Copywriting Tips | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss, Martina Friesenbichler, Martin (Marty) Smith
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Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

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The Ultimate Guide to Writing Social Media Headlines That Get More Clicks

The Ultimate Guide to Writing Social Media Headlines That Get More Clicks | Online Copywriting Tips | Scoop.it
Great blog post at Kim Garst - Social Media for Business Owners : Ever wonder why some social media and blog posts get significantly more attention than others? Maybe you have even promoted the exact same c[..]
WebMarketingStore's insight:

Very thorough and instructive article on copywriting content for blog posts and social media sharing. It is, indeed, about the title. If it doesn't sizzle, few prospects will click through and see you have to say.

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The seven deadly sins of communication - Fosca Pacitto

The seven deadly sins of communication - Fosca Pacitto | Online Copywriting Tips | Scoop.it
It breaks my heart when I see the same old communication woes, time and time again. When it takes so much blood, sweat and tears to build a successful business – why throw away your efforts with some simple communication no-nos?
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Six Ranking Factors You're Probably Missing a Trick With

Six Ranking Factors You're Probably Missing a Trick With | Online Copywriting Tips | Scoop.it
…I particularly like point 3:
“ 3. Content Length ”
“ This one’s a bit more well known than some of the others, but still obscure enough that it’s worth mentioning, especially since it’s also a fairly...
WebMarketingStore's insight:

Wonder what's the best practice for ranking on search engines when it comes to content length? Here's some very interesting intel on it...

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4 Copywriting Tips From Bruce Barton - Business 2 Community

4 Copywriting Tips From Bruce Barton - Business 2 Community | Online Copywriting Tips | Scoop.it
4 Copywriting Tips From Bruce Barton
Business 2 Community
4 Copywriting Tips From Bruce Barton image bruce barton with lassie 257x300 When it comes to creating website content, why not learn from the copywriting masters?

Via Lynn O'Connell for O'Connell Meier
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Lynn O'Connell for O'Connell Meier's curator insight, June 20, 2013 1:02 AM

Learn the principles of copywriting from the masters -- the same techniques apply online!

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7 Content Writing Skills from a Creative Writer’s Perspective

7 Content Writing Skills from a Creative Writer’s Perspective | Online Copywriting Tips | Scoop.it
It is important as a content marketer to apply creative writing skills to content writing. Learn the best skills from a creative writer's perspective.

Via Stefano Principato
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Content marketing is the best tactic for anyone selling online. This article offers ideas for making your blog and other online writing fresh, memorable and engaging.

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Radwa Rashad's curator insight, July 2, 2013 6:13 AM

A writer? This should be super informative!

WebMarketingStore's comment, September 6, 2013 2:44 PM
I agree re: the importance of a title. But the content must fulfill the promise. If the content doesn't live up to the title, it erodes trust and enthusiasm for your next piece.
Allyson Pang's curator insight, October 17, 2014 11:47 PM

If you plan on becoming a creative writing professional, the best way to improve is to learn the skills seen through another writer's eyes. 

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Google: Pages With Bad Mobile SEO Won't Rank As Well In Future

Google: Pages With Bad Mobile SEO Won't Rank As Well In Future | Online Copywriting Tips | Scoop.it
Google announced this morning they are rolling out search ranking changes to help recognize common mistakes webmasters make with their mobile configurations and auto-correct them in the search results.

Via Laura Crest
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Laura Crest's curator insight, June 11, 2013 2:35 PM

Head's up! Time for SEO professionals and site owners to get a grip on mobile SEO - by Barry Schwartz and Search Engine Land.