Social Media and Social Networking now accounts for 18% of time spent online, according to this Infographic by Morrison Foerster Socially Aware Blog.
The Infographic looks at online behavior of Americans, including second-screen habits, demographic patterns and annual changes.
Since 2006, the amount of time that the average person spent on social-networking sites has more than doubled, from 2.7 hours to 6.9 hours per month. More people are using social media, as well. While only 24% of Americans had a single social-media profile in 2008, 56% of Americans do now.
Facebook is king [no surprise].
The average Facebook user spends almost seven hours each month on the site — well ahead ofTumblrandPinterest, which tie for second place for most time spent.
The average visitor to Twitter, LinkedIn and Google+ spends less than half an hour onsite per month.