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Fostering Your Brand’s Voice
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Social Network Demographics In 2012

Social Network Demographics In 2012 | Online-Communities |
Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless.

Pingdom shows here the age and gender distribution on 24 of today’s most popular social networks and online communities.


Social media is most definitely not just for the young:

  • 55% of Twitter users are 35 or older.
  • 63% of Pinterest users are 35 or older.
  • 65% of Facebook users are 35 or older.
  • 79% of LinkedIn users are 35 or older.


Some sites have a considerable bias toward younger users:

  • 58% of Reddit users are under 35.
  • 60% of Github users are under 35.
  • 63% of Hi5 users are under 35.
  • 69% of Hacker News users are under 35.
  • 69% of deviantART users are under 35.
  • 83% of Orkut users are under 35.


Average user age per site

Based on the sites in this survey, the estimated age of the average social media user is just under 37 years old. Here are some other observations:

  • The oldest users. LinkedIn has the oldest user base, with the average user being 44.2 years old.
  • The average Facebook user is 40.5 years old.
  • The average Twitter user is 37.3 years old.
  • The age trend for Facebook and Twitter.  Twitter’s user base is getting younger, while Facebook’s is getting older.


What about gender?

Based on the United States demographics data (from Ad Planner) there is a clear gender imbalance on many of these sites. Some are much more male dominated, and vice versa. However, when you look at all the data together, it becomes clear that women rule social media. More than two thirds of the sites in this survey have more female than male users.


Other observations:

  • 17 out of 24 sites (71%) have more female than male users.
  • The average gender distribution is 48.75% male, 51.25% female.
  • Most male-dominated site? Slashdot (87% males) is the standout, followed by Hacker News (77% males) and Stack Overflow (76% males). In general, the more tech-focused sites in this survey have more male users than female.
  • Most female-dominated site? Pinterest (79% females) is in a league of its own, followed by Goodreads (70% females) and Blogger (66% females).
  • Facebook and Twitter have the same gender distribution: 40% male, 60% female.

As you can see, the only sites in this survey with more male than female users are Quora, Reddit, Orkut, Github, Stack Overflow, Hacker News and Slashdot.

Takeaway:  There’s a place for everyone in today’s social media landscape. These sites have users that span the entire age spectrum, and there really are no limits to what you can achieve online, regardless of age or gender.


A note on the source data: All the demographics data in this survey is for the United States, but the patterns shown here should translate roughly to other countries as well. That said, there are regional differences, so keep that in mind if you’re applying this to other parts of the world.


By Pingdom.

Ad Planner.


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The Psychology Of Social Networking

The Psychology Of Social Networking | Online-Communities |

Social media is part of everyone's life whether they know it or not.

Even users that aren’t on social media sites are still having users possibly talk about them.

More people are on social media sites talking about themselves more than ever – from letting people know what they ate for breakfast to when they are taking their dog for a walk.

This Infographic illustrates the world being all social media and what it does to people.


By Sarah Wenger.


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Best Tools To Measure And Improve Your Social Influence… And Klout

Best Tools To Measure And Improve Your Social Influence… And Klout | Online-Communities |

The creation and quick spread of online social media have modified that meaning, or, maybe, there's a totally new definition under the nomenclature online social influence. Are we trying to persuade via social media?

M easure its influence on social networks is not easy.

Klout is now the market leader despite his detractors who qualify Klout social gaming around the influence, rather than a true reference tool.

OSI [Online/Digital Social Influence] is a matter of prestige more than persuasion.

Once you have reached the desired level, you will influence the online actions of others. It’s the “ability to inspire action”.

Andrew Grill, Kred CEO considers more important what happens after we get to that level.

He gives some tips to boost your online influence via social media:

  • Firstly, find out where you are an influencer [which area of expertise] and then focus on that area. Social media, for example, is too wide.
  • Define and contact your advocates, those followers that you [or your brand] influence the most and use them to get more awareness.
  • Develop an Influence Action Plan


What follows are the steps to develop a successful action plan according to Brian Solis :

  1. Track performances against current benchmarks that capture existing sentiments, behaviours and awareness.
  2. Define who your target audience is.
  3. Develop the strategy. You’ll have to take into account both your community and all your community’s followers. Find out what does matter to them and use that info in your daily content.
  4. Determine who are your most influential followers and use them in order to improve your social media outreach.
  5. Launch the outreach campaign, remembering that key influencers’ behaviours are totally unexpected. That is the reason the next step is crucial.
  6. Measure constantly. Monitor all that you do every day and modify the strategy when needed.

8 alternatives to Klout

Klout is the most used tool… And also the most criticized. It’s very common that we all want to get the highest level, and nobody wants to see the score going down, especially when we think it should be going up.

It is a very social tool. You can socialise with your contacts and there’s also the possibility to share your score on social networks. You are also allowed to know what Klout style are your contacts, know who are your influencers and the ones you influence the most.

However, the algorithm they use to calculate the rate is totally unknown.

There’s no transparency and  is mainly focused on two social networks; Twitter and most of all, Facebook.

Social With It shows you other 8 similar tools - TwitterGrader, TweetLevel, TweetReach, PROskore, Kred, PerrIndex, and Twitalyser Traakr - visually comparing the principal data amongst them. All OSI tools are organized according to three concepts: reach, relevance and resonance [triple R]


Do you want to know some other details on these and other tools?

Check this amazing study by Brian Solis and Altimeter.


By Gema Molina Garcia.


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Building The Perfect Marketing Pin

Building The Perfect Marketing Pin | Online-Communities |

Pinterest 's extraordinary growth has been without comparison.

For business, it could have a profound impact on your reach, this depends on you know what you’re doing when it comes to creating perfect marketing pins.

The skills and knowledge necessary when creating perfect marketing pins aren’t always clear and easy to learn. The service is still too young to yield any good research about what really is the best way to go about creating these business pins and how to promote them.

Andrew MacCarthy has created this Infographic Building The Perfect Marketing Pin For Pinterest, essential tips on creating the perfect marketing pin, to help you get the most out of your "Pins".

Here are ten tips on how you can optimize your pins for your business when you are creating perfect Pinterest pins. Make sure you also have an interesting and engaging tag text for your pins.


Ideally, you want people to engage so other people know there is a value in your pin, which might encourage comments.

If your pins aren't intriguing they won’t make much of an impact at all.

This is the true sauce behind creating perfect marketing business pins.

Making an impact is what you should be aiming for. Use pictures that draw the user in.


Pinterest has so much potential, increasing further influence when you use it.

Creating perfect marketing business pins is just half of the fun. Receiving feedback and response to your pins is not only fun but inspiring as well. Don’t miss out on the growth of Pinterest. As their features evolve, there will be even greater possibilities.


By Andrew MacCarthy .


John van den Brink's comment, August 18, 2012 2:19 AM
Michele you're welcome. Have a great weekend!
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30+ Creative And Useful Infographic Maps For Inspiration

30+ Creative And Useful Infographic Maps For Inspiration | Online-Communities |
Large collection of hand-picked examples of infographical maps for you inspiration and learning...

Infographics are being used more and more to deliver complex and detailed data in a very interactive and easy to consume way.


Today information graphics surround us in all kinds of media, e.g. in printed magazines, in advertising but certainly also online.


Events like Olympics 2012 have been analysed from all angles and described in various Olympics Infographics.


However for Marketers Infographics help deliver a clear message effectively and allow for certain aspects to be highlighted…

One of the most typical uses of Infographics is to present demographic data and map illustrations tend to be really useful.

Here,  Lars Vraa of Tripwire, has found some excellent examples of Infographical Maps for your inspiration. Enjoy!


By Lars Vraa .


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Make Your Website More Social!

Make Your Website More Social! | Online-Communities |

Facebook, Pinterest, Twitter, LinkedIn—which social media network is the most important way for your small business to engage with consumers?

The answer may be “None of the above” .

A new study on consumer buying behavior, conducted by Incyte and released by GetSatisfaction, found that when it comes to influencing consumer buying behavior, a company’s website still matters more than its presence on social media.


The Study’s authors suggest that consumers visit social networks for personal connections, but when researching products, they would rather use a branded customer community moderated by the brand in question.

The study also found that brand advertisements on Facebook or Twitter had significantly less value in influencing consumers’ purchases than did feedback from other consumers on brand websites. “Consumers are clearly saying that a primary value proposition of a customer community is that it allows them to quickly access information that is relevant and accurate – and they prefer it when that information is provided by other people like them,” said Dale Sakai [ Incyte ]'


While some companies attempt to give influential bloggers or other social media users free product to sway their opinions, the report found this tactic is often misguided.

Instead, Incyte recommends, Companies should turn to their existing customers to create more authenticBrand Advocates.”

82+% of consumers said they’d be happy to be brand advocates after being part of a branded customer community. What’s more, half of them would do so even without an incentive of any kind.

In a recent Forbes article by Ed Keller, co-author of both “The Influentials” and “The Face-to-Face Book,” Keller points that “[the study] helps explain some of the challenges that Facebook faces when it comes to brand marketers, and is a timely and helpful reminder to those in a rush to engage socially with consumers, it is a mistake to focus efforts on online social networks at the expense of other digitalas well as non digitalassets.”

Overall, there is a disconnect between how consumers want to engage with brands online and what brands are actually doing.

“Consumers don’t just want to be broadcasted to. They want to engage with each other and companies about products and services they care about,” said Wendy Lea, [Get Satisfaction].


“Social media strategy needs to include authentic customer engagement driven by a branded customer community.”


Keller sums up a major takeaway from the findings nicely—the company website is still the number 1 place consumers go to connect with brands and research products or services. People do love social networks, but they love them for connecting their personal relationships, not necessarily for connecting with brands.

When you place a branded community on your website, on product pages, or support pages, you’re giving your customers the ability to ask questions, share feedback, praise, and product ideas, all in one easy to use place on your website.


Your company will not drive revenue and customer acquisition by chasing likes, tweets, and pins. But by bringing those eyes to your customer community and giving them a chance to discuss, research, and engage with customers who are already using your products, you can convert them into loyal customers who turn to you (and not your competition) for their shopping needs.


Want to find out more? Download the full report -" To Monetize Open Social Networks Invite Customers To Be More Than Just Friends" here.


By Rieva Lesonsky.


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Vidinterest Is A Pinterest Site For Videos Only

Vidinterest Is A Pinterest Site For Videos Only | Online-Communities |

Nepal-based adopted the Pinterest idea of a social pinboard, but focuses just on video sharing and discovery.

It is essentially a skin for YouTube, Vimeo, and Dailymotion videos but it does help find videos.
Every user can create their own playlist, just like boards on Pinterest and playlists on YouTube [visually more aesthetic]. As with YouTube, users can follow others’ videos sharing updates.

The Nepal startup says that so far only 30% of its planned features are implemented, so what you see currently is far from a finished product. The Vidinterest project is funded by Nirajan Bom Malla who is the CEO of Surfmandu Nepal.

It’s pretty sticky. For a great example, this playlist created by Nirajan has all the latest movie trailers all in one place for easy viewing.
Don't forget to get the bookmarklet here . 

By Tech In Asia . 

Via Brian Yanish -
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Getting The Most From Going Social

Getting The Most From Going Social | Online-Communities |

Australian marketers have a very captive consumer audience across social media channels. Experian Hitwise data shows that Australians notched up 11.4 billion visits to social networks in 2011, with Australians visiting Facebook 6.2 billion times between January and December 2011. That’s a phenomenal number of clicks.

 And a number of brands are making Facebook work for them. According to Social Bakers, the top three Australian brands on Facebook by number of fans – Quicksilver, Streets Bubble O’Bill Ice Cream and UGG Australia – each have more than one million fans.

How did these brands get to this point?

And what are they doing to extract the most value from the fans they’ve got

These are questions that many marketers are asking  as they seek to formulate and implement a social media strategy. Marketers want to get a better understanding of their customers online and answer questions such as what is the role of social media ‘influencers’ and how do they impact customer conversions?


 Armed with this clear understanding of their customers, marketers are in an ideal position to target campaigns to acquire more customers and – crucially – engage with and retain the customers they’ve got.

There is a real opportunity for marketers to change the way they engage – through clever, incentivised acquisition campaigns.

You can find all Experian's tips for a successful social media strategy in their  research report ”Getting the Most From Social: An Integrated Marketing Approach” [PDF]


By Experian


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Twitter Tips For Relationship Building – 6 Best Practices

Twitter Tips For Relationship Building – 6 Best Practices | Online-Communities |

Highlighting some Twitter basics for relationship building. 

Surprisingly, there are many that don’t follow these general rules-of-thumb.

If someone is talking negatively about you, or a conversation heads in a negative direction that is your opportunity to shine! Don’t ignore, embrace!
So  Check Out This Great Guide here 

By Wendy Emerson 

Infographic By OneLily 

Via Brian Yanish -, John van den Brink
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Want To Look Better In Google? This Data Shows You the Best Ways

Want To Look Better In Google? This Data Shows You the Best Ways | Online-Communities |

At BrandYourself, the goal is give users and readers everything they need to put their best foot forward in Google.  Having  tracked  the Google results of over 130K users they were able to analyze millions of results and found some really insightful information.


Want to look better in Google? Think twice about building your personal website on WordPress.

  • Bad First Impression: 1.5 Billion names are Searched everyday in Google but people generally don’t look great on their first page
  • If you want to look better, you need to choose your profiles wisely: 

For example, LinkedIn is the best social network for rankings, while WordPress is the highest ranking personal site builder. Even more interesting, popular pages like really have trouble ranking high.

  • BrandYourself is effective: To date, they  have helped people raise their favorite profiles over250K positions higher in Google.

People can expect to raise a profile over 20 positions, or 2 whole pages, by using their software.

Check out their fun Infographic

By BrandYourself


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How To Win Friends And Influence People… In Social Media

How To Win Friends And Influence People… In Social Media | Online-Communities |

Back in 1936, when Dale Carnegie published his book How to Win Friends and Influence People, he could never have anticipated it would become one of the first bestselling self-help books, selling a huge 15 million (and counting…) copies worldwide.

Dale's classic book on interpersonal communication provides concrete advice on how to handle people—how to encourage them to like you, to win them over to your way of thinking, and how to become an inspiring leader. This classic book is just as relevant to online communication and persuasive social media engagement.

With social media platforms becoming the dominant online channels, demand for community managers is rapidly growing.

It is essential that organizations adopt communication practices that can help them ‘win friends and influence people’, rather than deploy tactics that ‘lose friends and infuriate people’.


To simplify Dale Carnegie’s advice on handling people,

31 of his principles have been listed and merged into just 10 groups.

If Dale were alive today, we’re sure his advice to community managers would look something like this:

1. Be a good listener - Whether you’re aiming to influence one person, a market segment, or an entire group, feedback is your key to success. You’ll be able to gain a deeper understanding of their interests, motivations, and needs. This insight will allow you to formulate a stronger position, articulate a better response and satisfy the needs and interests of your stakeholders.

2. Genuinely talk in terms of the other person’s interests -  Focus on issues that their target audiences already find interesting. In order to be more engaging, you’ll have to find ways to link your products, services, or social causes to the issues that already motivate your target audiences.

3. Arouse in the other person an eager want - When you are introducing a new idea or proposal, you’ll have to find a way to make people feel happy to do what you suggest. If you want to make a lasting impression, you can't just tell someone to do something, rather, you must get them to want to do what you are suggesting.

4. Make the other person feel important—and do it sincerely - We all need to feel respected, and often the mere perception that we are being disrespected, even if we are not, can cause a long-lasting resentment. One way to achieve this is by demonstrating honest and sincere appreciation. It must be sincere: Fake complements can cause more harm than good, as many people will instantly spot manipulative flattery.

5. Be sympathetic with the other person’s ideas and desires - In social media you may, and probably will, often disagree with what other people have said. When responding, you must be sympathetic to the other person’s ideas and desires. One way to achieve this is to try and honestly see things from their point of view. By placing yourself in their shoes and showing sensitivity to their views, people will be more likely to reciprocate, by seeing things from your point of view too.

6. Begin in a friendly way - Whenever you need to ask someone to do something, or to deliver bad news, or you need to respond to negative comments, always start out in a friendly and respectful way. The trick here is to include sincere praise and honest appreciation before expressing your message.

7. Call attention to people’s mistakes indirectly - If you are dealing with an individual who has posted a comment that clearly contains a mistake, they will be more likely to accept your response if you address their mistake in a diplomatic and indirect way. The last thing you want to do is embarrass someone in public and risk driving them to defend their honour by attacking yours.

8. The only way to get the best of an argument is to avoid it - In social media, it’s ok to publicly express disagreements and different views, but arguments should be avoided. It means that if you want to get the better of an argument, don’t argue! Be creative and find another way to respond.

9. If you’re wrong, admit it quickly and emphatically - Though few people or organizations easily admit their faults, criticisms of your person or organization may come from legitimate frustrations. 10. Smile - Believe it or not, the way you look online will impact how people relate to your social media profiles and online properties. Your smile affects how people perceive you in person. Similarly, a friendly and professional looking social media profile can inspire a greater sense of goodwill and trust towards your profile. In social media, you need to present a credible photograph with a profile that demonstrates your expertise and trustworthiness, but that also presents a friendly approachable person, as demonstrated by your smile.

These 10 principles will help you win friends and influence people in social media or whatever technology you use to connect with others.


By Brian Cugelman, PhD

and Matthew Potter



How to Win Friends and Influence People… in Social Media
Read the full e-book [PDF]

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Every :60 In Social Media, Millions Of People Connect

Every :60 In Social Media, Millions Of People Connect | Online-Communities |

Every minute in social media millions of interactions take place –  they happen on Pinterest, Foursquare, Flickr, Tagged, LinkedIn,StumbleUpon, Twitter, Facebook, YouTube :...

With billions of people using social media a lot can happen in just one minute. Did you know that 2 million videos are viewed on YouTube every minute? Or that there are 175k new tweets?

This Infographic highlights the massive scale of activities that happen on the most popular social media sites like Facebook, Foursquare, Twitter and YouTube.

By Social Jumpstart


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Maximizing Your Tweets

Maximizing Your Tweets | Online-Communities |

Twitter boasts over 140 million active users who produce over 340 million Tweets per day. Certainly, Twitter has established itself as a major force in the social media universe and major brands agree as 77% of marketers listed Twitter as one of their top three priority social platforms.

Buddy Media recently published a report titled “Strategies for Effective Tweeting: A Statistical Review.”

The report is based on the data compiled from their analysis of user-engagement from over 320 Twitter profiles managed by various brands. Based on their data they make several recommendations for how best to maximize the use of Twitter as a business.

Fusework Studios converted it into an Infographic using most of the data found within the report. Focusing on the data that relates to some of the most common questions received from clients about Twitter best practices, including:

“When is the best time to tweet?”“How can I increase engagement and conversation?”“How can I get more people to retweet my tweets?”

Of course, every business is different and the answers to these questions differ depending on the business you are in and the specific goals you have set for you business as found in your Social Media Business Plan.

As always, timing is everything

Buddy Media’s full report can be found here

By Fusework Studios 


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The Ultimate Customer Experience

The Ultimate Customer Experience | Online-Communities |
This Monetate infographic reveals how to translate a great offline customer experience to a great online customer experience.

Consumers expect highly-relevant online interactions with brands.

For many businesses, the ability to deliver an optimal customer experience to their website visitors remains a challenge.

Discover how to translate a great offline customer experience online in this Infographic.

By Monetate.


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Dominate Your Personal Brand On Google With This 14 Point Checklist

Dominate Your Personal Brand On Google With This 14 Point Checklist | Online-Communities |
Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, us this 14-point personal branding SEO checklist.

There are two goals in personal SEO:

  • Dominate the entire first page of Google (branding)
  • Push negative or embarrassing search results off of page one (reputation management)

Here’s a checklist of ways to make that happen:

#1. Design your snippet: Google+

Optimize the one profile that you know Google is indexing: your G+ profile. When you fill out your profile, you’re actually creating the snippet in Google.

The snippet text (meta description) is a combination of four fields:

Tagline; Occupation; Employment; Introduction.

a. None of those four fields include your location, so if you want to be relevant in your local area, add your city or town to your employment field

b. Use keywords relevant to your skills and personal brand

#2. Make your Resume search-friendly: LinkedIn

LinkedIn is ubiquitous in search results. Here’s how to polish this part of your personal SEO:

a. “Location,” “Position,” and “Company” appear in Google snippets. Make sure they’re complete

b. Customize your public profile URL. Pick a URL that includes your name

c. Make sure your entire profile is visible to the public

d. Make LinkedIn as complete as possible

#3. It’s all about you: Your profile on your site

a. Make this your masterpiece. Fine tune design, tweak on-page SEO, and use your best writing.

b. Make sure your profile has its own page

c. Use your name in the URL if possible

d. Use your name in the beginning of the title if possible

e. Every profile should link to this page

f. This page should link only to current profiles and networks where you are active (these links can be “nofollow” and target= ”_blank”)

g. Link to your Google+ profile using the “rel=me” tag

h. Watch Analytics for this page to monitor search performance and referring sites

#4. Signed by the Author: Google Authorship

It’s time to start using Google Authorship Markup.

On the following sites ensure your "Profile" has the relevant links, picture, short bio, meta description

#5. Twitter

#6. Facebook

#7. Vimeo

#8. Tumblr

#9. Quora


#11. Delicious

#12. Flickr

#13. SlideShare

#14. YouTube

By Andy Crestodina.


maxOz's comment, August 23, 2012 5:49 AM
Bruce and Robert Thanks For Sharing Cheers Michele
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I Know What You Did On The Web

I Know What You Did On The Web | Online-Communities |

The sites you frequent are actively tracking information about you.

 Companies have access to your personal data.

Some collect information you expressly give them, like your credit card and telephone numbers. Others gather data based on how and where you use their services. This might include anything from device and browser information to location intelligence.

Depending on the type of information gathered, social networks use data to enhance location services and target advertising.

This Infographic by Baynote, explains why your web browsing and online interactions have become much more personalized based on their paper "The Human Need for Personalization: Psychology, Technology and Science" which defines the psychology, technology and science that underlie a shopper’s desire for a personalized ecommerce experience.

How do you feel having a highly customized experience, knowing it’s your data that’s making the difference?


By Baynote.

Download "The Human Need for Personalization: Psychology, Technology and Science" [PDF]


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What Really Goes On In The World Of Twitter On A Given Day?

What Really Goes On In The World Of Twitter On A  Given Day? | Online-Communities |

Tweeters share photos more than anything else, and pics make up more than a third of all links shared on the social network. Articles make up just 16% of shares, while videos come in at just under 10%. Predictably, YouTube dominates there, making up six in 10 video posts. Among photos, most people share directly from Twitter, while Instagram clocks in at 15%.


These stats come to us via Diffbot‘s new Page Classifier, which analyzed 750,000 links posted on Twitter to create this Infographic

Diffbot is a tech start-up that provides a set of APIs that enable developers to easily use web data in their own applications.

 The "Page Classifier" developer tool uses visual learning robot to instantly identify page content that lies behind any URL

Diffbot analyzes documents much like a human would, using the visual properties to determine how the parts of the page fit together.

Dan Mayer created this Infographic, 'A Day In The Life Of Twitter', to promote the release of their Page Classifier: Try Out The Twitter Link Classifier By Diffbot [Chrome Extension]

Or Test Drive Here.


By Diffbot.

Dan Mayer.


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Online Reputation Management

Online Reputation Management | Online-Communities |

With the advent of social media and online review sites, it is easier than ever for consumers to give praise for their favorite places, products and/or services. It’s hard to imagine that just a few short years ago, word-of-mouth referrals occurred at a much slower pace whereas nowadays, they can occur rapidly. And this is good… at least when consumers are giving out praises.

This Infographic by Consorte Marketing will help guide you in the repair of your reputation across the internet by shifting overall sentiment from negative to positive.

Learn how to manage your online reputation by monitoring results, suppressing false reviews and promoting positive content and reviews through good customer service and consumer outreach.

Many of the steps contained within this Infographic are also good practices when taking a proactive approach.

By David Wallace. 


Via John van den Brink
John van den Brink's comment, August 16, 2012 1:15 AM
Thank you Michele! I enjoyed the Olympics very much :) Have a great day!
maxOz's comment, August 16, 2012 1:21 AM
John I enjoyed this Infographic, thank you very much.
Yes the Olymppics were amazing and you too have a happy day xxx
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What You Need To Know About Community Management

What You Need To Know About Community Management | Online-Communities |
Many organizations are still trying to understand what is community management.

1. What is Community Management?
A community manager (or Director of Community) encompasses several online and offline duties.

There are three key roles a community manager plays:

A.  Advocates for the Customer, help to get questions answered, find the resources and help feel them more closely tied to the brand.

B. Creative Kickstarters, by collecting and responding customer feedback can identify new products, services and revenue opportunities.

C. The Company Glue, communicating across departments, ensuring the voice of the customer is heard throughout the organization.


2. What Makes a Good Community Manager?
A unique, customer-facing position and  you need the right person for the job.

Some of the common traits of successful community managers include being creative problem solvers, having strong writing and listening skills, an unwavering commitment to the job, and experience working in teams. Draw up what an ideal community manager would look like.


3. What’s it Going to Cost?
Growing and maintaining a vibrant community is an investment. You can’t just set up a customer community or Twitter stream and wait for the positive feedback to roll in.

First, you need to understand what it’s going to cost. There are some numbers out there, but it’s important to map out what your team will be responsible for and what level of experience you need.


4. How is Community Management Measured?
This point is neglected far too often. The community manager serves many roles, but like any job, if it’s not measured, you don’t know what’s working.

This is still in the experimental phase, but there are ways to set up success metrics for community management. Are you tracking its impact on overall engagement? Is it the growth of your community? You can look at the impact on Net Promoter Score (NPS) or renewal rates. Bottom line: some measurement has to be put in place and tweaked when necessary.


By Jesse Noyes .

Download Eloqua's Grande Guide to Community Management .


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Peer Perceptions: Guide To Maintaining Good Business Reputation On Facebook

Peer Perceptions: Guide To Maintaining Good Business Reputation On Facebook | Online-Communities |
A brand’s reputation takes a long time to build but only a moment to destroy. With more and more businesses joining the populous world of Facebook, it’s more important than ever that they take an active role in keeping their names untarnished.

See why in this Infographic created with Demandforce.


By Column Five.


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To Quora Or Not To Quora

To Quora Or Not To Quora | Online-Communities |

Since its launch in 2009, Quora has gone from strength to strength. While it hasn’t hooked user imaginations in the same way as Pinterest, and while it doesn’t provide the demographic gold-mine that Facebook has built up, Kay Hammond of multi-award winning digital marketing agency TAMBA told technology journalist Emma Byrne that Quora should not be overlooked.


Analytics show that Quora hits a demographic that other social networks have found hard to cultivate. The average Quora user is highly technically literate, usually works in science, engineering or information technology, is relatively young and highly educated. The vast majority of their users are Silicon Valley entrepreneurs and investors.


Although Quora doesn’t collect demographic data for individual users – ruling out the kind of niche marketing that Facebook thrives on – their user base is a valuable one, and is one that other social networks tend not to engage with as successfully.


And Quora seems determined to keep it that way. A recent tie-in with Facebook to allow cross posting between the social networks aside, Quora is bucking the trends of social networks.


Quora’s unique style demands a very different mindset than many other social networks.

It doesn’t allow business accounts, has no space for advertising, and does no niche marketing. Instead it is committed to creating a space where highly savvy individuals can share their expertise.


Some suggestions, based on Kay's experience with the platform:

1) Consider Quora as an “inbound channel”.

Use  Quora to learn from your customers: actual and potential. 

2) Also consider using Quora as a channel for relationship-building.

While business accounts are not allowed on Quora, there’s nothing to stop individuals from contributing in their own right, nor is there anything to stop them from mentioning their affiliation.

3) Use Quora to build your personal brand by answering questions. If you become known for your expertise on Quora people will soon seek your input outside that channel.

4) Use Quora to build brand relations by asking open questions. For example, developers are asking what they should add to the next release of their product. VCs are looking for trends in investment. The demographic that currently dominates Quora is intelligent and tech-savvy and you can be assured of some insightful replies – if your question fires the imagination and interest of the community.

5) Use Quora to stimulate your own creativity and your development. Try  sharing that knowledge on Quora -  nothing helps us to learn like teaching. 


By Tamba


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Facebook, Twitter, YouTube: Strategic Marketing Best Practices

Facebook, Twitter, YouTube: Strategic Marketing Best Practices | Online-Communities |

Facebook, Twitter, and YouTube are, are important avenues for building brand engagement and influence. 

But these 3 platforms are very different from one other. 

Awareness has researched best practices for these dominant networks and has produced this white paper "5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube." that marketers can use to grow brand awareness, foster brand advocacy, and generate leads and sales.


Here are the 5 essential goals that marketers need to address for best results:


1. Increase social reach

Find your customers and join the conversations your prospects and customers are having on those social channels to grow awareness of your brand

 2. Increase fan engagement with quality content

Engagement is the enduring effect of content to motivate an audience to do something – the “actions, reactions and transactions you can shape and steer,” says Brian Solis

3. Identify and engage influencers

Influence is defined as a brand’s ability to affect or prompt an action among its key constituents and can be leveraged to spread awareness and fuel word-of-mouth for brand advocacy and sales

4. Increase lead generation

The more you position yourself as a resource for your customers, the more they will keep you top-of-mind and choose your products over those from your competitors.

5. Apply analytics to know what works

Use analytics to measure success by social channel and content type.

Finally, check out this  Infographic for tips, tools, and examples on how to improve your Facebook, Twitter, and YouTube presence.


By Pam Dyer


Download 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube [PDF]

Awareness Source

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Seven Reasons Your Content Marketing Needs A Brand Journalist

Seven Reasons Your Content Marketing Needs A Brand Journalist | Online-Communities |

MarketingProfs chief content officer Ann Handley explains why companies need to hire brand journalists to tell their stories engagingly, honestly, and well.

"Brands now have the ability to bypass the traditional press and tell their own story in their own voice in a unique and compelling way. As I see it, good content isn’t about storytelling; it’s about telling a true story well.

Unfortunately, many businesses don’t tell their story well. In our recent survey of more than 1,000 B2B marketers (conducted with the Content Marketing Institute), we found that creating compelling content is the biggest pain point for businesses.

Which is why I favor the idea of hiring or contracting content creators who function within your company as embedded brand or corporate journalists."


Ann's Definition:

"A brand journalist or corporate reporter works inside the company, writing and producing videos, blog posts, photos, webinars, charts, graphs, e-books, podcasts, and other information that delivers value to your marketplace" -

Bringing an editorial approach to building a brand - because

#1. They know how to tell a story

#2. They put the audience first

#3. They know how to simplify

#4. They approach content with a Mind Like Water

#5. They tell the truth

#6. They quote sources

#7. They bring a journalist’s sensibility to building a brand


By Ann Handley


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What Are The 3 Most Important Things Businesses Need To Know About Social Media?

What Are The 3 Most Important Things Businesses Need To Know About Social Media? | Online-Communities |


The Three Keys To Social Media:

  • Engagement
  • Value
  • Marketing

Starting  with the most important key first…


Part of being social is communicating and engaging with people.

If your objective on social media is just to promote your product and avoid any communication, you’ll probably have a difficult time achieving that goal. Consumers are on Facebook and Twitter to interact with people and brands. If you’re brand isn’t engaging with them, you might ask well eliminate your hopes for selling more product through these channels.

Why engagement is key to social media success:

People are using more than just email and phone calls to communicate with brands; many are now tweeting or posting on Facebook pages. If a brand doesn’t respond to any inquires on Facebook or Twitter, then it’s equivalent to not answering emails and not picking up the phone.



Providing value to users can increase your retweets and shares. Provide valuable links that stay within a niche.

Fans are following you because they either like your brand or like what you’ve been tweeting / posting. The worst thing you can do is to take a 180 degree turn and start posting off topic subjects. Whatever your industry is, it’s important to tweet and post things within “your” topic.



Social media is not an advertising platform. However, it can and should be used as a place to occasionally promote your latest offerings and sale.

It is important to find the right balance between your usual tweets and the promotional tweets. You do want to promote your brand; you just don’t want to do it too often. You’ll want anywhere from 5-10% of your tweets to be promotional.

As an analogy, think of social media like television. If all a network did was broadcast their programming, they wouldn’t make any money. But if all they did was broadcast commercials, they wouldn’t have any viewers. They need to strike the right balance, and many of them have done that. For most networks, about 30% of their broadcast is advertisements; the other 70% is programming.

When approaching social media the right way, you can build relationships with current and prospective customers, update fans on your business activity, build loyalty and possibly make a sale. The key is to have a balance.


By Zach Bulygo


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How To Instantly Make Your Content “Pinable”

How To Instantly Make Your Content “Pinable” | Online-Communities |

Want to instantly make every blog post you write pinable? Of course you do!

According to PR Daily, Pinterest accounts for 3.6% of referral traffic, which makes it just about neck and neck with Twitter.

It should come as no surprise that the best way to instantly make your blog posts more pinable is to focus on your images. But what if you don’t work in a visual niche like travel or food? Not to worry; you can still create images that will make your blog posts extremely pinable.

The following is an edited excerpt from The Ultimate Guide to Marketing Your Blog, Podcast, and Videos with Pinterest .

Images For Visual Niches

Start by analyzing your niche.

Do images work hand-in-hand with your content?

If pictures are a huge part of your niche, half the battle is already done. The other half is making sure that your own content is up to snuff. Simply put, you need a money shot.

In film terms, the money shot is the scene that often takes a disproportionate amount of time and money to shoot, but is essential to the success of the film. It’s that moment in a film where viewers feel like the price of the ticket was justified.

You need to use pictures that serve as money shots for your blog posts or other digital content in order to gain traction on Pinterest. You want readers to need to share because they’re so enticing. It’s that shot of your finished product when you post a tutorial. Stock photography certainly doesn’t give you a money shot (in most cases).

And not every picture you take yourself is a money shot, either. These pictures have to be special; they have to make you want to click through to see the amazing website they came from. In other words, these pictures have to be evangelists for your content.

When the Money Shot isn’t Easy

The concept of a “money shot” picture is pretty easy to implement on sites that are already inherently visual. But on other sites, this is not as easy. For example, if you blog about social media and write a list of the “Top Ten Tips for Using Twitter,” there’s nothing physical to photograph, other than maybe a screen shot of you using Twitter. And that’s not exactly a money shot. Or if you’re a virtual assistant and sell services instead of products, there’s nothing to really photograph other than yourself.

That doesn’t mean you can’t be successful on Pinterest.

On the contrary, if you work in one of these niches, you can be super successful because others aren’t using the network. Less competition means more opportunity for you! Creating a “money shot” picture that’s eagerly pinned is easier than you might think.

Step-by-Step Image Creation

The first step is to find a picture that makes sense for your post. It can be one of those dreaded stock photography images, as long as you’re making sure to use Creative Commons pictures that allow users to alter the image. Fair use photography can be found at a number of sites, include, Flickr, and Wikipedia. Again, make sure you check the licensing of any photo you want to use to ensure you’re giving attribution properly and to ensure that the owner allows people to create derivative works.

The second step? Add some text. In most cases, your headline works just fine, but remember, the focus here is on the picture. So if your headline is too long, alter it. You want the text you use to convey information and entice readers, which is why you should use your blog post/podcast/video title—you should already be creating headlines that attract clicks.

The third step is to make the text look professional (and readable) by adding a drop shadow, highlights, and if necessary using photo-editing software like Photoshop.

Looks matter. I know your content might be great, but that alone won’t help you get shares and clicks on Pinterest. You need to present a pretty package.

What’s important is that you’re trying, and that you’re making as many posts as possible pinable on Pinterest. This isn’t just about Pinterest. If you don’t like or don’t care about this platform, that’s your prerogative. What it’s about is realizing that a more visual, interactive web is where we’re going as an industry. If you aren’t making an effort, if you’re just using stock images and logos, you’re going to get left in the dust.

Want even more awesome Pinterest advice?

Check out the eBook for here:

The Ultimate Guide to Marketing Your Blog, Podcast, and Videos with Pinterest [PDF]

By Allison Boyer 


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