Pinterest is a fast growing platform and one where I have been carrying out a lot more work for clients in the past few weeks.
Once you have devised your Pinterest content strategy you want to begin to understand who is pinning your images to their boards. You can do this yourself by going to Pinterest.com and adding your domain name after source.
There are also two tools that I have used recently when carrying out this type of analysis. The first is by Gaz Copeland which is a simple bookmarklet that allows you to see which images have been pinned and by who when you are browsing a website.
Gaz’s Pinterest Tool
The other bookmarklet is by Aaron Friedman and Josh Nankin which does a very similar job to Gaz’s bookmarklet but instead of taking you to Pinterest to view this data it creates a CSV file you can download and manipulate in Excel.
To add these bookmarklets to your browser just drag and drop them to your bookmarks bar.
Once you know who is pinning your content (or your competitors content) you can begin to devise an outreach strategy to obtain more Pins or links.
Using Pinterest as an Outreach Tool
The great thing about Pinterest is how personal it is. It really is an insight into the lifestyle a person either lives or aspires to live. You can find out what food’s they like, what cars they want to drive, the holidays they enjoyed and the books or movies they love. This information is absolutely gold to an outreach specialist or link builder.
Another useful insight is that you can find the most common people who your target re-pins; giving you more influential people to add to your target list.
Create a list of pinners and try to segment them even further to find the really heavy hitters and do this by asking the following 4 questions.
- How popular is my target on Pinterest?
- Are they regular contributors?
- How active are they on other social media networks?
- How good is their personal website?
Once having segmented your targets you can now begin to start your outreach.
To obtain the best results from your outreach you want to consider following:
Association –How can I develop a long term relationship? Could I offer a series of guest posts? Could I run a contest?
Be Specific – Bloggers are pressed for time so what do you want them to do? Pin your content? Publish a guest post? Do an Interview?
Content – Is my content unique or adding value? Is my content informative or entertaining? Is it relevant to their community?