A brand’s reputation takes a long time to build but only a moment to destroy. With more and more businesses joining the populous world of Facebook, it’s more important than ever that they take an active role in keeping their names untarnished.
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Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand & content...
Here AMEX Open Forum distils the methodology of getting people to visit your Facebook page, keep them reading as well as having them return.
Summarizing the Infographic:
Post Short Updates - less than 80 characters get 23% higher engagement rates
Post Images - Photos get a 39% higher rate of engagement than all types of content averaged
Use Emoticons - Using emoticons increase shares and likes by 33%
Try Caption Contests - Asking fans to write captions to interesting photos increases comments by 550%
Respond Quickly - 25% of Facebook and Twitter users expect a response to inquires and complaints within 60 minutes
Run a Photo Contest - Encourage fans to post photos for a chance to win something
NB. Third-party apps need to be used for photo and video contests
In order to use this effectively for Community Engagement or Brand Marketing you need to:
#Develop clear objectives
#Understand the people you are targeting and
#Create a smart integration strategy
How often have you become frustrated filling out online registration forms?
Janrain [specializing in creating social logins] has compiled data on some of the most challenging aspects of online registration forms and offers simple solutions to improve the user experience…and conversion rates.
This Infographic summarizes the results of a study about what people do when asked to register for a site.. Bottom line: if you want more people to enter your site, don’t ask them to create a new account.
Among the findings:
86% of people may leave a website when asked to create an account
50% of people dislike creating new passwords
60% of people have more than 5 unique passwords to remember
40% of people use the Forgot Password feature at least once a month
88% of online users admit they have lied on form
2 in 5 people would rather solve world peace than create a new password
2 in 5 people would rather scrub a toilet than create a new password
77% of online users prefer social login
Facebook is the preferred social login provider of choice
What's happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem. The trend among many companies and brands is to offer “exclusive” to everyone.
Everyone Can’t be a VIP
Even in our ultra-connected society, there is still room for exclusivity. In a good way. VIPs are actually Very Important People, as in, your most loyal customers and brand evangelists.
How many tweets or invites do you get via social media now that are obviously inviting everyone to become a VIP? Or to download something “exclusive” when you know it’s available to anyone with a computer and internet access?
Exclusivity can add value to your brand while directly targeting communication and perks to a select audience.
There’s an art to creating and being exclusive. Bryan Kramer shares these five points:
1) Give more than you get. People want to know what’s in it for them—basic human nature
If you’re offering something exclusive, be sure the perceived value outweighs the cost to the consumer
2) Make it special. Simply put, “exclusive” means there is no possibility of getting it elsewhere
By targeting a particular segment for special perks or privileges—you can create your most loyal evangelists
3) Know what your VIPs need, then give it to them
The key to this is to 'Listen'
4) Create raving fans
Everyone that receives better than great customer service—the highest level possible—has the potential to become a raving fan
5) Give people bragging rights
Word of mouth is incredibly infectious and effective, and when you establish a special connection with your most loyal evangelists—and give them a brand experience worth talking about—then you’ve helped to create a desire to share their experience with everyone else
Key Takeaway: The amount of love you put into something is how much you’ll get back.
Remember: It’s the totality of the experience that makes someone value his or her true VIP status.
Only five years ago, there term “like” was just another word used to describe one’s preferences. In today’s digital universe, however, the notion of “liking” something has become ubiquitous. Liking is one of the primary ways people exert their tastes and preferences online, and it has created an entirely new type of conversation – one between consumers and brands.
Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified.
Lab42 asked 1000 social media respondents to identify what motivated (and prevented) them from showing their support for brands on Facebook. The results actually bring up a few new feature ideas Facebook should consider if it wants to keep business owners and marketers happy.
Red e App teamed with Brian Wallace of Nowsourcing to develop an Infographic that details how interruptions impact employee productivity.
Is it possible to be too connected in this digital age? Research data indicates, yes.
Recognizing that it's a personal choice in determining your level of manageable noise.
A millennial most likely sleeps with their mobile phone.
Among the findings, workers are interrupted approximately once every 10.5 minutes, and that it takes an average of 23 minutes to return to an assigned task.
The impact of these interruptions is staggering — costing the American economy almost $650 billion dollars a year, it says.
The Infographic then breaks down the amount of time that Facebook, Twitter and email suck out of your day.
Gone are the days when businesses could rely on crafty salesman alone to sell their products and services: today's customer is only a click...
Today's customer is only a click away from obtaining a huge variety of information about your brand and the things that you sell.
This highly informed customer wants you to know as much about them as they know about you.
This is because great interactions with customers begins with knowing your customers wants and needs.
Given that you aren't able to meet each and every one of them, how can you achieve this?
The answer is through research: studies in social psychology and customer satisfaction reveal consistent patterns of human behavior and the thoughts that people hold about the brands they interact with.
Help Scout showcases in this Infographic, 10 of the most important things that your customers wish you knew about them
Small businesses are not letting big brands rule the school. They are telling the right story, maximizing online presence and leveraging trends.
In this Infographic Cox Blue share some great stats on how small businesses are successfully competing with the big brands.
It’s all about building community, being authentic, telling the right story, maximizing online presence, leveraging trends, competing on lead generation via inbound marketing and taking advantage of financial award programs.
By focusing on these areas, companies of all sizes can steal the show from Fortune companies. Immediate access to online, mobile and social platforms and the value consumers place on a one-to-one relationship makes it easier and likely for small businesses to succeed in more ways every day.
The appearance of social media is sometimes deceiving. This is becoming big news for sites like Facebook and Twitter.
How Many Of Your Followers Are Fake?
Did you know that at least 11,283 Twitter users have purchased more than 72,000 fake followers?
The number of live humans following you on Twitter might be significantly lower than your profile’s “followers” number states. This Infographic below shows that many celebrities and politicians on Twitter — often with millions of followers — typically have more than 30% fake followers.
So, what’s a fake follower? It could be a bot or someone who created a Twitter account, followed some people and is no longer active. There’s a lot of faking taking place on sites like Twitter and Facebook. Anyone can buy Twitter followers using one of the many services that promises active followers for around $1,000.
This Infographic goes through the first fake account on Twitter to how companies, celebrities and Presidential candidates are under the microscope.
Social Selling University shows some key figures and companies that have fake or inactive followers, plus how much companies are charging to boost Twitter followings.
39% of @facebook followers are fake
32% of @espn followers are fake
27% of @youtube followers are fake
How many of your followers are fake? Find out with this tool - Fakers, that shows you how many of your followers are “fake,” “inactive” or “good,” has pushed this issue into the spotlight. With this tool, anyone can find out how many of their followers are legit and how many are fake.
Social networks have been hailed by many enthusiastic social media marketers as the holy grail of customer acquisition, retention, and revenue growth.
But there is a gap between how consumers want to engage with companies on social media, and how those companies are using these social networks.
Consumers need more than just a platform where they passively “like” or “follow” brands. Many seek a more trusted, deeper customer experience—one that encourages greater interaction and makes accurate, trusted information easy to find.
Enter the branded community built exclusively for customers….
Do you own a website or a blog? If so, do you have any idea how many visitors you get each day?
Google Analytics remains the most accurate and effective tool available to track your website traffic and reader demographics.
The guide is very easy to follow and shows you everything you need to know using annotated screenshots. You will learn the basics of setting up Google Analytics for your site, where all the important data can be found and how to interpret that data to make sense of your site statistics. Google Analytics is not at all that complicated once you start digging into how it is organized, and where to find the information you’re looking for.
You will learn how to access to all of the following details about your website:
Pinterest is a fast growing platform and one where I have been carrying out a lot more work for clients in the past few weeks.
Once you have devised your Pinterest content strategy you want to begin to understand who is pinning your images to their boards. You can do this yourself by going to Pinterest.com and adding your domain name after source.
There are also two tools that I have used recently when carrying out this type of analysis. The first is by Gaz Copeland which is a simple bookmarklet that allows you to see which images have been pinned and by who when you are browsing a website.
Gaz’s Pinterest Tool
The other bookmarklet is by Aaron Friedman and Josh Nankin which does a very similar job to Gaz’s bookmarklet but instead of taking you to Pinterest to view this data it creates a CSV file you can download and manipulate in Excel.
To add these bookmarklets to your browser just drag and drop them to your bookmarks bar.
Once you know who is pinning your content (or your competitors content) you can begin to devise an outreach strategy to obtain more Pins or links.
Using Pinterest as an Outreach Tool
The great thing about Pinterest is how personal it is. It really is an insight into the lifestyle a person either lives or aspires to live. You can find out what food’s they like, what cars they want to drive, the holidays they enjoyed and the books or movies they love. This information is absolutely gold to an outreach specialist or link builder.
Another useful insight is that you can find the most common people who your target re-pins; giving you more influential people to add to your target list.
Create a list of pinners and try to segment them even further to find the really heavy hitters and do this by asking the following 4 questions.
Once having segmented your targets you can now begin to start your outreach.
To obtain the best results from your outreach you want to consider following:
Association –How can I develop a long term relationship? Could I offer a series of guest posts? Could I run a contest?
Be Specific – Bloggers are pressed for time so what do you want them to do? Pin your content? Publish a guest post? Do an Interview?
Content – Is my content unique or adding value? Is my content informative or entertaining? Is it relevant to their community?
Introducing Framed: our imaginative approach to social media storytelling. We create mesmerizing visual content to hook an audience and spur rich emotional connections between brands and their digital communities.
Framed, is a storytelling tool that helps brands create visual content to engage their digital communities.
Companies are quickly learning that visual media is one of the most effective ways to share their stories.
MBooth's imaginative approach to social media storytelling by creating visual content to hook an audience and spur rich emotional connections between brands and their digital communities.
Using the latest behavioral data around visual content on social media, and partnering with Simply Measured to research engagement and sharing habits on Facebook’s top 10 brand pages.
According to Simply Measured:
In the spirit of visual storytelling, they’ve summed up all of their findings in this Infographic. Imagery rules across social media.
Social Media and Social Networking now accounts for 18% of time spent online, according to this Infographic by Morrison Foerster Socially Aware Blog.
The Infographic looks at online behavior of Americans, including second-screen habits, demographic patterns and annual changes.
Since 2006, the amount of time that the average person spent on social-networking sites has more than doubled, from 2.7 hours to 6.9 hours per month. More people are using social media, as well. While only 24% of Americans had a single social-media profile in 2008, 56% of Americans do now.
Facebook is king [no surprise].
The average visitor to Twitter, LinkedIn and Google+ spends less than half an hour onsite per month.
How much time do you spend on social networking?
Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?
Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.
Looking at average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.
They found that the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. They also found that clicks tend to increase later in the day, peaking at around 6pm.
The Social Customer Engagement Index examines how companies are using social tools for customer service and, more importantly, how customers are responding.
The Index uncovered that while intentions to improve customer engagement and relationships via social run high among executives, the reality is that businesses aren’t putting their investments where their aspirations are:
71% of businesses claim to use social media for customer service and 87.5% have realized a positive impact.
Of those businesses that participated in the study, 36% state that response times are as fast as an hour or less. Another 32.5% assert that a response will occur in less than four hours and 26% will try to get back to customers within a day.
Becoming a social business isn’t dependent on whether or not some of your team uses social networks for marketing, sales, or service here and there.
A social business is a way of business. It’s a philosophy.
Twitter is shifting from tech startup and media darling to an aspiring new media empire.
Ruffling feathers and clipping wings is an unfortunate reality of any business strategy.
By 2014, Twitter expects to generate over $1 billion in sales according to insider reports.
To put that in perspective, Twitter’s ad revenue in 2011 was just under $140 million.
The teams at “Pivot” and Netbase studied how online conversations reflected the sentiment of the community toward Twitter. They also looked at how conversations related to Twitter compared to those of Facebook, Tumblr, and Foursquare.
In 2012 Twitter tops the list with the most negative feedback at 30%, being that of general complaints; 22% reflect changes to the API rules and 16% are tied to DM.
Facebook is close to Twitter in terms of negative commentary at 29% compared to 30%.
With 33% complaints that an app can’t post; 14% say Facebook lacks perks and extras and another 14% feel Facebook is too time consuming.
This Infographic, designed for the upcoming Pivot Conference, compares the period from October 2011-August 2012.
Both networks are faring much better now regardless of the media’s take on the subjects. Twitter earned far more negative reactions lasting a longer duration when it announced major API changes last year.
This time around, it appears that Twitter’s API change saw more positive conversations in general occurring in a shorter burst. Facebook seemed to earn more positive support in both cases.
As the popularity of social media continues to accelerate, it’s no surprise that famous faces and well-known brands are increasingly using these platforms to reach the people responsible for their fame.
The power of social media channels allows actors, comedians, athletes, and companies to interact with their followers, yet the casual comfort of these conversations can sometimes result in social slip-ups.
MDG Advertising developed this Infographic showing how the improper use of social media has caused some big names to gain unfavorable attention, but has also allowed them to quickly win back their faithful fans.
However, some social media mistakes end up having positive results.
But not every high-profile gaffe has to end with embarrassment or alienated fans.
Handling a blunder smoothly with humor and class can actually reflect well on a celebrity or brand, turning negative into positive.
Take a look at some of the most notable social screw-ups of the past few years, tracking the aftermath — for better or worse — of each mistake.
One of my greatest mentors (@mwaxmantoo) always said that 90% complete is 100% worthless. Unless you carry something through to the end, you’ll never see true results. This is true, and perhaps now more than ever in this new social economy.
Engagement with your audience should never stop—not at any level.
You have to work at it—invest in the relationship—in order for someone to become a raving fan and brand evangelist of your product or service
True social agents that don’t just teach, but take active, authentic interest in sharing, curating, engaging, and then, sharing, curating and engaging some more.
Bryan Kramer suggests five effective ways to get to the next base and connect your social world with your marketing world:
1) Create an “interest plan"
Social media marketers build community and connect with their audience, not talk at them. They put resources into developing an interest plan and identify ways to collaborate with customers.
2) Define rapport
If you have rapport, it means you’ve created an “interest connection” with someone that allows you to have a truly interactive conversation. Speaking from your heart will foster compelling connections.
3) Don’t be a re-tweeter
Re- tweet but don’t just stop there. Offer feedback every once in a while. Tweet your thoughts. Be original.
4) Get off your wall
Don’t get so stuck on what you’re saying that you miss out on opportunities to learn from the millions of other messages in the social sphere.
5) Authentic is as authentic does
Just be you. Show the human behind the tweet. Be real and be authentically interested.
Don’t ever stop engaging with your audience. Relationships either move forward and improve, or they die. In this new economy, an authentic connection with your customers is THE key.
"Your goal in building Brand Advocates needs to be ongoing engagement and... people prefer to buy from those they like and trust... very simple human nature and very often overlooked" - Ted Rubin
Consistent branding across your website, print, video, website, and social media accounts is essential. It becomes even more difficult when each of those medium’s creative require different sizes, color, software, time, and expertise to produce.
There are at least five major platforms that you should be considering for your business: Facebook, YouTube, Twitter, LinkedIn, Google+, and yes…. even Pinterest! But each and every one of these social media platforms requires some savvy design from YOU if you really want to capture the attention of new fans and followers.
The problem is that each one requires varying sizes of branded imagery to show off your brand, products, and services. It’s getting tough to keep track of it all.
Use this to work with your agency or have your design team prepare your creative so that you can have one look and feel to your brand across them all.
Your brand should be investing in hashtags as part of its social media strategy. Follow these five tips for an improved hashtag strategy.
1. Seek Business-Specific Conversations
If you seek a more specific conversation, narrow hashtags down by topic. The #marketing hashtag contains a ton of small business-related content, as does #sales. Or take a peek in the #startups or #entrepreneurs hashtag for inspirational profiles in the space.
And if you’re looking for tips on meeting like-minded businesspeople, try the #networking hashtag, where you’ll find information on meetups and advice on making connections.
2. Keep it Simple and Consistent
a. Don’t create a long, complex hashtag as they are neither search-friendly nor commonly used, so your tweet will get buried quickly.
b. Don’t weigh your tweets down with excessive hashtags. Use a thoughtful, precise selection of 1-2 hashtags per tweet
3. Create Your Own Hashtag
Brands both large and small choose to create their own hashtags for several reasons.
Hashtags are a great way to generate buzz around a marketing campaign.
Or turn to Twitter when launching a contest, another great marketing tactic for your brand.
Ask people to tweet with a specific hashtag when they submit ideas, jokes or photos. When the entry period is over, you’ll be able to easily locate submissions in one place
4. Organize Social Dashboards by Hashtag
One of the most convenient ways to stay on top of relevant hashtags is to designate easily accessible columns within your social dashboard. Whether you use HootSuite or TweetDeck, you can establish columns by social network, search term, Twitter list or hashtag.
5. Take Advantage of Follow Friday
The Follow Friday movement is a great excuse for your small business to join the conversation and get its name out there.
Craft #FF tweet s as follows:
Create a list of great people to follow and squeeze as many Twitter handles as you can into one tweet, with the hashtag #FF
Tip: consider making a themed list — e.g. Are these the best foodies to follow? Political analysts? Activists? Comedians? Narrow down the type of people you’re suggesting and indicate that in the tweet.
Many choose to support only one or two people per #FF tweet, which is a more personal approach.
You may also consider crafting a tweet for a single person if you wish to compliment or communicate with that person, be it a journalist, executive or potential business partner.
If you are new to Twitter and #Hastags then you may wish to refer to these articles
Not every company should jump on Pinterest because as with any social network--or any technology, for that matter--you have to establish why your organization is using it, what your goals are and how performance will be measured.
The BrainYard offers some recommendations and advice for using Pinterest effectively
1. Determine Purpose For Pinterest Presence
As with any other social network, you need to determine before you do any posting or profile building what your goals are and who your audience is. Next, decide what that audience likely wants, how you will provide it, and how that will help you meet your business goals.
2. Think Visual
Companies thinking of dipping their toes into Pinterest waters should figure out what parts of their business--or extensions of their business--are the most visual and thus most effective on Pinterest.
3. Make Your Boards Specific
Companies that have an embarrassment of content riches should likewise be specific when naming and populating their boards so followers will know exactly what kind of content they will be getting
4. Promote New Products
Gives organizations the opportunity to promote what's new alongside information about what's not so new
5. Supplement Business Initiatives
Pinterest isn't just about promoting products; it can also promote your company itself. This is especially fruitful if your organization links back and forth from other social sites and Web platforms
6. Tell Your Story
Pinterest is a natural story-telling medium
7. Make No Pinterest Board An Online Island
Your Pinterest presence should not stand alone, and no Pinterest board or post should be an island. You can make this easier for users on your website by embedding Pinterest buttons.
8. Add Pinterest Buttons
An organization can embed the Pin It button on its website, making it easier for users to pin the organization's content to their own Pinterest boards and, hopefully, for other users to then repin the content
9. Follow Others and Repin Their Content
As with any other social network, it's important to share. On Pinterest, this means following others and repinning relevant content.
10. Pin Often
As with any other social media platform, users will take in interest in your Pinterest site only as long as there is fresh, relevant content on it.
It means dedicating time and resources to ensuring that your presence is updated often and with the kind of content that your audience will care about, as well as that your organization is interacting with users in a timely, open and engaging manner.
The proliferation of trolls and fanatics in our beloved chirping microblog has made it urgent to issue some shared guidelines we can all adhere to that can...
Oscar Del Santo has shared some guidelines we can all adhere to in order to regulate private and public behavior on Twitter:
1. Thou shalt not patronize others
2. Thou shalt not debate sectarian
3. Thou shalt respect freedom of speech
4. Thou shalt not applaud sexist, racist, homophobic and other discriminatory statements
5. Thou shalt not demand answers to your queries
6. Thou shalt not demand RTs
7. Thou shalt not judge others’ Twitter style
8. Thou shalt not copy other people’s contents
9. Thou shalt not spam
10. Thou shalt not spread rumors
We have entered an age where visual communication is essential for any company. The need to tell complex stories quickly, effectively, and in a way that engages people is not just prevalent, it is universal.
Brands that learn and utilize visual communication as a tool to distribute their message and inspire audiences will run circles around those who struggle to find their voice in the medium.
Infographics also present an incredible opportunity to strengthen your existing branding efforts by developing a unique graphic style to be implemented throughout the company.
How do you get started in building a visual language?
Ross Crooks presents five key considerations to ensure your approach is holistic and successful:
These could include printed pieces, static interactive Infographics on the web, apps on a mobile device, motion graphics, animations, or video.
Identify the Tools Being Used
The style guide should be built so that the software with the least capability is still able to adhere to the style developed.
Map Your Needs
If you need to visualize geographic data, create standardized map templates for various regions, which can be used throughout the organization.
Look at the areas necessary to define in the style guide. For Example:
c. Iconography or illustration style
d. Interactive elements
e. Stylistic elements such as color, patterns, line width, etc.
Distribution and Teaching
Ensure that there is a formal education process upon the completion of new guidelines.
Ideally, once empowered with guidelines and tools, employees will be more likely to opt for visual communication methods to get their message out.
Twitter Feeds of Game-based learning edtech enthusiasts who flock to social media to share their developments, research, designs, and strategies...
It always seems like the media and parent groups want to rush after video games in a flurry of pitchforks and torches for the allegedly horrendous influence they hold over the youth of today. Debate is great, of course, but in reality, gaming actually holds some amazing, engaging benefits perfect for the educational setting. Game-based learning continues fascinating edtech enthusiasts, who eagerly flock to social media to share their developments, research, designs, and strategies. And a few of them are listed here in no particular order.
Kevin Corbett:One of the Web’s foremost elearning experts expounds upon intersections between technology and education — which include plenty of forays into game-based learning, of course.
Pinterest may be one of the most talked-about social startups.
The question: Can Pinterest make your professional life a bit easier, or is it another way to waste your time online?
(1) help you show off your professional skills through a visual résumé
(2) allow you to collaborate by inviting others to post to your board and
(3) build your company by showcasing its products and services.
Some basic stuff here and a bit outdated (you don't have to request an invite anymore), but overall useful stuff. With so many recent grads struggling to land that first job and begin their careers, any personal branding lift social media can give them and help them stand out from the rest, the better....