Survey: Half of US plastic surgeons use social media platforms in their ...
Half of U.S.
|Scooped by Margossian|
The power that can be created in an online communities can increase a company's image and generate positive feedback and traffic on the various social media platforms. This article summarizes the general use of social media in the plastic surgery industry. Research studies and surveys show that a general amount of the population of plastic surgeons use social media to promote their business. Most of them said that social media has been a productive tool in generating awareness and helping to grow their business. I found it interesting how cosmetic plastic surgeons said that Facebook, was the most effective media platform that helped spread word of mouth and generate positive reviews and more clientele. We we did our group presentations on which platforms that we found that Facebook was the least effective in terms of generating traffic for an organization or company, so that was very interesting to me. I feel like Facebook is so limited in terms of reaching a broad audience in terms of the platforms. This article also brought up the the point that social media can have negative connotations to it as well. Some of the plastic surgeons said that they received negative feedback when using social media to promote their services and business. This led people to saying that their credibility and professionalism can be doubted. So it's an internal online balance that all users of social media must come to understand that it can have both positive and negative effects for and to whom ever decides to engage in the use of it.