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Facebook Introduces A New Way To Find You: 'Graph Search' A New Search Engine From Social

Facebook Introduces A New Way To Find You: 'Graph Search' A New Search Engine From Social | Online Communications | Scoop.it

Your friends have shared their life with Facebook. Now, Facebook is making sure you can actually find what they've shared.

 

The social network unveiled a new search tool, Graph Search, that Facebook chief executive Mark Zuckerberg described as the "third pillar" of Facebook, alongside News Feed and Timeline.

 

Graph Search, which is initially launching in beta as a limited preview for U.S. audiences only, will allow users to uncover social connections between other members of the site and quickly identify which friends have been to certain places, "liked" specific topics or appeared in certain photos.

 

Read More Here: http://www.huffingtonpost.com/2013/01/15/facebook-graph-search_n_2480624.html


Via Antonino Militello
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Brian D. Hawkins's curator insight, January 15, 2013 10:25 PM

We should start seeing this over the next month or two.

Tourism's comment, January 16, 2013 11:29 PM
thanks for the info
YDeveloper's comment, January 18, 2013 7:32 AM
Is there any benefits to facebook store? http://www.ydeveloper.com/facebook-ecommerce-store.html
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Top SEO Women of the Year Award – 2013

Top SEO Women of the Year Award – 2013 | Online Communications | Scoop.it
Well, we hope everyone had a wonderful New Year’s! We’re looking at an amazing year ahead; 2013 will be spectacular in many ways – especially now that we know the world hasn’t end...

Via Level343
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Level343's curator insight, January 14, 2013 1:19 PM

Now, as some of you know, we’ve been doing this for a few years now (the list of previous years is below), but we’ve decided to do things a bit differently in 2013. We’ve asked a handful of our previous winners to pick their three top choices, along with their reasons for choosing these women. They’ve been gracious enough to take time out of their busy day and send in this year’s nomination, and for that, we thank them. As a company, we take pride in knowing we have such wonderful resources and would never abuse or take advantage of their generosity.

 
Level343's comment, January 14, 2013 5:28 PM
Thank you :)
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The fiction of the quick hit in PR | SHIFT Communications

The fiction of the quick hit in PR | SHIFT Communications | Online Communications | Scoop.it

One of the most common questions asked of us in the PR and earned media world is, “I need a quick hit. Can you get me a quick hit?”, implying that a company needs very fast, very short term audience generation. Unless you’ve got something absolutely groundbreaking, mind-blowingly awesome, the chances are that no agency, even us, will get you what you want – the world beating a path to your door instantly at relatively low cost due to favorable media coverage. Why? The quick hit is largely a myth....

 

When was the last time you found a situation in which you trusted someone instantly that turned out to be legitimate? Chances are it was long ago, and highly unusual. Trust takes time; the idea of creating mass amounts of trust instantly is simply a fanciful fiction....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 13, 2013 10:48 PM

Where's the real ROI? Chris Penn suggests it's in the long-term...

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Crap. The Content Marketing Deluge.

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.

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How I Built a 7 Figure SEO Agency

How I Built a 7 Figure SEO Agency | Online Communications | Scoop.it
Tweet Tweet The second business I ever started was an SEO agency. By no means did I see myself creating an agency… I more so stumbled upon it. But before I go into how I built a seo agency and

Via Level343
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Level343's curator insight, January 14, 2013 9:33 AM

Here are the main ways I got new customers:


Blogging –

Speak at conferences –

Help out bloggers –

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Digital Marketing Map | Visual.ly

Digital Marketing Map | Visual.ly | Online Communications | Scoop.it
For marketers planning their next digital marketing campaigns, this map gives a clear representation of the various channels and options for developin

Via CIM Academy
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CIM Academy's curator insight, January 14, 2013 11:09 AM

A great visual insight into the digital channels available to marketers

 

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54% of U.S. kids have never read an ebook: New report | paidContent

54% of U.S. kids have never read an ebook: New report | paidContent | Online Communications | Scoop.it

Scholastic, the world’s largest children’s publisher, released its biannual report on children and reading Monday morning. The study, conducted in partnership with the Harrison Group in fall 2012, surveyed 1,048 U.S. children ages 6 to 17 and their parents about their families’ reading habits. A few of the findings:

 

46 percent of kids have read an ebook, up from 25 percent in 2010. (That’s actually a higher percentage than their parents: 41 percent of parents had read an ebook, up from 14 percent in 2010.) This means, of course, that 54 percent of kids still haven’t read one.

 

Click headline to read more and view graphics--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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eduPLEX's comment, January 14, 2013 8:12 PM
I love reading books made of paper - my favourite leisure....but I am reading eBooks too..they are easily accessible. eduPLEX has built up an extensive library of eBooks in a learning group called "eBook Arcade". There are some beautiful stories for young children and easy to read short novels for older children.
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The Wonderful World Of Quora

The Wonderful World Of Quora | Online Communications | Scoop.it
Quora, the social Q&A platform, is beginning to get its sea legs. There are so many ways to use Quora, well beyond just asking and answering questions. Some people like to answer and ask questions.

Via Ivo Nový, Zbynek Kysela ✔, Dona Chakraborty, Mark Strozier
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Andreia Pinto de Sousa e Filipa Rodrigues Pereira's curator insight, January 16, 2013 6:49 PM

Uma plataforma social para a troca de conhecimento que está a crescer a olhos vistos. Quora é uma rede social que nos liga ao conhecimento. Coloca-se uma questão e ao fim de alguns minutos temos pelo menos uma resposta. Está a tornar-se uma ferramenta de aprendizagem. 

Dipanjan Chakraborty's curator insight, January 17, 2013 3:59 AM

Quora trends.

Philippe Trebaul's curator insight, February 20, 2013 9:08 AM
Le monde merveilleux de Quora...

Quora, le social Q & A plate-forme, commence à se faire le pied marin. Il ya tellement de façons d'utiliser Quora, bien au-delà de poser et de répondre aux questions. Certaines personnes aiment à répondre et poser des questions.


The Wonderful World Of Quora http://sco.lt/...

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Should Google + Communities be Part of your Social Media Strategy

Should Google + Communities be Part of your Social Media Strategy | Online Communications | Scoop.it
Facebook has profiles, pages and groups. Google+ has profiles and pages. Wait, something is missing at Google+! Or, I should say it was missing.

Via Kamal Bennani
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58 Social Media Tips for Content Marketing

This eBook includes a collection of best practices for the top social media channels that content marketers use to reach their audiences, including examples of
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Top 14 Inbound Marketing Terms You Need to Know

Top 14 Inbound Marketing Terms You Need to Know | Online Communications | Scoop.it
We take a look at and define the top 14 Inbound Marketing Terms you need to know.

Via Stefano Principato
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7 Steps To Calculate Your Social Media ROI [Infographic]

7 Steps To Calculate Your Social Media ROI [Infographic] | Online Communications | Scoop.it
Calculating your social media ROI is tricky. To help you figure it out, this infographic presents some of the most popular formulas to measure your success.

Via CIM Academy
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Jeff Domansky's curator insight, December 18, 2012 8:44 PM

Couple of good suggestions for calculoating ROI.

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Getting Yourself Started With B2B Content Marketing

Getting Yourself Started With B2B Content Marketing | Online Communications | Scoop.it

As a marketing tool, social media has become a major part of any business plan. Combining it with traditional methods of advertising is usually what people go for, but you can’t beat the reach and ROI that social media offers. With tightening budgets and a greater need to reach out to new customers, its no surprise that social media channels are being relied on more as a means of promotion.

 


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How Social Media is Sparking Organizational Transformation - Brian Solis

How Social Media is Sparking Organizational Transformation - Brian Solis | Online Communications | Scoop.it

Via Paulo Morais
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Is Your Business Ready For Social Search?

Is Your Business Ready For Social Search? | Online Communications | Scoop.it

2012 saw a big shift in many search engines towards a more social search.

 

With Google’s search engine integrating more social information from Google+ and other social networks, and Facebook’s plans to introduce new social search features, 2013 should lead to an even more social SEO strategy.

Social search uses the social network activity from the person performing the search to deliver more personalized and relevant search results.

Find Out More: http://www.business2community.com/social-media/is-your-business-ready-for-social-search-0375269

 


Via Antonino Militello, Anthony Burke
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Martin (Marty) Smith's curator insight, January 14, 2013 9:50 AM

Social Search changes a lot of things you may not realize such as:

* The rhythm and schedule of your content creation.
* How, where and why you share content. 
* Who you follow, curate in and reference.

* How you treat "evergreen" content.

* How you gather User Generated Content (UGC).

 

These last two bullets aren't covered extensively in the linked article. Evergreen content, the content you've had up forever and that defines your business vertical, needs to "pop" on social nets or it begins to decay in value. 

This need for "constant updates" increases the importance of UGC. The ability to review or add to your content gives your website the best content it can't "buy" and UGC helps content update more frequently, increase shares and generally make YOUR content OUR content and that is what you want. 

If you don't have a comments or review block on your content add it. It isn't enough to just include a "comments" block, you must respond when people share content (always with appreciation since only 1% of your traffic is willing to share) and reward those willing to give you some of their time in order to create content on your website. . 

What About Trolls?
People worry about negative UGC, sometimes called trolls. Yes you will get some people saying nasty things. Never defend against such an attack. To defend is to lose, instead be appreciative of the content and empathetic to any legitimate issue. If someone says you are stupid they reduce the legitimacy of their content. Don't thank them for calling you an idiot, but let them know you will look into whatever issue caused the attack. 

Consider such an offer an open loop. Never leave loops open for long. Make sure you post a more definitive response in 24 to 48 hours. Here is where published guidelines are very important. If someone just calls you an idiot with no substance your guidelines should say that such a non-specific attack is considered inappropriate and you have the right to remove. 

Personally, I don't ever like to remove anything. If some attacks in a non-specific I am a jerk way. I respond by not being a jerk and provide my personal email or cell where they can discuss their feelings with me personally (they almost never do). 

The tricky part to an online attack is to NOT personalize and recognize that attacks are part of the poker you are playing. Stay in the game and go all in if you need to and you turn an attack to a benefit.  Remember:

* Empathy isn't agreement.

* LISTEN more than you talk. 
* Never defend or be defensive (it is a loser's game).

* Trolls will isolate themselves by their behavior.  

 

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Is Your Business Ready For Social Search?

Is Your Business Ready For Social Search? | Online Communications | Scoop.it

2012 saw a big shift in many search engines towards a more social search.

 

With Google’s search engine integrating more social information from Google+ and other social networks, and Facebook’s plans to introduce new social search features, 2013 should lead to an even more social SEO strategy.

Social search uses the social network activity from the person performing the search to deliver more personalized and relevant search results.

Find Out More: http://www.business2community.com/social-media/is-your-business-ready-for-social-search-0375269

 


Via Antonino Militello, Anthony Burke
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Martin (Marty) Smith's curator insight, January 14, 2013 9:50 AM

Social Search changes a lot of things you may not realize such as:

* The rhythm and schedule of your content creation.
* How, where and why you share content. 
* Who you follow, curate in and reference.

* How you treat "evergreen" content.

* How you gather User Generated Content (UGC).

 

These last two bullets aren't covered extensively in the linked article. Evergreen content, the content you've had up forever and that defines your business vertical, needs to "pop" on social nets or it begins to decay in value. 

This need for "constant updates" increases the importance of UGC. The ability to review or add to your content gives your website the best content it can't "buy" and UGC helps content update more frequently, increase shares and generally make YOUR content OUR content and that is what you want. 

If you don't have a comments or review block on your content add it. It isn't enough to just include a "comments" block, you must respond when people share content (always with appreciation since only 1% of your traffic is willing to share) and reward those willing to give you some of their time in order to create content on your website. . 

What About Trolls?
People worry about negative UGC, sometimes called trolls. Yes you will get some people saying nasty things. Never defend against such an attack. To defend is to lose, instead be appreciative of the content and empathetic to any legitimate issue. If someone says you are stupid they reduce the legitimacy of their content. Don't thank them for calling you an idiot, but let them know you will look into whatever issue caused the attack. 

Consider such an offer an open loop. Never leave loops open for long. Make sure you post a more definitive response in 24 to 48 hours. Here is where published guidelines are very important. If someone just calls you an idiot with no substance your guidelines should say that such a non-specific attack is considered inappropriate and you have the right to remove. 

Personally, I don't ever like to remove anything. If some attacks in a non-specific I am a jerk way. I respond by not being a jerk and provide my personal email or cell where they can discuss their feelings with me personally (they almost never do). 

The tricky part to an online attack is to NOT personalize and recognize that attacks are part of the poker you are playing. Stay in the game and go all in if you need to and you turn an attack to a benefit.  Remember:

* Empathy isn't agreement.

* LISTEN more than you talk. 
* Never defend or be defensive (it is a loser's game).

* Trolls will isolate themselves by their behavior.  

 

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What Drives Readers to Your Content

What Drives Readers to Your Content | Online Communications | Scoop.it

Content - More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on links to related stories (e.g., articles, videos, pictures) to continue reading about a topic, according to a report by nRelate.


Via Stefano Principato
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Stefano Principato's curator insight, January 14, 2013 10:41 AM

Content creators and marketers should pay special attention to this evolving behavior to maximize their visibility and reach."

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Using Google Analytics for Blog Post Timing Insights

Using Google Analytics for Blog Post Timing Insights | Online Communications | Scoop.it
Google Analytics provides a lot of information about your website; but there is always room for more.

Via Kamal Bennani
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Why You Don't Want an Agency Managing Your B2B Social Marketing

Why You Don't Want an Agency Managing Your B2B Social Marketing | Online Communications | Scoop.it
Agencies do great work. So, this post is not meant to be a rant on them at all… especially as we (at times) consider ourselves to be an agency, too. Plus.

Via Roger Gonzales, The Fish Firm
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Mobile economy report: 2012 stats, predictions and trends

Mobile is the first order priority device for access, because it’s always with you, always connected. The desktop’s at the office. The tablet’s at the ho

Via Paulo Morais
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Using social media monitoring to identify the influencers relevant to you

Using social media monitoring to identify the influencers relevant to you | Online Communications | Scoop.it
The sheer wealth of social media monitoring tools available is matched only by the richness of practical uses that they afford users.
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10 Content Marketing Tips You Can Employ Now | Social Media Examiner

10 Content Marketing Tips You Can Employ Now  | Social Media Examiner | Online Communications | Scoop.it
Content marketing tips, discover the best content marketing tactics and strategies used by the experts today.
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TOP of the line, MOBILE SEO Tips ‘N’ Techniques for 2013

TOP of the line, MOBILE SEO Tips ‘N’ Techniques for 2013 | Online Communications | Scoop.it
What percentage of website traffic do you get from mobile devices, tablets, and smart phones?A smart answer involves looking in Google Analytics or another tool and looking at the overall ...
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