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10 Surprising social media statistics

10 Surprising social media statistics | Online Communication for Nonprofits | Scoop.it
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
Natasha Pinczuk's insight:

Did you know that 189 million of Facebook's users are "mobile only"? That the fastest growing demographic on Twitter is the 55-64 year age bracket? Don't get stuck building your social media strategy around stereotypes. This article may help you adjust your perceptions.

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Heather Card's comment, September 11, 2013 8:58 AM
Thanks for this Natasha!
Online Communication for Nonprofits
Learning how to tweet, post, and poke for good causes
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An Excerpt from Does Your Content Work? - Content Science

An Excerpt from Does Your Content Work? - Content Science | Online Communication for Nonprofits | Scoop.it
Read a handy excerpt from Colleen Jones' book about evaluating content called Does Your Content Work?
Natasha Pinczuk's insight:

Colleen Jones: "When you assess whether your content is effective, you avoid risk, save costs, and take advantage of opportunities."


This is an excerpt from Colleen's new book, Does Your Content Work? Her previous book, Clout, is by far the best book I have read on content strategy. Looking forward to this new read!

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What's the Endgame for Social Media?

What's the Endgame for Social Media? | Online Communication for Nonprofits | Scoop.it
In 2014, everyone will be a marketer.
Natasha Pinczuk's insight:

This article is written from a business perspective, but it has powerful application for nonprofits. How can charities use social media--in 2014 and beyond--to "mobilize the many" for good causes? How can we use these tools to build trust and engagement?

 

"...the third wave of social business will move from enabling the few (i.e., the few marketers who manage corporate social media accounts) to mobilizing the many (i.e., the entire workforce and the “feet on the street”) to authentically engage at a personal and local level. After all, people buy from people, not companies.  People trust individuals, not corporations. It’s the way business has always been done, but now social business complements traditional methods and allows for companies and their employees to manage and measure this engagement at scale."

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The Beginner's Guide to Evernote

The Beginner's Guide to Evernote | Online Communication for Nonprofits | Scoop.it
For anyone looking to get more organized and productive, you can start off with Evernote with this handy beginner's guide.
Natasha Pinczuk's insight:

I've heard a lot about Evernote. Looks like a robust tool for organizing online information. Nonprofits may find it useful for keeping lists, organizing projects, and managing content development. 

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More Canadians use Facebook daily than anywhere else in the world

More Canadians use Facebook daily than anywhere else in the world | Online Communication for Nonprofits | Scoop.it
More than 19 million Canadians are now logging onto Facebook at least once every month — that’s more than half the population — while 14 million check their newsfeed every single day
Natasha Pinczuk's insight:

This article is packed with fascinating statistics about Facebook use in Canada. "Of Facebook’s Canadian users, 13 million are accessing the site at least once a month on a mobile device, while 9.4 million use a phone or tablet to interact with the social network daily." 

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Four Ways Social Media is Changing Journalism

Four Ways Social Media is Changing Journalism | Online Communication for Nonprofits | Scoop.it
Journalists need to adopt social media in order to retain their eminence as the go-to news source. Here are four ways social media is changing journalism.
Natasha Pinczuk's insight:

Since charities are involved in a ton of reporting, documentation, and donor communication, this article definitely has application. 

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9 Tools to Improve Social Media Productivity

9 Tools to Improve Social Media Productivity | Online Communication for Nonprofits | Scoop.it
Do you find that the daily demands of social media promotion are increasing? Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity.
Natasha Pinczuk's insight:

So many new tools! I am only familiar with one of these--BufferApp. (I love it.) Will need to check out the rest on this list when I have some time!

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Heather Card's comment, July 25, 2013 5:57 AM
This is a great article. Thanks for sharing it.
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Is Facebook Making Us Lonely?

Is Facebook Making Us Lonely? | Online Communication for Nonprofits | Scoop.it
Social media—from Facebook to Twitter—have made us more densely networked than ever.
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Faith Today - July/August 2013 - Page Cover

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Understanding the big changes to Facebook Insights

Understanding the big changes to Facebook Insights | Online Communication for Nonprofits | Scoop.it
Facebook has just rolled out a new look to Facebook Insights, including some important changes to its metrics reports. In this 10-minute video we'll step you through the changes and what they mean for your organization or nonprofit.
Natasha Pinczuk's insight:

Some good info for nonprofits that are measuring their efforts on Facebook. 

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What Would Jesus Tweet?

What Would Jesus Tweet? | Online Communication for Nonprofits | Scoop.it
Today’s media holds a similar significance to the printing press of the sixteenth Century. Without it, the Protestant Reformation would probably have failed to take off in the way that it did.
Natasha Pinczuk's insight:

"What would Jesus have tweeted? And, following in His footsteps, what will we tweet?"

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Four tips for marketing on Twitter from @charitywater | Twitter Blog

Four tips for marketing on Twitter from @charitywater | Twitter Blog | Online Communication for Nonprofits | Scoop.it
charity: water (@charitywater) is a non-profit organization that works to bring clean and safe drinking water to the 800 million people around the world who live without it. March 22 marks World Wa......
Natasha Pinczuk's insight:

I am a long-time fan of charity:water's stellar use of social media. This article summarizes some helpful lessons from the charity's use of Twitter, but these tips can apply to any social media channel. 

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6 Steps to Maximize Online Giving | Network for Good Learning Center - Learn how to raise money online for your nonprofit

6 Steps to Maximize Online Giving | Network for Good Learning Center - Learn how to raise money online for your nonprofit | Online Communication for Nonprofits | Scoop.it
More and more people are making charitable donations via the Web. We’ve got tips to help you feel confident and competent about getting your online fundraising campaigns rolling (or rolling even faster!
Natasha Pinczuk's insight:

A few tips for maximizing online giving. 

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Four Facebook Status Functions Your Nonprofit May Not Know About

Four Facebook Status Functions Your Nonprofit May Not Know About | Online Communication for Nonprofits | Scoop.it
Some of your best learning on social media occurs when you just start clicking around and see what happens. That's how I discovered three of the four functions below and when I give in-person train...
Natasha Pinczuk's insight:

Frustrated with the jumbled links and jibberish in your Facebook link titles and descriptions? Fix these problems and more. Good tips to know. 

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10 Ways to Instantly Amplify the Social Proof of Your Marketing

10 Ways to Instantly Amplify the Social Proof of Your Marketing | Online Communication for Nonprofits | Scoop.it
How to Leverage Social Proof in Marketing

What is social proof?

Tools for Leveraging Social Proof

Social Media Monitoring
Add Social Plugins
Use
Natasha Pinczuk's insight:

Does your charity use social proof in its marketing? This article outlines some interesting possibilities...

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Three Essential Components Of Successful Social Media Campaigns

Three Essential Components Of Successful Social Media Campaigns | Online Communication for Nonprofits | Scoop.it
Women Action & the Media's new Action Network When working in the world of social change, it's easy to get excited about a new campaign when we're inspired by hope or outraged by injustice.
Natasha Pinczuk's insight:

Launching a social media campaign for your nonprofit? Forbes lists some essential components:

- Tangible goals and tactics to meet them

- Metrics tools 

- Sample posts to share

Anything YOU would add?

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10 Surprising social media statistics

10 Surprising social media statistics | Online Communication for Nonprofits | Scoop.it
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
Natasha Pinczuk's insight:

Did you know that 189 million of Facebook's users are "mobile only"? That the fastest growing demographic on Twitter is the 55-64 year age bracket? Don't get stuck building your social media strategy around stereotypes. This article may help you adjust your perceptions.

more...
Heather Card's comment, September 11, 2013 8:58 AM
Thanks for this Natasha!
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Radiant // Community / Radiant Inspiration

Radiant // Community / Radiant Inspiration | Online Communication for Nonprofits | Scoop.it
Natasha Pinczuk's insight:

Tired of your boring desktop background? Try one of these!

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App Puts the Bible in 100 Million Palms

App Puts the Bible in 100 Million Palms | Online Communication for Nonprofits | Scoop.it
With more than 100 million downloads, YouVersion, a free app that offers over 600 Bible translations, has found itself in the company of successful start-ups like Instagram and Dropbox.
Natasha Pinczuk's insight:

Technology is changing the way many people access Scripture. 

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New Twitter Analytics, 10 Quick Metrics You Can Use Today

New Twitter Analytics, 10 Quick Metrics You Can Use Today | Online Communication for Nonprofits | Scoop.it
Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.
UPDATE: This is still rolling out slowly to all Twitter users.
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I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience

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Five Twitter Ideas for Churches | ChurchTechToday

Five Twitter Ideas for Churches | ChurchTechToday | Online Communication for Nonprofits | Scoop.it
Natasha Pinczuk's insight:

Some fun ideas for churches branching out on Twitter. 

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7 Things I learned About Social Media Powered Online Fundraising and A Big Heartfelt Thank You for #OceanLoveEarl

7 Things I learned About Social Media Powered Online Fundraising and A Big Heartfelt Thank You for #OceanLoveEarl | Online Communication for Nonprofits | Scoop.it
If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago.
Natasha Pinczuk's insight:

A great case study for measuring a social media campaign. 

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On Twitter, God Is Greater Than Glitter

On Twitter, God Is Greater Than Glitter | Online Communication for Nonprofits | Scoop.it
While prominent celebrities like Lady Gaga or Justin Bieber have millions of Twitter followers, religious leaders show much higher levels of engagement.
Natasha Pinczuk's insight:

A fun Storify comparison by the New York Times that highlights how the tweets of religious leaders spark more engagement than content posted by celebs. 

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How to deal with negative comments and trolls

How to deal with negative comments and trolls | Online Communication for Nonprofits | Scoop.it
One of the scary things about social media is, that you open yourself and your organization up to criticism and there have been plenty of examples how mishandling negative comments has resulted in ...
Natasha Pinczuk's insight:

A curated collection of articles that tackle the subject of online trolls. What are your thoughts? Does your org have a response strategy for offensive comments?

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Nonprofits Need a Content Calendar

Nonprofits Need a Content Calendar | Online Communication for Nonprofits | Scoop.it
Technology can support a multitude of nonprofit communication efforts, but a content calendar, the right staffing support, and the right tools are required to make it all sing.
Natasha Pinczuk's insight:

Do you take time to schedule your communications? Nonprofits should make sure that they are not spamming their donors or forgetting to inform them of upcoming events, but maintaining a balanced content calendar. 

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