Just another confirmation of the fact that charities need to work hard to reach their audience online. Being on the web isn't optional anymore!
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Learning how to tweet, post, and poke for good causes
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Natasha Pinczuk
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Scooped by Natasha Pinczuk onto Online Communication for Nonprofits |
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Social media is revolutionising the way that charities communicate with their supporters, service users and partners. There is a whole new digitally savvy audience out there, one that’s passionate ... Delete the scoop?
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#1 Question I get from people at VO Social Media seminars: "When do you sleep?" What they really mean is..."I don't have enough time in the day to be present on all those social media sites, and do it justice. How do you do that?
Natasha Pinczuk's insight:
No time for social media? Create some boundaries, make a plan, get some training, measure your results, and persevere! Delete the scoop?
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Natasha Pinczuk's insight:
"The brands that succeed in social media do not take short cuts." True. How much more important is authenticity in the nonprofit sector? How can a charity's social media efforts influence a donor's trust? Delete the scoop?
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Letting Go of the Words: Writing Web Content that Works: Amazon.ca: Janice (Ginny) Redish: Books
Natasha Pinczuk's insight:
Another book to add to my reading list! Delete the scoop?
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I've poured through dozens of statistics and aggregated the most recent trends on social media usage (in the U.S.). The result is a new Infographic created
Natasha Pinczuk's insight:
This infographic uses engaging visuals to present some trends in social media (U.S. perspective). Great insights into the importance of mobile. Delete the scoop?
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Join me on Tuesday, July 13th at 1 PM EST/1o am PST for a webinar hosted by Networked for Good "Using Social Media to Accomplish More with Less." It's free and three lucky participants will win a copy of the book. I'll be talking about some of...
Natasha Pinczuk's insight:
The slideshow below has some great tips for simplifying the "social media burden" for nonprofits. Delete the scoop?
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]
Natasha Pinczuk's insight:
Although social media is supposed to be "organic," you won't get very far without some kind of strategy. This infographic lays out some important questions you'll need to ask yourself as an organization before you launch out on social media. Delete the scoop?
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They cost something, mean something, and have permanence.
Natasha Pinczuk's insight:
In an age of continuous posts, tweets, and emails, a handwritten note can have a huge impact. If at all possible, consider sending a handwritten note to your donors or volunteers instead of a mass email--your thoughtfulness will be deeply appreciated. Delete the scoop?
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Donated software and technology resources for Canadian charities, nonprofits & libraries
Natasha Pinczuk's insight:
Content curation is a great way to sort through the noise on the web, provide your followers with some quality resources, and learn some new things yourself along the way. Delete the scoop?
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Natasha Pinczuk's insight:
Some helpful tips for nonprofits launching Facebook pages. The actual guide can be accessed here: https://fb-public.box.com/s/8dxyv66biabfnesvr3jj
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Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. From 10-paragraph editorials to 2-paragraph commentaries on breaking news, when you use the ideas... Via Heather Card
Natasha Pinczuk's insight:
I love this list. A great reminder to keep things fresh on your blog instead of sticking to one type of blog post (e.g., "breaking news spamming"). 
Heather Card's curator insight,
March 14, 8:21 AM
I think this is a good list. I would also add that thought leadership can also be effective. Delete the scoop?
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Someone once asked me: how do users read on the web? My answer? They don’t.Internet users scan. They pick out individual words and se Via Heather Card
Natasha Pinczuk's insight:
Writing for the web is certainly different than writing for print. This article summarizes some helpful tips for re-orienting your writing for an online audience. Delete the scoop?
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Social Media Made Easy Many business owners or executives think that social media consumes too much time and cannot produce measurable results. I understand. Delete the scoop?
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Natasha Pinczuk's insight:
These stats provide some compelling reasons for nonprofits to be intentional about their social media efforts. Delete the scoop?
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Donated software and technology resources for Canadian charities, nonprofits & libraries... Via Yesenia Sotelo
Natasha Pinczuk's insight:
Proud to see a screen shot of CCCC's responsively-designed website in this article :) Delete the scoop?
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Church leaders that ignore social media are missing a significant channel for reaching people in their community. Via Heather Card
Natasha Pinczuk's insight:
Some practical tips for pastors who are trying to reach out with social media.
Heather Card's curator insight,
April 19, 10:53 AM
I love this practical list for pastors. It is doable! Delete the scoop?
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Religion isn't a word often associated with technology — but it should be. Communication between religious organizations and their followers has blossomed on social media. Many ...
Natasha Pinczuk's insight:
"More than 30% of churches surveyed said they update Facebook each day, while close to 15% said they never use the network." Interesting stats. Delete the scoop?
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An infographic shows a side-by-side comparison of public relations skills and tools from a decade ago and today.
Natasha Pinczuk's insight:
This infographic shows how online communication has changed the way we "do" PR...but some things don't change! Delete the scoop?
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Donated software and technology resources for Canadian charities, nonprofits & libraries
Natasha Pinczuk's insight:
I agree--there is a lot of noise (garbage?) on social media. Post to others what you'd like posted to you. In practical terms: plan ahead, curate, and avoid marketing messages as much as possible! Delete the scoop?
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The 2013 eNonprofit Benchmarks Study shows that online fundraising is on the rise, with online revenue, one-time gifts and email lists increasing in 2012.
Natasha Pinczuk's insight:
Some great stats on online communication for nonprofits. Check out the Twitter explosion--a 264% growth rate! Delete the scoop?
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Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.
Natasha Pinczuk's insight:
Great tips for writing article headlines, email subject lines, and even social media posts. Delete the scoop?
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Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
Natasha Pinczuk's insight:
This post provides some great insight into how users read online content. They don't read--they scan! Undestanding and applying the F-pattern principle will help you to design more effective web content. Delete the scoop?
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