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Social Media: Do You Know Your Audience? | Heidi Cohen

Social Media: Do You Know Your Audience? | Heidi Cohen | Online communicatie en social PR | Scoop.it

Before you dive into creating your social media marketing strategy, know who’s in your audience and where you can find them.

 

Once you’ve done your research and have answers to these questions you can create asocial media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful....


Via Jeff Domansky
Linda Dap's insight:

Waar zit je klant online. Cijfers over gebruik social media in VS en hoe je online campagne daar op aan te passen. Pin it to win it!

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Deveshnee Moodley's comment, April 28, 2013 11:40 PM
I too found it interesting that that twitter and tumblr were the most popular sites for 18 to 24 year old's. I would have thought Facebook would be number one. However this article is useful as shows the rapid growth of internet and social media. This is relevant information for a marketer to know in terms of digital marketing. The information in this article can be very useful to a marketer, when he/she are implementing marketing strategies.
Delzin Balsara's comment, May 7, 2013 10:20 PM
It is very important to know who your audience is when promoting a new/existing brand. It is clear that this article explains and identifies its' association with groups of all sorts which then creates a large marketing audience. Marketers need to narrow down their target to then establish the best consumers. This article really goes to show how social media marketing site like Facebook may not always have the right technique or strategy to generate popular feedback and awareness.
Fatana Faghiryar's comment, May 9, 2013 3:04 AM
quite an interesting article as it shows the internet and social media growth, which is changing many companies nature to business. this article has simply shown the many social networks site e.g facebook not always has the right marketing techniques.
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Evenementen: social media monitoren op 'feestje' en 'veilig' - Frankwatching

Evenementen: social media monitoren op 'feestje' en 'veilig' - Frankwatching | Online communicatie en social PR | Scoop.it
Sociale media en evenementen. Dit artikel helpt je bij het organiseren van je monitoringactiviteiten.
Linda Dap's insight:

Monitoren van online media, hoe doe je dat en wat levert het eigenlijk op? Een goed verhaal van Ewoud de Voogd en Boaz Adank met heel praktisch een 5 stappen plan en een download analyse buzz bij evenementen. 

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Five Ways To Use Twitter’s Favorite Button - AllTwitter

Five Ways To Use Twitter’s Favorite Button - AllTwitter | Online communicatie en social PR | Scoop.it
Five Ways To Use Twitter’s Favorite Button
Linda Dap's insight:

Hoe gebruik jij de favorite button? Ik vooral als bewaren om later te lezen lijstje.

 

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The five food groups of content marketing success | @HeinzMarketing

The five food groups of content marketing success | @HeinzMarketing | Online communicatie en social PR | Scoop.it
This analogy was new to me until earlier this month when Jason Miller from LinkedIn shared it at a content marketing summit in San Francisco. He created this while at Marketo, and for anyone struggling to create the right mix of content types it’s a great set of basic guidelines.Don’t take this too literally, it’s not a pyramid and can’t guarantee long life, but worth checking out....
Via Jeff Domansky
Linda Dap's insight:
Even lezen, gewoon leuk!
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3 Ways to Tell a Social Brand Story

3 Ways to Tell a Social Brand Story | Online communicatie en social PR | Scoop.it
3 Ways to Tell a Social Brand Story - The Huffington Post
Linda Dap's insight:
Neuroscience supports the importance of writing a social brand story. Focus on social, emotions not facts.
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The best content marketers are creative, consistent and committed - The Globe and Mail

Linda Dap's insight:

Some great examples of today's top brands who use content marketing to their advantage: Red Bul, Kraft, Jon Deere, Michelin and Jell-O as early as 1895...Content marketing way back in time.

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101 awesome-marketing-quotes

101 awesomeMARKETING QUOTES. (RT @sergifunky: 101 awesome-marketing-quotes by @adzirduta #internetmarketing http://t.co/uCK8cNtI4O)
Linda Dap's insight:

Nice! Thanx for sharing @Max_Dumont @sergifunky

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The 4 Most Effective Twitter Calls to Action | Pamorama | Social Media Marketing Blog

The 4 Most Effective Twitter Calls to Action | Pamorama | Social Media Marketing Blog | Online communicatie en social PR | Scoop.it

These 4 best Twitter calls to action will improve your marketing effectiveness, and help convert users into customers and brand evangelists.


Via Khaled El Ahmad
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Four Real World Examples of How Content Marketing Should Be

Four Real World Examples of How Content Marketing Should Be | Online communicatie en social PR | Scoop.it
Now that nearly every company has (or should have) some sort of online presence, content and social media marketing strategies must be sharp in order to help a business to really stand out. For eve...
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Infographic: Insights into our communication | Get In Front Communications

Infographic: Insights into our communication | Get In Front Communications | Online communicatie en social PR | Scoop.it

I’m happy to share my new infographic to offer insights on businesscommunication.

 

Only 2% of people have had any kind of education in how to listen. Do you know the impact that images have on marketing? Take a look....


Via Jeff Domansky
Linda Dap's insight:

There you have it: "The number one quality employers want: communications skills"

 

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Jeff Domansky's curator insight, June 25, 2013 7:59 PM

Susan Young explores how effective communication works.

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Consument is dialoogmoe @ Marketing Online - Adformatie Groep

Consument is dialoogmoe @ Marketing Online - Adformatie Groep | Online communicatie en social PR | Scoop.it

"Veel organisaties schieten door in hun drang om een dialoog te voeren met klanten over producten of de dienstverlening, meent Berlinda Harkink, directeur van De Legitimiteit Groep. Daardoor haakt de consument af en keert in het ergste geval de organisatie de rug toe. Hoe voorkom je als marketeer interaction overload?"

Linda Dap's insight:

Goed artikel over de 5 factoren waar je rekening mee moet houden om overload te voorkomen en succesvolle interactie te hebben.

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5 ways companies can use social media to manage customer relations

5 ways companies can use social media to manage customer relations | Online communicatie en social PR | Scoop.it
The internet gives everyone a voice, and that’s a beautiful thing. However, the things people say online can actually have a bigger impact than they think. When an unhappy customer goes online and leaves a bad review of a business, other customers take it to heart and the company loses business– maybe just a little at first, but when companies start to develop a bad reputation online, it can spread and grow in the blink of an eye. Luckily there are ways that businesses can help prevent that....
Via Jeff Domansky
Linda Dap's insight:
Online reputatiemanagement --> hoofdregel nummer 1: de heeft altijd gelijk. Dus altijd sorry zeggen als er een fout is gemaakt, positief en oplossingsgericht reageren.
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Jeff Domansky's curator insight, June 8, 2013 11:36 AM

Two words to guide yoursocial media efforts: prevention and proactive...

Linda Allen's curator insight, June 8, 2013 5:12 PM

Yes indeed

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Pinterest CEO Ben Silbermann: consumers will soon expect every service on every platform, mobile included

Pinterest CEO Ben Silbermann: consumers will soon expect every service on every platform, mobile included | Online communicatie en social PR | Scoop.it

"the average consumer will soon expect that every service is available on every platform. More and more, that's a phone or a tablet or a phablet."

Linda Dap's insight:

Mooie uitspraak over verdienmodel Pinterest. Hoeft nu nog niet aan verdiend te worden maar --> "When we do announce our monetization plans, we want to make it easier for people to discover things they love -- we want to help people take the next step." En dat is toch echt een aankoop!

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What Is Digital Marketing?

What Is Digital Marketing? | Online communicatie en social PR | Scoop.it

What is digital marketing? It’s a pretty expansive question, but let’s try and sum it up... t’s a pretty expansive question, but let’s try and sum it up in a single sentence: digital marketing is the promotion of brands using all forms of digital advertising, which includes, but is not limited to, websites, search engine optimisation, search engine marketing, cost per click advertising and social media. Without digital marketing, it’s almost impossible for any brand to make any kind of impact on the web.

 

And while these tools aren’t difficult to learn per se, they do require time and effort to make them work well and efficiently. Moreover, it’s likely that they will never be mastered, as they’re shifting and evolving all of the time. All you can really do is borrow as much knowledge as you possibly can for this moment… and then keep on learning.

 

The infographic below takes a closer look at digital marketing....


Via Jeff Domansky
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Hugo Araújo Lázare's curator insight, June 1, 2013 2:57 PM

SOCIAL NETWORK MANAGEMENT INFO

Caroline Christalleyes's curator insight, June 1, 2013 8:07 PM

the use of new media to market a brand/product/organization and so on.

Chandan Gupta's curator insight, June 2, 2013 7:34 AM

It is found that one gets maximum coverage within the limited budget once we switch to the digital marketing. Most of us think that it is useless, But once the switching is done in web there is drastic change. Moreover S/He has to choose the good social media.

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2013's best digital campaigns

Gregory Pouy: "This is a personal selection of the most relevant campaigns. As a marketing professional & blogger, I have watched tons of videos since 2006 and I very carefully

Linda Dap's insight:

Leuk overzicht met Heineken als Nederlands voorbeeld by the way. En nr #10 A word is born: phubbing, weer nieuw woord geleerd.

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Top Marketing Predictions For 2014 | B2B Marketing Insider

Top Marketing Predictions For 2014 | B2B Marketing Insider | Online communicatie en social PR | Scoop.it
Last year in my 2013 marketing predictions post, I predicted that content marketing would mature in many organizations, that brands would take themselves o
Linda Dap's insight:
Good read. Content, Data & Culture key in 2014
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GOV.uk: gebruikers centraal op een overheidswebsite

GOV.uk: gebruikers centraal op een overheidswebsite | Online communicatie en social PR | Scoop.it

De website van de Britse overheid is vernieuwd:GOV.uk nu sneller, duidelijker, kleiner. Een verhaal over de totstandkoming van GOV.uk.

Linda Dap's insight:

Inspirerend verhaal, echt een mooie case. "Contentprofessionals advocaat van de gebruiker" en zo moet het. Dank Hugo Louter voor het delen! http://dekrachtvancontent.nl/blogger/hugo-louter/

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How to Write Content for Google Hummingbird

How to Write Content for Google Hummingbird | Online communicatie en social PR | Scoop.it
New Google algorithm, Hummingbird, provides a better search experience for searchers, but writing SEO optimized content can be challenging.
Linda Dap's insight:
So Hummingbird wants for us to stop thinking about algorithms and start thinking about real people who have real needs. Contentmarketeers now all about that right!
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If you think you can freely use anything you find on the Internet, check out this infographic

If you think you can freely use anything you find on the Internet, check out this infographic | Online communicatie en social PR | Scoop.it
“ Every month or so, I find myself having to educate people on copyright infringement. It seems that some bloggers still don't understand that the Internet follows the same rules as the offline worl...”
Via Cendrine Marrouat - www.socialmediaslant.com
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Infographic: 70% of those helped via social customer service return as a customer in the future

Infographic: 70% of those helped via social customer service return as a customer in the future | Online communicatie en social PR | Scoop.it
Social customer service is important for building loyal customers, managing online reputation and helping to grow revenue, an infographic...
Linda Dap's insight:

Mooie cijfers om achter de hand te hebben wanneer je je webcare activiteiten moet verantwoorden. Accountability...

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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Online communicatie en social PR | Scoop.it

Via The Digital Rocking Chair, Ali Anani, Jeff Domansky
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KindredReaders's curator insight, January 2, 8:45 AM

great visual reference!

Ali Anani's curator insight, January 2, 10:39 PM

Creative writing in steps

Gennia Holder's curator insight, January 14, 6:50 AM

This a great list, but, perfect?  I don't know about that :)  Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.

 

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What Relevance Means for Content Strategy | Social Media Today

What Relevance Means for Content Strategy | Social Media Today | Online communicatie en social PR | Scoop.it

"The lesson in psychology of consumer behaviour: Relevance and value aren't about you. It's always about them"

 

Linda Dap's insight:

So, what makes good content:  "If it activates a change in thought or behavior, it is both relevant and valuable".

 

 

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Measure Your Content Curation Success: A 10 Question Scorecard

Measure Your Content Curation Success: A 10 Question Scorecard | Online communicatie en social PR | Scoop.it

In our era of limited time and budget resources, how do you measure the quality of your day-to-day and week-to-week content curation efforts? As Joe writes, “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.”

 

To help you gauge the quality and consistency of your content curation efforts, I’ve created the simple worksheet below. Here, find out how you can use it to score your ability to discover, share, and improve your efforts to create “the best content marketing on the planet” on an ongoing basis....


Via Jeff Domansky
Linda Dap's insight:

Handige tool!

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Jeff Domansky's curator insight, June 24, 2013 4:59 PM

Excellent tool for content marketing evaluation and creation...

Phil Lauterjung's curator insight, June 25, 2013 9:45 AM

add your insight...

 
Alison D. Gilbert's curator insight, June 28, 2013 5:33 PM

What's your score?

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Customer Engagement Tactics That Go Beyond Tweets & Shares

Customer Engagement Tactics That Go Beyond Tweets & Shares | Online communicatie en social PR | Scoop.it

Looking for ways to build customer engagement? Check out these insights and tactics from 5 brands that do it right. Maybe you’ve bought into content marketing and social media for just that reason. But it’s important to realize that simply posting articles and tweets isn’t enough. Content marketing needs more than great writing to yield results. As much as you focus on blogging, producing videos, and publishing e-books, you need to strengthen the path from pageviews to sales. This path can span a period of days, weeks, or even months. That’s why you need a well-developed retention strategy to keep your prospects engaged. Here’s where social media enters your marketing mix...-


Via Jeff Domansky
Linda Dap's insight:

Customers are demanding different kinds of relationships. Nice post on best ways to engage with your customers.

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Videos for Landing Pages 101 - Business 2 Community

Videos for Landing Pages 101 - Business 2 Community | Online communicatie en social PR | Scoop.it

A recent research report by Invodo said that 52% of consumers say that watching a product video makes them more confident in online purchase decisions, and another 52% said they are less likely to return a product they have purchased after watching a video. Treepodia says that video increases conversion rates, from 14% increase for electronics to 113% for gifts.

 

There are statistics galore about how video increases conversions and purchases, increases consumer confidence and retention, decreases friction, is the best medium for mobile and tablet devices, and ends world hunger (well, maybe scratch the latter) I’m not sure we need to convince you how effective video is in helping your marketing efforts. Video has arrived – and is here to stay.

 

But what do you need to get into the game and use video to improve conversions on your landing pages? Introducing Video for Landing Pages 101, an introductory overview to help you navigate and plan your video landing pages...


Via Jeff Domansky
Linda Dap's insight:

Goed om te lezen en tips te bewaren voor het moment dat je aan de slag gaat met video voor social marketing.

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Jeff Domansky's curator insight, June 6, 2013 10:40 AM

This is an exceptional post and tips for video in social marketing. It's a must-read for marketing, PR and content pros alike...

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Penguin houdt van goede content | LEWISPR NL

Penguin houdt van goede content | LEWISPR NL | Online communicatie en social PR | Scoop.it

"Om ervoor te zorgen dat sites met kwalitatief goede links bovenaan verschijnen in de zoekresultaten, lanceerde Google eerder al het Penguin algoritme. Met Penguin 2.0 wordt het alleen nog maar belangrijker dat je kwalitatief goede links naar je website trekt".

Linda Dap's insight:

Kern: het gaat Google steeds meer om de inhoud en minder om de keywords op je website. Schrijf relevante, waardevolle content die gebruikers willen delen met anderen en zorg ervoor dat ze dat makkelijk kunnen doen.

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