Online Commerce
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by YA Jin from About Curation
Scoop.it!

쇼핑몰의 미래 키워드 “크라우드 큐레이팅(Crowd Curating)”

쇼핑몰의 미래 키워드 “크라우드 큐레이팅(Crowd Curating)” | Online Commerce | Scoop.it

우리가 준비하고있는 서비스 컨셉을 그대로 드러낸 글..

바로 Crowd Curation이 앞으로 e-commerce의 대세가 될것이다.


Via Young Min Kwon
more...
No comment yet.
Scooped by YA Jin
Scoop.it!

Why Curation Matters More Than Ever - Gartner |...

Why Curation Matters More Than Ever - Gartner |... | Online Commerce | Scoop.it
Intermediate/ Excerpt... In the run up to this holiday season, my thoughts gravitated to the increasingly important role of curation in virtually all forms of audience engagement. Why?
more...
No comment yet.
Rescooped by YA Jin from Content Marketing & Content Curation Tools For Brands
Scoop.it!

Shopping curation is hard : Checking Subscription Commerce

Shopping curation is hard : Checking Subscription Commerce | Online Commerce | Scoop.it

If the boxes don't deliver the goods, they're toast.


Via Therese Torris
more...
Therese Torris's curator insight, October 27, 2013 4:41 AM
At last, words of wisdom : what's left when the surprise and entertainment effect of subscription boxes like Birchbox fade away ?
Rescooped by YA Jin from Social Media Content Curation
Scoop.it!

AHAlife Curates And Sells Unique, Hard-To-Find Products From Around The World | TechCrunch

AHAlife Curates And Sells Unique, Hard-To-Find Products From Around The World | TechCrunch | Online Commerce | Scoop.it

Have you ever visited a city, country or even store and found an original, unique product or item that you've never seen before?

AHAlife is an e-commerce sites for hard-to-find and exclusive luxury lifestyle products, curated by ‘tastemakers’ from around the world.

AHAlife introduces one new product a day in editorial format through its email list, tells the story about how the product was made, who made it, and where it came from while allowing you to also purchase the product. Products span fashion, food, beauty, travel, accessories, home décor, tech, and travel experiences.

What makes the site compelling is the blend of content, commerce, and curation in AHAlife’s platform. Celebrity curators on the site include...
[read full story http://is.gd/wbLusj]


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by YA Jin from Content Curation World
Scoop.it!

Curated Commerce: How Curation is Transforming The Fashion Industry

Curated Commerce: How Curation is Transforming The Fashion Industry | Online Commerce | Scoop.it

Robin Good: Well researched and resourceful article by Amalia Agathou on key trends and technologies that are transforming the fashion industry.

 

One such new key transforming factor is "curation" and the many ways it's being used to help individuals find, share and endorse the products they like the most.

 

"Curated commerce: A growing number of fashion sites at the affordable end of the market work with influential bloggers, stylists and celebrities to sell products via e-shops with an editorial feel."

 

A few examples:


"1) London-based Stylistpick, offers consumers a “personalized showroom” full of products selected by well-known stylists.


2) #MyMix for eBay in the UK and Germany is curated by The eBay Style Collective a group of fashion bloggers, stylists and eBay fanatics.


3) Yoox often features a section with picks by celebs like the most recent Orlando Bloom: His choice for her.


4) ASOS finder is curated by its own community.


Sites that used mechanism for personalized curation, like Google’s Boutiques.com, haven’t caught on so far, partly because in order for a successful recommendation system to work effectively it needs significant volumes of user data, and shopping preferences in fashion change extremely quickly.


Maybe a hybrid shopping site that uses recommendation engines along with shopping assistance by professional stylists is the next step."

 

The article looks also into other key factors influencing big changes sweeping the fashion industry, such as video, mobile apps, crowdsourcing and more.

 

Insightful. 8/10

 

Original article: http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/

 

 

 

 


Via Robin Good
more...
No comment yet.
Rescooped by YA Jin from Content Curation World
Scoop.it!

Curation, Everyone is a Docent

Curation, Everyone is a Docent | Online Commerce | Scoop.it

Content, commerce and curation now go hand in hand. One of the hottest areas for investors is harnessing the wealth of content available and empowering human


Via Robin Good
more...
No comment yet.
Rescooped by YA Jin from The MarTech Digest
Scoop.it!

Why Curation Matters More Than Ever - Gartner | #TheMarketingAutomationAlert

Why Curation Matters More Than Ever - Gartner | #TheMarketingAutomationAlert | Online Commerce | Scoop.it

Intermediate/ Excerpt...

 

In the run up to this holiday season, my thoughts gravitated to the increasingly important role of curation in virtually all forms of audience engagement. Why? Because, spread as we are between so many cacophonous pleas, we all face an abundance of choice that far exceeds our capacity to discern what is—and what isn’t—worthy of our attention.

 

In this always-on age of information overload, our synapses yearn for some relief.

 

For many, this relief comes from the discriminating curators who act as intelligent filters across a veritable Sargasso Sea of information, a fire hose of flotsam and jetsam. We count on these curators to help turn the patternless din into a more sensible, more tractable patchwork.

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).


Via marketingIO
more...
Weballtheway's curator insight, January 6, 2014 8:02 PM

http://www.weballtheway.com.au- Our Team has experience in making customised solutions for your business needs and bringing in great exposure to the customers. Using the best tools that todays world has to offer at competitive prices just to make you look good in the world of Online Marketing.

 

Give us a SHOUT! And our experts will attend to you as soon as possible.

Therese Torris's curator insight, January 7, 2014 4:11 AM

If Gartner Group - which is ever so conservative - talks about curation, it means it's definitely over the hype curve 

Cindy Romaine's curator insight, January 7, 2014 2:43 PM

"Curators who act as intelligent filters"-- nice

Rescooped by YA Jin from Travel Tech and Innovation
Scoop.it!

3 Social Media Trends You Should Know About—Now | The Daily Muse

3 Social Media Trends You Should Know About—Now | The Daily Muse | Online Commerce | Scoop.it
From new jobs to new platforms, find out what the experts are saying will be big in social media this year.

Via Arnaud Desmarest & Pierre Le Moël, Luis Costa
more...
No comment yet.
Rescooped by YA Jin from Digital = Customer Engagement
Scoop.it!

AHAlife. Are you an influencer? ... - The Next Web

AHAlife. Are you an influencer? ... - The Next Web | Online Commerce | Scoop.it

AHAlife. Are you an influencer? ...The Next Web “We believe in content + commerce + curation and I think this trend will continue to last in the next five years.


Via Mirza Mushtaq Baig
more...
No comment yet.
Rescooped by YA Jin from Social Media Content Curation
Scoop.it!

3 Aspects To Save Social Commerce: Discovery, Curation And Personalization | Forbes

3 Aspects To Save Social Commerce: Discovery, Curation And Personalization | Forbes | Online Commerce | Scoop.it

The reason today’s consumers are struggling with daily deal sites is because the filtering mechanisms and technology aren’t quite ready to handle highly targeted offers to individuals. There are too many “deal pushers” at a time when consumers really want simplicity, relevance and accuracy.

 

For online commerce to succeed, then, discovery theory must evolve. There are three aspects to the challenge: the discovery process itself; curation, or the sourcing of high-quality, appropriate product solutions; and personalization, which involves accurately matching the right product or service with the right individual, at the right time.

 

- Discovery, when properly executed, is about helping consumers find stuff they didn’t even know existed. Discovery is an ongoing process, one that is continually refined over time to generate relevance at deeper levels regardless of how the person’s interests change.


- Curation is about offering a filtered selection of high-quality products and services to consumers. Creating a conscious effort to select a handful of products that are unique, interesting and high-quality eliminates excessive product sifting on the customer’s end. The result is a highly targeted, meaningful shopping experience.


- Personalization ensures that the right offer reaches the right person at the time that person needs it most.


To achieve this ultimate dialogue between merchant and customer, e-commerce companies must perfect the troika of discovery, curation and personalization, then apply all three consistently in the retail environment...

 

[read full article http://j.mp/tsrXUN]


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by YA Jin from Content Curation World
Scoop.it!

A New Social Commerce and Curation Engine: 15Gifts

A New Social Commerce and Curation Engine: 15Gifts | Online Commerce | Scoop.it

15gifts is a British startup that is at the intersection of social commerce and curated product recommendations.

Finding a gift for someone regardless of how you are related to them can often be challenging and ultimately this is what 15gifts attempts to solve.

Through a guided series of questions combined with Facebook Connect, 15gifts will recommend a variety of products that it deems appropriate for recipient.

15Gifts makes its recommendations based on a variety of data including: Demographics – age, sex, relationship, occassion, what makes the recipient happy, and variety of occassion/recipient specific questions.


Via Robin Good
more...
No comment yet.
Rescooped by YA Jin from Digital-News on Scoop.it today
Scoop.it!

Flipboard Transitions from Curation to Commerce with New Shopping Catalogues

Flipboard Transitions from Curation to Commerce with New Shopping Catalogues | Online Commerce | Scoop.it
The ecommerce move is already popular with retailers and celebrities.

Via Thomas Faltin
more...
No comment yet.
Rescooped by YA Jin from Digital-News on Scoop.it today
Scoop.it!

Square Has Jumped on the E-Commerce Curation Bandwagon, Starring a Wacky Lumberjack Video

Square Has Jumped on the E-Commerce Curation Bandwagon, Starring a Wacky Lumberjack Video | Online Commerce | Scoop.it
If you’re an e-commerce marketplace and you don’t “curate” your goods into “collections,” do you really exist?

Via Thomas Faltin
more...
No comment yet.
Rescooped by YA Jin from About Curation
Scoop.it!

Joey Kim's Venture Story :: Digital Curation

Joey Kim's Venture Story :: Digital Curation | Online Commerce | Scoop.it

디지털 큐레이션 정리가 잘된 블로그 포스트 입니다.


Via Young Min Kwon
more...
No comment yet.