Have you ever visited a city, country or even store and found an original, unique product or item that you've never seen before?
AHAlife is an e-commerce sites for hard-to-find and exclusive luxury lifestyle products, curated by ‘tastemakers’ from around the world.
AHAlife introduces one new product a day in editorial format through its email list, tells the story about how the product was made, who made it, and where it came from while allowing you to also purchase the product. Products span fashion, food, beauty, travel, accessories, home décor, tech, and travel experiences.
What makes the site compelling is the blend of content, commerce, and curation in AHAlife’s platform. Celebrity curators on the site include... [read full story http://is.gd/wbLusj]
Robin Good: Well researched and resourceful article by Amalia Agathou on key trends and technologies that are transforming the fashion industry.
One such new key transforming factor is "curation" and the many ways it's being used to help individuals find, share and endorse the products they like the most.
"Curated commerce: A growing number of fashion sites at the affordable end of the market work with influential bloggers, stylists and celebrities to sell products via e-shops with an editorial feel."
A few examples:
"1) London-based Stylistpick, offers consumers a “personalized showroom” full of products selected by well-known stylists.
2) #MyMix for eBay in the UK and Germany is curated by The eBay Style Collective a group of fashion bloggers, stylists and eBay fanatics.
3) Yoox often features a section with picks by celebs like the most recent Orlando Bloom: His choice for her.
4) ASOS finder is curated by its own community.
Sites that used mechanism for personalized curation, like Google’s Boutiques.com, haven’t caught on so far, partly because in order for a successful recommendation system to work effectively it needs significant volumes of user data, and shopping preferences in fashion change extremely quickly.
Maybe a hybrid shopping site that uses recommendation engines along with shopping assistance by professional stylists is the next step."
The article looks also into other key factors influencing big changes sweeping the fashion industry, such as video, mobile apps, crowdsourcing and more.
In the run up to this holiday season, my thoughts gravitated to the increasingly important role of curation in virtually all forms of audience engagement. Why? Because, spread as we are between so many cacophonous pleas, we all face an abundance of choice that far exceeds our capacity to discern what is—and what isn’t—worthy of our attention.
In this always-on age of information overload, our synapses yearn for some relief.
For many, this relief comes from the discriminating curators who act as intelligent filters across a veritable Sargasso Sea of information, a fire hose of flotsam and jetsam. We count on these curators to help turn the patternless din into a more sensible, more tractable patchwork.
The reason today’s consumers are struggling with daily deal sites is because the filtering mechanisms and technology aren’t quite ready to handle highly targeted offers to individuals. There are too many “deal pushers” at a time when consumers really want simplicity, relevance and accuracy.
For online commerce to succeed, then, discovery theory must evolve. There are three aspects to the challenge: the discovery process itself; curation, or the sourcing of high-quality, appropriate product solutions; and personalization, which involves accurately matching the right product or service with the right individual, at the right time.
- Discovery, when properly executed, is about helping consumers find stuff they didn’t even know existed. Discovery is an ongoing process, one that is continually refined over time to generate relevance at deeper levels regardless of how the person’s interests change.
- Curation is about offering a filtered selection of high-quality products and services to consumers. Creating a conscious effort to select a handful of products that are unique, interesting and high-quality eliminates excessive product sifting on the customer’s end. The result is a highly targeted, meaningful shopping experience.
- Personalization ensures that the right offer reaches the right person at the time that person needs it most.
To achieve this ultimate dialogue between merchant and customer, e-commerce companies must perfect the troika of discovery, curation and personalization, then apply all three consistently in the retail environment...
15gifts is a British startup that is at the intersection of social commerce and curated product recommendations.
Finding a gift for someone regardless of how you are related to them can often be challenging and ultimately this is what 15gifts attempts to solve.
Through a guided series of questions combined with Facebook Connect, 15gifts will recommend a variety of products that it deems appropriate for recipient.
15Gifts makes its recommendations based on a variety of data including: Demographics – age, sex, relationship, occassion, what makes the recipient happy, and variety of occassion/recipient specific questions.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.