As the Director of Content and Community for Scoop.it, Clair Byrd is responsible for the development and management of the Scoop.it's content strategies and brand storytelling as well as the inspiration and activation of a global community of curation enthusiasts, running the gamut from corporate CEOs to non-profit leaders. In this role, she is in charge of on-going content and community architecture, evolving content life cycles, developing micro-communities, and expanding the Scoop.it user base.
Clair has a knack for creating and accelerating personal connections and figuring out what types of content makes individuals and communities tick. Clair got her start in content and community after funding some of her education by "developing" other student's homework and papers. After moving to the Bay area from the Midwest, she quickly went legit, leading community efforts at Delivering Happiness, a member of the Tony Hsieh family of brands.
Clair is passionate about creating relationships and communicating openly, honestly, and transparently. She also enjoys food science, punctuation, kumquats, and the color purple.
Most recent studies depict mind wandering as a costly cognitive failure with relatively few benefits (Mooneyham and Schooler, 2013). This perspective makes sense when mind wandering is observed by a third party and when costs are measured against externally imposed standards such as speed or accuracy of processing, reading fluency or comprehension, sustained attention, and other external metrics.
There is, however, another way of looking at mind wandering, a personal perspective, if you will. For the individual, mind wandering offers the possibility of very real, personal reward, some immediate, some more distant.
Developments over the past few months - and especially the revelations about the spying work of the NSA on friendly governments and their people and businesses - show how important it is to try and establish some high-level strategies relating to...
Guillaume is our CEO & co-founder. Good thing Scoop.it keeps him busy or he’d spent way too much time playing video games or skiing off-piste in Tahoe.
His previous business, Musiwave, was a pioneer of mobile music back in the early 2000's, introducing many of the first hit products in that market. He grew it into the leader of its space, powering the music platforms of major mobile operators worldwide, before it was eventually acquired by Microsoft in 2007.
After graduating from Polytechnique in France, Guillaume earned a Master's degree from Stanford University back in '95.
"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.
“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.
Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:
- whether because your audience will find you first on social networks
- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).
The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.