Business & Online Marketing
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Business & Online Marketing
Articles about online marketing best-practices, eCommerce discussions and industry news.
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Improving customer experience to increase sales

Improving customer experience to increase sales | Business & Online Marketing | Scoop.it
The most successful websites aren't those with best design or products. Those that succeed are those that provide their visitors with a real customer experience.
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Brands Go Mobile in 2013 - Adrants

Brands Go Mobile in 2013 - Adrants | Business & Online Marketing | Scoop.it
How Brands Can Go Mobile in 2013
Adrants
In fact, based on survey results from the Google Analytics Blog, 87 percent of marketers are planning to increase their mobile efforts in 2013.
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Dotty Scott's curator insight, April 14, 2013 1:08 PM

I am going mobile with a Mobile App

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Lord & Taylor's ecommerce site needs a makeover - Ecommerce Outtakes

Lord & Taylor's ecommerce site needs a makeover - Ecommerce Outtakes | Business & Online Marketing | Scoop.it
Lord & Taylor's ecommerce store is definitely lookin' weird... It's definitely time for a design makeover!

Via EcomOuttakes
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EcomOuttakes's curator insight, April 3, 2013 1:03 PM

The lastest addition to the lookin' weird department, Lord & Taylor's site has a lot of issues with their layout and design. Take a look.

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How Important is Mobile Marketing To Promoting Your Brand?

How Important is Mobile Marketing To Promoting Your Brand? | Business & Online Marketing | Scoop.it
Do you think that you are wasting money on conventional marketing campaigns  and are not gaining any profit? Don't you want to promote your brand in an

Via Thomas Faltin
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Charlotte Eglinton's comment, April 8, 2013 10:08 PM
I totally agree with this article. I think that mobil phones are defiantly a huge part of todays marketing. I know for a fact that i am constantly looking at new apps to download and use. With the majority of people today using iPhones, its such a easy way to quickly check your bank account, or find out what time the bus comes by simply downloading a app to help you. I think its really important that brands look into developing apps for phones if they want to keep up with the changes in the social media.
Aleysha Kelly's comment, April 9, 2013 4:47 AM
I agree with both your points Nick and Charlotte. Mobile Marketing is definitely the new way to engage consumers especially with the rapid change in technology especially that of smart phones. Its definitely the most effective way to contact your target consumer as with the use of apps its up to the consumer to download it. I'm the same as you Charlotte, I am always looking for new apps to download and use so I think it is really important the business look into Mobile Marketing to keep up with the changing environments.
Aleysha Kelly's comment, April 9, 2013 5:08 AM
http://www.itwire.com/it-industry-news/market/59358-global-device-shipments-to-reach-24-billion-this-year this article shows how it is even more important to use mobile marketing due to the shift in consumer behaviour.
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Key trends in eCommerce and Social

Key trends in eCommerce and Social | Business & Online Marketing | Scoop.it

Here's a great presentation from Business Insider on the future of social commerce. Although it is very US centric, it has loads of great stats and insights that have global implications. It also gives you a great overview of where ecomerce is going and what is driving its growth.


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The Great Social Customer Service Race: Top Brands Compete in a Social Response Test

The Great Social Customer Service Race: Top Brands Compete in a Social Response Test | Business & Online Marketing | Scoop.it

Few topics have dominated customer service strategy conversations like social media.

 

This trend presents a formidable challenge for companies that receive thousands–sometimes hundreds of thousands–of tweets per day. It’s impossible to expect them to respond to everything.

 

But what do they respond to, how quickly, and how well?


Via The Fish Firm
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Jenny Hazan's curator insight, February 14, 2013 11:09 AM

This is a fantastic insight into the use of social media in customer service. Here you will see the reaction of 14 different brands to tweets sent by 4 individuals in a systematic way of testing their ability to win the social customer service race!

 

Such an interesting read!

Martin (Marty) Smith's curator insight, February 16, 2013 9:03 AM

I thought this study was so devastatingly important I posted Atlanticbt.com's first guest blog post: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/ .

The study is fascinating and devastating because it speaks to how poorly aligned even major brands are to social media marketing. Customers are having conversations to no response. 


"No response" is doubly devastating because it says, "We aren't listening and we don't care." Relationships aren't accidents they are decisions. Make the right decision and make sure your company, brand or product listens more than you talk on social media. 

Gonçalo Hall's curator insight, February 26, 2013 4:28 AM

Um excelente artigo que demonstra que na maioria dos casos, as expetativas de resposta de uma marca nas redes sociais a pedidos de apoio técnico é ainda muito reduzida. Muito trabalho tem ainda de ser feito.. 

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Understanding User Experience vs. User Interface | #UX vs. #UI

Understanding User Experience vs. User Interface | #UX vs. #UI | Business & Online Marketing | Scoop.it

I’ve had many discussions this year with web designers and developers concerning user interface (UI) and user experience (UX) and what the differences are. For ecommerce merchants, it’s important to know the difference if you are planning any type of redesign of your online store.

One of the most critical components of your online store is the user experience. Regardless of how elegant your website looks, if you fail to deliver the type of user experience your buyers are looking for, they will leave your site and shop elsewhere. Because there are so many well-designed stores today, shoppers demand that type of experience from all sites.

This article explores the difference between UI and UX and why you need to the right resources on your team when you redesign your website.


Via Nebojsa Stojanovic
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tapptica's curator insight, April 9, 2013 3:03 PM

Siempre imprescindible definir y contemplar tanto el UX como el UI en tu ecommerce o website.

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Pinterest For Business: How People Interact with Pins on Pinterest – [Infographic]

Pinterest For Business: How People Interact with Pins on Pinterest – [Infographic] | Business & Online Marketing | Scoop.it
How Users Interact with Pins on Pinterest – infographic Pinterest is a pinboard-style photo sharing

Via WordPress SEO & Social Media, Gerrit Bes, Martin (Marty) Smith
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WordPress SEO & Social Media's curator insight, February 4, 2013 6:07 AM

How Users Interact with Pins on Pinterest – infographic /@BerriePelser

E-Strands Ltd's curator insight, February 4, 2013 10:21 AM

 How Users Interact with Pins on Pinterest – infographic Pinterest is a pinboard-style photo sharing

Martin (Marty) Smith's curator insight, February 7, 2013 9:24 AM

Good actionable information on this infographic re: Pinterest for business. 

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40 Digital Media Resources You May Have Missed

40 Digital Media Resources You May Have Missed | Business & Online Marketing | Scoop.it

It has been another busy week in the digital world. Catch up on the latest digital media resources with our weekly features roundup.

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Keywords Are Dead! Long Live User Intent!

Keywords Are Dead! Long Live User Intent! | Business & Online Marketing | Scoop.it
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation.

Via Frank Delmelle, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 16, 2013 10:17 AM

Fascinating Scoop by Brian Yanish, a trusted source. Here is what I know:

* Heuristic measures matter more. 
* Metrics like time on site, pages viewed and return matter.

* When heuristics matter more engagement matters more.

* When engagement matters more content is KING.

* When content is KING storytelling isn't far behind.
* When storytelling and engagement are important video is important.

* When all of these things are true User Generated Content is critical.

 

Would I go as far as this article? Let me get back to you on that, but well-reasoned and new truths are exposed. 

 

Frank Delmelle's comment, January 18, 2013 8:04 AM
"A lot of SEO has traditionally focused around keywords: choosing keywords, creating content for keywords, building links for keywords, ranking for keywords, and tracking traffic from keywords. But as encrypted search rolls out to more and more internet users, it’s time to start re-thinking how we optimize and track our SEO efforts." Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34071/Is-2013-the-Year-Marketers-Lose-Keyword-Research.aspx#ixzz2IKdd923m
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Pay-per-click Advertising: 7 Predictions for 2013

Pay-per-click Advertising: 7 Predictions for 2013 | Business & Online Marketing | Scoop.it
Pay-per-click Advertising: 7 Predictions for 2013 | Practical eCommerce http://t.co/aqSJw8gZ Something to think about...

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Facebook Ads – Facebook Advertising Explained

Facebook Ads – Facebook Advertising Explained | Business & Online Marketing | Scoop.it

There are several ad options under marketplace ads: Sponsored Stories, Page Post Ads, Facebook Object and External-Website Ads. Learn about them at Qwaya.


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11 great ways to use social proof in ecommerce

11 great ways to use social proof in ecommerce | Business & Online Marketing | Scoop.it

Great questions and examples... One of the most effective techniques you use on your ecommerce site to increase the confidence of buyers is 'social proof'. Social proof is the phenomena where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation. Here are 11 examples of social proof in action on ecommerce sites....


Via Jeff Domansky
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For Ad Clicks, Tablets Outperform Smartphones - eMarketer

Tablets are picking up a greater share of mobile ads served, and that will only increase, as research finds that ads on the devices get substantially more clicks than on smartphones.

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How Cadbury uses Facebook, Twitter, Pinterest and Google+ | Econsultancy

How Cadbury uses Facebook, Twitter, Pinterest and Google+ | Econsultancy | Business & Online Marketing | Scoop.it

Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love. However it hasn’t simply rested on its laurels and expected the ‘likes’ to come rolling in. In the past year we’ve reported on Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media. Therefore I thought it would be interesting take a closer look at how the brand uses Facebook, Twitter, Pinterest and Google+. This post is the latest in a series that has already examined the social strategies of several other major consumer brands, including ASOS, Tesco, McDonald’s and Red Bull...


Via Jeff Domansky
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Angela Watkins's curator insight, March 20, 2013 10:06 AM

Social Media/Digital Avenues is the way to go... 24/7/365 ... Global opportuniites could be waiting.

Angela Watkins's curator insight, March 20, 2013 10:38 AM

Very interesting... 

Alison D. Gilbert's curator insight, April 6, 2013 6:06 PM

The social media combo for marketing success.

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Pace of Innovation Means We Are All "Virgin Consumers" On Something At Some TIme

Pace of Innovation Means We Are All "Virgin Consumers" On Something At Some TIme | Business & Online Marketing | Scoop.it

Great Trendwatching update about how tech means we are all new to something at some point and how that fact must change our marketing. 


Via Martin (Marty) Smith
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How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Business & Online Marketing | Scoop.it
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Neil Wilkins's curator insight, February 15, 2013 12:31 PM

Content Marketing is THE focus for 2013. What do you think?

Mercor's curator insight, February 15, 2013 12:32 PM

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Claude De Geynst's curator insight, February 15, 2013 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

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Answers To 8 Online Marketing Questions You Were Too Embarrassed to Ask | Forbes

Answers To 8 Online Marketing Questions You Were Too Embarrassed to Ask | Forbes | Business & Online Marketing | Scoop.it

The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are afraid of looking weak by seeking to learn the basics of Online marketing. For the past half-decade, my Marketing team has been using PPC ads, SEO, social media, blogs, and other online tools to reach a wide audience and educate them about a topic as seemingly boring as inventory management software. If we can do it, you can definitely do it as well. In that spirit, I would like to humbly offer my answers to eight questions about online marketing that we find many companies are still too embarrassed to ask...


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Infographic: What Scares People About ECommerce? | The eTail Blog

Infographic: What Scares People About ECommerce? | The eTail Blog | Business & Online Marketing | Scoop.it
Infographic: What Scares People About ECommerce? Infographic on ecommerce fears (RT @broadleaf Top #ecommerce fears consumers face - in an Infographic of course!

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Dr. Seuss' 7 social media lessons

Dr. Seuss' 7 social media lessons | Business & Online Marketing | Scoop.it

In true Dr. Seuss fashion, his quotes are worth listening to year round, regardless of age.

 

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Two Pens's curator insight, January 24, 2013 11:37 AM

First point about being "true to your essence" is critical to creating a solid presence on social media. Yes, Dr. Seuss is a little bit of borrowed interest, but the points in the article resonate.

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Six Cool eCommerce Gamification Examples

Six Cool eCommerce Gamification Examples | Business & Online Marketing | Scoop.it
The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 21, 2013 10:54 AM

Great examples of gamification and ecommerce here ALL new to me. I continue to believe our websites are about to become more like video games and this excellent article is just another brick in that dam.  

Tamás Turcsán's curator insight, January 23, 2013 11:29 AM

Its really cool...

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5 Tools to Identify Your Social Media Influencers

5 Tools to Identify Your Social Media Influencers | Business & Online Marketing | Scoop.it
This post was originally published on iStrategy Conference blog.

How times have changed. Influencers or brand advocates play a large role

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Sinan Zirić's curator insight, January 23, 2013 4:04 PM

This blogpostis for all digital marketers. 5 tools that markters should use. 

Maureen Flieller's curator insight, January 24, 2013 8:18 AM

Do you know the main Social Media Influencers of your market?

Maureen Flieller's comment, January 28, 2013 9:26 AM
How could you not read this article?!
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17 Things You Didn't Know About Ecommerce

17 Things You Didn't Know About Ecommerce | Business & Online Marketing | Scoop.it
Many of us take advantage of ecommerce every day by buying or selling online, but here are 16 facts you might not know about it.

 

Online shoppers can buy cars, clothes and millions of other things with the click of a button and figurative swipe of a credit card. In fact, U.S. consumers spend $1,200-$1,300 per year online, but that number will increase by 44%, to $1,738, by 2016. In that year, ecommerce sales are expected to hit $327 billion.

 

The multi-billion-dollar ecommerce industry is a part of our everyday lives, but many don’t realize the numbers and history behind it, so we collected 16 things you probably don’t know about ecommerce.

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Karrot Carts eCommerce Australia's curator insight, August 19, 2013 2:26 AM

eCommerce is a Multi Billion dollar Industry, start your own ecommerce business today with wwwkarrotcart.com.au