Here's a great presentation from Business Insider on the future of social commerce. Although it is very US centric, it has loads of great stats and insights that have global implications. It also gives you a great overview of where ecomerce is going and what is driving its growth.
I’ve had many discussions this year with web designers and developers concerning user interface (UI) and user experience (UX) and what the differences are. For ecommerce merchants, it’s important to know the difference if you are planning any type of redesign of your online store.
One of the most critical components of your online store is the user experience. Regardless of how elegant your website looks, if you fail to deliver the type of user experience your buyers are looking for, they will leave your site and shop elsewhere. Because there are so many well-designed stores today, shoppers demand that type of experience from all sites.
This article explores the difference between UI and UX and why you need to the right resources on your team when you redesign your website.
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation.
Great questions and examples... One of the most effective techniques you use on your ecommerce site to increase the confidence of buyers is 'social proof'. Social proof is the phenomena where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation. Here are 11 examples of social proof in action on ecommerce sites....
Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love. However it hasn’t simply rested on its laurels and expected the ‘likes’ to come rolling in. In the past year we’ve reported on Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media. Therefore I thought it would be interesting take a closer look at how the brand uses Facebook, Twitter, Pinterest and Google+. This post is the latest in a series that has already examined the social strategies of several other major consumer brands, including ASOS, Tesco, McDonald’s and Red Bull...
The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are afraid of looking weak by seeking to learn the basics of Online marketing. For the past half-decade, my Marketing team has been using PPC ads, SEO, social media, blogs, and other online tools to reach a wide audience and educate them about a topic as seemingly boring as inventory management software. If we can do it, you can definitely do it as well. In that spirit, I would like to humbly offer my answers to eight questions about online marketing that we find many companies are still too embarrassed to ask...
Many of us take advantage of ecommerce every day by buying or selling online, but here are 16 facts you might not know about it.
Online shoppers can buy cars, clothes and millions of other things with the click of a button and figurative swipe of a credit card. In fact, U.S. consumers spend $1,200-$1,300 per year online, but that number will increase by 44%, to $1,738, by 2016. In that year, ecommerce sales are expected to hit $327 billion.
The multi-billion-dollar ecommerce industry is a part of our everyday lives, but many don’t realize the numbers and history behind it, so we collected 16 things you probably don’t know about ecommerce.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.